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Journal : MANAGER: Journal of Management and Administration Science

The Effect Of The Implementation Of The Iso 9001:2015 Quality Management System On Product Quality In The Production Department Of Pt Sentralindo Teguh Gemilang SOBALI, UTEP; Windy Pressa; Badriyah
MANAGER: Journal of Management and Administration Science Vol. 2 No. 3 (2024): MANAGER: Journal of Management and Administration Science, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i3.580

Abstract

This study aims to analyze the effect of the implementation of the ISO 9001:2015 quality management system on Product Quality in the Production Department of PT. Sentralindo Teguh Gemilang. This research method uses a quantitative method with a non-probability sampling technique using a simple random sampling technique. Data was collected by questionnaires distributed using google forms to employees of the production department of PT. Sentralindo Teguh Gemilang. The collected data was analyzed using a simple linear regression method to test the relationship between the variables of quality management system implementation and product quality. The results of this study are that the implementation of the quality management system and product quality has a positive influence with the beta coefficient showing a positive 0.378, the remaining 61.7% is influenced by other variables that are not included in the research model. The results of the analysis are expected to be used as a reference to strengthen and improve the implementation of the ISO 9001:2015 Quality Management System through careful monitoring and continuous adjustment to factors that support quality improvement and for researchers it is recommended to conduct a more in-depth study to identify and analyze other factors that affect product quality in the company and it is recommended to conduct analysis on other objects.
MARKETING COMMUNICATION STRATEGY ANALYSIS IN THE MANUFACTURER OF THE LIGHTNING PROTECTOR Badriyah; Aris Hendrawan; Toto Parwono; Nasril
MANAGER: Journal of Management and Administration Science Vol. 1 No. 1 (2022): MANAGER: Journal of Management and Administration Science, August 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.343 KB) | DOI: 10.58738/manager.v1i1.100

Abstract

Every company definitely wants to emerge as a champion in the midst of intense market competition. To achieve this, what can be done by a company is to carry out effective marketing or promotional communication activities in order to be able to target the right opportunities. This research has the objectives, among others, to find out the marketing communication strategy at a company along with the constraints faced and the solutions implemented. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and supported by literature studies. From the results of processing the data obtained, this study concluded that objek penelitian had carried out marketing communications activities both conventionally and digitally quite well. Various obstacles were encountered by object of research, such as the lack of marketing communication activities to be carried out and adequate human resources. However, to overcome these obstacles, there are several solutions that can be implemented, for example implementing other forms of marketing communications, increasing the number of personnel, and increasing distributors at strategic points.
The Roles of Telemarketing in Marketing of Marketplace at PT. LTP South Tangerang Encep Sopandi; Nurdin; Fadli, Ahmad; Badriyah; Surya Kencana, Dadang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.371

Abstract

This research was conducted to determine the role of telemarketing in job marketplace marketing at PT LTP South Tangerang, the main purpose of this study was to determine the role of telemarketing in marketing the installation of job vacancy information at PT LTP South Tangerang, Telemarketing obstacles in the marketing process of installing job vacancy information, and solutions carried out to overcome obstacles that occur during the marketing process of installing job vacancy information. This research was conducted using descriptive qualitative methods, with data collection methods carried out, namely observation, interviews, and literature studies. Based on the results of the study, it can be concluded that the role of telemarketing in job marketplace marketing at PT LTP South Tangerang is to increase the number of customer databases, develop customer relationships by telephone, conduct digital marketing to increase the use and branding of job marketplaces, influence prospective customers to be interested in posting job vacancy information ads, direct and assist the process of posting job vacancy information. There are still obstacles experienced including inadequate telephone facilities, poor telephone networks, not directly connected to the target telephone recipient, and invalid database contact numbers. Then solutions were obtained to overcome existing obstacles, including solutions for inadequate telephone facilities, namely routinely cleaning the chace, preparing cellphone storage reserves and adding telephone facilities. The bad network solution is to change the provider, the solution if it is not directly connected to the target telephone recipient, namely by increasing the number of databases to be called and follow up and ask for HRD contact information so that it can be contacted directly, Then the solution to invalid contact numbers is to update the database with more relevant sources.