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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Tazkia Islamic Finance and Business Review Jurnal Manajemen STIE Muhammadiyah Palopo Madania: Jurnal Ilmu-Ilmu Keislaman Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN SEIKO : Journal of Management & Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JIKA: Jurnal Ilmu Keuangan dan Perbankan JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Humanities and Social Studies JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) JESI (Jurnal Ekonomi Syariah Indonesia) Competitive Jurnal Akuntansi dan Keuangan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Pena Justisia: Media Komunikasi dan Kajian Hukum Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Informatika Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Bisnis Net : Jurnal Ekonomi dan Bisnis JURNAL MANAJEMEN AKUNTANSI (JUMSI) Dynamic Management Journal Humantech : Jurnal Ilmiah Multidisiplin Indonesia Journal of Indonesian Management Indonesian Journal of Innovation Studies Journal of Computer Science and Information Systems (JCoInS) Balance : Jurnal Akuntansi dan Manajemen International Journal of Accounting & Finance in Asia Pasific EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics Lariba Journal of Public Representative and Society Provision Amkop Management Accounting Review (AMAR) Research Horizon Jurnal Informatika Ekonomi Bisnis Journal of Economics and Management Scienties GEMAH RIPAH: Jurnal Bisnis IIJSE Jurnal Akuntansi dan Keuangan Islam (JAKIs) As-Syirkah: Islamic Economic & Financial Journal
Rahmani, Nur Ahmadi Bi
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

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Strategi Personal Branding Melalui Digital Marketing Pada Aplikasi TikTok (Studi Kasus Content Creator Reizuka Ari) Siregar, Efrida Rahma Sari; Atika, Atika; Rahmani, Nur Ahmadi Bi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.31671

Abstract

The development of digital technology has significantly influenced marketing strategies, including the use of social media like TikTok for building personal branding. However, research exploring content creators' personal branding strategies remains limited. This study aims to explore the personal branding strategies implemented by Reizuka Ari on TikTok through a digital marketing approach. This research used a descriptive qualitative method with a case study approach. The subject was Reizuka Ari, an active TikTok content creator. Data were collected through content observation and documentation and analyzed using the Authentic Personal Branding theory by Hubert K. Rampersad. The results show that Reizuka Ari successfully builds an authentic personal image through consistent content focusing on skincare, daily life, travel, and food by showcasing his personality in every post. This study contributes to content creators and digital marketing practitioners in developing a strong, consistent, and character-driven identity on video-based social media platforms
The Influence of Boycott and Brand Image on KFC Purchase Decisions: The Moderating Role of Religiosity among Muslim Consumers in North Sumatra Siagian, Riza Rasyid; Batubara, Maryam; Rahmani, Nur Ahmadi Bi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.30514

Abstract

This study examines the influence of boycott and brand image on the purchase decision of KFC products, with religiosity as a moderation variable in the Muslim community in North Sumatra. The survey was conducted on 100 Muslim respondents according to the research criteria. The analysis used Moderated Regression Analysis (MRA) with SPSS version 27. The results showed that: First, boycotts had a negative and significant effect on purchasing decisions, suggesting that the stronger the motivation of consumers to boycott, the lower their tendency to buy KFC products. Second, brand image also has a significant effect, where a positive brand image can increase consumers' intentions and decisions to make purchases. Third, simultaneously, these two variables (boycott and brand image) together contribute significantly to purchasing decisions, which means that consumers' decisions in purchasing KFC products are influenced by a combination of the two. Fourth, religiosity has been shown to moderate the relationship between boycott and brand image on purchasing decisions. In consumers with high levels of religiosity, the influence of boycotts becomes stronger in lowering purchasing decisions, while the influence of brand image becomes greater in driving purchases. This is evident from the regression equation Y = α + β1X1 + β2X2 + β3X3 + β4Z + β5X1Z + β5X2Z + β5X3Z + e. Overall, a coefficient of determination (R²) of 0.674 indicates that 67.4% of the variation in purchasing decisions can be explained by a combination of boycotts, halal labels, and brand imagery, while the remaining 32.6% the rest is influenced by other factors.
Co-Authors ,., Sugianto2 Afriza Ulfa Ritonga, Afriza Ulfa Ritonga Aminuyati Amir, Afriza Andri Soemitra Aqwa Naser Daulay Arifin Fauzi Lubis Atha, Muhammad Alwan atika Atika Atika Atikah, Rahmi Atmaja, Ardi Azhar Maksum Batubara, Maryam Boangmanalu, Rahmat Syahputra Br Silalahi, Noni Novita Sari Budi Prianto Chaniago, Alia Devyana, Melati Dharma, Budi Dzuljastri, Dzuljastri Fachrozie, Ridho Fadhil, Muhammad Irsyad Fahani, Tania Azura Febriana, Vinni Firjatullah, Fairuz Fitri Susanti Siregar Giawa, Jevon Monahan Hani, Hani Widari Hanin, Fadya Harahap, Jamiah Harahap, Rahmat Daim Hasibuan, Muthia Hafsari Hendra Harmain Hendri Tanjung ilham khairi, ilham Jannah, Nurul Juniartkik, Irma Kaswinata, Kaswinata Kembaren, Nurul Fadhilah Yusri Khaira Amalia Fachrudin Khairani, Umi Khairi, Mhd Rizki Khairun Nisa Kusmilawaty, Kusmilawaty Lubis, Muhammad Azizi Akbar Lubis, Radja Janna Lubis, Ridwan Azhari Mahira, Nazla Minda Mandani, Putih Manurung, Nabila Tasya Nurhafifah Marliyah Marliyah, Marliyah Matondang, Sabrina Natasya Muhammad Iqbal Muhammad Lathief Ilhamy Nasution Muhammad Ramadhan muhammad Syahbudi, muhammad Murizal, Irvan Nasada, Kayla Zahara Putri Nasution, Juliana Nikira, Nikira NST, Muhammad Latief Ilhamy Nst, Nurul Hafizah Nurbaiti Nurbaiti Nurbaiti Nuri Aslami Nurlaila Nurlaila Nursantri Yanti Nurul Inayah Nurwani Nurwani, Nurwani Prasetyo, Aris Kukuh Qarni, Waizul Qoyum, Muhammad Quraniyah, Fike Radianti, Ami Rahma, Tri Inda Fadhila Rahmadhani, Layla Rahman, Zikri Rahmi Syahriza, Rahmi Ramlan, H. Rianti, Irna Sarah, Fitria Siagian, Melsa Siagian, Riza Rasyid Silalahi, Amlys Syahputra Silalahi, Purnama Ramadani Simanungkalit, Gustin Tamara Sinaga, Abigail Theresa Siregar, Efrida Rahma Sari Siregar, Eva Syahrida Siti Jubaidah, Siti Sitorus, Friska Olavia Sugianto Surbakti, Agung Grafika Suripto, Rahul Al Fatah Syah, Dwiki Wardana Syahputra*, Angga Syarbaini, Ahmad Muhaisin B. Tambunan, Sagdiyah Fitri Andani Tiawan, Tegar Adit Utami, Rizky Ananda Vanessa Vanessa Wahyu Syarvina Wiwik Handayani Yanti, Nur Santri YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yumna, Afrian Andika Zuhrinal M. Nawawi