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Consumer Behavior during the Pandemic in Malaysia: A Study of Grab Mart Kee, Daisy Mui Hung; Eng, Wei Khee; Davis, Eleanor Hazel; Nurjannah, Farhatin; Athirah, Fatin; Nair, Devika; Nair, Rajesh Kumar
Journal of The Community Development in Asia Vol 6, No 1 (2023): January 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1387

Abstract

During the pandemic COVID-19, delivery service is in high demand in Malaysia due to the government's implementation of several movement control orders to stop the spreading of the disease. Goods delivery service provides consumers with various types of products such as groceries, packaged food, and healthcare products. The research focuses on the Grab Mart goods delivery service. A total of 100 Grab Mart consumers are expected to participate in this survey. The findings show the consumers use Grab Mart goods delivery service more during pandemic COVID-19.
Analysis of Strategies Implemented by AirAsia to Cater to the Covid-19 Effects Nair, Rajesh Kumar; Ganatra, Varsha; Kaur, Karishma; Kee, Daisy Mui Hung; Khoo, Wan Teng; Khor, Shi Ying; Rao, Keshaav; Mahajan, Janhvi
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1181

Abstract

During the global pandemic, AirAsia reported an annual loss of RM5.9 billion ($1.4 billion) in 2020. The uncertainty of the COVID-19 outbreak, travel restrictions, and border controls had led to weaker air travel demand, which had impacted AirAsia’s operation badly. This paper depicts how Covid-19 impacted AirAsia and the strategies implemented by AirAsia during the pandemic in the marketing aspects. This paper also focuses on how AirAsia can anticipate a strong recovery in the airline industry while expanding to other industries. In extreme and under pressure circumstances, AirAsia implemented many strategies to cater to the effects of Covid-19. However, other strategies, such as focusing on their business in the food industry, should be expanded throughout Malaysia.
A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic Aryani, Dwi Nita; Nair, Rajesh Kumar; Hoo, Dana Xing Yue; Hung, Daisy Kee Mui; Lim, Deborah Hong Ru; Chandran, Dharaniya A/P Ravi; Chew, Wei Ping; Desai, Amey
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1170

Abstract

This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.
Factors of Sleep Quality of University Students: A Comparison Between Malaysia and India Kee, Daisy Mui Hung; Martin, Garry; Ting, Felicia; Tiong, Hannah; Hah, Shi En; Bokil, Saloni; Nair, Rajesh Kumar
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1264

Abstract

Good sleep quality has a vital role in enhancing cognitive skills. Poor nighttime sleep quality affects the physical and cognitive health of students. This research examined the factors affecting university students' sleep quality between Malaysia and India. This research is quantitative in nature. A total of 81 University students from Malaysia and 74 University students from India responded. The findings revealed that the sleep quality among students was above average. The findings also showed that lifestyle behavior and environment were the important factors affecting the sleep quality of university students. The conclusion was drawn of the factors affecting the sleep quality of university students.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia Alessandrino, Finn Aljuaid, Modhi Arumugan, Deepaa Darshanie Lim A/P Athirah, Fatin Azlan, Siti Hajar Binti Abdullah, Shamin Athirah Bokil, Saloni Chandran, Dharaniya A/P Ravi Chen, ZeXian Cheng, Min Ru Cheng, Wan En Cheng, ZiHang Chew, Wei Ping Crasto, Sheryl George Das, Abhijit Davis, Eleanor Hazel Deol, Jullia Desai, Amey Dhupad, Asha Doshi, Vrutika Dwi Nita Aryani Edeh, Friday Ogbu En, Tan Shiaw Eng, Wei Khee Espinoza, Miguel Córdova Espinoza, Miguel Córdova Ganatra, Varsha Gandre, Chinmay Gee, Ooi Xin Hah, Shi En Heng, Siew Wvy Hoo, Dana Xing Yue Huang, Chumengyao Hung, Daisy Kee Mui Ing, Tammy Wong Shao Ingole, Tejashree Jagdale, Akash Jain, Arun Kumar Jiann, Tan Woei Jien, Chuah Wei Kaakandikar, Rishikaysh Kamble, Ashwin Ravindra Kannappan, Thirumagal A/P Kaur, Karishma Kee, Daisy Mui Hung Kew, Sin Dee Khoo, Wan Teng Khor, Shi Ying Kian, Khor Wee KJ, Sirisha Kudale, Sonali Kumar, Navaneetha Lee, Gim Seng Lekha, Gopalam Sree Liang, Tan Yong Lim, Deborah Hong Ru Lokhande, Swapnil Digambar Mahajan, Janhvi Malik, Anurag Martin, Garry Mei, Hilari Ming, Che Modawal, Ishaan Mulani, Rafick Muna, Rif’atul Munusamy, Shopanadevi Nadkarni, Akanksha Naik, Veena Nair, Devika Nair, Suji Nurjannah, Farhatin P.V, Ranjith Pandey, Priya Pandey, Rudresh Qi, Wong Yun Quispe, Alexandra Quttainah, Majdi Rahmat, Siti Nadiah Rao, Keshaav Reddy, L. Sudershan Riva, Fiorella Rosmadi, Nor Asyiqin Samarth, Tejas Samuddin, Khairunraihani Mohd Sazali, Shazwanie Amat SB, Gopika Sharma, Ishu Shetye, Shubham Sin, Liem Gai Singh, Padmalini Singri, Prarthana Sinha, Rupesh Subramaniam, Tanuja A/P Sugumaran, Hareeprriya A/P Talesara, Shruti Tan, Yee Shan Teh, Yi Ching Tenh, Ying Ying Teoh, Kok Ban Ting, Felicia Tiong, Hannah V, Yashaswini. Valecha, Pallavi M Verma, Priyanka Warrier, Uma Yi, Goi Zi Yu, Tan Pei Yue, Haoran Yuwono, Sienly Zaidi, Siti Nuraliah Ninti