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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Nair, Rajesh Kumar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Strategies Implemented by Hotel Industry during COVID-19 in Malaysia Nair, Rajesh Kumar; P.V, Ranjith; Azlan, Siti Hajar; Kee, Daisy Mui Hung; Sazali, Shazwanie Amat; Rahmat, Siti Nadiah; Munusamy, Shopanadevi; Ingole, Tejashree
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1405

Abstract

The emergence of a new strain of virus named the Coronavirus or Covid-19 in short has impacted all countries around the globe. In Malaysia, a restricted movement order has been introduced by the government since March 2020 in the hope of suppressing the wild spread of the virus. Thus, any traveling between different states has been put on hold. With this, the tourism industry has been tremendously affected, and the hotel industry is one of them. Consequently, the hotel industry is forced to develop new marketing strategies that would provide a helping hand in sustaining their business. The creative and innovative ideas that resulted from the initiative ranges from offering sweet deal packages revolving around the concept of working from home and staycation offers aside from the surprising involvement in the food delivering industry allowing the general crowd. A study has been conducted revolving around the hotel establishment in Malaysia to provide insights on the marketing strategies implemented by them throughout the pandemic period. This study highlighted the variety of marketing strategies adopted by the establishments.
Impact of Covid-19 on Business Performance: A Case Study of Starbucks Sinha, Rupesh; Ganatra, Varsha; Pandey, Priya; Arumugan, Deepaa Darshanie Lim A/P; Kee, Daisy Mui Hung; Lekha, Gopalam Sree; Kumar, Navaneetha; Kew, Sin Dee; Dhupad, Asha; Nair, Rajesh Kumar; Tenh, Ying Ying; Yue, Haoran
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1054

Abstract

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.
Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India Das, Abhijit; Espinoza, Miguel Córdova; Ming, Che; Teoh, Kok Ban; Lee, Gim Seng; Jagdale, Akash; Nair, Rajesh Kumar; V, Yashaswini.; Singh, Padmalini; Malik, Anurag
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1207

Abstract

The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.
The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Nair, Rajesh Kumar; Reddy, L. Sudershan; Verma, Priyanka; Pandey, Rudresh; Yuwono, Sienly; Sin, Liem Gai; Qi, Wong Yun; Kee, Daisy Mui Hung; Gee, Ooi Xin; Ing, Tammy Wong Shao; Yu, Tan Pei
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1116

Abstract

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic
Thai Airways Restructuring Plan to Avert Bankruptcy Sinha, Rupesh; Kumar, Navaneetha; Gandre, Chinmay; Nair, Rajesh Kumar; Alessandrino, Finn; Kee, Daisy Mui Hung; Deol, Jullia; Samuddin, Khairunraihani Mohd; Rosmadi, Nor Asyiqin; Muna, Rif’atul; Utama, A.A. Gde Satia
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1035

Abstract

For the past ten years, Thai Airways International Public Company Limited (THAI) has been suffering successive losses year after year. In 2014, THAI implemented a restructuring plan to improve its revenue streams, yet to no avail as it has been reporting losses. This study aims to determine the impacts of the restructuring plan on profitability ratios in the company and to determine which variable contributes the most towards their profits or losses. The data used were THAI financial statements of 2010 to 2019. As the results show, THAI's profitability ratios show no significant changes before and after the implementation of the restructuring plan, and the largest contributors to their losses are fuel and oil expenses and impairment losses of aircraft.
Influences of Advertisement on Buying Behaviour Utama, A.A. Gde Satia; Nair, Rajesh Kumar; Cheng, Wan En; Kee, Daisy Mui Hung; Chen, ZeXian; Cheng, Min Ru; Cheng, ZiHang; Talesara, Shruti
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1202

Abstract

In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.
New Norm in Consumer Buying Pattern: Online Shopping Swing amid the Coronavirus Pandemic Sinha, Rupesh; Nair, Rajesh Kumar; Naik, Veena; Ganatra, Varsha; Singri, Prarthana; Singh, Padmalini; Kamble, Ashwin Ravindra; Kaakandikar, Rishikaysh; KJ, Sirisha; Modawal, Ishaan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1119

Abstract

A drastic shift in the market environment was observed with the pandemic situation spread all around the world. The number of people at the workplace or marketplace also shrunk from thousands to hundreds, tens, and one-digit numbers with the thought of avoiding the crowd and being in isolation or separations to avoid contact. This rapid change in situation has brought huge overnight changes in the shopping behaviors of the customers from bulk buying in a physical market or family shopping to online shopping of all fast-moving consumer goods. There are beginnings of a shift in this approach in India. The study emphasizes the factors influencing online shopping, benefits, and challenges faced by the customers, and the preferred mode of buying for listed products along with the mode of payment. Suggestive measures to bring positive change are also discussed in the paper.
Impact of COVID-19 Pandemic on Consumer Behavior towards the Intention to Use E-Wallet in Malaysia Edeh, Friday Ogbu; Aryani, Dwi Nita; Subramaniam, Tanuja A/P; Kee, Daisy Mui Hung; Samarth, Tejas; Nair, Rajesh Kumar; Kannappan, Thirumagal A/P; Tan, Yee Shan; Teh, Yi Ching
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1205

Abstract

The technology-driven era has encouraged Malaysians to use e-Wallet rather than paper money in their daily transactions. Numerous e-Wallet applications have been developed, such as GrabPay, Touch 'n Go eWallet, and Boost. Erstwhile, Malaysians perceived that using e-Wallets is troublesome and worthless. However, the COVID-19 outbreak has reframed the buyers' perceptions otherwise. This study investigates the impact of Covid-19 on consumer behavior towards the intention to use e-Wallet in Malaysia. A sample of 100 Malaysians has voluntarily participated in this survey. Data were assembled through an electronic survey questionnaire. Contrary to popular belief, the findings depicted that the behavioral intention to use e-Wallets among Malaysians had further accelerated due to the convenience perceptions, facilitating conditions, and perceived safety. 
A Study to Understand Parents' Perceptions and Societal Attitudes on Bharat Biotech’s Covaxin for Children Sharma, Ishu; Nadkarni, Akanksha; Kudale, Sonali; Shetye, Shubham; Nair, Rajesh Kumar; Aljuaid, Modhi; Quttainah, Majdi; Sin, Liem Gai
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1869

Abstract

The recent COVID-19 pandemic has reshaped the perceptions of vaccines worldwide. Presently, vaccines are the most efficacious resource that holds the strength to reduce the risk of the disease. In contrast, public health authorities are concerned about vaccine apprehension among the general public. The distribution and consumption of these vaccines began by segregating the age groups. The eligibility of Covaxin vaccines manufactured by Bharat Biotech for children over 12 years of age makes it critical to investigate its credibility among the parents and public views regarding children receiving these vaccines. Moreover, limited information on public acceptability and trustable opinions contribute to vaccine hesitancy among parents. Consequently, the major deciding factors are getting accurate data about the Covaxin’s clinical trial by Bharat Biotech, the persistence and nature of the child's immune response, and reassurance from society. This research study aims to learn more about parents' perspectives and societal attitudes towards immunity building in children by the Covaxin vaccines. The methodology adopted here leads to a precise understanding if there is any ambiguity or acceptance towards Covaxin for children in the minds of the general public. KeywordsBharat Biotech, Children, Clinical Trial, Covaxin, COVID-19, Immunity, Perception.
How Does Social Media Platforms Help to Improve Business Performances during the COVID-19 Pandemic? A Study of TikTok Nair, Rajesh Kumar; Ganatra, Varsha; Sugumaran, Hareeprriya A/P; Kee, Daisy Mui Hung; Heng, Siew Wvy; Mei, Hilari; Huang, Chumengyao; Doshi, Vrutika
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1384

Abstract

The study investigates to which extent social media platforms, specifically TikTok, have driven users’ satisfaction and lead to business performance improvements. Entrepreneurs, such as small business owners, agents, and drop shippers were facing tremendous challenges to carry out their businesses during the COVID-19 pandemic. The existence of social media applications has allowed them to promote their products or services in various forms despite the failure to conduct businesses physically. However, they tend to use certain social media application only if it satisfies their business needs. This study employs 100 samples of data from students in Universiti Sains Malaysia collected through an online questionnaire. Subsequently, SPSS analysis was conducted and generated descriptive, Pearson correlation, and regression analysis to support the hypotheses. The findings of this study revealed that users’ satisfaction towards social media, specifically TikTok, have led to customer engagement, personal branding, and effective promotion. Thus, entrepreneurs shall first adopt social media application that provides the highest level of satisfaction to motivate continuous usage of the application which then gradually improves their business performance.    
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia Alessandrino, Finn Aljuaid, Modhi Arumugan, Deepaa Darshanie Lim A/P Athirah, Fatin Azlan, Siti Hajar Binti Abdullah, Shamin Athirah Bokil, Saloni Chandran, Dharaniya A/P Ravi Chen, ZeXian Cheng, Min Ru Cheng, Wan En Cheng, ZiHang Chew, Wei Ping Crasto, Sheryl George Das, Abhijit Davis, Eleanor Hazel Deol, Jullia Desai, Amey Dhupad, Asha Doshi, Vrutika Dwi Nita Aryani Edeh, Friday Ogbu En, Tan Shiaw Eng, Wei Khee Espinoza, Miguel Córdova Espinoza, Miguel Córdova Ganatra, Varsha Gandre, Chinmay Gee, Ooi Xin Hah, Shi En Heng, Siew Wvy Hoo, Dana Xing Yue Huang, Chumengyao Hung, Daisy Kee Mui Ing, Tammy Wong Shao Ingole, Tejashree Jagdale, Akash Jain, Arun Kumar Jiann, Tan Woei Jien, Chuah Wei Kaakandikar, Rishikaysh Kamble, Ashwin Ravindra Kannappan, Thirumagal A/P Kaur, Karishma Kee, Daisy Mui Hung Kew, Sin Dee Khoo, Wan Teng Khor, Shi Ying Kian, Khor Wee KJ, Sirisha Kudale, Sonali Kumar, Navaneetha Lee, Gim Seng Lekha, Gopalam Sree Liang, Tan Yong Lim, Deborah Hong Ru Lokhande, Swapnil Digambar Mahajan, Janhvi Malik, Anurag Martin, Garry Mei, Hilari Ming, Che Modawal, Ishaan Mulani, Rafick Muna, Rif’atul Munusamy, Shopanadevi Nadkarni, Akanksha Naik, Veena Nair, Devika Nair, Suji Nurjannah, Farhatin P.V, Ranjith Pandey, Priya Pandey, Rudresh Qi, Wong Yun Quispe, Alexandra Quttainah, Majdi Rahmat, Siti Nadiah Rao, Keshaav Reddy, L. Sudershan Riva, Fiorella Rosmadi, Nor Asyiqin Samarth, Tejas Samuddin, Khairunraihani Mohd Sazali, Shazwanie Amat SB, Gopika Sharma, Ishu Shetye, Shubham Sin, Liem Gai Singh, Padmalini Singri, Prarthana Sinha, Rupesh Subramaniam, Tanuja A/P Sugumaran, Hareeprriya A/P Talesara, Shruti Tan, Yee Shan Teh, Yi Ching Tenh, Ying Ying Teoh, Kok Ban Ting, Felicia Tiong, Hannah V, Yashaswini. Valecha, Pallavi M Verma, Priyanka Warrier, Uma Yi, Goi Zi Yu, Tan Pei Yue, Haoran Yuwono, Sienly Zaidi, Siti Nuraliah Ninti