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All Journal ETIKONOMI JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Ultima Management : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review IAIC Transactions on Sustainable Digital Innovation (ITSDI) Milestone: Journal of Strategic Management Journal of Marketing Innovation Journal of Accounting and Finance Management (JAFM) Asian Journal of Logistics Management Jurnal Informatika Ekonomi Bisnis Informasi interaktif : jurnal informatika dan teknologi informasi
Kembau, Agung Stefanus
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Journal of Accounting and Finance Management (JAFM)

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Strategic Use of AI Image Generators for Product Development and Market Expansion In The Bakery Business Teodorine, Michelle; Indrawan, Genoveva Brigitta; Manuel, Michael; Kembau, Agung Stefanus
Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i3.664

Abstract

The evolution of Society 5.0, characterized by advanced technological integration, presents new opportunities for businesses to enhance operations and customer engagement. This study proposes the development of a comprehensive e-commerce website for Olson’s Patisserie, integrated with AI Image Generator technology, to improve digital sales and expand market reach. The proposal is informed by strategic insights from Porter's Five Forces, Fishbone analysis, and the VRIO framework, highlighting the need for enhanced digital marketing, technological integration, and operational efficiency. The website will serve as a central hub for digital marketing, leveraging Meta Ads to boost brand awareness and reach a broader audience. AI features will enable personalized cake design, enhancing customer satisfaction and loyalty through an interactive shopping experience. The platform will also streamline operations with a comprehensive dashboard for order management and real-time analytics, supporting agile decision-making and strategic planning. By addressing identified weaknesses and capitalizing on opportunities, the integration of AI technology into Olson’s Patisserie’s product development process promises to strengthen its competitive position, improve customer engagement, and drive business growth in the dynamic bakery industry.
Co-Authors Ali Wardhana Antonia, Claresta Antonius Felix Arief Perdana Kumaat Arihta Tarigan Bernanda, Devi Yurisca Chandra, Steven Christin, Lelly Doa, Fidelia Novena Effendy, Filberth Firellsya, Gabriela Fresi Beatrix Lendo Herdian, Cevi Hilarius Bambang Winarko, Hilarius Bambang I Gusti Agung Musa Budidarma Budidarma Indrawan, Genoveva Brigitta Julius Sutrisno Kamila, Ahya Kurniawati, Regina Zaviera Anggi Laimeheriwa , Imagodeo Bideyesa Laimeheriwa, Imagodeo Bideyesa Makarawung, Reynard Justino Nehemia Mandey, Nancy Henrietta Jessamine Manuel, Michael Nathaniel, Regan Nilam, Edric Budiman Pangaribuan, Christian Haposan Ricky Fernando Sanfransisca, Sanfransisca Setiawan, Sean Nicholas Stevania, Stevania Sunara, Tristano Aviel Suphangat, Felix Mario Tampinongkol, Felliks Feiters Tarigan , Arihta Tarigan , Arithta Teodorine, Michelle Turangan, Kerenhapukh Piay Venesia, Eunike Wardhani, Nuraini Kusuma Wijaya, Hubert Yang, Elaine Yurisca, Devi Zappelin, Alvencius