Article Per Year (5 Year)
p-Index From 2021 - 2026
5.207
P-Index
This Author published in this journals
All Journal jurnal niara JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Pendidikan dan Konseling Jurnal Ilmiah Manajemen Kesatuan SIMBOL : Jurnal Administrasi Publik dan Pemerintahan Jurnal Administrasi Publik dan Bisnis (JaPaBis) Innovative: Journal Of Social Science Research Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Variza Aditiya
STIA LANCANG KUNING DUMAI
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
DIGITALISASI ORGANISASI DAN DINAMIKA KEPUASAN KERJA: ANALISIS SINTESIS TERHADAP KINERJA KARYAWAN DI ERA TRANSFORMASI DIGITAL Dwi Hartutik; Novelma Lastri; Variza Aditiya; Andi Desy Musdiana; Suprasman Suprasman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5821

Abstract

Abstract: Organizational digitalization has transformed workplace dynamics, influencing employee job satisfaction and performance outcomes. This study synthesizes findings from three Indonesian journal studies focusing on digital transformation, digital work environments, and human resource performance in the context of organizational modernization. Using a qualitative literature synthesis approach, the research integrates methodological and empirical insights to explore how digital adoption affects employee behavior and organizational outcomes. The findings indicate that digital technologies improve efficiency, collaboration, and flexibility, which contribute positively to employee performance. However, challenges such as digital competence gaps, technostress, and organizational adaptation remain critical issues. The study highlights that digital leadership, organizational support, and employee capability development play key roles in enhancing job satisfaction during digital transformation. This synthesis contributes to understanding how Indonesian organizations can optimize digital transformation strategies to achieve sustainable employee performance and organizational effectiveness. Keywords: digital transformation, job satisfaction, employee performance, Indonesian organizations. Abstrak: Digitalisasi organisasi telah mengubah dinamika lingkungan kerja dan memengaruhi kepuasan kerja serta kinerja karyawan. Penelitian ini mensintesis temuan dari tiga jurnal Indonesia yang membahas transformasi digital, lingkungan kerja digital, dan kinerja sumber daya manusia dalam konteks modernisasi organisasi. Dengan menggunakan pendekatan sintesis literatur kualitatif, penelitian ini mengintegrasikan wawasan metodologis dan empiris untuk memahami bagaimana adopsi teknologi digital memengaruhi perilaku karyawan dan hasil organisasi. Temuan menunjukkan bahwa teknologi digital meningkatkan efisiensi, kolaborasi, dan fleksibilitas kerja yang berdampak positif terhadap kinerja karyawan. Namun, tantangan seperti kesenjangan kompetensi digital, technostress, dan adaptasi organisasi masih menjadi isu penting. Studi ini menekankan peran kepemimpinan digital, dukungan organisasi, serta pengembangan kompetensi karyawan dalam meningkatkan kepuasan kerja selama proses transformasi digital. Kata Kunci: Transformasi Digital, Kepuasan Kerja, Kinerja Karyawan, Organisasi Indonesia.
PERAN STRATEGI PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN EKONOMI: ANALISIS SINTESIS TERHADAP UMKM DI KOTA DUMAI Novelma Lastri; Variza Aditiya; Dwi Hartutik; Suprasman Suprasman; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5822

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, including in Dumai City; however, they continue to face challenges in expanding market reach and enhancing competitiveness, particularly in adopting digital marketing technologies. This study aims to synthesize relevant literature on digital marketing strategies and their impact on MSME economic growth in Dumai City. A qualitative approach using a literature review method was employed to analyze previous studies related to digital marketing, e-commerce, and digital transformation among MSMEs. The findings indicate that digital marketing implementation significantly improves sales performance, product visibility, and customer interaction, with some MSMEs reporting substantial revenue increases, even exceeding twofold growth over the past two years. The utilization of social media platforms and digital marketplaces has become a key driver in expanding market access beyond local geographic boundaries. Nevertheless, challenges remain, including limited digital literacy, infrastructure constraints, and underutilization of websites as marketing tools. This study highlights that integrated digital marketing strategies supported by continuous training and institutional assistance are essential to strengthen MSME competitiveness and achieve sustainable growth in the digital era. Keywords: MSMEs, digital marketing, e-commerce, digital transformation, Dumai City. Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, termasuk di Kota Dumai, namun masih menghadapi berbagai tantangan dalam memperluas jangkauan pasar dan meningkatkan daya saing, khususnya dalam adopsi teknologi pemasaran digital. Penelitian ini bertujuan untuk mensintesis literatur terkait strategi pemasaran digital dan dampaknya terhadap pertumbuhan ekonomi UMKM di Kota Dumai. Metode yang digunakan adalah pendekatan kualitatif melalui tinjauan pustaka (literature review) dengan menganalisis berbagai penelitian relevan mengenai digital marketing, e-commerce, serta transformasi digital pada UMKM. Hasil kajian menunjukkan bahwa penerapan pemasaran digital secara signifikan meningkatkan penjualan, visibilitas produk, serta interaksi dengan konsumen, bahkan beberapa UMKM melaporkan peningkatan omzet hingga lebih dari dua kali lipat dalam dua tahun terakhir. Pemanfaatan media sosial dan marketplace digital menjadi faktor utama dalam memperluas pasar di luar batas geografis lokal. Namun demikian, keterbatasan literasi digital, infrastruktur, serta pemanfaatan website yang belum optimal masih menjadi tantangan utama. Penelitian ini menegaskan bahwa strategi pemasaran digital yang terintegrasi, didukung oleh pelatihan dan pendampingan berkelanjutan dari pemerintah dan pemangku kepentingan, sangat penting untuk meningkatkan daya saing dan pertumbuhan berkelanjutan UMKM di era digitalisasi. Kata kunci: UMKM, pemasaran digital, e-commerce, transformasi digital, Kota Dumai.
STRATEGI PENGEMBANGAN UMKM BERBASIS INOVASI & PLATFORM DIGITAL Variza Aditiya; Novelma Lastri; Dwi Hartutik; Andi Desy Musdiana; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5823

Abstract

Abstract: This study aims to synthesize findings from three recent studies discussing the development strategies of Small and Medium Enterprises (SMEs) through digital innovation, collaborative governance, and technological transformation. The analyzed studies include innovation-based SME development strategies, collaborative ecosystem approaches involving government and business actors, and digital transformation frameworks to enhance competitiveness. Using a qualitative literature synthesis method, this study examines key themes, methodologies, and outcomes across the selected research. The results indicate that digital transformation serves as a primary driver for SME competitiveness, while collaborative governance enhances institutional support and ecosystem resilience. Innovation capability, access to digital platforms, and stakeholder collaboration emerge as critical success factors. The synthesis also highlights that SMEs require not only technological adoption but also capacity building, policy alignment, and adaptive business strategies. This study contributes to the growing discourse on SME development by integrating technological, institutional, and strategic perspectives into a unified analytical framework. Keywords: SMEs Development, Digital Transformation, Collaborative Governance, Innovation Strategy. Abstrak: Penelitian ini bertujuan untuk mensintesis temuan dari tiga studi terbaru yang membahas strategi pengembangan Usaha Mikro Kecil dan Menengah (UMKM) melalui inovasi digital, tata kelola kolaboratif, dan transformasi teknologi. Studi yang dianalisis meliputi strategi pengembangan UMKM berbasis inovasi, model kolaborasi antara pemerintah dan pelaku usaha, serta kerangka transformasi digital untuk meningkatkan daya saing. Menggunakan metode sintesis literatur kualitatif, penelitian ini mengkaji tema utama, metodologi, dan hasil dari penelitian yang dipilih. Hasil menunjukkan bahwa transformasi digital menjadi faktor utama dalam meningkatkan daya saing UMKM, sementara tata kelola kolaboratif memperkuat dukungan kelembagaan dan ketahanan ekosistem usaha. Kapabilitas inovasi, akses platform digital, dan kolaborasi pemangku kepentingan menjadi faktor kunci keberhasilan. Studi ini berkontribusi dalam memperkaya diskursus pengembangan UMKM melalui integrasi perspektif teknologi, institusional, dan strategis. Kata Kunci: Pengembangan UKM, Transformasi Digital, Kolaborasi Tatakelola, Strategi Inovasi.
COLLABORATIVE GOVERNANCE DALAM PENGEMBANGAN UMKM BERKELANJUTAN: MODEL KONSEPTUAL BERDASARKAN SYSTEMATIC LITERATURE REVIEW Said Mustafa; Novelma Lastri; Variza Aditiya; Dwi Hartutik; Suprasman Suprasman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6912

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in national economic development by contributing to economic growth, employment generation, and poverty reduction. Nevertheless, MSMEs continue to face significant challenges, including limited access to finance, digital transformation, human resource capability, innovation, and long-term business sustainability. These challenges require a collaborative governance approach that involves government, private sector, academia, financial institutions, communities, and civil society in a shared decision-making process. This study aims to synthesize the existing body of knowledge on collaborative governance in sustainable MSME development through a systematic literature review. The study adopts the Systematic Literature Review (SLR) method by analyzing scholarly articles indexed in Scopus, Web of Science, and Google Scholar. The review focuses on governance models, stakeholder roles, enabling factors, implementation challenges, and future research directions. The findings reveal that successful sustainable MSME development is strongly influenced by stakeholder trust, facilitative leadership, institutional design, active participation, and digital technology integration. Furthermore, multi-stakeholder collaboration enhances innovation capacity, market access, competitiveness, and business resilience. This review contributes by providing a comprehensive synthesis of collaborative governance literature in sustainable MSME development and identifying research gaps that may guide future theoretical and empirical studies. Keywords: Collaborative Governance, MSMEs, Sustainable Development, Stakeholder Collaboration, Systematic Literature Review.   Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar utama perekonomian nasional yang berkontribusi terhadap pertumbuhan ekonomi, penciptaan lapangan kerja, dan pengurangan kemiskinan. Namun demikian, berbagai tantangan seperti keterbatasan akses permodalan, transformasi digital, kapasitas sumber daya manusia, inovasi, serta keberlanjutan usaha masih menjadi kendala dalam pengembangan UMKM. Kondisi tersebut mendorong perlunya pendekatan collaborative governance yang melibatkan pemerintah, sektor swasta, akademisi, komunitas, lembaga keuangan, dan masyarakat dalam suatu proses pengambilan keputusan yang kolaboratif. Artikel ini bertujuan untuk mensintesis perkembangan penelitian mengenai penerapan collaborative governance dalam pengembangan UMKM berkelanjutan melalui kajian literatur. Penelitian menggunakan metode Systematic Literature Review (SLR) dengan menganalisis artikel ilmiah bereputasi yang diperoleh dari basis data Scopus, Web of Science, dan Google Scholar. Analisis difokuskan pada konsep, model, aktor, faktor keberhasilan, tantangan implementasi, serta arah penelitian masa depan. Hasil sintesis menunjukkan bahwa keberhasilan pengembangan UMKM berkelanjutan sangat dipengaruhi oleh tingkat kepercayaan antarpemangku kepentingan, kepemimpinan fasilitatif, desain kelembagaan, partisipasi aktif, serta integrasi teknologi digital. Selain itu, kolaborasi multipihak mampu meningkatkan kapasitas inovasi, akses pasar, daya saing, dan ketahanan UMKM dalam menghadapi perubahan lingkungan bisnis. Penelitian ini memberikan kontribusi konseptual berupa pemetaan perkembangan kajian collaborative governance dalam pengembangan UMKM berkelanjutan sekaligus mengidentifikasi kesenjangan penelitian yang dapat menjadi agenda penelitian selanjutnya. Kata kunci: Collaborative Governance, UMKM, Sustainable Development, Stakeholder Collaboration, Systematic Literature Review
Artificial Intelligence in Strategic Management: A Systematic Literature Review Suprasman Suprasman; Novelma Lastri; Variza Aditiya; Dwi Hartutik; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6913

Abstract

Abstract: The rapid advancement of Artificial Intelligence (AI) has transformed the way organizations formulate strategies, make decisions, and create competitive advantages. AI implementation is no longer limited to business process automation but also supports data analytics, market forecasting, product innovation, and strategic decision-making. Nevertheless, organizations continue to face significant challenges in adopting AI, including organizational readiness, workforce competencies, data governance, and ethical concerns. This study aims to synthesize the existing literature on AI implementation in strategic management through a Systematic Literature Review (SLR). Relevant scholarly articles were collected from Scopus, Web of Science, and Google Scholar based on predefined inclusion criteria. The review focuses on theoretical developments, organizational benefits, implementation challenges, critical success factors, and future research directions. The findings indicate that AI significantly enhances strategic decision-making, operational efficiency, business innovation, and organizational competitiveness. However, successful AI implementation depends on organizational readiness, digital leadership, data quality, and human resource capabilities. This review contributes by providing a comprehensive conceptual synthesis of AI in strategic management and identifying promising directions for future research. Keywords: Artificial Intelligence, Strategic Management, Digital Transformation, Decision Making, Systematic Literature Review.   Abstrak: Perkembangan kecerdasan buatan (Artificial Intelligence atau AI) telah mengubah cara organisasi merumuskan strategi, mengambil keputusan, dan menciptakan keunggulan kompetitif. Implementasi AI tidak lagi terbatas pada otomatisasi proses bisnis, tetapi juga mendukung analisis data, prediksi pasar, inovasi produk, serta peningkatan efektivitas pengambilan keputusan strategis. Meskipun demikian, implementasi AI dalam manajemen strategis masih menghadapi berbagai tantangan, seperti kesiapan organisasi, kompetensi sumber daya manusia, tata kelola data, serta aspek etika penggunaan teknologi. Penelitian ini bertujuan untuk mensintesis perkembangan penelitian mengenai penerapan AI dalam manajemen strategis melalui pendekatan Systematic Literature Review (SLR). Artikel ilmiah yang dianalisis diperoleh dari basis data Scopus, Web of Science, dan Google Scholar berdasarkan kriteria inklusi yang telah ditetapkan. Analisis difokuskan pada perkembangan konsep, manfaat, tantangan implementasi, faktor keberhasilan, serta arah penelitian di masa depan. Hasil sintesis menunjukkan bahwa AI memberikan kontribusi signifikan terhadap peningkatan kualitas pengambilan keputusan, efisiensi operasional, inovasi bisnis, dan keunggulan kompetitif organisasi. Namun, keberhasilan implementasi AI sangat dipengaruhi oleh kesiapan organisasi, kepemimpinan digital, kualitas data, serta pengembangan kompetensi sumber daya manusia. Penelitian ini memberikan kontribusi konseptual berupa pemetaan perkembangan kajian AI dalam manajemen strategis serta mengidentifikasi peluang penelitian selanjutnya. Kata kunci: Artificial Intelligence, Strategic Management, Digital Transformation, Decision Making, Systematic Literature Review.  
Co-Authors Andi Desy Musdiana Andi Riski Firnanda Dede Mirza Dede Mirza Desi Ratnasari Desy Musdiana, Andi Dina Santika Dwi Hartutik Dwi Hartutik E. Maznah Hijeriah Fitri Nuraini Hartuti, Dwi Hartutik, Dwi Lastri, Novelma Latip Latip Latip Latip, Latip Lili Suryani Lili Suryani Lili Suryani Lisa Agustin Muhalida Zia Ibhar Musdiana, Andi Desy Mustafa, Said Nani Asrika Nasution Noreen Ferza Disa Novelma Lastri Novelma Lastri Nurlela Sari Nurmala Sari Ranny Riskia Sapni Refdi Saidina Ali Rini Andayani Said Mustafa Said Mustafa Suherman Suprasman Suprasman Suprasman Suprasman, Suprasman Wihendri Yulianda Sari