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PERAN TRANSFORMASI DIGITAL DALAM MENDUKUNG BISNIS UMKM MELALUI PLATFORM PEMBAYARAN QRIS MIKHA SHOP PALU Yuly Azahra; Erwinsyah; Phatra Anggana Djuri; Femilia Zahra
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.185

Abstract

This study aims to examine the impact of implementing the Quick Response Code Indonesian Standard (QRIS) in supporting digital transformation among micro, small, and medium enterprises (MSMEs), with a case study at Toko Mikha Shop in Palu City. The research employed a qualitative approach through in-depth interviews, observations, and document analysis, complemented by descriptive quantitative data. The findings reveal a significant shift in transaction patterns after the adoption of QRIS, where digital payments accounted for 50% of total transactions, compared to previously 100% cash payments. Furthermore, the shop’s monthly sales turnover increased by 20%, rising from IDR 15,000,000 to IDR 18,000,000. QRIS was found to simplify payment processes, accelerate transactions, enhance operational efficiency, and support more accurate and organized financial record-keeping. Its implementation also contributed to improved customer satisfaction. However, challenges such as a 0.7% transaction administration fee, delays in fund disbursement, and unstable internet connectivity remain critical issues. This study recommends enhancing digital literacy among MSME actors, improving technological infrastructure, and providing supportive policies to optimize the sustainable use of QRIS
IMPLEMENTASI SISTEM PEMBAYARAN DIGITAL QRIS DALAM MENINGKATKAN PENJUALAN UMKN FC SARJANA Misbahul Aulia; Erwinsyah; Phatra Anggana Djuri; Femilia Zahra
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.268

Abstract

This study examines the implementation of the Quick Response Code Indonesian Standard (QRIS) digital payment system in a student-run photocopy business, FC Sarjana. The research aims to analyze how the adoption of QRIS influences transaction efficiency, financial recording, and potential sales growth. A qualitative descriptive approach was employed, utilizing field observations and in-depth interviews with the owner, employees, and customers. The findings reveal that QRIS facilitates smoother transactions, particularly for students who rarely carry cash, and supports automatic financial recording. Moreover, QRIS enhances the image of the business as modern and professional. However, challenges remain in terms of customer trust in digital proof of payment and dependence on internet connectivity. This study contributes theoretically by expanding the discussion on financial technology adoption in micro-service sectors and offers practical recommendations for micro, small, and medium enterprises (MSMEs) in leveraging QRIS to strengthen their competitiveness.
PERAN DIGITALISASI PEMASARAN DALAM MENDORONG PERTUMBUHAN PENJUALAN : STUDI KASUS TOKO ROSE COLLECTION PALU Selfina Lahabu; Erwinsyah; Phatra Anggana Djuri; Femilia Zahra
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.321

Abstract

This study aims to examine how digital marketing through social media is utilized to increase sales and customer loyalty at Rose Collection Palu, a local fashion SME. The research uses a descriptive qualitative method with data collected through in-depth interviews, observation, and documentation. The findings show that TikTok, Instagram, and Facebook are actively used as the main platforms for promotion, communication, and customer engagement. Visual content strategies that align with current trends are proven to boost audience interaction and build brand image. Digitalization significantly contributes to sales growth, with online sales accounting for 60% and a notable increase in new customers. However, challenges such as algorithm fluctuations and limited content production tools remain. This study contributes as a reference for SMEs to develop adaptive digital strategies and provides input for policymakers in supporting digital transformation among micro-businesses.
PERAN BISNIS DIGITAL DALAM MENINGKATKAN PENJUALAN DAN KEPUASAN PELANGGAN PADA DIMSUM NYAMEE.ID PALU Dian Safita; Erwinsyah; Phatra Anggana Djuri; Femilia Zahra
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.322

Abstract

Digital transformation through social media has become a strategic tool for micro, small, and medium enterprises (MSMEs) to enhance their adaptability in the era of technology. This study examines the implementation of digital business systems by Dimsum Nyamee.id Palu through WhatsApp, Instagram, and TikTok, focusing on increasing sales and customer satisfaction. The research employs a descriptive qualitative approach with data collection methods including in-depth interviews, observations, and documentation. The findings reveal that the daily pre-order system integrated with social media simplifies the ordering process, improves production efficiency, and strengthens communication with customers. Digital marketing strategies that rely on informative and interactive content have proven effective in expanding market reach and enhancing customer loyalty. Customers expressed satisfaction with service quality, ordering convenience, and the responsiveness of the admin. This study demonstrates that simple yet well-directed digitalization can significantly improve the operational performance and services of MSMEs. The findings also hold important implications as evidence that social media can serve as a strategic tool in supporting the development of MSMEs. Moreover, the results can serve as a reference for business practitioners and policymakers in formulating relevant and sustainable digital transformation strategies.
PENGGUNAAN SISTEM APLIKASI KASIR TERHADAP AKURASI LAPORAN KEUANGAN UMKM MUSLIMAHSHOP miswati; Femilia Zahra; Erwinsyah; Phatra Anggana Djuri
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.323

Abstract

This study examines the use of cashier applications on the accuracy of financial reports in MSMEs, with a focus on Muslimahshop, a women's fashion store in Palu City. The background of this study is related to the continued use of manual recording by most MSMEs, which is prone to errors, data loss, and reporting delays. This study aims to evaluate the effectiveness of the iPOS 15 cashier application in improving accuracy and reducing recording errors. The method used is descriptive qualitative through interviews, observation, and documentation. The results show that the use of cashier applications has a positive impact on improving recording efficiency, data accuracy, and speed in preparing financial reports. This study proves that cashier applications play a strategic role in supporting the digitalization of MSME finances and increasing the transparency and quality of financial information.
Ganjar Pranowo's Political Public Relations Approach on Tiktok in the 2024 Candidacy Process Pascal Willhard Pardamean; Muhammad Jajuli; Erwinsyah
IJHCM (International Journal of Human Capital Management) Vol. 7 No. 2 (2023): International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.07.02.9

Abstract

The General Election of the President and Vice President for the 2024-2029 term in Indonesia will soon be held. The campaign process that will be carried out by the candidates has also experienced a shift, previously using outdoor media, and the mass media is now using social media. Social Media is a medium on the internet that allows users to present themselves. Political actors must be able to convey their political messages to their supporters, either directly or through intermediaries. TikTok provides a unique feature that allows political propagandists to reach a wider audience because of its fairly new content sharing model. In this research, qualitative methodology is used as an approach or search to explore and understand a central phenomenon. The results showed that the management of communication media for Ganjar Pranowo's political image was carried out by several teams, based in Central Java and a team based in Jakarta.
PELATIHAN APLIKASI QUIZIZZ SEBAGAI INOVASI PEMBELAJARAN INTERAKTIF UNTUK MENINGKATKAN KETERAMPILAN GURU Mamik Suendarti; Erwinsyah; Rudy Adriyadi; Nurholipah; Nur Fitri Rahmawati; Rina Diana Lestari
Jurnal Media Akademik (JMA) Vol. 3 No. 7 (2025): JURNAL MEDIA AKADEMIK Edisi Juli
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i7.2566

Abstract

SD Negeri Teluk Bango VI Batujaya masih mengalami kesulitan dalam mengintegrasikan teknologi ke dalam pembelajaran, khususnya dalam mata pelajaran Matematika dan IPA yang dianggap sulit dan kurang menarik oleh siswa. Keterbatasan keterampilan TIK, minimnya infrastruktur, serta kurangnya pelatihan menjadi hambatan utama. Solusi atas permasalahan tersebut, dilakukan pelatihan penggunaan aplikasi Quizizz, sebuah platform kuis digital yang interaktif, menarik, dan mudah digunakan. Metode pelatihan bersifat praktis dan partisipatif dengan pendekatan learning by doing, mencakup penyampaian materi teori, demonstrasi penggunaan Quizizz, praktik langsung, diskusi, dan evaluasi. Guru dilatih membuat kuis interaktif, menyusun soal, serta mengintegrasikan hasilnya ke dalam proses belajar mengajar. Hasil dari pelatihan menunjukkan peningkatan signifikan dalam keterampilan teknologi guru, kreativitas dalam pembelajaran, serta meningkatnya partisipasi siswa di kelas. Hasil penelitian menunjukan, Quizizz tidak hanya berfungsi sebagai media evaluasi, tetapi juga sebagai sarana pembelajaran aktif berbasis game yang meningkatkan motivasi dan partisipasi siswa. Melalui pelatihan ini, guru dibimbing untuk memahami dan menguasai fungsi teknis aplikasi, serta mampu merancang materi pembelajaran yang menarik dan relevan secara mandiri.
Tingkat Kepatuhan Penerapan Protokol Covid-19 pada Masyarakat yang Berkunjung ke Puskesmas Simpang IV Sipin Kota Jambi Imran, Suryadi; Pairi, Agus; Erwinsyah; Sari, Anita
Poltanesa Vol 23 No 2 (2022): Desember 2022
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i2.2009

Abstract

Pandemi Covid-19 dinyatakan Bencana Nasional di Indonesia. Pada Maret 2020 kasus terkonfirmasi 414.179, angka kematian 18.440 di wilayah Indonesia. Banyaknya masyarakat kurang pengetahuan dan pemahaman terhadap protokol kesehatan. Data Covid-19 meningkat pada 18 September 2021 berdasarkan Kemenkes RI 4.188.529, angka kematian 140.323. Penelitian ini bertujuan melihat Gambaran Tingkat Kepatuhan Penerapan Protokol Covid-19 pada Masyarakat yang Berkunjung ke Puskesmas Simpang IV Sipin. Metode yang digunakan dalam penelitian ini yaitu metode Deskriptif Observasional. Instrumen yang digunakan adalah lembar observasi 5M yaitu memakai masker, mencuci tangan, menjaga jarak, menghindari kerumunan, membatasi mobilitas. Pengambilan 110 sampel menggunakan teknik probability sampling dengan metode stratified random sampling. Analisa data menggunakan analisa univariat dengan rumus perhitungan persentase arikunto dengan kategori penilaian persentase kategori patuh >70% dan kategori tidak patuh <70. Hasil penelitian ini menunjukkan bahwa secara keseluruhan berdasarkan gambaran tingkat kepatuhan penerapan protokol Covid-19 pada masyarakat berkunjung ke puskesmas Simpang IV Sipin Kota Jambi 53 responden (48,18 %), sedangkan masyarakat tidak patuh 57 responden (51,81%). Kesimpulannya masyarakat masih dikategorikan rendah menerapkan protokol covid-19 dikarenakan masih banyaknya masyarakat tidak peduli adanya fasilitas di puskesmas pada masa pandemi dapat membahayakan individu. Disarankan perlu edukasi ke masyarakat pentingnya penerapan prokes 5M ini.
DETERMINING USER SATISFACTION REGIONAL GOVERNMENT INFORMATION SYSTEM (SIPD) USING EUCS MODEL IN REGIONAL FINANCIAL MANAGEMENT Mukhtar, Abdul Hakim; Muhammad Din; Rahayu Indriasari; Erwinsyah
CURRENT: Jurnal Kajian Akuntansi dan Bisnis Terkini Vol. 6 No. 3 (2025): Current : Jurnal Kajian Akuntansi dan Bisnis Terkini
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/current.6.3.701-715

Abstract

This study aims to examine the factors influencing user satisfaction with the Regional Government Information System (SIPD) in Central Sulawesi Province using the End-User Computing Satisfaction (EUCS) model. This quantitative study employed a causal explanatory design with purposive sampling, involving 80 respondents consisting of Heads of Finance Subdivision and SIPD Operators from 40 Regional Device Organizations (OPD). Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with WarpPLS software. The results indicate that accuracy, ease of use, timeliness, and IT infrastructure have a significant positive effect on user satisfaction, while content, format, and privacy and security have positive but non-significant effects. These findings emphasize the importance of accurate information, user-friendly systems, timely data presentation, and robust technological infrastructure in enhancing SIPD user satisfaction. This study contributes to the development of information system quality theory and offers practical implications for local governments to improve financial governance through infrastructure strengthening and continuous content enhancement.
Analisis Value Added Activities dan Non Value Added Activities Pada Layanan Penjualan Mobil di Kota Palu: Analysis of Value Added Activities and Non-Value Added Activities in Car Sales Services in Palu City Nabila, Siska; Erwinsyah; Rahayu Indriasari
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9346

Abstract

Penelitian ini bertujuan memetakan rangkaian aktivitas dalam proses pelayanan penjualan kendaraan dengan pendekatan Activity-Based Management (ABM) serta mengklasifikasikannya ke dalam aktivitas bernilai tambah (Value Added) dan tidak bernilai tambah (Non-Value Added) berdasarkan waktu dan biaya. Desain penelitian menggunakan pendekatan kualitatif dengan tujuan memahami secara mendalam aktivitas pelayanan penjualan melalui observasi langsung, wawancara mendalam, serta penyebaran kuesioner verifikasi kepada informan yang terlibat langsung dalam proses penjualan. Hasil penelitian menunjukkan bahwa dari dua belas aktivitas yang dianalisis, sebelas tergolong VA karena memberikan kontribusi langsung terhadap pemenuhan kebutuhan pelanggan, sedangkan satu aktivitas, yaitu distribusi unit, merupakan NVA akibat tidak tersedianya stok kendaraan saat transaksi berlangsung. Aktivitas NVA ini memakan waktu 5.760 menit atau 73,62% dari total waktu proses. Setelah dilakukan perbaikan melalui pengendalian persediaan berbasis permintaan aktual, penerapan safety stock, integrasi penjadwalan pengiriman, dan evaluasi pemasok, total durasi proses menurun menjadi 2.061 menit. Perbaikan ini meningkatkan efisiensi waktu sebesar 73,62% dan membuat proses layanan lebih responsif. Penelitian menegaskan bahwa penguatan sistem persediaan merupakan faktor kunci dalam mengurangi pemborosan waktu dan meningkatkan kinerja pelayanan penjualan kendaraan.