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All Journal Abdimas Dinamika Pendidikan SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Magister Pendidikan IPA J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Journal of Economic Education and Entrepreneurship DedikasiMU: Journal of Community Service Unram Journal of Community Service (UJCS) Indonesian Journal of Devotion and Empowerment (IJDE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Soshum: Jurnal Sosial dan Humaniora International Journal of Green Tourism Research and Applications Jurnal Studi Ekonomi dan Pembangunan Jurnal Penelitian Pendidikan Jurnal Abdimas Business and Economic Analysis Journal Journal of Economic Education
Rachmadi, Moch Faizal
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Application of Soft Bone Milkfish Processing Technology for Processed Fish SMEs in The City of Semarang Sunyoto, Sunyoto; Saputro, Danang Dwi; Prasetyo, P. Eko; Ratnawati, Juli; Rachmadi, Moch Faizal
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.771

Abstract

Processed fish in the form of soft bone milkfish is a superior product of the city of Semarang that needs attention because it involves many business actors and has an influence on regional economic growth. However, there are still many obstacles related to production and marketing aspects. This paper is limited to handling production aspects in two fish processing SMEs in Semarang City, namely CV New Citra and UD Putri Laut. The problem faced by the two SME partners is that the production equipment for pressure cooking milkfish has a small capacity so that productivity is less than optimal. Another problem is that the shelf life of existing products is not long enough. To overcome this problem, the implementation team carries out community service using several methods, including socialization, training and mentoring. After the two tools were successfully created, the implementation team provided training and assistance on how to operate the two tools until the partners mastered and were skilled. Currently these two tools have been used in the pressure cooker milkfish production process, and have been proven to be able to increase production capacity and quality. Based on field observations, pressure cookers are able to increase production capacity by up to 300 percent, saving fuel costs by 66.66 percent. The retort tool succeeded in increasing product shelf life by up to 1 year, and saved retort costs of IDR 600,000, per retort process.
Pengendalian Stunting Melalui Edukasi Pengolahan Ragam Makanan Sehat dari Bahan Lokal dan Pendampingan Posyandu di Kelurahan Bongsari, Kota Semarang (Kolaborasi UNNES - PT Phapros, Tbk): Stunting Preventin through A Training on Processing a Variety of Healthy Foods from Local Ingredients and Assistance for Posyandu Cadres in Kelurahan Bongsari, Semarang City (Collaboration of UNNES and PT Phapros, Tbk) Kusumaningtyas, Ratna Dewi; Lestari, Yanesti Nuravianda; Handayani, Prima Astuti; Laila, Rachma Akmila; Salsabila, Anida; Rahmah, Aisyah Khalimatur; Putri, Silvia Nouvelia; Rachmadi, Moch Faizal; Jannah, Reni Ainun; Imani, Nadya Alfa Cahaya; Barita, Asyera Dewi; Kun, Stefania Orance; Nindita, Ariana Eka
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 4 (2024): Oktober-Desember 2024
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i4.9424

Abstract

Stunting is among the national priority issue in the National Medium Term Development Plan (RPJMN). At the global level, stunting is also a priority based on the Sustainable Development Goals (SDGs), especially related to the 3rd and 2nd SDGs, namely "good health and well-being" and "zero hunger". In this regard, the Semarang City Government has targeted that by 2024 the city will be free of stunting or zero stunting. On the other hand, the city of Semarang still records quite significant stunting data, namely 912 cases in 2024. To achieve the target of zero stunting, a synergy between the government, community, universities and industrial corporate social responsibility is necessary and can be implemented through community service and empowerment activity. Kecamatan Semarang Barat is among the area which record a quite high stunting rates in Semarang city, namely 84 cases in January 2024. To reduce the stunting rate in Kecamatan Semarang Barat, especially Kelurahan Bongsari, is a synergy between universities (UNNES), industry (pharmaceutical company PT Phapros Tbk), and local government is developed through a community service activities. Community service activities has been carried out in the form of education on stunting awareness, training on processing a variety of healthy foods from local ingredients and training to increase the capacity of posyandu cadres in Kelurahan Bongsari. UNNES and PT Phapros Tbk team also contribute in the form of recipe book, vitamins, and anthropometry equipment.
Gastrodiplomasi olahan ikan: upaya penguatan UMKM Kota Semarang di pasar global Hapsoro, Bayu Bagas; Musyono, Ari Dwi Nur Indriawan; Rosidah, Rosidah; Rachmadi, Moch Faizal
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27434

Abstract

AbstrakIkan bandeng telah menjadi produk ciri khas dan identitas tersendiri bagi Kota Semarang. Ikan bandeng dapat diolah menjadi berbagai macam diversifikasi produk yang ada dengan tingkat nutisi tinggi, utamanya kandungan Omega 3. Suatu model pendekatan yang humanis berbasis kuliner tersebut dikenal dengan gastrodiplomasi. Model gastrodiplomasi ini sangatlah cocok sebagai upaya penguatan sektor UMKM Kota Semarang di pasar global salah satunya pada sentra bandeng di Kelurahan Tambakrejo, Gayamsari. Mitra pengabdian ini adalah Kelompok Pengolah dan Pemasar (POKLAHSAR) Global Milkfish. Adapun permasalahan utama yang dihadapi mitra adalah pada aspek pemasaran dan aspek produksi. Pada aspek pemasaran, mitra terkendala terbatasnya cakupan area pemasaran, perizinan usaha, desain kemasan kurang diminati konsumen dan belum ada legalitas usaha yang lengkap. Pada aspek produksi, permasalahannya adalah mitra belum menggunakan Teknologi Tepat Guna (TTG) yang optimal. Disamping itu, diversifikasi produk bandeng yang masih terbatas dan minim. Tujuan pelaksanaan kegiatan pengabdian ini adalah untuk mampu meningkatkan nilai tambah, nilai ekonomis dan keunggulan kompetitif dari potensi daerah yaitu ikan bandeng di Kota Semarang sehingga mampu memberikan multiplier effect optimal bagi semua pihak. Metode pengabdian adalah sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi serta keberlanjutan program. Hasil pelaksanaan pengabdian adalah dengan diberikannya TTG berupa alat panci presto kapasitas 50kg, redesign paket kemasan produk, pelatihan diversifikasi produk dan pelatihan digital marketing. Kata kunci: diversifikasi produk; gastrodiplomasi; ikan bandeng; teknologi tepat guna; UMKM. AbstractMilkfish has become a signature product and identity for the city of Semarang. Milkfish can be processed into various diversified products with high nutritional content, especially Omega 3 content. A humanistic approach model based on culinary is known as gastrodiplomacy. This gastrodiplomacy model is very suitable as an effort to strengthen the MSME sector of Semarang City in the global market, one of which is in the milkfish center in Tambakrejo Village, Gayamsari. The partner for this service is the Global Milkfish Processing and Marketing Group (POKLAHSAR). The main problems faced by partners are in the marketing and production aspects. In the marketing aspect, partners are constrained by the limited scope of the marketing area, business licensing, packaging design is less popular with consumers and there is no complete business legality. In the production aspect, the problem is that partners have not used optimal Appropriate Technology (TTG). In addition, the diversification of milkfish products is still limited and minimal. The purpose of implementing this community service activity is to be able to increase the added value, economic value and competitive advantage of regional potential, namely milkfish in Semarang City so that it can provide an optimal multiplier effect for all parties. The community service method is socialization, training, application of technology, mentoring and evaluation and program sustainability. The results of the community service implementation are the provision of TTG in the form of a 50kg pressure cooker, redesign of product packaging packages, product diversification training and digital marketing training. Keywords: product diversification; gastrodiplomacy; milkfish; appropriate technology; MSMEs.
Implementing the "SMART" Framework for Effective Management of Inactive Archives: A Case Study of the Faculty of Economics, Universitas Negeri Semarang Rohmawati; Saeroji, Ahmad; Sari, Maya; Rachmadi, Moch Faizal
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 1 (2025): March 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i1.38-43

Abstract

Effective archive management is essential for organizations, companies, and agencies to support administrative processes, decision-making, and policy development. This study aims to enhance the structuring and management of inactive records at the Faculty of Economics and Business (FEB), Universitas Negeri Semarang (UNNES) through the implementation of the SMART (Selective, Comprehensive, Active, Responsive, and Trusted) method. The research follows the ADDIE (Analyze, Design, Development, Implementation, and Evaluation) model, which provides a structured and systematic approach suitable for archival research. The findings indicate a significant transformation in archival management, making it more organized, systematic, and integrated. FEB UNNES has adopted a barcode-based classification system, facilitating more efficient retrieval of records. Identified inactive records have been systematically arranged in the FEB Record Center, located in the L3 Building, 2nd Floor. Additionally, 76 types of records have been identified for potential destruction, with consultations conducted with the UNNES Archives Technical Management Unit to ensure proper procedures. Five sets of basic data files from 2017–2021 have been submitted for disposal. The implementation of the SMART model enhances accessibility, systematization, and digitalization in archive management at FEB UNNES, providing a more efficient and reliable archival system.
ANALYSIS OF RICE MARKETING EFFICIENCY THROUGH THE STRUCTURE CONDUCT PERFORMANCE APPROACH Adzim, Fauzul; Rachmadi, Moch Faizal
Business and Economic Analysis Journal Vol. 5 No. 1 (2025): May 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/beaj.v5i1.23961

Abstract

This study aims to analyze the efficiency of rice marketing in Ngawi Regency. This study uses the Structure-Conduct-Performance (SCP) method to analyze the efficiency of rice marketing. The data collection methods involved surveys and structured interviews with actors in the rice distribution chain. The snowball sampling method is used in this study to follow the marketing flow from farmers to end consumers. The study's results indicate that five main distribution channel patterns were identified. Each actor in the distribution chain has different contributions to marketing activities, including exchange functions, physical functions, and facility functions. The Farmer's Share value in each rice marketing channel in Ngawi Regency shows the proportion of price acceptance received by farmers compared to the price paid by end consumers. The analysis of five rice marketing channels in Ngawi Regency shows that channel 2 has the highest Farmer’s Share (54.62%), while channel 5 is the most cost-efficient with a π/c ratio 1.32. This study contributes to agricultural marketing studies by highlighting the importance of evaluating distribution channels based on the balance between the value received by producers and cost efficiency.
STRATEGI OPTIMALISASI COMPETITIVE ADVANTAGE UMKM KOTA SEMARANG DI ERA DIGITAL (STUDI KASUS DI CV NEW CITRA) Rachmadi, Moch Faizal
Jurnal Studi Ekonomi dan Pembangunan Vol 3, No 1 (2025): VOLUME 3, NOMOR 1, JULI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jsep.v3i1.33220

Abstract

Penelitian ini bertujuan untuk memahami strategi optimalisasi competitive advantage UMKM Kota Semarang di era digital (studi kasus di CV New Citra). Peran Usaha Mikro, Kecil dan Menengah (UMKM) sangatlah sentral dan kontribusinya terhadap sektor perekonomian nasional sangat tinggi. Tingkat resiliensi UMKM juga tinggi terlebih saat terjadi krisis moneter saat itu dan terus bertahan sampai sekarang. Meskipun demikian, keterbatasannya adalah masih minimnya strategi pemasaran terlebih di era digital seperti sekarang ini yang kurang adaptif, tingkat kompetensi Sumber Daya Manusia (SDM) yang minim, adaptasi teknologi masih rendah, daya inovasi dan kreativitas juga belum optimal. Oleh karena itulah, competitive advantage pada suatu UMKM juga tidak optimal. Metode penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan datanya adalah wawancara, observasi dan dokumentasi. Validitas data adalah berbasis triangulasi sumber dengan teknik Miles Huberman yaitu dengan reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa growth mindset sangat penting dalam berwirausaha. Pada analisis bauran pemasaran juga menjadi pertimbangan khusus pada operasional usaha CV New Citra. Tidak hanya tentang kualitas mutu produk tetapi juga persaingan harga, tempat usaha dan distribusi serta media promosi yang digunakan dalam mengoptimalkan consumer engagement. Konsep sustainable entrepreneurship sebagai pendekatan bisnis berkelanjutan dengan mengoptimalkan model adaptasi teknologi digital mampu meningkatkan efektivitas, efisiensi, produktivitas dan profitabilitas usaha di CV New Citra. Kata Kunci: Competitive Advantage; Digitalisasi; Kewirausahaan Berkelanjutan; Strategi; UMKM
Sustainable Tourism Development Strategy for Area of Mina Mangrove Tunggulsari, Pati Regency: PESTLE Analysis Approach Khayati, Afif Nur; Kusumantoro; Rachmadi, Moch Faizal
International Journal of Green Tourism Research and Applications Vol. 7 No. 1 (2025): June 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i1.74-83

Abstract

Tourism development is directed at sustainable tourism by upholding the principles of economy, social and environment including in the tourist destination of Area of Mina Mangrove, Pati Regency, Central Java Province. However, there are several aspects of external conditions that affect tourism development such as global uncertainty. The urgency of this research is the need for an external condition analysis model in efforts to develop sustainable tourism in Area of Mina Mangrove which includes Political, Economic, Social, Technology, Legal and Environmental aspects known as PESTLE Analysis. Based on this, the purpose of the research is to identify and analyze the relevance of external conditions in the development of tourism in Area of Mina Mangrove, Pati Regency. This research method is a qualitative approach in mapping and analyzing data in a complex, continuous and integrated manner. The results of the study concluded that the Environment (E) aspect plays a very important role, because Area of Mina Mangrove is directly adjacent to the Java Sea. This is an opportunity, potential and challenge in itself which has a major impact on the environment and sustainable tourism ecosystem. Creating environmental innovation, research and development by mitigating the risks of challenges and packaging them into optimal tourism opportunities. Of course, working with various parties at the central and regional levels, including community involvement and groups/communities, companies and academics. Politic (P) also has a major contribution in developing tourism in the Area of Mina Mangrove.
Sustainable Tourism Development Strategy for Bakaran Wetan Village, Pati Regency Based on Edutourism: Community Based Tourism (CBT) Approach Setyaputri, Nanda Aji; Rusdarti; Rachmadi, Moch Faizal
International Journal of Green Tourism Research and Applications Vol. 7 No. 1 (2025): June 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i1.84-98

Abstract

Bakaran Wetan Village, Central Java Province is one of the areas in Indonesia with various superior tourism potentials such as the Bakaran Sudewi Batik Museum, Punden Nyai Ageng and Ki Dalang Soponyono and others that are closely related to historical, social, cultural philosophies and educational elements. However, the main problem faced is the lack of involvement of stakeholders, especially the community, in an integrated, integrated and active manner in realizing it as a sustainable tourism village. Based on this, the objectives of this study are: 1) To identify the potentials and problems in developing sustainable tourism in Bakaran Wetan Village and 2) To identify actors/stakeholders who play a major role in realizing it as a sustainable tourism village based on edutourism. This research method is mixed methods with a qualitative descriptive and quantitative approach based on actor/stakeholder mapping using the Matrix of Alliance and Conflict: Tactics, Objectives and Recommendation (MACTOR). The results of the study show that the Youth, Sports and Tourism (DINPORAPAR) has the highest convergence value with the Office of Tourism Awareness Group (POKDARWIS), which integrates it with the roles of other stakeholders, namely the Education and Culture Office (DISDIKBUD), Museum Management (MUSEUM) and the Office of Regional Development Planning, Research and Innovation (BAPPERIDA). Meanwhile, related to the identification of actor objectives, the highest convergence is the optimization of edutourism tour packages (EDUTOURISM) with synergy efforts to develop the tourism sector based on stakeholder intensification (SINERGITAS). The practical impact of this research is to map the synergy between stakeholders involved in the development of sustainable tourism while also determining the priority strategies to be implemented in Bakaran Wetan Village.
Analysis of Digital Literacy-Based Business Development Strategy (Case Study of the Nila Sari Sejahtera Farmers Group, Pati Regency) Rachmadi, Moch Faizal
Jurnal Penelitian Pendidikan Vol. 42 No. 1 (2025): April 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jpp.v42i1.32968

Abstract

The purpose of this study is to understand the implementation of business strategies and the importance of business feasibility studies. Furthermore, this study aims to determine the level of effectiveness, efficiency, productivity, and profitability of businesses, particularly in the field of saline tilapia fisheries in the digital era. Micro, Small, and Medium Enterprises (MSMEs) play a significant role and contribute to the national economy because they are labor-intensive, resilient, and competitive, especially during the monetary crisis. MSMEs are able to absorb labor and provide significant employment opportunities, thereby reducing the unemployment rate. One such MSME is the Nila Sari Sejahtera Farming Group. This Fish Farming Group specializes in cultivating saline tilapia, a leading product of Pati Regency. The members of the Fish Farming Group are local residents, and saline tilapia cultivation has become their primary livelihood. The method used in this study is descriptive qualitative with a case study technique. The results of the study show that: 1) Nila Sari Sejahtera Farming Group applies various business strategies in the fields of cultivation, production and post-harvest processing, 2) Consumer behavior in transactions in Fish Farming Group businesses is influenced by several factors including cultural, social, personal and sociological, 3) Digital literacy studies on MSME actors are the main strategy in business resilience and feasibility.
Optimization Strategy of Competitive Advantage and Sustainable Corporate Performance Rachmadi, Moch Faizal; Prajanti, Sucihatiningsih Dian Wisika; Widiyanto, Widiyanto
Journal of Economic Education Vol. 13 No. 1 (2024): June 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v13i1.28332

Abstract

Cooperatives are a sector that has an important role in the national economy. The existence of cooperatives must continue to be improved and preserved, one of which is the Dukuhseti Indonesian Farmer Producer Cooperative (KPPI). Therefore, a business strategy is needed with integrated, integrated and sustainable implementation of competitive advantage and sustainable corporate performance. This research aims to analyze the role of competitive advantage and sustainable corporate performance at KPPI Dukuhseti, analyze the roles and interactions of actors/stakeholders and develop strategic priorities. The research method used is mixed method with analysis using qualitative descriptive, Matrix of Alliance, Conflicts, Tactics, Objectives and Recommendations (MACTOR) and Analytic Network Process (ANP). The research results show that there is a large contribution/role of competitive advantage in corporate sustainable performance. The competitive advantage strategy used focuses on differentiation. Apart from that, in the MACTOR analysis there are 4 main actors, namely KPPI Dukuhseti, the Cooperatives and MSMEs Service, the Food Security Service and Academics. There are also 2 significant goals, namely increasing digital literacy and synergistic development of cooperatives. Meanwhile, ANP analysis shows that environmental criteria and then technology are the main priorities. Regarding alternative policies that are also a priority is increasing digital literacy.
Co-Authors Ahmad Saeroji Anindya Ardiansari Anisa Nur Hidayah Apriyanti, Rita Bahlawan, Zuhriyan Ash Shiddieqy Barita, Asyera Dewi Bayu Bagas Hapsoro, Bayu Bagas Catur Rini Widyastuti, Catur Rini Danang Dwi Saputro DIMAS WICAKSONO Dwi Budi Santoso Eka Susanti Ichwan, Rizky Imani, Nadya Alfa Cahaya Indah Anisykurlillah Isti Hidayah Jannah, Reni Ainun Jarot Tri Bowo Santoso Juli Ratnawati Khayati, Afif Nur Kris Brantas Abiprayu, Kris Brantas Kun, Stefania Orance Kusumantoro Laila, Rachma Akmila Lestari, Yanesti Nur Avianda Lili Marliyah Margunani, Margunani Marhaeni Dwi Satyarini Maya Sari Muhammad Ansori Muhammad Khumaedi Musdalifah Musdalifah Musyono, Ari Dwi Nur Indriawan Nindita, Ariana Eka P. Eko Prasetyo Prananta, Widya Prihandono, Dorojatun Prima Astuti Handayani PUDJI ASTUTI Putri, Silvia Nouvelia Rachmadani, Wulan Suci Rahmah, Aisyah Khalimatur Ratna Dewi Kusumaningtyas Rohman, Shohihatur rohmawati Rosidah Rosidah RR. Ella Evrita Hestiandari Rusdarti S., Syifa Azzahra Putri Said Nur Octavianto Salsabila, Anida Saptariana - Setiadi, Rizki Setyaputri, Nanda Aji Siti Harnina Bintari Sri Utami Sucihatiningsih Dian Wisika Prajanti Sunyoto Sunyoto Widia, Syam Widiyanto Widiyanto