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All Journal Abdimas Dinamika Pendidikan SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Magister Pendidikan IPA J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Journal of Economic Education and Entrepreneurship DedikasiMU: Journal of Community Service Unram Journal of Community Service (UJCS) Indonesian Journal of Devotion and Empowerment (IJDE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Soshum: Jurnal Sosial dan Humaniora Jurnal Studi Ekonomi dan Pembangunan Jurnal Penelitian Pendidikan Jurnal Abdimas Business and Economic Analysis Journal Journal of Economic Education
Rachmadi, Moch Faizal
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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STRATEGI OPTIMALISASI COMPETITIVE ADVANTAGE UMKM KOTA SEMARANG DI ERA DIGITAL (STUDI KASUS DI CV NEW CITRA) RACHMADI, MOCH FAIZAL
Jurnal Studi Ekonomi dan Pembangunan Vol 3, No 1 (2025): VOLUME 3, NOMOR 1, JULI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jsep.v3i1.32335

Abstract

This study aims to understand the strategy of optimizing the competitive advantage of MSMEs in Semarang City in the digital era (case study at CV New Citra). The role of Micro, Small and Medium Enterprises (MSMEs) is very central and their contribution to the national economic sector is very high. The level of resilience of MSMEs is also high, especially during the monetary crisis at that time and continues to survive until now. However, the limitations are the lack of marketing strategies, especially in the digital era like today which is less adaptive, the level of competence of Human Resources (HR) is minimal, technology adaptation is still low, innovation and creativity are also not optimal. Therefore, the competitive advantage of an MSME is also not optimal. This research method is descriptive qualitative with data collection techniques being interviews, observations and documentation. Data validity is based on source triangulation with the Miles Huberman technique, namely with data reduction, data presentation and drawing conclusions. The results of the study show that a growth mindset is very important in entrepreneurship. In the marketing mix analysis, it is also a special consideration in the operational business of CV New Citra. Not only about product quality but also price competition, business premises and distribution and promotional media used in optimizing consumer engagement. The concept of sustainable entrepreneurship as a sustainable business approach by optimizing the digital technology adaptation model is able to increase the effectiveness, efficiency, productivity and profitability of the business at CV New Citra.
Penerapan Mesin Spinner Peniris Minyak dan Perbaikan Kemasan Produk pada UMKM Keripik di Desa Kemetul, Kecamatan Susukan, Kabupaten Semarang Kusumaningtyas, Ratna Dewi; Prasetiawan, Haniif; Bahlawan, Zuhriyan Ash Shiddieqy; Widyastuti, Catur Rini; Imani, Nadya Alfa Cahaya; Rachmadi, Moch Faizal; Jannah, Reni Ainun; Ichwan, Rizky; S., Syifa Azzahra Putri
Jurnal Abdimas Vol. 29 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v29i2.36448

Abstract

Desa Kemetul, Kecamatan Susukan is one of 208 villages developed into tourist villages in Kabupaten Semarang. Desa Kemetul is an area rich in agricultural products. Cassava and taro crops in this village are often processed into chips and serve as a source of income for residents. Common problems that often arise with chip products are the remaining oil content in the chips after frying and inappropriate product packaging. Thus, it reduces the quality and shelf life of the chip product. This Community Service activity focused on improving the chip production process at the Jago MSME in Desa Kemetul. The activity began with discussions and coordination with the local government and Jago MSME owner as partner. The activities included the implementation of an oil spinner machine and improved packaging with a portable sealer and silica gel. The application of appropriate technology can improve the chips quality and shelf life of products. It as well increases production capacity, profit potential, and support the development of Desa Kemetul as a tourist village.
Peningkatan Produktivitas, Kualitas dan Pemasaran Kain Tenun Troso Berbasis Penerapan Iptek di Kecamatan Batealit, Kabupaten Jepara Musdalifah, Musdalifah; Rachmadi, Moch Faizal; Khumaedi, Muhammad; Satyarini, Marhaeni Dwi
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13067

Abstract

Indonesia is known as a country rich in cultural diversity, including in the arts, textile crafts, and the creative economy. One of the cultural heritages that the nation is proud of is woven fabric, which is spread across various regions with their own unique characteristics. Woven fabric not only reflects the cultural identity of a region but also has great economic potential for the local community. Each region in Indonesia has its own motifs, techniques, and philosophy in making woven fabric, including in Jepara Regency, which is known as the center of Troso woven fabric. However, in facing the era of modernization and global competition, Troso woven fabric entrepreneurs need to make various efforts to increase productivity and expand the market in the current digital era. The target partner is the Berkah Karya Joint Business Group (KUB) with an address in Bringin Village, Batealit District, Jepara Regency. The service method is through socialization, training, technology application, mentoring, evaluation, and program sustainability. The training provided on the diversity of fashion products based on Troso woven fabric that are innovative, creative, contemporary, and can be used by all levels of society, from children to the elderly. In addition, an emphasis on the zero-waste approach is also conveyed to the target partners. This aims to create sustainable business products. Assistance is provided on digital promotional content creation, packaging design, and market expansion efforts. This also includes assistance with the operationalization of machinery and Appropriate Technology (TTG) applied to target partners
Penerapan Inovasi Teknologi dan Digital Marketing pada Industri Tahu dan Tempe Khas Bandungan Kab. Semarang Prananta, Widya; Bintari, Siti Harnina; Wicaksono, Dimas; Rachmadi, Moch Faizal
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13068

Abstract

Tofu and tempeh are popular and affordable sources of plant-based protein. They also play a vital role in meeting the food needs of the Indonesian people. Besides containing plant-based protein, tofu and tempeh are also rich in fiber, calcium, iron, and sodium. Furthermore, these soybean products contain prebiotics that can help improve digestive health, isoflavones to lower cholesterol levels, and saponins to protect heart health. The various nutritional contents of soybean products, such as tofu and tempeh, must be optimized. One of the tofu and tempeh producers in Central Java is the "Asri Serasi" Tofu and Tempeh Industry in Karanglo, 06/01, Kenteng Village, Bandungan District, Central Java Province. Asri Serasi's tofu and tempeh products are only marketed at tourist markets and a few culinary stalls in the Bandungan area. However, marketing is not the only issue. In terms of production, the equipment used is still manual, such as when squeezing soybean juice and pressing tofu. Soybean juice is still extracted manually by hand, even though the company produces over 100 kg of soybean pulp per day. Some of the technologies and innovations handed over included a soybean extractor and a tofu press. Training on diversifying tofu and tempeh products into various processed foods was also conducted using a fortification method based on the use of local ingredients, including moringa leaves, cherries, and vegetables such as spinach and carrots. Digital-based business expansion assistance was also provided to address marketing challenges faced by target partners, with the active participation of students
Co-Authors Anindya Ardiansari Anisa Nur Hidayah Apriyanti, Rita Ari Dwi Nur Indriawan Musyono Bahlawan, Zuhriyan Ash Shiddieqy Barita, Asyera Dewi Bayu Bagas Hapsoro, Bayu Bagas Catur Rini Widyastuti, Catur Rini Danang Dwi Saputro DIMAS WICAKSONO Dwi Budi Santoso Eka Susanti Ichwan, Rizky Imani, Nadya Alfa Cahaya Indah Anisykurlillah Isti Hidayah Jannah, Reni Ainun Jarot Tri Bowo Santoso Juli Ratnawati Kris Brantas Abiprayu, Kris Brantas Kun, Stefania Orance Kusumantoro Laila, Rachma Akmila Lestari, Yanesti Nur Avianda Lili Marliyah Margunani, Margunani Marhaeni Dwi Satyarini Muhammad Khumaedi Musdalifah Musdalifah Nindita, Ariana Eka P. Eko Prasetyo Prananta, Widya Prihandono, Dorojatun Prima Astuti Handayani PUDJI ASTUTI Putri, Silvia Nouvelia Rachmadani, Wulan Suci Rahmah, Aisyah Khalimatur Ratna Dewi Kusumaningtyas Rohman, Shohihatur Rosidah Rosidah RR. Ella Evrita Hestiandari S., Syifa Azzahra Putri Said Nur Octavianto Salsabila, Anida Siti Harnina Bintari Sri Utami Sucihatiningsih Dian Wisika Prajanti Sunyoto Sunyoto Widia, Syam Widiyanto Widiyanto