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Nurul Inayah
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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

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Pengaruh Penerapan Syariah Compliance Terhadap Kepuasan Nasabah PT. Bank Sumut KCPSy. Hamparan Perak Saidah Saidah; Nurul Inayah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 1 (2024): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i1.1171

Abstract

In order to capture the attention and interest of customers, sharia banking in Indonesia is developing extremely quickly and becoming more competitive in the delivery of financial services. In order for banks to meet the difficulties of the industrial revolution, they must create and improve methods for figuring out what elements draw in clients and foster customer loyalty. Customer loyalty may be increased through relationship marketing, a positive corporate reputation, and adherence to sharia law. The goal of this study is to ascertain if the satisfaction variable may mediate the effect of compliance on customer loyalty at Bank Sumut KCP Syariah Hamparan Perak as well as the influence of compliance on customer loyalty. Utilizing a quantitative methodology, this investigation. The major information utilized in this study was collected by questionnaires utilizing a measuring scale, namely using a Likert scale. 101 participants made up the sample in this study. According to the findings of the experiments, customer loyalty is positively and insignificantly impacted by relationship marketing variables, company image, and consumer satisfaction, positively and significantly impacted by sharia compliance, and positively and significantly impacted by relationship marketing variables, company image, and sharia compliance. important for ensuring client happiness.
Co-Authors ABD. Hadi Saputra Pulungan Abdul Ramadhani, Alya Achirul Nditasari Adib Muhammad Shodiq Adriani Muhlis Aisyah Anang Achmadi Ani Nur Aeni Anik Malikah Annisari Annisari Arif Rahman Siregar Arifin Fauzi Lubis Aris Noviani Aristo Zaky Zein Siregar Ashar Asiatun Maulina Munthe Askur Hamid Nasution Aswita Amir Azuwan, Devri Cheetara Novatriyanti Surya Adi Clarisca Audyta Permata Cut Diah Syavira Daniel Happy Putra Darmawani . Dedek Joefanny Defi Rahayu Dewi Nur Indah Sari Diana Yusup Dias Novi Widiyanto Diksi Laksmiarti Dilla Haryuanah Dinah Husniah Dinda Dewi Rahma Wijaya Dini Ariani Dwita Fratiwi Eka Putri Kurniasari Eti Fitriani Fadhila Rahma, Tri Inda Faidatus Syiriah Falda Nabila Fauziyah Ferry Sobatnu Fibby Luthfia Hani Widari Harahap, Muhammad Ikhsan Hendrayati Hendrayati Heriyani Agustina Ilham Permana Isna Maulida Isrul Saleh Siregar Jamisah Ulfa Jihat Bimanata Kamilah K Kamilah, K khairudin imawan Khairul Faiz Batubara Khairun Nisa Kurnia Yuniarti Laily Fajria Chasanah Laksono Trisnantoro Lestari, Henny Setyo M Kahfi Rahza M. Khairur Rusdhiy Siregar Margareta Rahayuningsih Masduki Asbari Mina Hasin Mohammad Nur Alif Morina Sari Simamora muhammad nabil Muhammad Rifky Pratama Muhammad Syahbudi Muhammad Taufik Hidayat MUKHLISHOTUL JANNAH Mustafa Kamal Rokan Mutiara Sari Nabila Khairina Nadia Sarah Nurani Nico Alfiandi Niza Novia Nur Halimah Nur Salsabila Arwan Nasution Nurlaila Nurlaila Nursantri Yanti Nurul Afrianti Nurul Rafiqoh Lubis Obit Dwi Pratama Rabiatul Rahma Siregar Rafika Hayati Dalimunthe Rahmah Sari Lubis Rahmasinar Amin Rejeki Ferniah Rifani Anggraini, Nurul Inayah Rifka A. Safitri Risky Sobari Risma Musfiyana Riswanto Rosana Meiliasari Safaruddin Saidah Saidah Sakina, Shania Salman Ritonga Saparuddin Siregar Sarsa Nisa Septi Indah Permata Sari Siska Khoirunnisa Siti Nurhalisah Siti Syarifatul Latifah Siti Zakia Khalidah Ma`ruf Sitorus, Siti Sarah Sri Nuriyaty Masdiputri sri sudiarti Sugiyono Saputra Susiana Purwantisari Syamsul Bahri Taufiq Nugraha Tri Inda Fadhila Rahma Triana Surya Pratiwi Tuti Anggraini Umar Sagaf Vanesya Aura Ardity Widia Rahmawati Yenni Samri Juliati Nasution Zuhrinal M. Nawawi