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Nurul Inayah
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The Effect of Intellectual Capital and Literacy of Sharia Bank on the Decision to Be a Customer of BSI KCP Aek Kanopan Mutiara Sari; Zuhrinal M. Nawawi; Nurul Inayah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

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Abstract

The purpose of this study is to determine the effect of Islamic competence and intellectual capital on customer decisions. This study uses quantitative methods to determine the relationship and influence between variables. The population used in this study were 223 customers of Bank BSI KCP Aek Kanopani and the number of samples was selected from the Slovin formula. The data collection technique for this study used a questionnaire or distributed questionnaires to determine the effect of intellectual capital and Islamic banking knowledge on the decision to become a customer of BSI KCP Aek Kanopan. During data analysis, variable calculations were performed using SPSS version 23.0. The results of this study indicate that the intellectual capital variable has no effect on customer decisions, the literacy variable has a significant effect on customer decisions.
Co-Authors ABD. Hadi Saputra Pulungan Abdul Ramadhani, Alya Achirul Nditasari Adib Muhammad Shodiq Adriani Muhlis Ahmad Syakir Aisyah Anang Achmadi Ani Nur Aeni Anik Malikah Annas, Muhamad Annisari Annisari Arif Rahman Siregar Arifin Fauzi Lubis Aris Noviani Aristo Zaky Zein Siregar Ashar Asiatun Maulina Munthe Askur Hamid Nasution Aswita Amir Aula Salsabila Azuwan, Devri Cheetara Novatriyanti Surya Adi Clarisca Audyta Permata Cut Diah Syavira Daniel Happy Putra Darmawani . Defi Rahayu Dewi Nur Indah Sari Diana Yusup Dias Novi Widiyanto Diksi Laksmiarti Dilla Haryuanah Dinah Husniah Dinda Dewi Rahma Wijaya Dini Ariani Dwita Fratiwi Eka Putri Kurniasari Eti Fitriani Fadhila Rahma, Tri Inda Faidatus Syiriah Falda Nabila Fauziyah Ferry Sobatnu Fibby Luthfia Hani Widari Harahap, Muhammad Ikhsan Hendrayati Hendrayati Heriyani Agustina Ilham Nur Kholiq Ilham Permana Isna Maulida Isrul Saleh Siregar Jamisah Ulfa Jihat Bimanata Kamilah K Kamilah, K khairudin imawan Khairul Faiz Batubara Khairun Nisa Kurnia Yuniarti Kusmilawaty Laily Fajria Chasanah Laksono Trisnantoro Lestari, Henny Setyo M Kahfi Rahza M. Khairur Rusdhiy Siregar Margareta Rahayuningsih Masduki Asbari Mina Hasin Mohammad Nur Alif Morina Sari Simamora Muh. Hasbi muhammad nabil Muhammad Rifky Pratama Muhammad Syahbudi Muhammad Taufik Hidayat Muhammad Zikri Alshaufi MUKHLISHOTUL JANNAH Mustafa Kamal Rokan Mutiara Sari Nabila Khairina Nadia Sarah Nurani Nico Alfiandi Niza Novia Nur Halimah Nur Salsabila Arwan Nasution Nurlaila Nurlaila Nurul Afrianti Nurul Rafiqoh Lubis Obit Dwi Pratama Rabiatul Rahma Siregar Rafika Hayati Dalimunthe Rahmah Sari Lubis Rahmasinar Amin Rejeki Ferniah Rifani Anggraini, Nurul Inayah Rifka A. Safitri Risky Sobari Risma Musfiyana Riswanto Robi'atul Andawiyah Rosana Meiliasari Safaruddin Saidah Saidah Sakina, Shania Salman Ritonga Saparuddin Siregar Sarsa Nisa Septi Indah Permata Sari Siska Khoirunnisa Siti Nurhalisah Siti Syarifatul Latifah Siti Zakia Khalidah Ma`ruf Sitorus, Siti Sarah Sri Nuriyaty Masdiputri sri sudiarti Sugiyono Saputra Susiana Purwantisari Syamsul Bahri Taufiq Nugraha Tri Inda Fadhila Rahma Triana Surya Pratiwi Tuti Anggraini Umar Sagaf Vanesya Aura Ardity Widia Rahmawati Yenni Samri Juliati Nasution Zuhrinal M. Nawawi