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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Jurnal Tunas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Innovative: Journal Of Social Science Research IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Loo, Petrus
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The Role of People's Business Credit (Kur) and The Use of E-Marketing For The Development of Msmes In Medan Deli District In Medan City Sujinny, Sujinny; Loo, Petrus; Nasution, Lisa Elianti
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2513

Abstract

This research aims to find out whether People's Business Credit has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, to find out whether E-Marketing has an effect on the development of MSMEs in Medan Deli subdistrict in Medan City, and to find out whether People's Business Credit and E-Marketing have an effect on development of MSMEs in Medan Deli sub-district in Medan City. The type of data for this research is quantitative data. Data analysis techniques in this research are validity test, reliability test, descriptive statistics, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t test, f test), and coefficient of determination. The results of this research state that the influence of people's business credit and e-marketing on the development of MSMEs in Medan Deli subdistrict in Medan City is shown by the results of multiple linear regression analysis which means that the variables of people's business credit and e-marketing together have an influence on the development of MSMEs in Medan district. Deli in Medan City.
Co-Authors - Afrizal Budi Raharjo, Teguh Charles Jhony Mantho Sianturi, Charles Jhony Mantho Dewantara, Nowell Gultom, Pesta Herlambang, Albert Huang, Kelly Junaedi Abas, Ahmad Luckyanto, Marvin Manik, Desma Erica Maryati Marpaung, Linda Wahyu Nainggolan, Elisabeth Nainggolan, Susan G Nasution, Lisa Elianti Nikous Soter Sihombing Novilia, Fitri Ramli Semmawi, Ramli Rusmin Saragih, Rusmin Sihombing, Marto Simarmata, Asiana Sinaga, Hommy Dorthy Ellyany SITORUS, ERBIN Situmorang, Irvan Rolyesh Sri Rezeki Sujinny, Sujinny Tiofanny, Claudie Widalicin Januarty