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Richadinata, Kadek Riyan Putra
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Pengaruh Citra Merek, Kualitas Pelayanan dan Online Customer Review terhadap Keputusan Pembelian Mie Kober di Bali Putra, I Kadek Sania; Richadinata, Kadek Riyan Putra; Rettobjaan, Vitalia Fina Carla
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1667

Abstract

Dunia bisnis saat ini sangat berkembang pesat dan memunculkan persaingan yang ketat demi mempertahankan bisnis mereka. Salah satu bisnis yang banyak berkembang saat ini adalah bisnis kuliner. Bisnis kuliner adalah salah satu industri yang tetap bertumbuh. Adapun tujuan dari penelitan ini yaitu : Mengetahui pengaruh citra merek terhadap keputusan pembelian Mie Kober di Bali. Mengetahui pengaruh kualitas pelayanan terhadap keputusan pembelian Mie Kober di Bali. Mengetahui pengaruh online customer review terhadap keputusan pembelian Mie Kober di Bali. Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Penelitian ini dilakukan di Bali pada beberapa kabupaten yaitu kabupaten Gianyar, Badung, dan Denpasar. Dari keseluruhan populasi yang ada, maka sampel dalam penelitian ini diambil yakni sebanyak 96 orang. Analisis data yang dilakukan dalam penelitian ini adalah analisis kuantitatif dan uji statistik. Dimana analisis kuantitatif dan uji statistik dilakukan dengan cara, yaitu : Analisis Regresi Linear Berganda. Hasil analisis menunjukan bahwa variabel citra merek memiliki hubungan positif pada keputusan pembelian. Hasil analisis regresi menunjukan variabel kualitas pelayanan memiliki hubungan positif pada keputusan pembelian. Hasil analisis regresi menunjukan variabel online customer review memiliki hubungan positif pada keputusan pembelian. Hal ini berarti online customer review berpengaruh signifikan pada keputusan pembelian. Simpulan penelitian menunjukan citra merek memiliki hubungan positif pada keputusan pembelian.  kualitas pelayanan berpengaruh signifikan pada keputusan pembelian online customer review berpengaruh signifikan pada keputusan pembelian.
Transformasi Digital: Meningkatkan Pemasaran Hasil Pertanian Melalui Media Sosial Aristayudha, A A Ngurah Bagus; Richadinata, Kadek Riyan Putra; Indraswari, Ni Putu Fani Dian
UNBI Mengabdi Vol. 6 No. 1 (2025): UNBI Mengabdi Januari
Publisher : Universitas Bali Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34063/um.v6i1.399

Abstract

Program pengabdian ini bertujuan untuk meningkatkan literasi digital dan keterampilan pemasaran digital bagi anggota Kelompok Agropertiwi di Desa Ubung Kaja. Dalam kondisi awal, anggota kelompok menghadapi kesulitan dalam memanfaatkan media sosial dan pemasaran digital untuk menjangkau pasar yang lebih luas, mengakibatkan penurunan penjualan hasil pertanian. Program ini mencakup pelatihan penggunaan media sosial, pengelolaan konten, serta penggunaan alat analisis untuk strategi pemasaran digital. Hasilnya menunjukkan bahwa 80% peserta menjadi lebih familiar dengan media sosial dan mampu mengelola konten, sementara 70% dapat menggunakan alat analisis untuk mengevaluasi strategi pemasaran mereka. Meskipun demikian, tantangan terbesar adalah resistensi terhadap teknologi baru di kalangan anggota yang lebih tua, yang memerlukan pendekatan pelatihan yang lebih intensif dan berkelanjutan. Program ini berpotensi mendukung keberlanjutan ekonomi hijau dan perluasan akses pasar bagi kelompok tani.   This community service program aims to improve digital literacy and digital marketing skills for members of the Agropertiwi Group in Ubung Kaja Village. In the initial condition, group members faced difficulties in utilizing social media and digital marketing to reach a wider market, resulting in a decrease in sales of agricultural products. The program included training in the use of social media, content management, as well as the use of analytical tools for digital marketing strategies. The results showed that 80% of participants became more familiar with social media and were able to manage content, while 70% were able to use analytics tools to evaluate their marketing strategies. Nonetheless, the biggest challenge is the resistance to new technology among older members, which requires a more intensive and sustainable training approach. This program has the potential to support green economy sustainability and expanded market access for farmer groups.
DAMPAK ANTESEDEN DIMENSI KUALITAS TERHADAP KEPUASAN PENGGUNA SISTEM E-FILING (STUDI EMPIRIS PADA WAJIB PAJAK UMKM DI KABUPATEN GIANYAR BALI) I Made Purba Astakoni; Ida bagus Swaputra; Kadek Ryan Putra Richadinata; Yenny Verawati; Ni Made Satya Utami
KRISNA: Kumpulan Riset Akuntansi Vol. 14 No. 1 (2022): KRISNA: Kumpulan Riset Akuntansi
Publisher : Faculty of Economics and Business, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kr.14.1.2022.123-139

Abstract

This study aims to empirically examine the effect of information quality, system quality and service quality on user satisfaction of e-filing systems. The research model offered tries to lift the first and second order models in testing the measurement of existing indicators. Samples were taken from the entire population of micro, small and medium enterprises (MSMEs) taxpayers spread over seven sub-districts in Gianyar Regency, as many as 128 MSMEs. The data analysis technique in this research uses SEM-PLS analysis to test the research hypothesis. In this study PLS is considered appropriate to test the model in developing the existing theory. The results of the overall model evaluation based on the value of R-Square (R2), Q-Square Predictive Relevance (Q2) and Goodness of Fit (GoF) that the model is declared good. The results of testing the first hypothesis indicate that the quality of information has a significant positive effect on user satisfaction of the e-filing system. The results of testing the second hypothesis indicate that the quality of the system has no effect on user satisfaction of the e-filing system. The results of testing the third hypothesis indicate that service quality has a significant positive effect on user satisfaction of the e-filing system.
Resource-Based View, Dynamic Capabilities, and Entrepreneurial Orientation: Their Impact on MSME Performance and Sustainable Competitive Advantage of MSMEs in Bali Ni Made Widnyani; Arif Agus Riyanto; Elok Rosyidah; Ni Made Ary Lisnawati; Kadek Riyan Putra Richadinata; Cokorda Istri Dharmayanti
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7113

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Bali play a crucial role in employment absorption, driving the tourism sector, and strengthening the regional economy. However, most MSMEs still face challenges such as low levels of digitalization, limited resources, and vulnerability to external shocks like pandemics. In this context, the Resource-Based View (RBV) emphasizes the importance of managing resources that are valuable, rare, inimitable, and non-substitutable (VRIN) as the foundation for competitive advantage. Meanwhile, Dynamic Capabilities (DC) are required to enable organizations to perform sensing, seizing, and reconfiguring in response to environmental opportunities and threats, while Entrepreneurial Orientation (EO)—including innovativeness, proactiveness, and risk-taking—encourages creativity and business growth. This study aims to analyze the influence of RBV, DC, and EO on MSME performance and Sustainable Competitive Advantage (SCA) in Bali Province. The research applies a quantitative approach with an explanatory design, involving 200 active MSME respondents who meet the operational criteria. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that all three variables—RBV, DC, and EO—have positive and significant effects on MSME performance and SCA. DC emerged as the most dominant factor in creating sustainable competitive advantage, followed by RBV and EO. These findings highlight that the integration of internal resource management, adaptive capabilities, and entrepreneurial orientation is a key strategy for Balinese MSMEs to sustain and excel in the digital transformation era.
Evolution Of Entrepreneurial Leadership And Innovation In Shifting MSME Sustainability From Personal Driven Toward System Driven Models AA Ngurah Bagus Aristayudha; Ni Made Widnyani; Vitalia Fina Carla Rettobjaan; Kadek Riyan Putra Richadinata
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 2 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/f3pb1608

Abstract

The Industrial Revolution 4.0 has increased pressure on Micro, Small, and Medium Enterprises (MSMEs) to integrate sustainability into their business strategies. However, sustainable practices often remain highly dependent on individual leaders and are not yet fully embedded in organizational systems. This study aims to examine how entrepreneurial leadership contributes to sustainable business through innovation and how these relationships vary across different stages of the MSME business life cycle. A quantitative, cross-sectional approach was employed using data from 392 MSME owners and managers in Badung Regency, Bali, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with Partial Least Squares Multi-Group Analysis (PLS-MGA) specifically applied to compare the sustainability mechanisms across three business-age groups: less than three years, three to five years, and more than five years. The findings show that entrepreneurial leadership has a positive and significant effect on sustainable business, both directly and indirectly through innovation. The PLS-MGA results further demonstrate that the strength of these relationships differs across business life-cycle stages. In businesses operating for less than three years, sustainability is predominantly Personal-Driven, as the leader’s individual capabilities function as a central strategic resource, consistent with the Resource-Based View. In businesses aged three to five years and more than five years, the mediating role of innovation becomes stronger, indicating a gradual transition toward System-Driven Sustainability. This pattern suggests that organizational maturity changes the role of entrepreneurial leadership from a direct driver of sustainability into a system architect who develops and institutionalizes innovation within organizational routines. Practically, MSME leaders should prioritize direct leadership and resource mobilization during the early stage, while progressively developing formal innovation capabilities, routines, and organizational systems as the business matures. The study contributes theoretically by explaining how sustainability mechanisms evolve from leader-dependent practices toward system-based structures across the MSME life cycle. It also provides a life-cycle perspective for strengthening MSME resilience by aligning entrepreneurial leadership with the progressive development of innovation capabilities.
Co-Authors A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Agustina, Febyola Arif Agus Riyanto Astakoni, I Made Purba Cokorda Istri Dharmayanti Dewi, Putu Febri Candra Elok Rosyidah Febyola Agustina Gathra Crislana I Gede Karang Komala Putra I Gede Wahyu Surya Dharma I Gusti Ngurah Made Yudhi Saputra I Kadek Sania Putra I Made Purba Astakoni I Made Wardana I Wayan Wardita Ida Bagus Swaputra Indraswari, Ni Putu Fani Dian Ketut Darmayasa Khadijah Febriana Rukhmanti Udhayana Kusuma, AA Made Indra Wijaya M Doni Permana Putra Made Karma Maha Wirajaya Mannan, Alif Naufal Anyuri Ni Kadek lisa Pebrianti Ni Kadek Rahayu Intan Febry Susanti Ni Kadek Winda Patriani Ni Luh Putu Surya Astitiani Ni Made Ary Lisnawati Ni Made Asti Aksari, Ni Made Asti Ni Wayan Ekawati Nyoman Trisna Aryanata Pebrianti, Ni Kadek lisa Pratama, Putu Yogi Agustia Purnamawati, Ni Luh Gede Putu Putra, I Kadek Sania Putra, I Made Luhur Adi Putu Gede Arya Wardana Reganata, Gde Palguna Sri Ayuni, Ni Made Sugianta, Kadek Arya Tresia, Ni Wayan Budi Artiva Vitalia Fina Carla Rettobjaan Widnyani , Ni Made Widnyani, Ni Made Yenny Verawati