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Richadinata, Kadek Riyan Putra
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The Influence of the Qris Payment System on Business Performance Denpasar City MSMEs Rettobjaan, Vitalia Fina Carla; Widnyani, Ni Made; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 2 No 4 (2023): Journal of Economics and Public Health: December 2023
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i4.2643

Abstract

This research was conducted in the context of technological developments and the important role of Financial Technology (Fintech) in encouraging financial inclusion and business growth in the Micro, Small and Medium Enterprises (MSME) sector. The background of this research is the era of industrial revolution 4.0 which has changed the global economic landscape with rapid changes in the fields of technology and information. The aim of this research is to investigate the effect of using the QRIS (Quick Response Code Indonesia Standard) payment system on the financial and non-financial business performance of MSME players. The research method used involved 75 respondents who were MSME actors. Data on respondent characteristics, use of QRIS, and business performance were evaluated. The research results show that the use of QRIS has a significant influence on the financial and non-financial business performance of MSME players. More than 80% of respondents who use QRIS well have good financial and non-financial business performance. The positive effects of using QRIS indicate that this technology can increase transaction efficiency, consumer convenience and MSME business growth.
Exploring the Dynamics of Innovation Antecedents and Outcomes in Business Performance Aristayudha, A A Ngurah Bagus; Widnyani, Ni Made; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra
Journal of Economics and Public Health Vol 3 No 1 (2024): Journal of Economics and Public Health: March 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i1.3328

Abstract

The current research critically addresses a significant gap in understanding the intricate dynamics between the drivers and outcomes of innovation within various organizational contexts. While innovation is widely recognized as a crucial driver for growth and competitiveness in the rapidly evolving business landscape, the specific mechanisms through which these drivers influence outcomes remain underexplored. This lack of detailed insight is a substantial barrier to effective strategy development and implementation, underscoring the importance of this study. The research aims to thoroughly explore key antecedents such as organizational culture, leadership, financial strategies, and external environmental conditions that promote an innovative environment. It also evaluates the extensive impact of these innovations on business performance, focusing particularly on market competitiveness, operational efficiency, and customer loyalty. By examining the connections between these factors, the study seeks to outline the pathways through which innovation enhances business performance across various industries and market conditions. The formulated research questions are designed to identify the principal antecedents of innovation, assess their broad impacts on business metrics, and ascertain under which circumstances these effects are maximized. This comprehensive analysis intends to bridge the theoretical and empirical gaps, providing insights that could guide both academic research and practical business strategy development in the realm of innovation management.
The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Ni Kadek lisa Pebrianti; A.A Ngurah Bagus Aristayudha; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

Abstract

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.
The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Febyola Agustina; Ni Made Widnyani; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador Putu Gede Arya Wardana; Kadek Riyan Putra Richadinata; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1264

Abstract

Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increasing visibility, and facilitating buying. The combination of these three strategies creates an effective digital marketing ecosystem. This research aims to analyze the influence of social media, SEO, and mobile applications on consumer purchasing decisions at PT Udayana Bali Ambassador. The research method used is quantitative and descriptive, with data collection through questionnaires distributed online to 97 respondents. Instrument tests include validity, reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression to test the effect of independent variables on the dependent variable. The results showed that social media, SEO, and mobile applications significantly influence consumer purchasing decisions. The calculated F value in this study has exceeded the F table value, namely, 407.078> 3.092, which means that social media (X1), SEO (Search Engine Optimization) (X2), and Mobile Application (X3) simultaneously affect consumer purchasing decisions (Y). Based on this, it can be concluded that social media, SEO, and mobile applications influence consumer purchasing decisions.
Pengaruh Citra Merek, Kualitas Pelayanan dan Online Customer Review terhadap Keputusan Pembelian Mie Kober di Bali I Kadek Sania Putra; Kadek Riyan Putra Richadinata; Vitalia Fina Carla Rettobjaan
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1667

Abstract

Dunia bisnis saat ini sangat berkembang pesat dan memunculkan persaingan yang ketat demi mempertahankan bisnis mereka. Salah satu bisnis yang banyak berkembang saat ini adalah bisnis kuliner. Bisnis kuliner adalah salah satu industri yang tetap bertumbuh. Adapun tujuan dari penelitan ini yaitu : Mengetahui pengaruh citra merek terhadap keputusan pembelian Mie Kober di Bali. Mengetahui pengaruh kualitas pelayanan terhadap keputusan pembelian Mie Kober di Bali. Mengetahui pengaruh online customer review terhadap keputusan pembelian Mie Kober di Bali. Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Penelitian ini dilakukan di Bali pada beberapa kabupaten yaitu kabupaten Gianyar, Badung, dan Denpasar. Dari keseluruhan populasi yang ada, maka sampel dalam penelitian ini diambil yakni sebanyak 96 orang. Analisis data yang dilakukan dalam penelitian ini adalah analisis kuantitatif dan uji statistik. Dimana analisis kuantitatif dan uji statistik dilakukan dengan cara, yaitu : Analisis Regresi Linear Berganda. Hasil analisis menunjukan bahwa variabel citra merek memiliki hubungan positif pada keputusan pembelian. Hasil analisis regresi menunjukan variabel kualitas pelayanan memiliki hubungan positif pada keputusan pembelian. Hasil analisis regresi menunjukan variabel online customer review memiliki hubungan positif pada keputusan pembelian. Hal ini berarti online customer review berpengaruh signifikan pada keputusan pembelian. Simpulan penelitian menunjukan citra merek memiliki hubungan positif pada keputusan pembelian.  kualitas pelayanan berpengaruh signifikan pada keputusan pembelian online customer review berpengaruh signifikan pada keputusan pembelian.
The Influence of Product Quality and Price on Repurchase Interest Through Consumer Satisfaction at Coffee Shops in Denpasar City Widnyani, Ni Made; Aristayudha, A.A. Ngurah Bagus; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Astitiani, Ni Luh Putu Surya
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i6.4959

Abstract

Consumer satisfaction is a measure of the value of a product and service that will affect consumer interest in repurchasing the product or reusing the service. In addition to the quality of the product itself, price is one of the indicators that indirectly affects consumer response to repurchase the goods. This study aims to determine the effect of product quality, price on repurchase interest through consumer satisfaction at coffee shops in Denpasar. Method: This study uses a quantitative method with a differential analytical descriptive approach. The number of samples used was 100 respondents calculated from the number of indicators in the question. The questionnaire used has been tested for validity and reliability. The results of the study were analysed usingalternative structural equation modeling (SEM) method PLS (Partial Least Square) with the SmartPLS 3.0 M3 program. The results of this study indicate that price and consumer satisfaction factors affect consumer repurchase interest, while product quality is not significant to consumer repurchase interest. Mediating consumer satisfaction is proven to only apply to the relationship between price and repurchase interest. Satisfaction indirectly influences consumer repurchase interest in addition to paying attention to product quality and the price of the product itself.
Literature Review Sensory Marketing Analysis: Theoretical Foundations, Practical Applications, and Their Impact on Consumer Behavior Richadinata, Kadek Riyan Putra; Wardana, I Made; Ekawati, Ni Wayan; Aksari, Ni Made Asti
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i4.5391

Abstract

Sensory marketing has emerged as an important strategy for businesses aiming to create lasting impressions and emotional connections with consumers. This study explores the theoretical foundations, practical applications, and impact of sensory marketing on consumer behavior. Sensory stimuli—such as visual, auditory, olfactory, gustatory, and tactile elements—play a critical role in shaping consumer perceptions and behaviors. The study suggests that sensory marketing not only influences immediate purchase decisions but also fosters long-term brand loyalty by creating memorable experiences. This study systematically reviews the current literature to evaluate the effectiveness of sensory marketing across multiple contexts, including physical retail environments, e-commerce, and the luxury goods market. data search with the keywords typed to search for articles are: "sensory marketing impact on consumer behavior", "sensory marketing impact on purchase intention", "sensory marketing impact on digital purchase decision", "Sensory marketing impact on purchase satisfaction", " sensory marketing impact on Product Perception”, “sensory marketing impact on price perception and “sensory marketing impact on with result 13 article that meet the inclusion and exclusion criteria” from 2014-2024. The study found that sensory marketing can enhance brand differentiation and consumer engagement, especially when integrated across multiple sensory touchpoints. the study highlights the importance of sensory consistency in building trust and loyalty. The reviewed studies emphasize the significant influence of sensory elements such as scent, color, music, and product packaging on consumer satisfaction, purchase intention, and decision-making processes, such as virtual reality and immersive e-commerce experiences, have also been identified as key drivers of sensory marketing success. The interaction of sensory stimuli and consumer responses is critical to developing effective marketing strategies that enhance consumer experiences and foster brand loyalty in today's competitive marketplace.
Pemberdayaan Pemasaran Digital Guna Meningkatkan Penjualan Hasil Panen Kelompok Agro Pertiwi: Upaya Mendukung Program Ekonomi Hijau dalam Memperkuat Ketahanan Pangan Richadinata, Kadek Riyan Putra; Aryanata, Nyoman Trisna; Reganata, Gde Palguna; Mannan, Alif Naufal Anyuri; Tresia, Ni Wayan Budi Artiva
Jurnal Peduli Masyarakat Vol 6 No 4 (2024): Jurnal Peduli Masyarakat: Desember 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v6i4.4838

Abstract

Kelompok Tani Agro Pertiwi adalah kelompok tani yang berlokasi di Desa Ubung Kaja, Kecamatan Denpasar Utara, Kota Denpasar, Bali. Kelompok Tani Agro Pertiwi menghadapi tantangan dalam pemasaran dan distribusi hasil panen mereka. Data penjualan yang terdokumentasi menunjukkan bahwa penjualan hasil panen masih rendah dan tidak konsisten setiap tahunnya. Tujuan untuk meningkatkan pengetahuan dan keterampilan anggota Kelompok Tani Agro Pertiwi dalam pemasaran digital guna meningkatkan penjualan hasil panen mereka serta mendukung program Ekonomi Hijau dan ketahanan pangan di Desa Ubung Kaja. Pelaksanaan kegiatan pengabdian kepada masyarakat ini dilakukan melalui pemberian edukasi dalam bentuk pelatihan pemasaran digital kepada 38 orang peserta. Alasan pemilihan metode ini adalah karena anggota Kelompok Tani Agro Pertiwi berusia di atas 40 tahun. Kegiatan pelatihan edukasi memberikan kesempatan bagi Kelompok Tani Agro Pertiwi untuk mempelajari dampak positif dari pemasaran digital. Kegiatan pengabdian kepada masyarakat ini menghasilkan perubahan paradigma positif terkait Pemasaran Digital.
DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA Widnyani , Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4101

Abstract

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in building RSU Payangan’s image through intensive training and discussions with hospital management. The activity is designed to enhance management’s understanding of relevant digital marketing strategies in the contemporary era. The methods used include in-depth interviews to assess previously implemented marketing strategies, surveys on public perception of the hospital’s image, and evaluations of the effectiveness of past marketing strategies. The results indicate that the strategic application of digital marketing successfully increased public awareness of RSU Payangan’s healthcare services, accompanied by greater community engagement on digital platforms. Success indicators include improved management understanding of digital marketing, increased digital traffic, heightened community engagement on social media, and positive changes in public perception of RSU Payangan’s image. With positive feedback from training participants, this activity demonstrates that digital marketing is an effective tool to strengthen the hospital’s image amidst the increasingly competitive healthcare sector.
Co-Authors A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Agustina, Febyola Astakoni, I Made Purba Dewi, Putu Febri Candra Febyola Agustina Gathra Crislana Gde Palguna Reganata I Gede Karang Komala Putra I Gede Wahyu Surya Dharma I Gusti Ngurah Made Yudhi Saputra I Kadek Sania Putra I Made Purba Astakoni I Made Wardana I Wayan Wardita Ida Bagus Swaputra Ketut Darmayasa Khadijah Febriana Rukhmanti Udhayana Kusuma, AA Made Indra Wijaya M Doni Permana Putra Made Karma Maha Wirajaya Mannan, Alif Naufal Anyuri Ni Kadek lisa Pebrianti Ni Kadek Rahayu Intan Febry Susanti Ni Kadek Winda Patriani Ni Luh Putu Surya Astitiani Ni Luh Putu Surya Astitiani Ni Made Ary Lisnawati Ni Made Asti Aksari, Ni Made Asti Ni Made Widnyani Ni Putu Fani Dian Indraswari Ni Putu Surya Astitiani Ni Wayan Ekawati Nyoman Trisna Aryanata Pebrianti, Ni Kadek lisa Pratama, Putu Yogi Agustia Purnamawati, Ni Luh Gede Putu Putra, I Made Luhur Adi Putu Gede Arya Wardana Reganata, Gde Palguna Sri Ayuni, Ni Made Sugianta, Kadek Arya Tresia, Ni Wayan Budi Artiva Vitalia Fina Carla Rettobjaan Widnyani , Ni Made Widnyani, Ni Made Yenny Verawati