Garuda - Garba Rujukan Digital

Pemberdayaan Pemasaran Digital Guna Meningkatkan Penjualan Hasil Panen Kelompok Agro Pertiwi: Upaya Mendukung Program Ekonomi Hijau dalam Memperkuat Ketahanan Pangan Richadinata, Kadek Riyan Putra; Aryanata, Nyoman Trisna; Reganata, Gde Palguna; Mannan, Alif Naufal Anyuri; Tresia, Ni Wayan Budi Artiva
Jurnal Peduli Masyarakat Vol 6 No 4 (2024): Jurnal Peduli Masyarakat: Desember 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v6i4.4838

Kelompok Tani Agro Pertiwi adalah kelompok tani yang berlokasi di Desa Ubung Kaja, Kecamatan Denpasar Utara, Kota Denpasar, Bali. Kelompok Tani Agro Pertiwi menghadapi tantangan dalam pemasaran dan distribusi hasil panen mereka. Data penjualan yang terdokumentasi menunjukkan bahwa penjualan hasil panen masih rendah dan tidak konsisten setiap tahunnya. Tujuan untuk meningkatkan pengetahuan dan keterampilan anggota Kelompok Tani Agro Pertiwi dalam pemasaran digital guna meningkatkan penjualan hasil panen mereka serta mendukung program Ekonomi Hijau dan ketahanan pangan di Desa Ubung Kaja. Pelaksanaan kegiatan pengabdian kepada masyarakat ini dilakukan melalui pemberian edukasi dalam bentuk pelatihan pemasaran digital kepada 38 orang peserta. Alasan pemilihan metode ini adalah karena anggota Kelompok Tani Agro Pertiwi berusia di atas 40 tahun. Kegiatan pelatihan edukasi memberikan kesempatan bagi Kelompok Tani Agro Pertiwi untuk mempelajari dampak positif dari pemasaran digital. Kegiatan pengabdian kepada masyarakat ini menghasilkan perubahan paradigma positif terkait Pemasaran Digital.

DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA Widnyani , Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4101

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in building RSU Payangan’s image through intensive training and discussions with hospital management. The activity is designed to enhance management’s understanding of relevant digital marketing strategies in the contemporary era. The methods used include in-depth interviews to assess previously implemented marketing strategies, surveys on public perception of the hospital’s image, and evaluations of the effectiveness of past marketing strategies. The results indicate that the strategic application of digital marketing successfully increased public awareness of RSU Payangan’s healthcare services, accompanied by greater community engagement on digital platforms. Success indicators include improved management understanding of digital marketing, increased digital traffic, heightened community engagement on social media, and positive changes in public perception of RSU Payangan’s image. With positive feedback from training participants, this activity demonstrates that digital marketing is an effective tool to strengthen the hospital’s image amidst the increasingly competitive healthcare sector.

PEMBUATAN SISTEM INFORMASI UNTUK PENCATATAN AKUNTANSI DAN DATABASE DI MORPHOO SCHOOL BALI M Doni Permana Putra; Gathra Crislana; Kadek Riyan Putra Richadinata
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 1 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Pentingnya informasi akuntansi keuangan sekolah mengharuskan dunia pendidikan memiliki prosedur akuntansi yang baik sebagai media pengambilan keputusan oleh kepala sekolah dan manajemen. Teknologi komputerisasi dapat mempermudah dan mempercepat pengolahan data, yang salah satunya dalam pencatatan akutansi di sekolah, sehingga menjadi suatu informasi yang dibutuhkan oleh semua pihak, terutama untuk kegiatan operasional pendidikan di sekolah. Banyaknya proses pendataan penerimaan kas dan pengeluaran kas kecil serta perlu adanya integrasi data yang saling terhubung, sehingga pada bagian tata usaha dan bagian keuangan dapat terhubung langsung untuk mempercepat proses pengecekan dan validasi atau persetujuan. Proses tersebut yang merupakan kekurangan pada sistem informasi akuntansi keuangan yang dimiliki sebagian besar sekolah, sehingga masih terdapat risiko-risiko seperti kerangkapan data serta lambatnya pembuatan laporan. Proses integrasi data keuangan yang dilakukan sebagai alat untuk pengendalian internal dan pembagian fungsi masih belum diterapkan atau belum adanya integrasi data keuangan antar bagian, sehingga perlu adanya sistem yang dapat mempermudah integrasi data keuangan antar bagian untuk penanganan pelaporan penerimaan kas dan pengeluaran kas secara tersistem dengan menggunakan teknologi client server.

PENERAPAN EKONOMI DIGITAL DALAM UPAYA MENINGKATKAN PELAYANAN DI ERA NEW NORMAL PADA BAMBOO COFFEE Ni Made Satya Utami; Kadek Riyan Putra Richadinata; Ketut Darmayasa; Ni Kadek Rahayu Intan Febry Susanti
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 2 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Pada era digital, UMKM memiliki kesempatan meningkatkan kinerja bisnis (business performance) dengan menggunakan internet untuk memperluas jaringan usaha. Penggunaan software atau aplikasi dengan jaringan internet dapat mempermudah akses baik internal maupun eksternal termasuk akses ke penyedia dan konsumen. Aplikasi digital merupakan aplikasi yang sangat membantu kegiatan operasional sebuah usaha. Penerapan ekonomi digital dalam upaya meningkatkan pelayanan di era New Normal pada Bamboo Coffee telah menyediakan sistem ekonomi digital dengan menggunakan aplikasi GoBiz yang memiliki berbagai fitur seperti GoFood, Gopay, GoKasir dan GoFresh sehingga memudahkan karyawan dalam menginput pesanan serta memudahkan customer memesan dan membayar pesanan hanya menggunakan sebuah handphone. Pada era new normal ini memang banyak sekali berdampak pada perubahan-perubahan khususnya dalam bidang teknologi. Selain bisa tanpa berinteraksi langsung dengan karyawan, customer juga dapat mengefisienkan waktu dan tenaga hanya dengan menggunakan sebuah aplikasi.

The Influence of Stress on Work Performance Through Leader Support Moderation in Digital Msmes in Denpasar City Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngr Bagus; Widnyani, Ni Made; Ada, Kadek Bramdhika; Dewi, Putu Febri Candra
Journal of Economics and Public Health Vol 4 No 1 (2025): Journal of Economics and Public Health: March 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i1.6067

The growth of the Micro, Small, and Medium Enterprises (MSMEs) sector in Denpasar City, Bali, is increasingly rapid along with the penetration of digital technology. Digital MSMEs are the main drivers of economic growth and job creation. However, amidst this progress, worker welfare and the performance of digital MSMEs still face challenges, especially work stress that can affect employee performance. Factors such as a competitive business environment and pressure to adapt to new technologies often increase stress among workers. This study aims to investigate the effect of stress on the work performance of digital MSME employees in Denpasar City, considering the moderating role of leader support. This study uses an observational analytical method with a quantitative approach and a cross-sectional design. Data were collected through structured questionnaires distributed to digital MSME employees in the Denpasar City area. The research sample consisted of 100 employees selected using the proportional random sampling technique. Data analysis was performed using statistical methods, including descriptive analysis to summarize respondent characteristics, correlation analysis to examine relationships between variables, and multiple regression analysis to test the effect of work stress on work performance. Additionally, a moderation analysis was conducted to assess the role of leader support in moderating the impact of work stress on performance. The validity and reliability of the questionnaire were tested using Cronbach’s Alpha and factor analysis to ensure consistency and accuracy of the measurement instruments. Hypothesis testing was carried out at a 95% confidence level (α = 0.05) to determine the significance of the relationships among variables.The results showed that work stress had a negative effect on work performance, while leader support had a positive effect on work performance. Leader support was also shown to moderate the relationship between work stress and work performance. These findings provide important insights for digital MSME owners to understand the role of leader support in creating a healthy and productive work environment. This study is expected to provide practical recommendations for MSME managers to manage stress and improve employee well-being and business performance.

Antecedents of Healthy Food Purchase Intention Among Local Gen-Z Tourists in Bali Richadinata, Kadek Riyan Putra; Putra, I Made Luhur Adi; Kusuma, AA Made Indra Wijaya; Pratama, Putu Yogi Agustia; Widnyani, Ni Made; Lisnawati, Ni Made Ary
Journal of Economics and Public Health Vol 4 No 1 (2025): Journal of Economics and Public Health: March 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i1.7068

The growing public awareness of healthy eating patterns in Indonesia has driven the consumption of organic foods and environmentally friendly products. However, despite this rising trend, not all consumers have a strong intention to purchase healthy foods. This study aims to analyze the influence of environmental concern, food quality, health consciousness, and media exposure on the intention to purchase healthy food, with subjective norm as a mediating variable. A quantitative approach was employed using Structural Equation Modeling Partial Least Square (SEM-PLS), involving 140 domestic tourists who had visited Bali, selected through purposive sampling. The research instrument was adapted from previously validated standardized scales. The analysis results show that all four independent variables significantly affect subjective norm, and subjective norm partially mediates the relationship between environmental concern, food quality, health consciousness, and media exposure with the intention to purchase healthy food. These findings highlight the importance of social influence in shaping Gen Z consumers' intention to buy healthy food. This study offers theoretical contributions to the development of the Theory of Planned Behavior (TPB) and practical insights for marketing strategies of healthy food products based on social and environmental values.

THE INFLUENCE OF EASE OF USE, SHOPPING EXPERIENCE, AND SATISFACTION ON INTEREST TO REPURCHASE AT SHOPEE ONLINE STORES IN DENPASAR CITY richadinata, kadek riyan putra; Carla Rettobjaan, Vitalia Fina
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 1 (2023): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i1.141

Technological developments have penetrated the world of the trade industry known as E-commerce, one of the most popular E-commerce today is Shopee. Various conveniences and comforts provided by business activists who take advantage of marketplace containers in the world of trade. But no less important is how to maintain consumer interest or repurchasing power which is difficult. This is what will be examined in this study. This study aims to determine the effect of ease of use, shopping experience, and satisfaction on repurchase intention at the online shop Shopee. The design of this study is descriptive correlational with a cross sectional approach. The sample used in this study was 100 people who were taken using a non-probability sampling technique with a consecutive sampling approach. Data were collected using a questionnaire, then analyzed bivariately using the Spearman'rank test and multivariate analysis using logistic regression. The results of the bivariate analysis showed that there was an effect of ease of use, shopping experience and satisfaction on repurchase intention with p < 0.05. In the multivariate analysis, the results show that the consumer's shopping experience has the most influence on repurchase intention with AOR=36,591; 95%. Consumer repurchase intention is strongly influenced by many factors, one of which is the ease of use factor, shopping experience and satisfied response felt by consumers

The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Pebrianti, Ni Kadek lisa; Aristayudha, A.A Ngurah Bagus; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.

The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Agustina, Febyola; Widnyani, Ni Made; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.

The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar Pebrianti, Ni Kadek lisa; Aristayudha, A.A Ngurah Bagus; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1256

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.

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