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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Innovative: Journal Of Social Science Research International Journal of Business, Economics & Financial Studies Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress Community Service Progress Economic Development Progress
Purba, Rakhmawati
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : International Journal of Business, Economics

 1 
Examining the Effect of Brand Image, Price and WoM Communication on Purchase Decisions: A Case Study of Rinnai Gas Stove Purba, Rakhmawati; Dewi, Kumala Vera; Siregar, Aisyah; Damanik, Sri Winda Hardiyanti
International Journal of Business, Economics & Financial Studies Vol. 1 No. 2 (2023): November 2023
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v1i2.21

Abstract

The substitution of cooking utensils from kerosene stoves to gas stoves causes housewives to consider various brands of stoves in making their purchasing decisions for their daily cooking needs for their families. This study aims to determine the effect of brand image, price, and word-of-mouth communication on the Rinnai Gas Stove Purchase Decision on Housewives in Dusun VI, Kuta Baru Village. The independent variables of this study consisted of brand image, price and word-of-mouth communication, while the dependent variable was purchasing decisions. This research is a quantitative approach. The primary data was obtained through questionnaire answers from 65 respondents who use the Rinnai gas stove in Hamlet VI, Kuta Baru Village. Data were analyzed using multiple linear regression analysis methods. The results of the analysis show that Brand Image (X1) affects the Purchasing Decision variable (Y), Price (X2) does not affect the Purchasing Decision (Y), word-of-mouth Communication (X3) affects the Purchasing Decision (Y) and Brand Image (X1), Price (X2) and WoM Communication (X3) influence simultaneously (simultaneously) on the Purchase Decision Variable (Y).
Investigating the Effect of Job Motivation on Employee Work Quality at Honda Workshop: The Mediating Role of Dominion Power Damanik, Sri Winda Hardiyanti; Sinurat, Mangasi; Siahaan, Rumiris; Purba, Rakhmawati; Jayadi, Usman; Ilham, Rico Nur; Riinawati, Riinawati
International Journal of Business, Economics & Financial Studies Vol. 2 No. 1 (2024): May 2024
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v2i1.49

Abstract

Performance is vital for organizational success, and employee work quality is essential. A decline in individual or group performance can significantly affect a company's effectiveness. This study, conducted at the Honda Sei Rampah Dealer beginning in July 2020, used quantitative data analysis to investigate the independent variables of dominion power image and employee work quality, with dominion power as the dependent variable. The study involved 45 employees (43 males and 2 females, aged 18–29, both single and married). Validity testing was performed using SPSS version 17.00, based on the calculated r values. Partial hypothesis testing assesses the impact of each independent variable on the dependent variable. The findings indicated a significant relationship between job motivation and employee work quality and that dominion power had a notable effect on employee quality. Future research should explore dominion power among employees, especially their resilience in challenging work environments, through encouragement initiatives. Examining colleagues’ relationships and implementing stricter regulations to enhance compliance and obedience may also be beneficial. To better understand the complexities of dominion power and its impact on organizations, future studies should incorporate more variables that could lead to improved organizational performance and effectiveness.
Co-Authors -, Bagus -, Bayu Ade Rahma Adinda, Rizki Adriani, Tiara Afifi, Dinda Nora Putri Akbar, Rafly Putra Amanda, Fatia Andika Andika Antika, Tiara Ari Syahputra Arief Rahman Hakim Arneta, Yaumi Arfah Noor Batubara, Rizki Wulanita Bawamenewi, Benedikta M. Bobby Hartanto, Bobby Cittaro, Michael Damanik, Ayu Zurlaini Damanik, Sri Winda Hardiyanti Damanik, Zaki Dede Jailani Dewi, Kumala Vera Effendy, Yudi Etri Jayanti.S, Suci Fahlevi, Mhd. Aswad Fahrozi, Gilang Habibi, Setia Suci Hakim, Alimul Handoko, Diki Harahap, Hastuty Handayani Haratika, Haya Hardiyanti Damanik, Sri Winda Himawati, Bella Imelda Mardayanti JAYANTI, SUCI ETRI Juwita Juwita, Juwita Ketaren, Abednego Khairullah, Fikri Laisa, Nurmayladzi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Marbun, Tesya Prysilia Marpaung, Josua Nainggolan, Mika Rulas Nainggolan, Pinondang Nasution, Ibnu Fajar Nasution, Roni Nasution, Umar Hamdan Ngatemin, Ngatemin Nur Mala Nur, Fauziah Piter Sony Hutauruk, Rapat Pradytia, Adji Arifanda Pratama, Muhammad Azdril Prayoga, Ardi Nanang Putri, Nina Rianda R, Riinawati Rahmah Hidayati, Rahmah Rahmat Darmawan, Rahmat Reynanda, Abbie Rico Nur Ilham Rini, Aurelia Sekar Roni, Shofyan Sarwoto Sarwoto, Sarwoto Siahaan, Rumiris Sihaloho, Japenton Simanjuntak, Tegarma Agafe Simaremare, Tesya Prysilia Claudia M. Sinurat, Mangasi Siregar, Aisyah Siregar, Fikri Arizal Sofyan, Mhd. Hafiq Suwadi Suwadi Syahputra, Andry Tania, Safira Teguh Wibowo Vera Dewi, Kumala Victor Victor Winda Hardiyanti Damanik, Sri Zurlaini, Ayu