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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Paspalum: Jurnal Ilmiah Pertanian Jurnal STEI Ekonomi GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Physical Medicine and Rehabilitation Indonesia Journal Physical Medicine and Rehabilitation Jurnal Teknik Mesin Sinergi Lambda: Jurnal Ilmiah Pendidikan MIPA dan Aplikasinya Prosiding Seminar Nasional Pascasarjana Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Hasil Pengabdian Jurnal Kemitraan Masyarakat Jurnal Bina Desa
Dian Kusumawati
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Journal : Pendas : Jurnah Ilmiah Pendidikan Dasar

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OPTIMALISASI PADA PROMOSI DIGITAL DAN PELATIHAN PENYUSUNAN LAPORAN KEUANGAN MENGGUNAKAN APLIKASI DIGITAL BUKU WARUNG PADA UMKM BISNIS BY MAMANAT Cindy silviana; Dian Kusumawati; Titis Diah Pitaloka; May Lutfi Dwi Cahyani; Fina Muhibanah; Subhan Andzim Suharno; Vicky Subekti; Rizky Wahyudha Rosiawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10, Nomor 01 Maret 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.22824

Abstract

This community service aims to optimize digital promotion and financial report preparation for MSMEs through the utilization of the Buku Warung application in the By Mamanat business. Many MSMEs face challenges in adopting technology to enhance visibility and operational efficiency in the digital era. This program provides training to partners on utilizing social media as a promotional tool and using the Buku Warung application for more accurate financial record-keeping. The method used in this program begins with identifying the problems faced by the partners, followed by assistance in using financial applications and digital marketing strategies. The training results indicate an improvement in partners' managerial capabilities, as reflected in more organized financial reports and more effective business promotion. Thus, this community service is expected to contribute positively to the sustainability of MSMEs and serve as a reference for similar programs in the future.
Co-Authors Ade Bagus Primadoni Adelia Rizkia Zalfa Afiyfah Faidz Agus Wiyanto Aldila Nuur Alisa Maharani Ana Amiroh Andi Erwi Eka Putra Atika Zahra Furi Bhunga Shazkia Illahi Cindy silviana Ciptadi Ramadan Saefullah Sudrajat Crisna Prabowo Dewi Liesnoor Setyowati Dini Nurhandayani Eko Handoyo Fina Muhibanah Fitri Awan Arif Firmansyah Hanafiah Hanafiah, Hanafiah I Gusti Bagus Wiksuana Ikmal Bani Ibrahim Irna Anjarsari Karimuddin, Karimuddin Khasanah Khasanah Mafudah Mafudah Mariyatul Qibtiyah Mar’atul Faida Masri May Lutfi Dwi Cahyani Meilan Tri Wuryani meilan tri Wuryani Mufti Riyani Muhamad Akrom Muhammad Safiq Najwa Haqqi Salma Nasruddin Azis Nasution, Annio Indah Lestari Novi Lidya Isdarianti Oktavia Ai Nur Kamaliya Rachmat Imam Muslim Rachmat Imam Muslim Rama Ratna D Haryadi Reza Abdul Kharis Rizky Wahyudha Rosiawan Rusdarti Rusdarti Sigit, Nawang siti Nurindah Sari Subhan Andzim Suharno Sukirman Sukirman Syifa Nur Ilahiyah Titis Diah Pitaloka Tri Joko Sulistiyanto Vicky Subekti Vinki Azhari Pangestika Ma’ruf Zulfikar