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All Journal Komunikator WARTA Komuniti : Jurnal Komunikasi dan Teknologi Informasi ARISTO BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurnal Surya Masyarakat Kontribusia : Research Dissemination for Community Development Jurnal Surya Masyarakat Community Empowerment DedikasiMU: Journal of Community Service Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Analogi Jurnal Audiens Proceedings of Jogjakarta Communication Conference (JCC)
Sudiwijaya, Erwan
Communication Department Universitas Muhammadiyah Yogyakarta
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Journal : Jurnal Audiens

 1 
Manajemen Produksi Konten TikTok @Ipantat12 dalam Endorse Produk Khrisna Abi Sukmana; Muhammad Alifian Razandi; Muhammad Arya Adhi Maulana; Erwan Sudiwijaya
Jurnal Audiens Vol. 4 No. 2 (2023): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v4i2.26

Abstract

Manajemen produksi konten dalam TikTok @ipantat12 dalam endorse produk memiliki maksud pada bagaimana Ivan melakukan tahap-tahap produksi konten endorse produk di Tiktok @ipantat12. Penelitian ini bertujuan untuk mengetahui bagaimana Ivan melakukan manajemen produksi konten TikTok @ipantat12 dalam endorse produk. Metode penelitian yang digunakan pada penelitian ini adalah metode penelitian studi kasus. Studi kasus dalam penelitian ini adalah studi kasus tunggal. Temuan penelitian dalam penelitian ini terdapat pada tahap-tahap yang dilakukan Ivan dalam melakukan produksi konten endorse produk, diantaranya diskusi dengan client, pemberian brief, produksi video konten, editing video konten endorse, revisi editing video, dan diakhiri dengan proses mengunggah video konten ke TikTok @ipantat12.
Representasi Perempuan dan Budaya Konsumen dalam Iklan Shopee 9.9 2024 Ekawati, Sheilla; Daksa, Farrel Aditya; Azzuhdi, Abdurrohman Naufal; Sudiwijaya, Erwan
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.566

Abstract

This research analyzes the representation of women and consumer culture in the Shopee 9.9 advertisement of 2024. Using semiotic methods, this research explores how women are portrayed in the advertisement, particularly in relation to gender stereotypes. The research findings indicate that the portrayal of women reinforces conventional beauty standards and passive femininity, as well as promotes a culture of consumption through visual cues and product placement. These representations play an important role in shaping the image of femininity and shopping activities, in line with societal trends in digital consumption. This representation not only shapes society's perception of women as symbols of aesthetics but also influences consumer decisions regarding the advertised products. Moreover, the elements of consumer culture in this advertisement reflect a glamorous lifestyle, trends in luxury goods consumption, and online shopping habits as part of the modern consumer identity.
Relasi Gender dan Hegemoni Laki-laki dalam Iklan Tropicana Slim Edisi Ramadhan 2024 Mustofa, Anugrah Fajar; Fitri, Inaya Erwansyah; Maulia, Suci; Sudiwijaya, Erwan
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.551

Abstract

This research aims to understand how gender relations and male hegemony are portrayed in the Tropicana Slim advertisement for the 2024 Ramadan edition. By using gender and hegemony theory to explore how these gender relations and hegemony manifest. This research uses Roland Barthes' semiotic research method to discuss and identify the signs that appear in the Tropicana Slim Ramadan 2024 advertisement. The study finds that the Tropicana Slim Ramadan 2024 advertisement represents the positions of men and women within the family environment. Gender equality is about obtaining rights, obligations, treatment, evaluation, and opportunities for both men and women in their work. The relationship between husband and wife still influences harmony within the family environment, because they each have roles that must be fulfilled.
Representasi Kulit Putih sebagai Standar Kecantikan Perempuan di Indonesia dalam Iklan Scarlett Whitening Kumara, Anindya Listya; Zahira, Nathania; Sudiwijaya, Erwan
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.559

Abstract

The research aims to determine how white skin is represented in Scarlett Whitening advertisements. This research uses Roland Barthes' semiotic method. This research utilizes the theory of representation and beauty standards in media. The findings of this study are that in Scarlett Whitening advertisements; the representation of white skin becomes the standard of female beauty in Indonesia. This is evident from, first, the myth of Indonesian women's beauty is standardized in the form of a slender female body with white facial and body skin. Second, the myth that skin color changes require time and consistent care. This creates unrealistic expectations because it ignores the fact that skin color change requires a process and consistent care over a certain period. Third, the use of Korean girl bands as models suggests that the beauty standards being promoted are global beauty standards influenced by the South Korean entertainment industry. The use of Korean girl band models reflects how local beauty standards have been influenced by the globalized South Korean entertainment industry.
Co-Authors Aly Aulia Ansar Suherman, Ansar Arif Bintoro Johan Arifianto, Budi Dwi Ayu Amalia Ayu Amalia Azzuhdi, Abdurrohman Naufal Banowati, Salsabila Andiasari Daksa, Farrel Aditya Ekawati, Sheilla Fajar Junaedi Farransahad, Bazlin Fania Filosa Gita Sukmono Firmansyah, Fathoni Fajar Fitri, Inaya Erwansyah Hasymi, Cut Amelia Juliana, Silvia Ayu Khairiyah, Rizqi Lailatul Khrisna Abi Sukmana Kumara, Anindya Listya Kurnianti, Apriliya Kuskridho Ambardi Kuskridho Ambardi Maulia, Suci Muhammad Alifian Razandi Muhammad Arya Adhi Maulana Mustofa, Anugrah Fajar Nur Sofyan Nur Sofyan Putri, Nadia Safira Slamet Riyadi Slamet Riyadi Slamet Riyadi Sukmono, Filosa Gita Tossy Santoso Zahira, Nathania