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All Journal Journal of Indonesian Tourism and Development Studies COMPETITIVENESS JOURNAL Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL EKONOMI SAKTI (JES) Golden Ratio of Social Science and Education Journal of Artificial Intelligence and Digital Business Jurnal Masyarakat Madani Indonesia IIJSE AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya Balance: Jurnal Ekonomi
Jam'an, Andi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Diskon dan Citra Merek Terhadap Minat Beli Pelanggan pada Distro Delusi Stockroom Kota Makassar Islam, Muhammad Fuad Fajrul; Jam'an, Andi; Indrayani, Syarthini
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4721

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh diskon dan citra merek terhadap minat beli pelanggan pada distro Delusi Stockroom di Kota Makassar. Persaingan industri fashion yang semakin ketat menuntut pelaku usaha untuk menerapkan strategi pemasaran yang efektif, salah satunya melalui pemberian diskon dan penguatan citra merek guna meningkatkan minat beli konsumen. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah membeli produk Delusi Stockroom di Kota Makassar, dengan jumlah populasi sebanyak 5.000 orang yang melakukan pembelian pada periode diskon bulan Maret hingga April 2025. Penentuan ukuran sampel dilakukan menggunakan rumus Slovin dengan margin of error sebesar 10%, sehingga diperoleh jumlah sampel sebanyak 98 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data primer dikumpulkan melalui penyebaran kuesioner kepada responden yang telah memenuhi kriteria penelitian. Data yang diperoleh kemudian dianalisis menggunakan metode regresi linear berganda dengan bantuan perangkat lunak SPSS versi 25. Analisis ini bertujuan untuk mengetahui pengaruh masing-masing variabel independen, yaitu diskon (X1) dan citra merek (X2), terhadap variabel dependen berupa minat beli (Y), baik secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa diskon dan citra merek berpengaruh positif dan signifikan terhadap minat beli pelanggan, dengan tingkat signifikansi di bawah 0,05. Diskon terbukti memiliki pengaruh yang lebih dominan terhadap minat beli, ditunjukkan oleh koefisien regresi sebesar 0,482, dibandingkan citra merek yang memiliki koefisien regresi sebesar 0,459. Temuan ini menunjukkan bahwa strategi pemberian diskon yang tepat, didukung oleh citra merek yang kuat, dapat meningkatkan minat beli konsumen terhadap produk Delusi Stockroom di Kota Makassar.
The Pinisi Festival as a Tourist Attraction in Bulukumba District of South Sulawesi Siryayasa, Nyoman; Jam'an, Andi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.03.03

Abstract

The Pinisi Festival is a national tourism event. The festival is expected to develop the tourism industry in Bulukumba Regency. This study aims to describe and discover the Pinisi Festival's performance and influence as a tourist attraction. This study is qualitative research with a descriptive approach. The used data collection techniques of this research were observation, in-depth interview, and literature study. The results of this study showed that the Pinisi Festival was held for three days with a variety of activities, i.e. Opening Ceremony, Pinisi Trip from Leppe' Eto Bira, Fishing Contest, GEMARI (Eat Fish Movement) Campaign, Traditional Pinisi Launching Ritual, Bergem Bira Parade, The Andingingi Kampong Traditional Ritual, Crowbar Burns Ritual, Pinisi Expo, Bulukumba Traditional Dance Performance, Bulukumba Traditional Culinary Festival, and Photography Jamboree. The Pinisi Festival has an impact on increasing the number of both domestic and foreign tourists or increasing of 70% from the previous few months so that it can be used as a media promotion of the tourism development in Bulukumba. Keywords: Pinisi Festival, tourist attraction, tourism event.
PERILAKU KONSUMTIF IBU RUMAH TANGGA DAN IMPLIKASINYA TERHADAP PENGELOLAAN KEUANGAN KELUARGA DI KABUPATEN GOWA Nurwahyuni; Jam'an, Andi; Muchran, Muchriana
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47080

Abstract

This study aims to examine the influence of housewives' consumptive behavior and its implications on family financial management in Gowa Regency. This study uses a quantitative method, with a sample of 93 housewives in Katangka Village, Somba Opu District, Gowa Regency. The data used are primary data obtained through distributing questionnaires using Google Form. The data analysis technique used is simple linear regression processed using SPSS 25 statistical calculations. Based on the results of the t test and simple linear regression test, it shows that housewives' consumptive behavior has a negative and significant effect on family financial management. This is evidenced by a significance value of 0.031 < 0.05. And the regression coefficient result is -0.123 Based on the results of SPSS 25 output, the results of the study partially found that housewives' consumptive behavior has a negative effect on family financial management, especially in Katangka Village, Somba Opu District, Gowa Regency.
Co-Authors Adiningrat, Andi Arifwangsa Alamsyah - Amin, Amelia Rezky Andi Sukri Syamsuri Arif, Muh Ajis Arman Asdar Asdar Asriati Asriati, Asriati Baehaqi Dahlan Dahlan Fadilla, Nadiya Nur Fuada, Nurul Hamid, Ismail Handayani, Siti Mira Harrang, agussalim Hawirah, Hawirah Husna, Uswaul Husnul Khatimah Idrus, Muhammad Ikram Indar indar Indrayani, Syarthini Islam, Muhammad Fuad Fajrul J, Jusriadi Kismawati, Kismawati Ms, Basuki Rahmat Muchran, Muchriady Muhammad Khaedar Sahib Muhammad Rusydi MUHAMMAD SAID Muhlis Madani, Muhlis Munirah Munirah Naidah, Naidah Nurhikmah Nurhikmah Nurul Pratiwi Nurwahyuni Patunru, Syahrani Rahmadani Rahmadani S., Sahriana Sabia Sabia, Sabia Said, Muhammad Ide Siryayasa, Nyoman Tahir, Nur Alfilahi Tansini, Tansini Warda Warda Wulandari, Syarifah As Zahrah Yahya, Wahyudin Yusuf K., M.