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All Journal Jurnal Media Wahana Ekonomika Jurnal Penelitian Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bisnis Net : Jurnal Ekonomi dan Bisnis Berdikari : Jurnal Ekonomi dan Statistik Indonesia JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmu Manajemen & Ekonomika Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Principles Management and Bussines Edusight Jurnal Pengabdian Masyarakat (EduJPM) Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Sasambo: Jurnal Abdimas (Journal of Community Service) International Journal Of Pedagogical Novelty (IJOPNOV)
Oktavia, Vicky
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengejawantahan Daur Ulang Limbah Jelantah: Lokakarya Berbasis Model ADDIE Melalui Reka Cipta Lilin Aqualume Sebagai Upaya Pemberdayaan Kelompok PKK di Desa Sriwulan, Kabupaten Kendal Nasikha, Aulia; Wibowo, Mochammad Eric Suryakencana; Oktavia, Vicky; Cahya, Handy Nur; Charalli, Setyawati
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 8 No. 1 (2026): Februari
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/rvwwvz61

Abstract

Desa Sriwulan sebagai jalur utama wisata Kali Kesek menghadapi persoalan limbah rumah tangga berupa minyak jelantah yang berpotensi merusak lingkungan dan citra desa wisata. Kelompok PKK sebagai garda terdepan pengelolaan limbah rumah tangga belum memiliki keterampilan mengolah jelantah menjadi produk bernilai ekonomi. Program ini bertujuan memberdayakan PKK melalui peningkatan pengetahuan tentang dampak jelantah, konsep ekonomi sirkular, dan teknologi tepat guna, serta meningkatkan keterampilan teknis peserta dalam pembuatan lilin Aqualume berbasis praktik langsung. Sebanyak 13 peserta dilatih mengolah 350 ml jelantah menjadi tujuh unit suvenir ramah lingkungan bernilai estetis sebagai produk kreatif pendukung desa wisata. Metode menggunakan model ADDIE (Analysis, Design, Development, Implementation, Evaluation) melalui pemetaan kebutuhan, perancangan teknologi, dan lokakarya praktik. Evaluasi dilakukan dengan pre-test dan post-test serta observasi kualitas produk. Hasil menunjukkan peningkatan skor rata-rata dari 40,00 menjadi 100,00 dengan N-Gain 1,00 (kategori tinggi). Seluruh peserta menguasai teknik penjernihan dan formulasi produk, menunjukkan model ADDIE efektif untuk transfer teknologi dan penguatan inovasi ekonomi sirkular masyarakat. Realization of Waste Cooking Oil Recycling: ADDIE Model-Based Workshop Through Aqualume Candle Innovation as an Effort to Empower Women's Cooperative Groups in Sriwulan Village, Kendal Regency Sriwulan Village, the main access route to Kali Kesek tourism, faces household waste management challenges, particularly used cooking oil that threatens environmental quality and the village’s tourism image. The PKK women’s group, as the frontline household waste managers, still lacks the skills to convert used oil into value-added products. This program aims to empower the PKK group by increasing knowledge of used oil impacts, circular economy principles, and appropriate technology, while improving participants’ technical skills through hands-on training in producing Aqualume candles. A total of 13 participants were trained to process 350 ml of used cooking oil into seven aesthetically valuable, eco-friendly souvenir products to support creative tourism-based enterprises. The program applied the ADDIE model (Analysis, Design, Development, Implementation, Evaluation), including needs assessment, technology design, and practical workshops. Evaluation used pre-test and post-test instruments and product observation. Results showed a significant improvement in average scores from 40.00 to 100.00, with an N-Gain of 1.00 (high category). All participants mastered oil purification and candle formulation, confirming ADDIE’s effectiveness for community technology transfer and circular economy innovation.
Dampak PP 55 Tahun 2022 terhadap Penerimaan Pajak UMKM di KPP Pratama Semarang Barat Pramesti, Yessy Levina; Oktavia, Vicky; Oktariza, Linda Ayu; Puspitasari, Diana
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 09 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i09.2089

Abstract

This study analyzes the impact of Government Regulation No. 55 of 2022 on MSME tax revenue at KPP Pratama Semarang Barat. The background of the study is the significant contribution of MSMEs to the national economy, which is not yet matched by optimal tax compliance. The regulation aims to simplify tax rates, expand exemption facilities, and improve administrative effectiveness. The study employs a descriptive quantitative method using secondary data on Final Income Tax (PPh Final) for MSMEs from 2021–2024, supported by a paired sample t-test. The results show a significant difference with a p-value of 0.022 < 0.05. Average monthly revenue increased from IDR 1.087 billion to IDR 1.196 billion after the policy was implemented, despite a decline in the number of paying taxpayers. This indicates the policy’s effectiveness in boosting tax revenue while reinforcing the fairness principle based on the ability to pay.
OPTIMALISASI TEH BUNGA ROSELA BERBASIS WOMAN-BASED ENTREPRENEURSHIP SEBAGAI SUMBER PENDAPATAN BERKELANJUTAN BAGI MASYARAKAT DESA LEREP Oktavia, Vicky; Safitri, Maria
Edusight Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2026): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v3i1.253

Abstract

Desa Lerep, sebagai kawasan agrowisata, memiliki potensi besar dalam pengembangan komoditas bunga rosela (Hibiscus sabdariffa). Namun, pemanfaatannya selama ini masih terbatas secara ekonomi dan kurang melibatkan peran strategis perempuan. Penelitian ini bertujuan untuk mengoptimalisasi produksi dan pemasaran teh bunga rosela melalui pendekatan woman-based entrepreneurship sebagai upaya pemberdayaan ekonomi lokal. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, studi dokumen, dan diskusi kelompok terfokus (FGD) di Desa Lerep, Kabupaten Semarang. Analisis data dilakukan secara tematik menggunakan model Miles & Huberman. Hasil menunjukkan bahwa perempuan memiliki peran sentral dalam proses hulu-hilir pengolahan rosela, namun menghadapi kendala akses modal, teknologi pengemasan, dan pemasaran digital. Penerapan model kewirausahaan berbasis perempuan terbukti meningkatkan kemandirian ekonomi, partisipasi sosial, serta kolaborasi antarlembaga. Keterlibatan perguruan tinggi sebagai pendamping teknis dan penguatan branding melalui desa wisata menjadi faktor kunci keberhasilan. Berdasarkan temuan, disarankan untuk memperluas akses pembiayaan mikro bagi kelompok perempuan, mengintegrasikan sistem pemasaran digital secara berkelanjutan, dan menjadikan model ini sebagai rujukan kebijakan pemberdayaan perempuan di tingkat kabupaten. Inisiatif ini tidak hanya meningkatkan nilai tambah produk lokal, tetapi juga memperkuat struktur ekonomi desa yang inklusif dan berkelanjutan.
Analisis Biaya Produksi Usaha Rintisan Budidaya Maggot Pada Kelompok Petani Tambak Kelurahan Mangunharjo, Semarang Shalahuddin, Sultan Tegar; Setyahuni, Suhita Whini; Oktavia, Vicky; Samasta, Almira Santi
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 8 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jyq0vt81

Abstract

Mangunharjo Subdistrict, Tugu District, Semarang City, has significant potential for the development of pond-based fisheries enterprises, particularly milkfish cultivation. However, fishpond farmers face a major challenge in the form of high commercial feed costs, which constitute the largest component of production expenses and result in low business efficiency. To address this issue, more economical and easily applicable alternative feed sources are required. This community service activity aims to enhance the capacity of fishpond farmers through training programs focusing on maggot cultivation as an alternative feed and improving their understanding of production cost analysis. The implementation methods include field observations, training sessions, Focus Group Discussions (FGD), and direct assistance to fishpond farmer groups. The results indicate an improvement in participants’ knowledge and skills in producing and utilizing maggots as a substitute for commercial feed, as well as their ability to manage and reduce production costs more efficiently. Furthermore, the activity encourages positive changes in farmers’ mindset and behavior toward more independent and sustainable business management. This program is expected to serve as an initial step in strengthening start-up maggot cultivation enterprises as a solution for reducing production costs and improving the welfare of fishpond farmers
PENGARUH KINERJA KEUANGAN TERHADAP RETURN SAHAM SUBSEKTOR INDUSTRIAL GOODS PADA SEKTOR INDUSTRI DI INDONESIA Maeyzhal, Fanya; Zaretta, Bara; Kurniawan, Rudi; Oktavia, Vicky
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2245

Abstract

This study aims to analyze the impact of diversified financial metrics specifically profitability (ROA, NPM, EPS), liquidity (CR), solvency (DER), and market valuation (PBV) on stock return. Utilizing a sample of 24 firms within the Indonesian Stock Exchange's (IDX) industrial goods subsector from 2020 to 2024, the study employed a purposive sampling approach. Analytical results derived from panel data regression via the Common Effect Model (CEM) framework indicate that NPM, PBV, and CR serve as significant determinants of stock return. In contrast, EPS, ROA, and DER failed to demonstrate a meaningful influence. Furthermore, the Adjusted R-squared value is 0.1066, this indicates that the independent variables in this model are able to represent 10.66% of the dependent variable.
Pengaruh Influencer, Online Customer Review, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Semarang Oktavina, Radifajna Annis; Amron, Amron; Safitri, Maria; Oktavia, Vicky
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6790

Abstract

This study aims to examine the influence of influencers, online customer reviews, and viral marketing on purchasing decisions for Skintific skincare products in Semarang. The approach used was quantitative with a survey method, where data was obtained by distributing questionnaires to respondents who had knowledge or experience with the product. Furthermore, the data was analyzed using Partial Least Squares (PLS) to identify the relationship and level of influence between the research variables. The results showed that all three variables had a positive and significant influence on purchasing decisions, with online customer reviews emerging as the strongest factor in driving consumer choice. This indicates that reviews shared by other users can increase trust, provide an overview of product quality, and help consumers reduce risk before making a purchase. Furthermore, the presence of influencers and the widespread dissemination of information through viral marketing also strengthened purchasing interest by providing greater exposure to the product. Overall, these findings emphasize the importance of utilizing an integrated digital marketing strategy oriented towards consumer information needs. By optimizing these three aspects, companies have the opportunity to increase purchasing tendencies, strengthen brand positioning, and face increasingly competitive market competition.
Co-Authors Abdillah, Wimbo Adhan, Ahmad AGUSTINA, SINTA Akbar, Vigo Kurnia Ali, Amjad Allaitsi, Haula Amalia, Zulfa Khasna Amron Amron, Amron Aprilia, Miladi Ariati Anomsari Awanis Linati Haziroh Azizah, Fatkhiyatul Bara Zaretta Cahya, Handy Nur Charalli, Setyawati Diana Puspitasari Evi Martaseli Febriana, E Artha Hanifah, Ulfiyah Herry Subagyo Istiqomah, Luthfiyyah Kusuma, Pradana Jati Laksari, Dissa Almi Made Gede Wirakusuma Maeyzhal, Fanya Mayashanti, Helisa Angela Nabilla, Habibah Yuhrotun Nasikha, Aulia Ningsih, Heny Rahayu Nurhayati, Enok Oktariza, Linda Ayu Oktavia, Erni Oktavina, Radifajna Annis Pamungkas, Angling Sadewo Aji Piji Pakarti Pramesti, Tia Pramesti, Yessy Levina Prawitasari, Dian Putri, Safa’a Amalia Rahmadani, Nabila Rudi Kurniawan Safitri, Maria Salsabila, Citra Yasmin Samasta, Almira Santi Santi Samasta, Almira Saputra, Ardhi Wahyu Shalahuddin, Sultan Tegar Sidabutar, Radot Sahat Pangihutan Siska Yuli Anita Sugeng Wahyudi, Sugeng Suhita Whini Setyahuni Suhita Whini Setyahuni, Linda Ayu Oktoriza, Suryakencana Wibowo, Mochammad Eric Usman Usman Whini Setyahuni, Suhita Wibowo, Mochammad Eric Suryakencana Widodo, Dheevanadea Arnetta Widyantoro, Azzainuri Yovita, Lenni Zakaria, Fakhmi