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All Journal Jurnal Media Wahana Ekonomika Jurnal Penelitian Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bisnis Net : Jurnal Ekonomi dan Bisnis Berdikari : Jurnal Ekonomi dan Statistik Indonesia JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmu Manajemen & Ekonomika Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Principles Management and Bussines Jurnal Pengabdian Masyarakat dan aplikasi Teknologi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Edusight Jurnal Pengabdian Masyarakat (EduJPM) Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Sasambo: Jurnal Abdimas (Journal of Community Service) JIMEK International Journal Of Pedagogical Novelty (IJOPNOV)
Oktavia, Vicky
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH KINERJA KEUANGAN TERHADAP RETURN SAHAM SUBSEKTOR INDUSTRIAL GOODS PADA SEKTOR INDUSTRI DI INDONESIA Maeyzhal, Fanya; Zaretta, Bara; Kurniawan, Rudi; Oktavia, Vicky
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2245

Abstract

This study aims to analyze the impact of diversified financial metrics specifically profitability (ROA, NPM, EPS), liquidity (CR), solvency (DER), and market valuation (PBV) on stock return. Utilizing a sample of 24 firms within the Indonesian Stock Exchange's (IDX) industrial goods subsector from 2020 to 2024, the study employed a purposive sampling approach. Analytical results derived from panel data regression via the Common Effect Model (CEM) framework indicate that NPM, PBV, and CR serve as significant determinants of stock return. In contrast, EPS, ROA, and DER failed to demonstrate a meaningful influence. Furthermore, the Adjusted R-squared value is 0.1066, this indicates that the independent variables in this model are able to represent 10.66% of the dependent variable.
Pengaruh Influencer, Online Customer Review, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Semarang Oktavina, Radifajna Annis; Amron, Amron; Safitri, Maria; Oktavia, Vicky
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6790

Abstract

This study aims to examine the influence of influencers, online customer reviews, and viral marketing on purchasing decisions for Skintific skincare products in Semarang. The approach used was quantitative with a survey method, where data was obtained by distributing questionnaires to respondents who had knowledge or experience with the product. Furthermore, the data was analyzed using Partial Least Squares (PLS) to identify the relationship and level of influence between the research variables. The results showed that all three variables had a positive and significant influence on purchasing decisions, with online customer reviews emerging as the strongest factor in driving consumer choice. This indicates that reviews shared by other users can increase trust, provide an overview of product quality, and help consumers reduce risk before making a purchase. Furthermore, the presence of influencers and the widespread dissemination of information through viral marketing also strengthened purchasing interest by providing greater exposure to the product. Overall, these findings emphasize the importance of utilizing an integrated digital marketing strategy oriented towards consumer information needs. By optimizing these three aspects, companies have the opportunity to increase purchasing tendencies, strengthen brand positioning, and face increasingly competitive market competition.
Co-Authors Abdillah, Wimbo Adhan, Ahmad Agus Prayitno AGUSTINA, SINTA Akbar, Vigo Kurnia Ali, Amjad Allaitsi, Haula Alvita Cahyarani, Tharisya Amalia, Zulfa Khasna Amron Amron, Amron Aprilia, Miladi Ariati Anomsari Awanis Linati Haziroh Azizah, Fatkhiyatul Bara Zaretta Cahya, Handy Nur Charalli, Setyawati Chasanah, Amalia Nur Diana Puspitasari Evi Martaseli Fannalif, Sega Febriana, E Artha Halim, Jeffry Hanifah, Ulfiyah Herry Subagyo Istiqomah, Luthfiyyah Jonathan, Fandy Kusuma, Pradana Jati Laksari, Dissa Almi Made Gede Wirakusuma Maeyzhal, Fanya Mayashanti, Helisa Angela Nabilla, Habibah Yuhrotun Nasikha, Aulia Ningsih, Heny Rahayu Nurhayati, Enok Oktariza, Linda Ayu Oktavia, Erni Oktavina, Radifajna Annis Oktoriza, Linda Ayu Pamungkas, Angling Sadewo Aji Perdana, Tito Piji Pakarti Pramesti, Tia Pramesti, Yessy Levina Prawitasari, Dian Purusa, Nanda Putri, Safa’a Amalia Rahmadani, Nabila Rudi Kurniawan Safitri, Maria Salsabila, Citra Yasmin Samasta, Almira Santi Santi Samasta, Almira Saputra, Ardhi Wahyu Shalahuddin, Sultan Tegar Sidabutar, Radot Sahat Pangihutan Siska Yuli Anita Sugeng Wahyudi, Sugeng Suhita Whini Setyahuni Suhita Whini Setyahuni, Linda Ayu Oktoriza, Suryakencana Wibowo, Mochammad Eric Susanti, Sabrina Usman Usman Whini Setyahuni, Suhita Wibowo, Mochammad Eric Suryakencana Widodo, Dheevanadea Arnetta Widyantoro, Azzainuri Yovita, Lenni Zakaria, Fakhmi