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The Influence of Social Media Marketing and Product Quality on Purchase Decisions Maharani, Rosdiana; Qomariah, Nurul; Susbiyani, Arik; Martini, Ni Nyoman Putu
Jurnal Penelitian IPTEKS Vol. 10 No. 1 (2025): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v10i1.2586

Abstract

Marketing management is a crucial aspect in the success of a company, it can attract customer purchasing decisions. Marketing management is the art and science of choosing target markets and building profitable relationships with them, which is done through effective and innovative marketing strategies. This study aims to determine the effect of social media marketing and product quality on purchasing decisions at PT Java Indosinergi Creative. This study is a quantitative study with a research population of PT Java Indosinergi Creative customers. The sample in this study amounted to 100 people. The data collection method used in this study was by distributing questionnaires online. Data analysis used descriptive statistics and inductive statistics. The results of the study showed that 1) social media marketing has a positive and significant effect on purchasing decisions, 2) product quality has a positive and significant effect on purchasing decisions. The results of this study have implications for developments related to purchasing decisions that can increase due to social media marketing and also the good quality of the products produced.
Peran Kepuasan Pelanggan, Kualitas Pelayanan, dan Citra Perusahaan dalam Meningkatkan Loyalitas Pengguna Asiyah, Siti; Qomariah, Nurul; Martini, Ni Nyoman Putu
Relasi : Jurnal Ekonomi Vol 22 No 1 (2026): Januari - Juni
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v22i1.1709

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan pelanggan, kualitas pelayanan, serta citra perusahaan terhadap loyalitas pengguna jasa pada CV. Srikandi Samtia Jaya di Jember. Penelitian menggunakan pendekatan survei dengan teknik pengumpulan data melalui penyebaran kuesioner kepada responden. Populasi dalam penelitian ini adalah seluruh pengguna jasa, dengan jumlah sampel sebanyak 200 responden. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling (SEM) berbantuan software WarpPLS 6.0. Hasil analisis menunjukkan bahwa kepuasan, kualitas pelayanan, dan citra perusahaan memiliki pengaruh langsung dan signifikan terhadap loyalitas pengguna jasa. Temuan ini diharapkan dapat menjadi dasar dalam penyusunan strategi pemasaran serta mendukung keberlanjutan usaha biro perjalanan wisata CV. Srikandi Samtia Jaya di masa mendatang.
The Influence of Corporate Culture, Competency, and Training & Development on Employee Performance with Leadership as an Intervening Variable Rohmah, Nurul; Qomariyah, Nurul; Martini, Ni Nyoman Putu; Satoto, Eko Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The competitive nature of the skincare and healthy care industry demands companies to have a strong corporate culture, competent employees, and effective leadership to achieve optimal performance. This study aims to examine the influence of corporate culture, competence, training & development on employee performance with leadership as a mediating variable at PT. FTWO Sukses Globalindo Banyuwangi. The study population consisted of 117 employees with a sample of 102 respondents. The analysis method used was Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that corporate culture, competence, and training & development have a positive and significant effect on employee performance. Leadership was proven to act as a mediating variable that strengthens the influence of these three variables on performance. These findings indicate that the stronger the corporate culture, the higher the employee competence, and the more effective the training and development programs carried out, the more optimal employee performance will be through effective leadership. This study recommends that companies continue to strengthen the implementation of an adaptive corporate culture, improve competency development programs based on job needs, and encourage participatory and transformational leadership styles to maintain the sustainability of employee performance improvements in the long term.
The EFFECT OF EMPLOYEE ENGAGEMENT AND GREEN HUMAN RESOURCE MANAGEMENT (HRM) ON PERFORMANCE THROUGH EMPLOYEE COMPETENCE AT THE JEMBER REGENCY HEALTH OFFICE Nurdiyanto, Andri Desy; Santoso, Budi; Martini, Ni Nyoman Putu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9642

Abstract

This study aims to analyze the influence of employee engagement and green human resource management on the performance of employees of the Jember Regency Health Office, with employee competence as an intervening variable. The research method uses a quantitative approach with data collection techniques through questionnaires distributed to Health Office employees. The data was analyzed using a path analysis technique to test the direct and indirect relationships between variables. The results of the study show that employee engagement and green human resource management have a positive and significant effect on employee performance directly. In addition, employee engagement and green human resource management also have a positive effect on employee competence. Employee competence has been proven to play a role as an intervening variable that strengthens the influence of employee engagement and green human resource management on performance. Thus, increasing work attachment and implementing environmentally friendly human resource policies can improve employee competence, which ultimately has a positive impact on the performance of Jember Regency Health Office employees. This study recommends that management further develop programs that increase work attachment and the implementation of green human resource management to support sustainable competency and employee performance improvement.
The IMPACT OF LOYALTY MEDIATION ON THE WORK ENVIRONMENT AND COMPENSATION ON EMPLOYEE PERFORMANCE IN THE GENERAL SECTION OF THE REGIONAL SECRETARY (SEKDA) OF JEMBER REGENCY Martiana, Eka; Martini, Ni Nyoman Putu; Fatimah, Feti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9694

Abstract

This study aims to analyze the influence of work environment and compensation on the performance of employees of the General Section of the Jember Regency Secretary with loyalty as a mediation variable. The work environment includes work atmosphere, relationships between co-workers, relationships with leaders, facilities, and physical hygiene. Compensation includes salary, bonuses, incentives, indirect compensation, and award benefits. The research uses a quantitative method with a survey approach and data analysis using statistical techniques to test the direct and indirect influences between variables. The results of the study showed that the work environment and compensation had a positive and significant effect on employee loyalty, which further mediated the influence of these two variables on significantly improving employee performance. A conducive work environment and adequate compensation form high employee loyalty that encourages productivity, work quality, and employee commitment in carrying out duties. In conclusion, improving the quality of the work environment and a fair and transparent compensation system are essential to building employee loyalty, which ultimately improves organizational performance. This study provides recommendations for the management of the Jember Regency Secretary to continue to develop and optimize these two aspects for better and sustainable public services.
The EFFECT OF COMPENSATION AND WORK ENVIRONMENT ON LOYALTY THROUGH MOTIVATION AS AN INTERVENING VARIABLE AT THE REGIONAL SECRETARIAT OF JEMBER REGENCY Rosianti, Heni; Nursaid, Nursaid; Martini, Ni Nyoman Putu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9715

Abstract

This study aims to analyze the influence of compensation and work environment on the loyalty of Jember Regency Regional Secretariat employees, both directly and through work motivation as an intervening variable. The phenomenon of declining ASN loyalty due to low motivation, perception of unfair compensation, and suboptimal working conditions is the background of the research. A quantitative approach is used through surveys and Partial Least Square (PLS) analysis. The results of the study show that compensation and work environment have a positive and significant effect on work motivation, and directly increase employee work loyalty. In addition, work motivation has been shown to significantly mediate the influence of compensation and the work environment on loyalty, suggesting that motivation is an important psychological factor in strengthening the relationship between organizational rewards and employee loyalty. These findings indicate that the increase in ASN loyalty does not only depend on financial aspects, but is also influenced by the perception of fairness, comfort of the work environment, and motivational encouragement from leaders. Therefore, local governments need to implement fair compensation policies, create a healthy and collaborative work environment, and strengthen employee motivation through a sustainable performance coaching and reward system