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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Darma Agung EKONOMIKA45 SIGMA: Journal of Economic and Business Qawwam Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Bharasumba Jurnal Multidispliner Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Multidisipliner Kapalamada JIM : Journal Of International Management Ilmu Manajemen Sosial Humaniora (JIMSH) PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH Inovasi Sosial: Jurnal Pengabdian Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan Welfare: Jurnal Pengabdian Masyarakat Journal of Islamic Economy
Muthalib, Dzulfikri Azis
Universitas Halu Oleo Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Journal : Journal Economics Technology and Entrepreneur

 1 
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. NISSAN KENDARI Naim, Ifin; Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 2 No 02 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i02.678

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Nissan Kendari. Sampel penelitian sebanyak 60 konsumen pada PT. Nissan Kendari. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Secara simultan terdapat pengaruh yang positif dan signifikan variabel harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari. (3) Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA PT. NISSAN KENDARI Naim, Ifin; Nursaadha Rajuddin, Wa Ode; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 2 No 02 (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v2i02.678

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. Populasi dalam penelitian ini adalah seluruh konsumen pada PT. Nissan Kendari. Sampel penelitian sebanyak 60 konsumen pada PT. Nissan Kendari. Penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Secara simultan terdapat pengaruh yang positif dan signifikan variabel harga dan promosi terhadap kepuasan konsumen pada PT. Nissan Kendari. (2) Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari. (3) Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen pada PT. Nissan Kendari.
THE EFFECT OF SERVICE FAILURE AND SERVICE RECOVERY ON CUSTOMER SATISFACTION AT BANK SULTRA MAIN BRANCH KENDARI Azis Muthalib, Dzulfikri; Juharsah, Juharsah; Suleman, Nursaban Rommy; Naim, Ifin; Masse, Ambo
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1452

Abstract

This study aims to analyze the simultaneous and partial effects of service failure and service recovery on customer satisfaction at Bank Sultra Main Branch Kendari. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 73 respondents and analyzed using F-test, t-test, and coefficient of determination analysis. The results show that service failure and service recovery simultaneously have a significant effect on customer satisfaction. However, partially, only service recovery has a significant influence, while service failure does not show a significant impact. This indicates that customer satisfaction is more influenced by the bank's ability to manage and resolve service failures rather than the failures themselves. These findings support justice theory and previous literature emphasizing the critical role of service recovery in maintaining customer satisfaction.
THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION ON IMPULSE BUYING AMONG LAZADA CONSUMERS (A CASE STUDY ON STUDENTS OF THE MANAGEMENT DEPARTMENT, FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY, KENDARI) Azis Muthalib, Dzulfikri; Conny, Conny
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1453

Abstract

This study aims to examine and analyze The Influence of Hedonic Shopping Motivation on Impulse Buying Among Lazada Consumers (A Case Study of Students in the Management Department, Faculty of Economics and Business, Halu Oleo University, Kendari). The sample was selected using purposive sampling, with a total of 85 respondents. This research employed simple linear regression analysis. The results revealed that hedonic shopping motivation has a positive and significant effect on impulse buying behavior among consumers using the Lazada platform. An increase in hedonic shopping motivation is clearly linked to a corresponding rise in impulse buying behavior. These findings suggest that strong hedonic shopping motivation plays a critical role in driving impulsive purchasing tendencies among Lazada users.
THE INFLUENCE OF WORK LIFE BALANCE AND ORGANIZATIONAL CULTURE ON EMPLOYEE JOB SATISFACTION AT PT. ANUGRAH GROUP CORPORATION, KOLAKA REGENCY Windayani; Nehru Putri, Triwulandari; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 4 No 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i02.1595

Abstract

This study aims to examine the influence of work life balance and organizational culture on employee job satisfaction at PT. Anugrah Group Corporation, Kolaka Regency. Job satisfaction is a crucial factor that determines employee productivity, commitment, and retention. This research adopts a quantitative approach with a census method involving 72 permanent employees as respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that work life balance and organizational culture both have a positive and significant effect on employee job satisfaction, both partially and simultaneously. This indicates that employees who can maintain a healthy balance between work and personal life and who work in a supportive organizational culture tend to experience higher job satisfaction. The findings highlight the importance for the company’s management to develop policies that promote flexible work arrangements and to continuously foster a positive, collaborative, and fair workplace culture. These efforts are expected to improve employees’ well-being, motivation, and overall job satisfaction, contributing to the company’s sustainable growth.
THE INFLUENCE OF INTERNAL ENVIRONMENT AND SELF-EFFICACY ON EMPLOYEES’ WORK MOTIVATION AT PT. DAKA GROUP Nehru Putri, Triwulandari; Windayani; Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 4 No 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i02.1596

Abstract

This study aims to analyze the influence of the internal environment and self-efficacy on employees’ work motivation at PT. Daka Group. The research employed a quantitative approach using a census sampling method, involving all 60 permanent employees of PT. Daka Group as respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that the internal environment and self-efficacy simultaneously have a positive and significant effect on employees’ work motivation. Partially, both the internal environment and self-efficacy also show a positive and significant impact on work motivation. These findings confirm that a supportive internal environment fosters comfort, harmonious relationships, and effective communication, which enhance motivation. Additionally, employees with high self-efficacy tend to be more confident in handling tasks and overcoming work challenges, leading to higher motivation. It is recommended that PT. Daka Group continually improve the quality of its internal work environment and implement development programs to strengthen employees’ self-efficacy as strategic efforts to maintain and enhance work motivation.
PENGARUH BAURAN RITEL DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SANYA SWALAYAN KOTA KENDARI Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2141

Abstract

This study aims to analyze the effect of retail mix and service quality on consumers’ purchase decisions at Sanya Swalayan in Kendari City. This research employs a quantitative approach with an explanatory research design. The research population consists of Sanya Swalayan customers, with a sample of 90 respondents determined based on the number of research indicators. A purposive sampling technique was applied. Data were collected through questionnaires using a Likert scale, while data analysis was conducted using multiple linear regression analysis with the assistance of SPSS software. The results indicate that the retail mix and service quality simultaneously have a positive and significant effect on consumers’ purchase decisions. Partially, the retail mix has a positive and significant effect on purchase decisions, while service quality also has a positive and significant effect and is the most dominant variable. These findings suggest that integrated retail strategies and improved service quality play an important role in encouraging consumers’ purchase decisions.
PENGARUH MEDIA SOSIAL MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN LOYALITAS PELANGGAN PADA UMKM DI KOTA KENDARI Azis Muthalib, Dzulfikri
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2142

Abstract

This study aims to analyze the effect of social media marketing on customer engagement and customer loyalty, as well as to examine the mediating role of customer engagement in the context of micro, small, and medium enterprises (MSMEs) in Kendari City. This research employs a quantitative approach using a survey method, with data collected from 50 MSME customers who actively interact through social media platforms. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that social media marketing has a positive and significant effect on customer engagement. Furthermore, social media marketing also has a positive and significant effect on customer loyalty. Customer engagement is proven to have a positive and significant effect on customer loyalty. Mediation analysis reveals that customer engagement partially mediates the relationship between social media marketing and customer loyalty. These findings suggest that effective social media marketing activities not only enhance customer loyalty directly but also indirectly through increased customer engagement.
Co-Authors Abd. Azis Muthalib Ade Marsalena, Nindy Alida Palilati Alidin, La Ode Asfahyadin Amalia Madi, Riski Ambo Masse Andi Muhammad Fuad Ramadhan Arusani, Arusani Asfahyadin Aliddin, Laode Azis Muthalib, Abd Conny Conny Conny, Conny Dewi, Ayu Lestari Emilia Nurdin Fitriaman Haprisia, Haprisia Harmiaty Bahar Hasnidar Hasnidar Husin Husin Ismail, La Ode Ittaqullah, Nurul Juharsah, Juharsah Jumui karunia, Erick Kurniati, Wa Ode Intan Kurniawati, Wa Ode Intan La Ode Muhammad Arfan Samrin La Ode Muhram La Ode Munawir, La Ode Loong, Ang Hong Loso Judijanto M. Yusuf Mahmudin A. Sabilalo Masri, Muhammad Masse, Ambo Midani, Midani Mojolou, Dean Nelson Mubaraq, Ahmad Muh. Abduh Anwar Muh. Irfandy Azis Muh. Israwan Azis Muh. Yasin Muhammad Asir Muhram, La Ode Muthalib, Abd. Aziz N, Ismail Khalid Naim, Ifin Nasrul Nasrullah Dali Nehru Putri, Triwulandari Nursaadha Rajuddin, Wa Ode Nursaban Rommy Nursaban Rommy Suleman Purwati Ningtyas, Ajeng Putera, Asrip Putra, Halim Dwi Rahmayani Ode, Hesty Ratih Hurriyati Renny Lubis Rialdy Hasan, Rachmat Rommy Suleman, Nursaban Sabrang Gilang Gemilang Saleh, Salma Samdin Si Made Ngurah Purnaman Sinarwaty Sunarjo Sudirman Zaid Suleman, Nursaban Rommy Sulvariany Tamburaka Supriadi Supriadi Surni, Surni Taufan Sufatriansa Awal Tuti Dharmawati Unika Oktaviani Damau Wa Ode Intan Kurniawati Wayan Sudasana, I Windayani Windayani Windayani Yakub, L.M. Yakdatamare Yakub, LM Yakdatamare Yusuf, Niken Yulian