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All Journal Jurnal Akuntansi dan Pajak International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) International Journal of Business, Economics & Financial Studies Digital Business Progress Management and Business Progress Community Service Progress Economic Development Progress
Rusmewahni, Rusmewahni
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Transformasi Digital dan Inovasi Kemasan: Strategi Peningkatan Daya Saing UMKM Gula Merah dan Keripik di Desa Pelanggiran Laut Tador Arifin, Indra Welly; Masyitah, Emi; Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Rusmewahni, Rusmewahni; Nainggolan, Benhart; Hadi, Budiman; Karunia, Ade Mulia; Yuanda, Putri; Kurniawan, Reza
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.269

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Pelanggiran Laut Tador Village, particularly brown sugar and chip producers, have great potential thanks to the availability of local raw materials. However, their competitiveness is hampered by classic problems: very simple product packaging and a marketing strategy limited to word-of-mouth. This community service activity, implemented through the Real Work Lecture (KKN) program, aims to increase the competitiveness of these MSMEs through two main interventions: packaging innovation (rebranding) and marketing digitalization. The implementation methods include socialization, training, and direct mentoring. The results of the activity show significant transformations in branding and marketing aspects. New, more modern, hygienic, and informative packaging has been successfully designed and produced, namely standing pouch packaging for "Keripik Bu Isam" and besek and jar packaging (liquid sugar) for the Brown Sugar MSME. In addition, digital marketing assets have been created in the form of location registration on Google Maps, social media accounts (Facebook and Instagram), WhatsApp Business, and an e-commerce store (Shopee). This program has successfully increased MSMEs' understanding of the importance of branding and opened broader market access through digital platforms.
Co-Authors Andryan, Dwi Aqil Arifin, Indra Welly Ayunda, Fitri Bobby Hartanto Cahyadi, Lukieto Dewi, Kumala Vera Effendy, Yudi Fahruzi, Alwi Gunawan, Hary Hadi, Budiman Harahap, Hastuti Handayani Ida Ayu Putu Sri Widnyani JAYANTI, SUCI ETRI Juni, Sri Karunia, Ade Mulia Masyitah, Emi Meilisa, Ingka Musparina, Musparina Nainggolan, Benhart Napitupulu, Kevin Ronaldo Martua Nasution, Nurhafiza Aini Neni Murniati Nurwijayanti Pratiwi Sitorus, Anggi Pratiwi, Nuning Prawira, Bayu Eka Putri, Abdella Rajagukguk, Frederick Rudy Sentosa Reza Kurniawan Rico Nur Ilham Safitri, Erika Siahaan, Rumiris Sianaipar, Christin Natalia Silitonga, Dwi Silitonga, Dwi Handayani Sinaga, Eka Mayastika Sinaga, Marisa Zahra Sinaga, Riduan Sinurat, Mangasi Siregar, Aisyah Syafrizal, Rodi Syahfitri, Ayunda Triandani, Mulya Wijaya, M. Dian Yuanda, Putri