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All Journal Jurnal Reviu Akuntansi dan Keuangan Management and Economics Journal (MEC-J) BALANCE: Economic, Business, Management and Accounting Journal Cendekia : Jurnal Pengabdian Masyarakat BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Community Empowerment International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Community Service Mujtama': Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ekonomi Bisnis Antartika Prosiding Seminar Nasional Unimus Analisa: Jurnal Manajemen dan Akuntansi Mujtama’ Jurnal Pengabdian Masyarakat
Fajri, Mega Barokatul
Universitas Muhammadiyah Lamongan
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Sustainable Business Model Integration for Revenue Acceleration of Batik MSMEs in Lamongan Mega Barokatul Fajri; Tatag Satria Praja; Khubby Mulyono; Septy Bian Sastro; Revita Dea Tri Maysahroh; Addina Haque Abdullah
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 2 (2026): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i2.30032

Abstract

This study aims to analyze the acceleration of income of Lamongan batik MSMEs in Lamongan Regency using an integration method of three business analysis models, namely the Value Chain analysis model, Business Model Canvas, and PESTEL analysis. This is to create a sustainable business model. This research is a descriptive qualitative study with the research objects being the Chotifa Batik MSME in Sendang Duwur Village and the Bani Yasit Batik MSME in Sendang Agung Village. The results show that the combination of the three sustainable business models can provide a detailed and comprehensive overview of the internal and external conditions of Lamongan batik MSMEs. The value chain analysis shows that both Lamongan Batik MSMEs, namely Batik Chotifah and Batik Bani Yasit, have weaknesses in terms of raw material procurement and technology in the production process. The PESTEL analysis shows that economic, technological, and environmental factors are issues that must be prioritized. BMC analysis shows that Batik Chotifa focuses on the lower-middle segment with expertise in natural dyeing. Meanwhile, Batik Bani Yasit focuses on the upper-middle segment with innovative batik designs. The integration of these three models makes it easier for Batik MSMEs to categorize the external challenges they will face, optimize internal activities, and develop effective, efficient, adaptive, and sustainable business strategies. By integrating a sustainable business model, Lamongan Batik MSMEs have the opportunity to increase their competitiveness, expand their market to the global market, and preserve local culture and the surrounding environment
Customer Relationship Management (CRM) Training in Increasing Business Sales During the Covid-19 Pandemic: Customer Relationship Management (CRM) Training in Increasing Business Sales During the Covid-19 Pandemic Adi Lukman Hakim; Mega Barokatul Fajri; Erna Nur Faizah
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.33

Abstract

The Covid-19 pandemic demands that businesses go digital. Not only products must be marketed through technology, but the way of communication with consumers must also be arranged systematically to stabilize income. Among a number of tools designed to answer customer retention demands, CRM software was chosen because this tool can accommodate consumer data, business data, track consumer interactions, and track company prospects. The purpose of this activity is to conduct training and assistance in implementing Customer Relationship Management in increasing sales during the pandemic. This method uses a descriptive qualitative approach with training design in using Customer Relationship Management software. Instruments in the form of learning experience and literature study. This community partnership program involves business start-ups within the Muhammadiyah University of Lamongan, especially students majoring in Accounting and Management. The results of this study indicate that the application of CRM has an effect as an effort to increase business sales during the pandemic with a series of strategic CRM processes, operational CRM, analytical CRM. Essentially, both upper, middle, and even lower customers need good and quality service, it's just that the levels are different. When start-up actors apply the right and good CRM, it will automatically increase customer satisfaction which has an impact on increasing business sales.
PENGARUH GREEN FINANCE DAN KINERJA KEUANGAN TERHADAP PROFITABILITAS BANK DENGAN MEDIASI CREDIT RISK Zakia Malika Salsabila; Aprelia Nur Kumalasari; Mega Barokatul Fajri
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1106

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Keuangan Hijau dan kinerja keuangan terhadap profitabilitas bank-bank Indonesia yang terdaftar di Bursa Efek Indonesia (IDX), dengan Risiko Kredit sebagai variabel mediasi. Keuangan Hijau diwakili oleh Rasio Keuangan Hijau (GFR) , kinerja keuangan oleh CAR, Risiko Kredit oleh NPL, dan profitabilitas oleh Return on Asset (ROA). Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data sekunder dari laporan tahunan, laporan keberlanjutan, laporan keuangan, dan publikasi resmi perusahaan perbankan untuk periode 2020–2024. Sampel ditentukan menggunakan teknik purposive sampling, sedangkan analisis data dilakukan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa Keuangan Hijau dan kinerja keuangan tidak berpengaruh signifikan terhadap profitabilitas. Keuangan Hijau juga tidak berpengaruh signifikan terhadap Risiko Kredit. Namun, kinerja keuangan berpengaruh positif dan signifikan terhadap Risiko Kredit, dan Risiko Kredit berpengaruh positif dan signifikan terhadap profitabilitas. Hasil mediasi menunjukkan bahwa Risiko Kredit tidak mampu memediasi pengaruh Keuangan Hijau atau kinerja keuangan terhadap profitabilitas.
Pemberdayaan dan Pendampingan UMKM Ikan Asap Ibu Marliya Berbasis Pengelolaan Keuangan, Inovasi Briket dan Digital Marketing Maya Damayanti; Aura Isabella Cahyani; Alfia Eka Asmawatun; Mega Barokatul Fajri
Mujtama': Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Mujtama’ Jurnal Pengabdian Masyarakat
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mujtama.v6i1.4853

Abstract

UMKM Ikan Asap Ibu Marliya merupakan salah satu UMKM yang berada di Kabupaten Lamongan. Saat ini, UMKM tersebut menghadapi beberapa permasalahan, antara lain promosi yang masih terbatas dan pemasaran yang masih bersifat tradisional, pencatatan keuangan yang masih dilakukan secara manual sehingga kurang akurat, serta belum adanya pemanfaatan limbah arang. Berdasarkan kondisi tersebut, kegiatan pengabdian ini bertujuan untuk meningkatkan kinerja dan daya saing UMKM Ikan Asap Ibu Marliya melalui pendampingan terintegrasi yang meliputi pengelolaan keuangan usaha berbasis digital, inovasi produk berbasis briket, serta digital marketing. Metode pelaksanaan kegiatan meliputi identifikasi permasalahan mitra, pelatihan pencatatan keuangan, pendampingan inovasi briket, serta optimalisasi pemasaran melalui media sosial dan platform digital. Hasil pendampingan menunjukkan adanya peningkatan pemahaman mitra terhadap strategi pemasaran digital, terciptanya sistem pembukuan yang lebih terstruktur dan mudah diterapkan, serta lahirnya inovasi produk briket yang dapat dimanfaatkan sebagai bahan bakar alternatif maupun sebagai peluang usaha tambahan.
LITERASI KEUANGAN, INKLUSI KEUANGAN, DAN PREFERENSI QRIS TERHADAP KEBERLANJUTAN UMKM BABAT Siti Nur Kholifah; Mega Barokatul Fajri; Siti Nur Kumalasari
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1118

Abstract

Penelitian ini bertujuan menganalisis pengaruh literasi keuangan, inklusi keuangan, dan preferensi penggunaan QRIS terhadap keberlanjutan usaha mikro, kecil, dan menengah (UMKM) dengan preferensi risiko sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 358 pelaku UMKM di Kecamatan Babat, Kabupaten Lamongan. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan analisis data dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa literasi keuangan, inklusi keuangan, dan preferensi penggunaan QRIS berpengaruh positif dan signifikan terhadap keberlanjutan UMKM. Selain itu, preferensi risiko terbukti mampu memoderasi hubungan antara literasi keuangan, inklusi keuangan, dan preferensi penggunaan QRIS terhadap keberlanjutan UMKM. Temuan ini menunjukkan bahwa peningkatan kemampuan pengelolaan keuangan, akses terhadap layanan keuangan, serta pemanfaatan sistem pembayaran digital yang didukung oleh preferensi risiko yang tepat dapat meningkatkan keberlanjutan usaha. Penelitian ini memberikan implikasi bagi pelaku UMKM, lembaga keuangan, dan pemerintah dalam merumuskan strategi peningkatan literasi keuangan, inklusi keuangan, serta adopsi pembayaran digital guna mendukung keberlanjutan UMKM.
Co-Authors Abdul Majid Abdullah, Addina Haque Addina Haque Abdullah Adi Lukman Hakim Adi Lukman Hakim Agustino, Muhammad Rizqi Alfia Eka Asmawatun Aprelia Nur Kumalasari Assadam, Elvina Aura Isabella Cahyani Bait, Jennifer Farihatul Devi Febrianti Devi Ristian Octavia ELASARI DWI PRATIWI, ELASARI DWI Elliv Hidayatul Lailiyah Erna Nur Faizah Faizah, Erna Nur Guruh Marhaenis Handoko Putro Hakim, Adi Lukman Ira Megasyara Irianto, Ellen D. Oktanti Jennifer Farihatul Bait Khubby Mulyono Kustaji Mafruudloh, Naajihah Maghfiroh, Lailatul Fitriana Khusliyah Mas’adah, Ninik Maura, Ikrana Shafa Maya Damayanti Muchyidin, M Syaichul Noer Rafikah Zulyanti Pratama, Reza Anggara Primanitha Ria Utami Putro, Guruh Marhaenis Handoko Rafikah Zulyanti, Noer Rahmawati, Rizka Asna Revita Dea Tri Maysahroh Rizky Wahyudha Rosiawan Rizky Wahyudha Rosiawan Rochmah, Sofi Machmudatul Salma Nur Azizah Septy Bian Sastro Siti Nur Kholifah Siti Nur Kumalasari Syah, Imran Tatag Satria Praja Wihandaru, Wihandaru Zakia Malika Salsabila