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All Journal Jurnal Reviu Akuntansi dan Keuangan Management and Economics Journal (MEC-J) BALANCE: Economic, Business, Management and Accounting Journal Cendekia : Jurnal Pengabdian Masyarakat BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Community Empowerment International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Community Service Journal of Office Administration : Education and Practice Mujtama': Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ekonomi Bisnis Antartika Prosiding Seminar Nasional Unimus
Fajri, Mega Barokatul
Universitas Muhammadiyah Lamongan
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Human Relation Management Strategy based on SWOT Analysis in Improving Employee Performance Wibowo, Rudi; Umar, Nonda Elyzza; Faizah, Erna Nur; Majid, Abdul; Fajri, Mega Barokatul
Journal of Office Administration : Education and Practice Vol. 5 No. 3 (2025): November
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/joaep.v5n3.p202-212

Abstract

This study aims to analyze human resource management (HRM) strategies, based on a SWOT analysis, to improve employee performance at CV Cendana, an LPG distribution company. A qualitative approach, using interviews and direct observation, was employed to explore the strengths, weaknesses, opportunities, and threats that affect the effectiveness of HR strategies. The results showed that employee loyalty, harmonious work culture, and flexible organizational structure are the company's main strengths. However, there are still weaknesses such as the absence of a structured training system and undocumented performance evaluations. External opportunities in the form of advances in digital training technology and government support can be utilized to improve training and HR development strategies. Through the mapping of SO, WO, ST, and WT strategies, this research provides applicable strategic recommendations for companies in building adaptive, competitive, and sustainable HR policies.
Village Economics Acceleration: Evaluation of Business Strategy Schemes in The Retail Business Mega Barokatul Fajri; Rizky Wahyudha Rosiawan; Jennifer Farihatul Bait
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.24231

Abstract

Lamongan Regency's economic growth 2020 decreased from 5.5 percent to -2.26 percent, so the district government tried to boost the regional revenue growth rate through BUMDes (Village Owned Enterprises). The Village Community Empowerment Service (PMD) established LA Mart as a local retail business managed by BUMDes in 2018. The existence of LA Mart is a strategic step to accelerate the movement of the village economy. Among the many LA Marts that have been established since being initiated in 2018, there are only five LA Marts that have survived and exist throughout the Lamongan district today. This study aims to evaluate the current business strategy of LA Mart and provide solutions in the form of updating relevant strategies by LA Mart. Data collection methods used in this research include interviews, document analysis, and observation. The data analysis used is a qualitative descriptive analysis by evaluating and comparing the strategies used, using a business strategy approach including Business Model Canvas (BMC), Value Chain, and Porter's Five Generic Strategy at LA Mart in Lamongan. The results of this study showed that the current LA Mart business has used a combination strategy between low prices and differentiation strategies. LA Mart can indirectly increase the market share of the village economy and provide opportunities for the community and MSMEs to innovate and produce competitive products.
Sustainable Business Model Integration for Revenue Acceleration of Batik MSMEs in Lamongan Mega Barokatul Fajri; Tatag Satria Praja; Khubby Mulyono; Septy Bian Sastro; Revita Dea Tri Maysahroh; Addina Haque Abdullah
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 2 (2026): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i2.30032

Abstract

This study aims to analyze the acceleration of income of Lamongan batik MSMEs in Lamongan Regency using an integration method of three business analysis models, namely the Value Chain analysis model, Business Model Canvas, and PESTEL analysis. This is to create a sustainable business model. This research is a descriptive qualitative study with the research objects being the Chotifa Batik MSME in Sendang Duwur Village and the Bani Yasit Batik MSME in Sendang Agung Village. The results show that the combination of the three sustainable business models can provide a detailed and comprehensive overview of the internal and external conditions of Lamongan batik MSMEs. The value chain analysis shows that both Lamongan Batik MSMEs, namely Batik Chotifah and Batik Bani Yasit, have weaknesses in terms of raw material procurement and technology in the production process. The PESTEL analysis shows that economic, technological, and environmental factors are issues that must be prioritized. BMC analysis shows that Batik Chotifa focuses on the lower-middle segment with expertise in natural dyeing. Meanwhile, Batik Bani Yasit focuses on the upper-middle segment with innovative batik designs. The integration of these three models makes it easier for Batik MSMEs to categorize the external challenges they will face, optimize internal activities, and develop effective, efficient, adaptive, and sustainable business strategies. By integrating a sustainable business model, Lamongan Batik MSMEs have the opportunity to increase their competitiveness, expand their market to the global market, and preserve local culture and the surrounding environment
Co-Authors Abdul Majid Abdullah, Addina Haque Addina Haque Abdullah Adi Lukman Hakim Adi Lukman Hakim Agustino, Muhammad Rizqi Assadam, Elvina Bait, Jennifer Farihatul Devi Febrianti Devi Ristian Octavia ELASARI DWI PRATIWI, ELASARI DWI Elliv Hidayatul Lailiyah Erna Nur Faizah Faizah, Erna Nur Guruh Marhaenis Handoko Putro Hakim, Adi Lukman Ira Megasyara Irianto, Ellen D. Oktanti Jennifer Farihatul Bait Khubby Mulyono Kustaji Mafruudloh, Naajihah Maghfiroh, Lailatul Fitriana Khusliyah Mas’adah, Ninik Maura, Ikrana Shafa Muchyidin, M Syaichul Noer Rafikah Zulyanti Pratama, Reza Anggara Primanitha Ria Utami Putro, Guruh Marhaenis Handoko Rafikah Zulyanti, Noer Rahmawati, Rizka Asna Revita Dea Tri Maysahroh Rizky Wahyudha Rosiawan Rizky Wahyudha Rosiawan Rochmah, Sofi Machmudatul Rudi Wibowo Salma Nur Azizah Septy Bian Sastro Syah, Imran Tatag Satria Praja Umar, Nonda Elyzza Wihandaru, Wihandaru