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PERAN INOVASI PRODUK DAN STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN UMKM KULINER TRADISIONAL Wijayanto, Gatot; Arjang, Arjang; Subroto, Desty Endrawati; Merakati, Indah; Pertiwi, Triani Patra; Hita, I Putu Agus Dharma
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43766

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, terutama dalam sektor kuliner. Namun, persaingan yang semakin ketat dan perkembangan teknologi yang pesat menuntut UMKM untuk berinovasi, baik dalam pengembangan produk maupun strategi pemasaran. Penelitian ini bertujuan untuk menganalisis peran inovasi produk dan pemasaran digital dalam meningkatkan penjualan UMKM kuliner. Dengan menggunakan metode studi literatur, penelitian ini mengkaji berbagai sumber akademik terkait strategi pemasaran digital, inovasi produk, serta faktor-faktor yang mempengaruhi kinerja UMKM. Hasil penelitian menunjukkan bahwa inovasi produk yang berbasis kreativitas dan pemanfaatan bahan baku lokal dapat meningkatkan daya tarik konsumen serta menciptakan nilai tambah bagi produk UMKM. Selain itu, pemasaran digital, melalui media sosial, website, dan platform e-commerce, terbukti efektif dalam meningkatkan jangkauan pasar dan penjualan. Strategi pemasaran berbasis teknologi, seperti penggunaan digital advertising dan optimasi user interface, juga memberikan dampak positif terhadap pertumbuhan UMKM kuliner. Kesimpulan dari penelitian ini menekankan pentingnya integrasi antara inovasi produk dan pemasaran digital sebagai strategi utama dalam meningkatkan daya saing UMKM kuliner. Oleh karena itu, UMKM diharapkan terus beradaptasi dengan perkembangan teknologi dan memperkuat kapasitas inovatif mereka untuk mencapai pertumbuhan bisnis yang berkelanjutan.
Implementation Of Patient-Centered Care as An Effort to Enhance Service Quality and Patient Safety in Community Health Centers Harniati, Harniati; Masriadi, Masriadi; Rahman, Abdul; Fadliyah, Fadliyah; Arjang, Arjang; Ambar, Sriyanti
Care : Jurnal Ilmiah Ilmu Kesehatan Vol 14, No 1 (2026): EDITION MARCH 2026
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jc.v14i1.8362

Abstract

Patient safety is a fundamental determinant in the contemporary healthcare quality assurance framework. Although the accuracy of incident reporting in Primary Health Care Facilities (FKTP) in Indonesia still faces data challenges, the urgency of clinical risk mitigation remains a strategic priority in service quality transformation. The “X” Community Health Center in Makassar integrates patient safety standards as an essential instrument for quality improvement, as mandated by the national health regulatory framework to ensure comprehensive patient protection. The study investigates whether applying patient-centered care in community health centers can improve healthcare quality and reduce risk of errors for patients at the “X” Community Health Center in Makassar. This research employs a qualitative approach with data collection techniques including participatory observation, in-depth interviews, and documentation study. The population in this study includes patients who receive health services at community health centers during the research period. They are the main parties who experience and implement patient-centered care, so they can evaluate its impact on service quality and patient safety. The sample is a subset of the population selected to represent the whole population. The sample represents both perspectives patients as service recipients and health workers as service providers.  (patients from several community health centers and healthcare workers (doctors, nurses, and other staff). The total sampel in this research is 7 recipients. The study locus is the “X” Community Health Center in Makassar, with data collection occurring from November to December 2025.  Data analysis indicates that the internalization of patient safety efforts at the “X” Community Health Center in Makassar has been aligned with FKTP accreditation instruments. However, empirical findings still reveal discrepancies in the realization of standards due to managerial and resource constraints. This condition suggests the need for systemic optimization and strengthening of a patient safety culture that involves all stakeholders to reduce existing operational barriers. The provision of safe and quality services is an essential prerequisite for achieving indicators of a healthy community. The acceleration of patient safety standards fulfillment at the Community Health Center must be consistently implemented, referring to the latest regulations, to ensure the sustainability of basic healthcare quality improvement.