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LANGUAGE POLITENESS IN DIGITAL STREAMING: THE IMPLICATIONS TO EDUCATION AND ETHICS IN COMMUNICATIONS FOR THE TECHNOLOGICAL ERA Mayrita, Hastari; Rahmawati, Shopia; Sholikhah, Hani Atus; Wongprakob, Wuttipong; Hidayat, Marzul; Fortunasari, Fortunasari; Masita, Ella; Marzulina, Lenny
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.44388

Abstract

This study investigates the phenomenon of politeness violations in digital live streaming interactions, focusing on gaming content on YouTube a platform increasingly characterized by the prevalence of “toxic” language, including harsh, derogatory, and provocative expressions. Such discourse poses a growing challenge to communication ethics and character education in the technological era. The research aims to analyze specific types of politeness principle violations and their implications for character formation and digital communication practices. Adopting a qualitative approach through observation, documentation, and interviews, the study found that violations most frequently targeted the principles of tact and generosity. Notably, these utterances were not merely spontaneous outbursts but deliberate strategies of performative impoliteness, designed to construct a particular self-image and amplified by platform algorithms seeking engagement. The novelty of this research lies in its integration of linguistic analysis, digital ethics, and character education within the context of real-time live streaming—a convergence rarely explored in prior studies. This interdisciplinary approach provides unique insights into how algorithm-driven platforms can normalize verbal aggression, influencing audience psychology and diminishing empathy values, particularly among student viewers. The findings highlight the urgent need to expand digital literacy education to encompass the ethical dimensions of communication, not just technical proficiency. The study recommends incorporating polite language awareness and ICT ethics into curricula to foster respectful, constructive interaction in online spaces.
AI-Driven Teaching Capacity Building for English Teachers: A Professional Development Program for MGMP Tanjung Jabung Timur Fortunasari; Mukminin, Amirul; Hidayat, Marzul; Gowon, M; Masita, Ella; Iqroni, David; Heryanti, Reny
Jurnal Karya Abdi Masyarakat Vol. 10 No. 1 (2026): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aimed to strengthen the technopedagogical competence of junior high school English teachers in Tanjung Jabung Timur Regency through the integration of Artificial Intelligence (AI) into classroom practice. The program adopted a participatory, needs-based approach involving 30 teachers from 12 schools and was implemented over seven weeks through workshops, mentoring, and classroom application. The training introduced AI concepts, ethical considerations, and hands-on use of selected applications, followed by guided implementation supported by reflective practice and continuous feedback. The results indicate notable improvements in teachers’ confidence and ability to design AI-integrated lessons, accompanied by increased student engagement and more interactive classroom dynamics. The program also contributed to a shift in teachers’ perceptions of AI from a perceived challenge to a supportive instructional partner and fostered the development of a professional learning community within the MGMP network. The novelty of this initiative lies in its mentoring-driven and practice-oriented approach tailored to rural educational contexts. The findings suggest that sustainable AI integration requires not only technical training but also ongoing professional support, collaborative structures, and alignment with local conditions.