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Journal : Empowerment Society

Increasing Quality of Crackers Productivity as a Food Commodity in Jember Regency Sholihin, Muhammad Rijalus; Rizki, Via Lailatur; Maidah, Firdaus Al
IMPOWERMENT SOCIETY Vol 5 No 1 (2022): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v5i1.674

Abstract

The COVID-19 pandemic has greatly impacted all sectors, including small and medium-sized businesses such as cracker producers and resellers. The problems faced in the midst of the pandemic include manual production processes, lack of management skills, monotonous and less innovative products, and difficulties in marketing. In this activity, there are three partners, namely UD. Sumber Rejeki is a cracker producer and UD. Wahyu Jaya and UD. Barokah Abadi is a reseller who helps market the product. The targets of this activity are innovative products, market expansion and improving the quality of human resource management, procurement of dough mixer machines, trays, impulse sealers, nameplates, quality packaging, and SAK EMKM accounting books. The service method used is mentoring business activities in terms of production, marketing, and business financial management. The outputs resulting from this community partnership program are in the form of improving the quality of production more effectively and efficiently and hygienically with a dough mixer machine, as well as the creation of a product's unique selling point in terms of shape. Other outputs resulting from this activity are the expertise of business partners in managing production management, digital marketing, and the preparation of simple financial reports based on excel applications guided by SAK EMKM.
Increasing Quality of Crackers Productivity as a Food Commodity in Jember Regency Sholihin, Muhammad Rijalus; Rizki, Via Lailatur; Maidah, Firdaus Al
IMPOWERMENT SOCIETY Vol 5 No 1 (2022): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v5i1.674

Abstract

The COVID-19 pandemic has greatly impacted all sectors, including small and medium-sized businesses such as cracker producers and resellers. The problems faced in the midst of the pandemic include manual production processes, lack of management skills, monotonous and less innovative products, and difficulties in marketing. In this activity, there are three partners, namely UD. Sumber Rejeki is a cracker producer and UD. Wahyu Jaya and UD. Barokah Abadi is a reseller who helps market the product. The targets of this activity are innovative products, market expansion and improving the quality of human resource management, procurement of dough mixer machines, trays, impulse sealers, nameplates, quality packaging, and SAK EMKM accounting books. The service method used is mentoring business activities in terms of production, marketing, and business financial management. The outputs resulting from this community partnership program are in the form of improving the quality of production more effectively and efficiently and hygienically with a dough mixer machine, as well as the creation of a product's unique selling point in terms of shape. Other outputs resulting from this activity are the expertise of business partners in managing production management, digital marketing, and the preparation of simple financial reports based on excel applications guided by SAK EMKM.
Branding and Packaging Training to Improve Product Promotion at MSMEs in Mojosari Village Maidah, Firdaus Al; Rizki, Via Lailatur; Putri, Nur Latifa Isnaini
IMPOWERMENT SOCIETY Vol 6 No 2 (2023): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i2.1089

Abstract

As with micro business products in general, Micro Small and Medium Enterprises (MSME) entrepreneurs encounter several problems while developing their businesses, especially in increasingly fierce competition in this globalization era. This community service aims to help MSME entrepreneurs in Mojosari Village, Lumajang Regency East Java, overcome the difficulties they encounter due to globalization. Activities carried out in this program include site surveys, interviews and discussions with MSME entrepreneurs, holding training on branding and packaging, monitoring, and evaluation. This community service program has produced several outcomes. The first outcome is establishing increasingly solid collaboration between MSME entrepreneurs in Mojosari Village. This collaboration will help MSME entrepreneurs with better and more up-to-date business knowledge and skills to keep up with the times and technology. The second outcome is that this program can produce skilled and qualified personnel in their fields, which is realized by creating unique and attractive branding, labels, and packaging.