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All Journal JOIV : International Journal on Informatics Visualization Jurnal Agro Industri Perkebunan Jurnal Penelitian Kelapa Sawit Jurnal Ilmiah Ecosystem Elektrika Borneo Journal of Mathematics Education and Science Tafkir: Interdisciplinary Journal of Islamic Education Prosiding Seminar Nasional Program Pengabdian Masyarakat Ukazh : Journal of Arabic Studies Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Naradidik: Journal of Education & Pedagogy Madani: Multidisciplinary Scientific Journal Jurnal Online Baradha Wiratani : Jurnal Ilmiah Agribisnis LITTERATURA: Jurnal Bahasa dan Sastra Riwayat: Educational Journal of History and Humanities Jabdimas: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Trimedika JOAPE Journal of Collaborative Industrial Management
Az Zahra, Fatimah
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Journal : Madani: Multidisciplinary Scientific Journal

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The Implementation of a Business Feasibility Study at Warung Kopi Mandala Az Zahra, Fatimah; Siregar, Saniyah Dwi Putri; Lestari, Sri Dwi; Vientiany, Dini
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18279774

Abstract

This study aims to evaluate the business feasibility study of Warkop Agam Mandala as a micro-enterprise in the culinary sector using a business feasibility study approach. The analysis covers market and marketing, legal, technical and operational, management, financial, sharia and halal aspects, as well as economic, social, and environmental aspects. The method applied in this study is descriptive, with data collection through observation, interviews with the owner, and a short survey of 50 respondents, mostly students. The findings of this study indicate that Warkop Agam Mandala has good market opportunities and clear consumer segmentation, affordable prices, menu choices that suit customer preferences, a strategic business location, adequate layout, and opening hours that align with customer visiting times. In terms of management and finance, this business is managed in a simple but efficient manner, and is able to generate net profits every month with a payback period of around 7 to 9 months. Overall, Warkop Agam Mandala was deemed feasible and has the potential for growth, with the caveat that improvements in legality and management are needed to ensure business sustainability.
Co-Authors - Sudradjat, - Adriani, Donna Al Anshary, Daffa Muhammad Al Hazmi Hidaya, Hilmi Al-Hazmi Wibowo, Moh. Milzam Andriyanto, Octo Dendy Arvasabell, Raissya Keikazita Az-Zahra, Athaya Ulima Azahra, Aurelia Fatima Azzahra, Sayyidati Basri, Syamsuriana Citra Salsabila, Alya Cucu Suherman Darleen, Grace Aurelia Darma, Kardila Daulay , Mardhina Valencia Erianjoni Erianjoni Fahimah, Siti Aulia Fikri, T. Muhammad Jibran Fredi Ganda Putra Handayani, Siti Dyah Harahap, Wati Capry Hasriani Hasriani, Hasriani Hendrwan, Nadiva Syabilla Sari Hidayatullah, Alfian Holijah, Siti Juairiah Juairiah, Juairiah Kudang Boro Seminar Lagosa, I Wayan Tio Lellya, Isny Lestari, Ikrimah Diyan Lestari, Soetji Liyantono, - Lubis, Adek Suryani Maharani, Astrid Winesti Maulana, Bagja Mira Ariyanti Mochamad Arief Soleh, Mochamad Arief Mochammad Imron Awalludin Moh Abdul Kholiq Hasan Mohandes, Raynard Haryono Mudzakir, Azis Musyarofah, Nadya Tari Nabih Kurniawan, Burhannurdin Nihayah, Ade Isma Maula Nirwana, Nirwana Nurul ‘Ilmi Azizah, Annafi Padang, Fani Renata Uli Rahmatillaili, Fauziyyah Imma Ramadhan, Najmi Hibatullah Ritongan, Fitriana Rona Apriliana , Alfina Rumallang, Ardi Salma, Nabila Maudy Santi Rosniawaty Santoso, Wawa Sari, Dini Purnama Sidik, Rifky Muhammad Simanjutak, Sanjaya Siregar, Saniyah Dwi Putri Sirojul Munir Siti Ulfa Nabila Sri Dwi Lestari Sugiri, Nabil Lokeswar Suhendi, - Syahbudin, Akhmad Triasti Khusfiani Ummu Azzahro, Fatihah Vega, Amelia Vientiany, Dini Wahyuni, Elsya Yudhisman Imran, Yudhisman Zulkarnain, Salwa Fildzah