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All Journal Jurnal Manajemen Bisnis Krisnadwipayana INFOKUM International Journal of Business and Social Science Research Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Sinergi Akademisi dan Masyarakat Jurnal Komputer Indonesia (JU-KOMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Journal Arbitrase : Economy, Management and Accounting JISSS : Journal of Islamic Studies and Social Science
Imam Wibowo
Universitas Krisnadwipayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Social Sciences

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PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO Imam Wibowo, M.Si; Ratih Dwi Pratiwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 3 (2017): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i3.178

Abstract

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.
PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN (Studi Pada Kegiatan Brand Activation Merek Marina) Imam Wibowo, M.Si; Arief Syah Safrianto,MM.; Stephanus Ario Wibowo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 3 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i3.223

Abstract

This study is about The Effect of Kesadaran merek and Brand Experience on Kepuasan pelanggan of Marina brand activation. This study aims to determine the simultaneous and partial effect between kesadaran merek and brand experience on consumer satisfaction of Marina brand activation in Bandung. In this study the sample took 50 respondents using saturation sampling technique, where all of the population became sample. The data that has been obtained tested using multiple linear regression analysis techniques. The results that shown from this study are kesadaran merek and brand experience simultaneous and partial gave positive and significant effect on kepuasan pelanggan, where brand experience has a more dominant effect to kepuasan pelanggan. Thus, it can be concluded that kesadaran merek and brand experience influence kepuasan pelanggan of Marina brand activation participants in Bandung.
IMPLEMENTASI DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JD.id Jakarta Glen Irwinto Laluyan; Imam Wibowo; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 3 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i3.349

Abstract

This research is about Implementation of Digital Marketing on Consumers Purchasing Decisions. This research aims to analize the implementation of the Social Media Marketing, Pay Per Click and Email Marketing to the  Purchasing Decisions of Jakarta JD.id Consumers. In this research the sample took 100 respondent using purposive sampling technique, which respondent is an active user of the face book forum and has shopped on the JD.id site. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Social Media Marketing, Pay Per Click and Email Marketing simultaneous and partial gave positive and significant effect to Consumers Purchasing Decisions.
PENGARUH KEPERCAYAAN, KEAMANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Mutiara Mutiara; Imam Wibowo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 2 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i2.419

Abstract

This research analyzes ecommerce on online purchasing decisions. The purpose of this study was to determine the influence of trust, safety, product quality on online purchasing decisions at shopee. The total population used was 1,200 taken from researchers' instagram followers and the number of samples used in this study were 92 respondents. This research is a quantitative study, using simple linear regression analysis and multiple linear regression. The results of this study were obtained simultaneously showing the positive influence of product safety and quality while trust has a negative influence on purchasing decisions. Partially, there is a positive and significant influence of trust, safety and product quality on purchasing decisions. And there is advice given, that shopee companies need to pay attention to consumer confidence and develop the quality of products that are needed and desired by consumers in shopping online.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI DEN BEI KOTA BEKASI Imam Wibowo; Linda Stefani
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 2 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i2.287

Abstract

This research is about The Effect of Service Quality and Price on Customer Satisfaction. This research aims to determine the simultaneous and partial effect between Service Quality and Price on Customer Satisfaction at Kedai Den Bei in Pondok Gede Bekasi. In this research the sample took 60 respondent using random sampling technique. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Service Quality and Price simultaneous and partial gave positive and significant effect on Customer Satisfaction, whereService Quality has more dominant effect to Customer Satisfaction. Thus, it can be concluded that Service Quality and Price influence Customer Satisfaction at Kedai Den Bei in Pondok Gede Bekasi
ANALISIS PENGARUH ROA, PER DAN EPS TERHADAP HARGA SAHAM PT. INDORAMA SYNTHETICS,Tbk. Imam Wibowo, M.Si
Jurnal Manajemen Bisnis Krisnadwipayana Vol 3, No 1 (2015): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v3i1.92

Abstract

This study titled “Analysis of the influences of ROA, PER and EPS on the Stock Prices of PT. Indorama Synthetics,Tbk. The data used in this study were quarterly financial statements of PT. Indorama Synthetics,Tbk, 2009-2012 period. This study used simple and multiple linear regression as data analysis method. The purpose of this study was to determine to what extent ROA, PER and EPS influenced the stock price of PT. Indorama Synthetics, Tbk. Entirely and partially. The results of this study revealed that : (1). ROA, PER and EPS affected the stock price of PT.Indorama Synthetics, Tbk. Entirely. (2). ROA influenced the stock price of PT. Indorama Synthetics, Tbk. Partially. (3). PER partially affected the stock price of PT. Indorama Synthetics, Tbk. And (4).EPS had effect on the stock price of PT. Indorama Synthetics, Tbk. Partially.
The Effect of Leadership and Work Environment on Job Satisfaction Through Motivation as a Mediation Variables in PT. Trinitan Plastic Industries Aisyaturrido; Imam Wibowo; Nuridin. SE. MM
International Journal of Business and Social Science Research Vol. 2 No. 2 (2021): Vol. 2 No. 2 (2021): February(IJBSSR)
Publisher : The Institute of Academic Research and Publication (IARP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1054.2 KB) | DOI: 10.47742/ijbssr.v2n2p2

Abstract

This study aims to determine the direct influence of leadership and work environment on job satisfaction, to know the direct influence of motivation on job satisfaction, to know the direct influence of leadership and work environment on motivation, and to know the influence of leadership and work environment on job satisfaction through motivation. This study using the path analysis method and the sample of researchers using a random sample of 62 employees. The results showed that leadership and work environment directly influence job satisfaction. Motivation directly affects job satisfaction. Directly leadership and work environment affect motivation, and leadership and work environment affect job satisfaction through motivation.
PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KARYAWAN PT. PEMBANGUNAN PERUMAHAN (PERSERO) TBK. PROYEK PEGADAIAN TOWER JAKARTA Indah Dwi Saputri; Imam Wibowo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 11, No 1 (2023): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v11i1.916

Abstract

Purpose this study aims to determine the effect of leadership and organizational culture on employee productivity at PT. Pembangunan Perumahan (Persero) Tbk. Pegadaian Tower Jakarta Project. This research was conducted to employees of PT. Pembangunan Perumahan (Persero) Tbk. Pegadaian Tower Jakarta Project. Data were obtained using a questionnaire with a differential semantic scale. The sampling technique used is a saturated sample. Tthe results of research, leadership, Organizational Culture partially has a significant effect on employee productivity. Leadership and organizational culture simultaneously have a significant effect on Employee Productivity.
PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN JASA OUTSOURCING PT. RAMA INDONESIA Rina Nur Fauziah; Imam Wibowo; Hery Wihasnanto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 11, No 2 (2023): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v11i2.1063

Abstract

Purpose to analyze the effect of service quality and corporate image on customer satisfaction outsourcing services at PT. Rama Indonesia. This research is included in the category of causal associative research using a quantitative approach. The sampling technique used a saturated sample. All members of the population were sampled, totaling 30 companies using outsourcing services at PT. Rama Indonesia. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in multiple or simple ways the quality of service and corporate image had a positive and significant effect on customer satisfaction of outsourcing service users at PT. Rama Indonesia.
PEMBERDAYAAN PEREMPUAN MELALUI PENYULUHAN PEMBUATAN VIRGIN COCONUT OIL (VCO) DAN DAUN AFRIKA DI DESA BABAKAN RADEN CARIU BOGOR Imam Wibowo; Siwi Nur Indriyani; Nerani Saramitha; Nicholas Alfredo; Nikki Rossinta Wigati; Yuaniko Paramitra; Dhistianti Mei Rahmawan tari
SIKAMA : Sinergi Akademisi dan Masyarakat Vol 1 No 2 (2023): Jurnal Sikama
Publisher : Lembanga Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61488/sikama.v1i2.9

Abstract

Pengabdian masyarakat merupakan bagian dari Tri Dharma Perguruan Tinggi yang diterapkan pada kegiatan sosial sebagai realisasi pembelajaran pemberdayaan masyarakat yang dilakukan oleh seluruh mahasiswa Universitas Krisnadwipayana. Desa Babakan Raden Kecamatan Cariu merupakan daerah potensial penghasil daun Afrika, daun ini tumbuh liar di daerah desa tersebut. Karena kurangnya informasi tentang daun Afrika, banyak orang yang tidak mengenal jenis tanaman obat tersebut, sehingga tidak diolah dan diproduksi untuk mendapatkan keuntungan. Daun-daun ini menciptakan peluang usaha baru bagi perempuan sehingga dapat berkontribusi dalam meningkatkan ekonomi keluarga sehingga dapat memenuhi kebutuhan keluarga. Desa Babakan Raden, Kecamatan Cariu, Kabupaten Bogor juga merupakan salah satu desa yang potensial untuk dilakukan usaha Virgin Coconut Oil (VCO). bentuk mentah. Pemberdayaan perempuan ternyata memegang peranan penting dalam kelangsungan hidup keluarga, baik yang berkaitan dengan perkembangan moral anak, maupun pemenuhan kebutuhan ekonomi keluarga sebagai salah satu pilar utama kehidupan keluarga.
Co-Authors Abdul Samad Aisyaturrido Amanda Setiorini Arief Rachmawan Assegaf Arief Syaf Safrianto Arief Syah Safrianto Arry Dwi Syahputra Bunga Nabila Ghazani Dhistianti Mei Rahmawan tari Dhistianti Mei Rahmawantari Diajeng Reztrianti Diovita Hilary Eka Novianti Ekoo Wahyudi. Finna Destirahayu Glen Irwinto Laluyan Guswandi Harry Indra Hery Wihasnanto Indah Dwi Saputri Ismail Razak Iwan Kurniawan Subagja Linda Stefani M. Kausar Maulana Mishelei Loen Mohamad Taufik Muhammad Faisal Muhammad Harri Munawaroh - Mutiara Mutiara Nerani Saramitha Nicholas Alfredo Nikki Rossinta Wigati Nino Nopriandi Saleh Nuridin Nuridin Nuridin. SE. MM PUJI LESTARI Ratih Dwi Pratiwi Rina Nur Fauziah Rosdiana Rosdiana Rusma Patriansyah Santi Putri Ananda Saoloan Samosir, Partogi Siwi Nur Indriyani Stephanus Ario Wibowo Tatag Herbayu Latukismo Wirdianto Abdul Jabar Wisnu Saputra Yuaniko Paramitra