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All Journal Journal on Education MONSU'ANI TANO Jurnal Pengabdian Masyarakat Jurnal Dirosah Islamiyah Community Development Journal: Jurnal Pengabdian Masyarakat Mimbar Kampus Journal of Management and Business Journal International Inspire Education Technology (JIIET) Jurnal Kajian Islam Modern Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Literasi: Jurnal Pendidikan Guru Indonesia JURNAL ALAMIAH West Science Interdisciplinary Studies International Journal of Educational Narratives West Science Interdisciplinary Studies Journal of Islamic Education Students Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Diplomasi : Jurnal Demokrasi, Pemerintahan dan Pemberdayaan Masyarakat El-Mujtama: Jurnal Pengabdian Masyarakat Inovasi Teknologi Masyarakat ManBiz: Journal of Management and Business Jurnal Pendidikan dan Sosial Humaniora
Hartin Kurniawati
Sekolah Tinggi Agama Islam Al Hamidiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis

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Strategi Pemasaran dan Branding dalam Wirausaha Kopi Botol Imam Hasani; Hartin Kurniawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.975

Abstract

This research analyzes marketing and branding strategies in bottled coffee entrepreneurship, with a case study of Hammam Thoriq Majid's Bolo Coffee business. The research objectives are to identify target markets, analyze competitive positions, develop differentiation strategies, evaluate marketing channels, design branding strategies, and provide practical recommendations for Kopi Bolo entrepreneurs. The research method used is qualitative, with data collection through literature study, interviews and observation. The research results show that effective marketing and branding strategies include understanding the target market, utilizing social media, managing relevant content, strong brand identity, measuring campaign effectiveness, and commitment to quality and innovation. Competitor analysis and consumer interest surveys also provide valuable insights for designing strategies relevant to market preferences. This research provides an academic contribution in developing marketing and branding concepts for bottled coffee entrepreneurs, as well as a practical guide for Kopi Bolo and similar businesses in facing dynamic competition.
Co-Authors Adit Mohammad Aziz Agnes Tesalonika Yolanda Agung Perwira Andryannisa, Mahesya Az-zahra Anjelita Nur Isiami Antonius Rino Vanchapo Anugriaty Indah Asmarany Aqila Fikhia Azizah Nurasna Baso Intang Sappaile, Baso Intang Dahlan, Zaeni Dina Destari Dominica Maria Ratna Tungga Dewa Ekaputri, Najla Tahani Ernawati Ernawati Ernawati Eva Yuniarti Utami Falimu Falimu Fifin Ari Astutik Hendy Tannady Husnanei, Ade Husnayain Madani, Ihda I Nyoman, Sudyana, Ihda Husnayain Madani Ika Rahayu Satyaninrum Ika Rahayu Satyanninrum Imam Hasani Imun Maemunah, Imun Irma Maria Dulame Isep Djuanda Isiami, Anjelita Nur Jie, Lie Jixiong, Cai Karmila Rianda Magdalena Magdalena Marito, Winanda Moh Gifari Sono Mufida, Hyifa Munakhiroh El Hajar Mustika Dewi Muttaqien Mustika Dewi Muttaqien Nurhasanah Nurhasanah Nurhasanah Nurhasanah Nurussa'adaturrahmah, Nurussa'adaturrahmah Prasetio Rumondor Putri Rahmizar Rachmat Susanto Rahmat Ramdhani Ramdhani, Rahmat Rianda, Karmila Rosidah Rosidah Siskha Putri Sayekti Taufik Hidayatulloh Wahyudi, Aradelia Pinkkan Winda Nidya Putri Fitriana Winda Nidya Putri Fitriana Yuanyuan Wang, Yuanyuan Zhang Wei Zou, Guijiao