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All Journal Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Sosial Humaniora Sigli Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Efektif Dynamic Management Journal Jurnal Abdimas Kartika Wijayakusuma Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Masyarakat dan Penelitian Thawalib International Journal of Health and Pharmaceutical (IJHP) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Primagraha Jurnal Manajemen Strategis PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika
Humairoh, Humairoh
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Journal : Dinasti International Journal of Economics, Finance

 1 
Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
Increasing Consumer Purchasing Decisions with Sales Promotion and Service Quality Humairoh, Humairoh; Annas, Mohammad
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 2 (2023): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i2.1823

Abstract

This study aimed to determine the impact of sales promotion and service quality on purchasing decisions for Emina products in Lazada e-commerce, either partially or simultaneously. The study's approach makes use of a quantitative method. The sample is 96 respondents to Emina users who shop at Lazada e-commerce. The non-probability sampling method was taken by distributing questionnaires to the population in Tangerang City. Records were analyzed using SPSS version 26 software program. The studies resulted in sales promotion having an advantageous and giant impact on purchasing decisions on Emina products in Lazada e-commerce, service quality having a positive and significant effect on purchasing decisions on Emina products in Lazada e-commerce, as well as sales promotion and service quality simultaneously have a positive and significant effect on purchasing decisions on Emina products in Lazada e-commerce, sales promotion has a more have an impact on than service quality on purchasing decisions. Test the studies model of 49.3%.
Gen Z: Purchase Decision on Go Green Products Humairoh, Humairoh; Annas, Mohammad; Rabbania, Aura
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 4 (2023): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i4.2132

Abstract

This study aims to determine the effect of green brand trust and electronic word of mouth on purchasing decisions of Gen Z consumers on McDonald go green products, either partially or simultaneously. The approach used in this research is causal research. The sample consisted of 140 Gen Z respondents in the Karang Tengah Region, Tangerang City, Banten Province. The sampling technique used was purposive sampling. The data collection method was carried out using a questionnaire instrument with a Likert Summated Rating (LSR). The data analysis method was processed using SPSS Version 27. The results showed that green brand trust and electronic word of mouth had a positive and significant effect on purchasing decisions of Gen Z consumers for McDonalds go green products, both partially and simultaneously. The effect of the electronic word of the mouth variable is higher than the green brand trust variable on the purchase decision of Gen Z consumers on McDonalds go green products. Suggestions for realizing management for McDonalds marketers to increase information about McDonalds products that have gone green by holding events involving generation Z consumers in Karang Tengah, Tangerang City
Intelligent Banking Chatbot: Intention to Continue Through Millennial Customer Satisfaction in Indonesia Using the TAM Method Humairoh, Humairoh; Limakrisna, Nandan; Moeins, Anoesyirwan
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 6 (2024): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i6.2277

Abstract

This study examines the impact of perceived usefulness and ease of use on the intention to continue utilizing banking chatbots in Indonesia. The sample comprises Generation Millennials enrolled in Master's degree programs in Tangerang Raya, Banten Province. These individuals have utilized the banking chatbots MITA, VIRA, AISYAH, CINTA, and SABRINA. The sample comprised 230 individuals, and the sampling method employed was simple random sampling. Data collection employs a survey methodology with a questionnaire instrument. The data underwent processing utilizing path analysis techniques facilitated by SPSS Version 26 software. The study yielded findings indicating that both partial and simultaneous judgment of usefulness and ease of use had a favorable and substantial impact on customer satisfaction and intention to continue. Customer satisfaction was discovered to impact the level of ongoing interest. Similarly, the ongoing attraction of millennials towards utilizing banking chatbots in Indonesia is driven by their perception of the chatbots' usefulness and ease of use, with customer satisfaction as a mediating factor. The coefficient of determination for customer satisfaction is 74.4%, while the coefficient of determination for intention to continue using chatbots is 83.2%.
Co-Authors Abdul Karim agung budi Aida Imtihana, Aida Annas, Mohammad arinto, boby Atik Atikah Berlintina Permatasari, Berlintina Permatasari Boby Arianto, Boby Cindrya, Elsa Fitriana, Amalia Indah Hafif Komarullah Immawati, Siti Asriah Junaesih, Junaesih Khasanah, Iis Naning Nur Kurniastuti, Cahyani Kurniawati, Ajeng Laili, Mu'rifatul Moeins, Anoesyirwan Mohammad Annas Nandan Limakrisna Negara, Andi Kusuma Nency, Olivia Nurrahmah, Arfatin Okta Egi Priatin, Dina Parluhutan, Bobby Rabbania, Aura Rahmania, Siti Rosyid, Rosyid Septian Cahyo Bintoro Singh, Rajesh Prettypal Suprobo, Rosaldila Wahyu Anggoro, Wahyu Wahyu Setyawati, Novita Wijaya, Steven Surya Wijayanti, Murti yudhi rahman Zami, Alex