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Weny Rosilawati
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Engagement: Jurnal Pengabdian Kepada Masyarakat

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Empowering MSMEs in Lampung: Increasing Income Through Training in Financial Management, Digital Marketing, and Packaging Ridwansyah, Ridwansyah; Suprianingsih, Okta; Rosilawati, Weny; Sisdianto, Ersi
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1897

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy of Lampung Province, Indonesia; however, they face challenges including limited financial management knowledge, ineffective digital marketing, and suboptimal product packaging. This community service initiative aims to address these issues by providing targeted training to MSMEs in South Lampung and Pringsewu Regencies. Using a Participatory Action Research (PAR) methodology, the program enhances participants' financial literacy, equips them with digital marketing strategies, and encourages innovation in product packaging. The results demonstrate a significant improvement in MSME competitiveness, market reach, and revenue generation. Additionally, the program highlights the integration of cultural and sustainable practices in product packaging to align with global trends and consumer preferences. This holistic approach not only empowers MSMEs but also fosters regional economic development, offering a replicable model for similar community service initiatives.
Co-Authors A. Zuliansyah Adib Fachri Agustin, Melin Ahmad Habibi Ahmad Zuliansyah Akbar, Muhammad Aldaraja Al Farid, Leonard Jiro Allimmah, Khoirunnisa Nurul Amrina, Dania Hellin Anggi Pratama Anggun Wijayanti Ari Kurniyawati Ari Muhamad Rijki Asriani Asriani Asriani Asriani, Asriani Bahrudin, Moh. Basaroh, Siti Chandra Prayoga Chintia, Rena Devi Lestari Dinda Fali Rifan Dinda Fali Rifan Dwi Septiani Dwi Septiani Erike Anggraeni Ersi Sisdianto Evi Ekawati Evi Ekawati Evi mayanti Femei Purnamasari, Femei Fery Kurniawan Fitri Rahmadila Ghina Ulfah Saefurrohman Handayani, Maudi Hanif Hanif Hanif Hanif Heni Noviarita Iva Faizah Jannah, Roihan Ruzikiani Khofifah Indar Mawar Sari Khomsatul Khoiriyah Madnasir Madnasir Madnasir Melin Agustin Melinda Septri Yani Mia Selvina Milza, Anita Tri Mimi Fitriani Murtini Nasruddin Nasruddin Niken Mita Sari Ningsih, Nur Wahyu Novita, Nanda Ayu Noviyanti, Yeni Tri Nur Wahyu Ningsih Nurhayati Nurhayati Nurhayati Nurhayati Pertiwi, Anggun Hanna Rahma Dayanti Syafitri Rena Chintia Ria Dwi Anggraini Ridwansyah Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rifan, Dinda Fali Rifan Rifki Aminullah Riski, Yogi Rizky, Ridho Al RR. Ella Evrita Hestiandari Salsabiila Nur Aziizah Sari, Nadia Puspita Sazkia Putri Salsabila Sazkia Putri Salsabila Sidik, Sofwan Sinta Rahayu Supaijo Supaijo Suprianingsih, Okta Syamsul Hilal Syarif, Hazas Tyas, Prayoga Ning Via Kurniawati Yeni Susanti Yulistia Devi Zathu Restie Utamie Zulaikah Zulaikah Zulaikah Zuliansyah, A