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All Journal Jurnal Dinamika Pengabdian (JDP) Jurnal Mirai Management Jurnal Representamen PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Economics Development Research (IJEDR) Satwika: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal SENTRI: Jurnal Riset Ilmiah Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business VISA: Journal of Vision and Ideas J-CEKI Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Maheswari, Anak Agung Istri Agung
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Journal : Economic Reviews Journal

 1 
Peran Strategi Pemasaran Inovatif, Kualitas Pelayanan dan Fasilitas Pelabuhan Terhadap Peningkatan Wisatawan Di Pelabuhan Benoa, Bali Dengan Kepuasan Wisatawan Sebagai Variabel Mediasi Cahyani, Ni Putu Anggita Vira; Maheswari, Anak Agung Istri Agung; Tirtayani, I Gusti Ayu; Wisudawati, Ni Nyoman Sri
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.969

Abstract

Maritime tourism in Bali continues to develop and has become one of the key sectors supporting the regional economy. Benoa Port plays a strategic role as a gateway for both international and domestic cruise tourists, especially after the development of the Bali Maritime Tourism Hub (BMTH). This study aims to examine the influence of innovative marketing strategies, service quality, and port facilities on the increase of tourists, with tourist satisfaction as a mediating variable. The research applies a quantitative approach with data collected through questionnaires. The population consists of tourists visiting Benoa Port, while the sample is determined using an accidental sampling technique with a total of 108 respondents. Data analysis is conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM), including outer model testing, inner model testing, and hypothesis testing. The findings are expected to indicate that innovative marketing strategies, service quality, and port facilities have a positive and significant effect on tourist satisfaction as well as on the increase of tourists at Benoa Port. The implications of this study provide insights for port management to enhance service quality, strengthen digital marketing strategies, and improve facilities to support the sustainable development of maritime tourism.
Meningkatkan Loyalitas Pelanggan Melalui Restaurant Atmosphere, Kualitas Pelayanan, dan Product Quality: Studi Pengaruh Terhadap Repurchase Intention pada Avera Bali Restaurant di Legian Dewi, Putu Dian Prasetia; Maheswari, Anak Agung Istri Agung; Parasari, Nyoman Sri Manik
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.974

Abstract

Bali’s tourism sector continues to strengthen, supported by its positive image and the steady increase in both domestic and international visitor arrivals. Most tourists come to Bali not only to enjoy its well-known attractions but also to seek a complete experience ranging from the ambiance and service to the overall impression they receive after dining. Avera Bali, a restaurant located in Legian, has experienced fluctuating customer visits from January to July 2025. This instability is suspected to be related to varying Google Review comments, including critiques about long waiting times for food, overly loud music, and insufficient service quality. This study aims to determine whether restaurant atmosphere, service quality, and product quality influence repurchase intention. A quantitative approach was used by distributing questionnaires to 144 respondents who met specific criteria. The research instruments included descriptive statistics, validity tests, and reliability tests, followed by classical assumption testing and multiple linear regression analysis. The findings show that restaurant atmosphere, service quality, and product quality each have a positive and significant effect on repurchase intention. Future research is advised to enhance the overall dining environment, provide regular staff training, maintain product consistency, and incorporate additional variables that may influence repurchase intention, as well as examine different objects to broaden and compare the results.
Korelasi Experience Marketing, Emotional Engagement, dan Brand Image Terhadap Re-Visit Intention di The Allure Ubud Villa Ulandari, Komang; Maheswari, Anak Agung Istri Agung; Basmantra, Ida Nyoman; Sari, Putu Ratna Juwita
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.975

Abstract

This research endeavor seeks to elucidate the partial and simultaneous impacts of experiential marketing, emotional marketing, and brand equity on the likelihood of re-invitation. The population under investigation consisted of 93 patrons who had previously resided at The Allure Ubud Villa. The methodologies employed for data analysis encompassed Validity Testing, Reliability Testing, Classical Assumption Testing, Multiple Linear Regression Analysis, Coefficient of Determination Testing, F-Testing, and t-Testing. The findings indicated that experiential marketing exerted a positive and statistically significant influence on re-invitation, emotional marketing similarly demonstrated a positive and statistically significant effect on re-invitation, and brand equity also exhibited a positive and statistically significant influence on re-invitation. The recommendation proffered by the researcher is that The Allure Ubud Villa should enhance the competencies of its staff in delivering amicable service, by providing training, always providing good service, complete facilities, so that later guests who stay are truly immersed in the experience during their stay, always supervise employees in providing service, so that employees strive to provide the best service, and strive to build emotional attachment to guests who stay, by always providing and paying attention to guests.
Co-Authors Ariwangsa, Kadek Ryodinero Wahyunanda Arniti, Ni Ketut Basmantra, Ida Nyoman Cahaya, Ni Putu Meisa Cahyani, Ni Putu Anggita Vira Dewi, Luh Made Dian Larasinta Dewi, Putu Dian Prasetia Dwipayanti, Kadek Diah Febrianti, Ni Putu Debi hasyim, hasyim I Gusti Ayu Tirtayani I Putu Dharmawan Pradhana Kadek Adyatna Wedananta Kusumayanti, Ni Kadek Shinta Latupeirissa, Jonathan Jacob Paul Made Ratih Nurmalasari Manek, Angelica Graciela Melati Budi Srikandi Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Ni Putu Yunita Anggreswari Ni Wayan Lasmi Nilna Muna Nugraha, I Putu Jaya Putra Parasari, Nyoman Sri Manik Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Putra, Naufal Giri Saputra, I Made Valentino Rossi Sarahswati, Made Dwi Kanaka Sari, Putu Ratna Juwita Ulandari, Komang Yoga, Putu Lina Kurnia