Claim Missing Document
Check
Articles

Found 28 Documents
Search

The Influence of Scarcity on Flash Sale Against Impulsive Buying and Shopping Enjoyment with Attitude to Wards Flash Sale as a Mediating Variable on Shopee Users Azhari Utami, Putri; Thaib, Ilham
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.429

Abstract

This study aims to examine the influence of scarcity on flash sales on impulse buying and shopping enjoyment, with attitude toward flash sales as a mediating variable. The research was conducted on 130 Shopee customers in Padang City who had previously participated in flash sale programs. Data collection was carried out through a survey by distributing questionnaires via Google Forms. The data analysis technique used is Structural Equation Modeling (SEM). Based on the hypothesis testing stages, it was found that attitude toward flash sales and scarcity on flash sales did not have a significant effect on impulse buying. Furthermore, in the direct effect testing stage, scarcity on flash sale was found to have a positive and significant effect on attitude toward flash sale and shopping enjoyment. The hypothesis testing results also show that shopping enjoyment has a positive effect on impulse buying. Meanwhile, in the indirect effect testing, shopping enjoyment was found to mediate the relationship between scarcity on flash sales and impulse buying.
Penguatan Daya Saing UMKM melalui Pelatihan Dan Penggunaan Aplikasi SIApik Dan Lynk.co Di Kecamatan X Koto, Tanah Datar Ryswaldi, Ridho; Sari, Astri Yuza; Niza Mefid, Khairen; Ahlunnazak, Ahmad Istiqlal; Thaib, Ilham; Saladin, Khairani
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i3.7663

Abstract

UMKM merupakan salah satu pilar perekonomian daerah, namun keterbatasan literasi keuangan dan minimnya pemanfaatan teknologi pemasaran masih menjadi hambatan utama dalam meningkatkan daya saing. Kegiatan pengabdian masyarakat ini dilaksanakan di Kecamatan X Koto, Kabupaten Tanah Datar, sebagai respon terhadap permasalahan yang dihadapi pelaku usaha lokal. Tujuan program adalah memperkuat pemahaman pelaku UMKM mengenai pencatatan keuangan yang lebih sistematis sekaligus membekali mereka dengan keterampilan pemasaran digital. Metode kegiatan dilakukan melalui pelatihan terpadu, diskusi partisipatif, serta praktik langsung menggunakan aplikasi SIApik untuk pembukuan dan aplikasi Lynk.co untuk pemasaran produk. Sebanyak 25 pelaku UMKM terlibat aktif dalam kegiatan ini. Hasil awal menunjukkan peningkatan kesadaran akan pentingnya pemisahan keuangan rumah tangga dengan keuangan usaha, serta mulai tumbuhnya keterampilan menggunakan media digital dalam memasarkan produk. Kegiatan ini memberikan rekomendasi agar pendampingan dilakukan secara berkelanjutan, mengingat sebagian peserta masih menghadapi keterbatasan infrastruktur internet dan adaptasi teknologi.
Improving Individual and Team Performance Through the Concept of Servant Leadership in the Work Environment: Literature Review Suretno Samuel Sianturi; Yunia Wardi; Ilham Thaib
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2856

Abstract

This research aims to theoretically understand the concept of service leadership and explore its impact on individual and team performance in the workplace. The method used in this research is a systematic literature review. The SLR approach applied in this research is as follows: the first stage is to collect literature, then analyze it, and finally conduct a content analysis where the SLR findings are discussed and conclusions are drawn. The findings explain that servant leadership is closely related to leadership ethics, perceived organizational support, self-efficacy, creativity, work engagement, and intrapreneurial ability. Leaders who practice servant leadership tend to create work environments that are inclusive and values-based and encourage individuals' personal and professional growth. Servant leadership can be considered a powerful and relevant approach to building an ethical, innovative, and high-performing organizational culture.
Emerging Trends Around Resilience Leader: Systematic Review of Literature and Bibliometric Approach Tri Annisa Irsan; Yunia Wardi; Ilham Thaib
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2857

Abstract

This research aims to conduct a systematic literature review and bibliometric approach to explore emerging trends around resilient leaders. This research method utilizes a systematic literature review (SLR) with a bibliometric approach using the keyword resilient leaders, totaling 46 manuscripts that will be reviewed further. The results can be explained by the fact that resilient leaders are confident in their ability to overcome challenges and lead effectively in complex situations. Resilient leaders are authentic leaders who emphasize honesty, integrity, and transparency as critical characteristics of strong leaders. The role of resilient leaders in digitalization highlights the ability of resilient leaders to lead organizations through digital transformation, ensuring that organizations remain resilient and adaptive in the ever-changing digital age.
Social Capital and Performance of SMEs: The Mediating Role of Risk-Taking Erni Masdupi; Rizuwan Abu Karim; Rosyeni Rasyid; Ilham Thaib
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.431

Abstract

Background: Small and Medium Enterprises (SMEs) are necessary for the Indonesian economy, including SMEs in West Sumatra. They still face various challenges, such as unstable performance and a lack of skills in analyzing risk-taking. A superior business has strategic resources. Resources that can be relied on to achieve stable performance are unique and difficult to imitate. Purpose: The study aims to assess the pertinence of the measurement model with the data and analyze the influence of risk-taking in mediating the nexus of social capital and performance.Design/methodology/approach: Data were collected from 254 managers or owners of SMEs in tourism and the creative economy in West Sumatra. This study employed SEM-AMOS to test the research hypothesis and model.Finding/Results: The results show that the hypothesized measurement model is valid and significant. Social capital is a significant determinant of SMEs' performance and risk-taking. However, risk-taking as an intervening variable of social capital and performance could not be approved in this study.Conclusion: This study concludes that related parties need to pay attention to non-physical resources such as their social capital, which indicates how they have trust, networking, and values that would contribute to the SMEs’ performance.Originality/value (state of art): Previous studies on the determinants of SMEs’ performance have only focused on financial/physical resources but have not considered intangible resources, such as social capital and risk-taking. Keywords: risk-taking, social capital, performance, SMEs, SEM-AMOS
Pengaruh Social Media Usage dan Electronic Word of Mouth (E-Wom) di Instagram dan Tiktok Terhadap Purchase Decision pada Konsumen Arutala Coffee and Eatery Padang dengan Trust Sebagai Variabel Mediasi Muhammad Luthfi Aulia; Ilham Thaib
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.8937

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh Sosial Media Usage dan Electronic Word of Mouth (E-WOM) terhadap Purchase Decision, dengan Trust sebagai variable madiasinya pada konsumen Arutala Coffee and Eatery Padang. Populasi penelitian ini adalah konsumen Arutala Coffee and Eatery Padang, terutama konsumen yang berbelanja pertama kali. Penelitian ini melibatkan 240 responden sebagai sampel, dengan data yang dikumpulkan melalui kuesioner online menggunakan Google Form. Analisis data dilakukan menggunakan perangkat lunak SmartPLS. Hasil penelitian mengungkapkan beberapa temuan penting : (1) Social Media Usage berpengaruh langsung terhadap Purchase Decision, (2) Electronic Word of Mouth berpengaruh langsung terhadap Purchase Decision, (3) Social Media Usage berpengaruh langsung terhadap Trust, (4) Electronic Word of Mouth berpengaruh langsung terhadap Trust, (5) Trust berpengaruh langsung terhadap Purchase Decision, (6) Social Media Usage berpengaruh terhadap Purchase Decision melalui Trust sebagai variabel mediasi, (7) Electronic Word of Mouth berpengaruh terhadap Purchase Decision melalui Trust sebagai variabel mediasi.
Innovative Leadership In Building A Dynamic And Creative Marketing Team: A Systematic Literature Review Yona Kartika Sari; Yunia Wardi; Ilham Thaib
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1384

Abstract

This journal discusses the trend of innovative leadership in the context of successful marketing strategies, with a focus on building dynamic and creative teams. Innovative leadership is identified as a key factor in facilitating effective collaboration and creativity among marketing team members. A corporate culture that supports innovation is also considered an important cornerstone of a successful marketing strategy. Innovation is understood to be a continuous process, not a one-off event, with innovative leaders ensuring that teams continue to push the boundaries of their creativity and are not satisfied with the status quo. By understanding and applying these principles, companies can build dynamic and creative teams, which is key in meeting the challenges and opportunities in a changing market.
Pengaruh Experiential Marketing, Brand Image, dan Product Quality Terhadap Customer Loyalty pada PT Semen Padang Lauzia Fadhila Nareswari; Ilham Thaib
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5775

Abstract

Melalui penelitian ini, kami ingin lebih memahami bagaimana pengalaman berdasarkan pemasaran, citra merek, dan kualitas produk PT Semen Padang mempengaruhi loyalitas pelanggan. Temuan menunjukkan bahwa pengalaman berdasarkan pemasaran, citra merek, dan kualitas produk semuanya sangat baik, dengan skor rata-rata masing-masing 4,48, 4,55, dan 4,58. Menurut hasil penelitian, kualitas produk tidak terlalu berpengaruh terhadap loyalitas konsumen, tetapi pemasaran berdasarkan pengalaman dan citra merek berpengaruh. Temuan ini menunjukkan fakta bahwa, dibandingkan dengan kualitas produk, interaksi pemasaran yang baik dan citra merek yang kuat lebih penting dalam mempengaruhi loyalitas konsumen. Bahkan jika kualitas produk bukanlah pertimbangan yang paling penting, konsumen cenderung tetap setia pada bisnis yang memberikan pengalaman pemasaran yang positif dan memiliki citra merek yang kuat.