Article Per Year (5 Year)
p-Index From 2021 - 2026
4.039
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Menara Ilmu Procuratio : Jurnal Ilmiah Manajemen Jurnal Ekonomi Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Dinasti International Journal of Education Management and Social Science JIPIS Community Engagement and Emergence Journal (CEEJ) Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha Nusantara Science and Technology Proceedings Marketing Management Studies Jurnal Ekonomika Dan Bisnis Jurnal Riset Perbankan, Manajemen dan Akuntansi JAPI: Jurnal Akses Pengabdian Indonesia Eduvest - Journal of Universal Studies Jurnal Salingka Nagari Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics and Management Research
Thaib, Ilham
Universitas Negeri Padang, Padang, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
PERAN KEPEMIMPINAN MINANGKABAU UNIVERSAL DALAM PENINGKATAN KINERJA USAHA RINTISAN GENERASI MILLENIAL DI KOTA PADANG Andriani, Chichi; Thaib, Ilham
JIPIS Vol. 31 No. 1: April 2022
Publisher : FKIP, UNIVERSITAS ISLAM SYEKH-YUSUF TANGERANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jipis.v31i1.1829

Abstract

Penelitian ini bertujuan untuk mengetahui peran Kepemimpinan Minangkabau Universal terhadap kinerja usaha rintisan generasi millennial di kota Padang. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan deskriptif kuantitatif. Adapun objek objek dari penelitian adalah seluruh usaha rintisan generasi millenial yang berada di kota Padang, dengan populasi seluruh seluruh coffee shop yang berada di kota Padang. Teknik pengambilan sampel menggunakan teknik purposive sampling, sehingga sampel penelitian ini adalah adalah sebanyak 180 coffee shop yang ada di kota Padang. Jenis data yang digunakan adalah data primer dengan metode pengumpulan data kuesioner. Teknik analisis data dalam penelitian ini adalah menggunakan analisis regresi sederhana dengan semua data telah memenuhi uji asumsi klasik, uji validitas dan realibilitas. Dari hasil penelitian diperoleh bahwa Kepemimpinan Minangkabau Universal memberikan peran dan pengaruh yang positif dan signifikan terhadap kinerja usaha rintisan generasi millennial di kota Padang. Kata Kunci: Kepemimpinan Minangkabau Universal, Kinerja
Pengaruh Experiential Marketing, Brand Image, dan Product Quality Terhadap Customer Loyalty pada PT Semen Padang Lauzia Fadhila Nareswari; Ilham Thaib
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5775

Abstract

Melalui penelitian ini, kami ingin lebih memahami bagaimana pengalaman berdasarkan pemasaran, citra merek, dan kualitas produk PT Semen Padang mempengaruhi loyalitas pelanggan. Temuan menunjukkan bahwa pengalaman berdasarkan pemasaran, citra merek, dan kualitas produk semuanya sangat baik, dengan skor rata-rata masing-masing 4,48, 4,55, dan 4,58. Menurut hasil penelitian, kualitas produk tidak terlalu berpengaruh terhadap loyalitas konsumen, tetapi pemasaran berdasarkan pengalaman dan citra merek berpengaruh. Temuan ini menunjukkan fakta bahwa, dibandingkan dengan kualitas produk, interaksi pemasaran yang baik dan citra merek yang kuat lebih penting dalam mempengaruhi loyalitas konsumen. Bahkan jika kualitas produk bukanlah pertimbangan yang paling penting, konsumen cenderung tetap setia pada bisnis yang memberikan pengalaman pemasaran yang positif dan memiliki citra merek yang kuat.
Price and e-service quality effects on Gen Z customer loyalty: The mediating role of customer satisfaction in Smartfren internet service provider Putri, Kartika Amalia; Thaib, Ilham
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.600

Abstract

Indonesian Internet Service Providers like Smartfren offer diverse internet package options, addressing the changing lifestyles and consumer preferences of Gen Z in the digital era. The research investigates the impact of price and e-service quality on customer loyalty among Gen Z in Padang City, with customer satisfaction as a mediator. This type of research is descriptive with quantitative methods and the sampling method uses nonprobability sampling type purposive sampling. This descriptive, quantitative research used 155 respondents, collected via Google Form, and processed using Partial Least Squared-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The study reveals that 1) Price and E-Service Quality have a positive but not significant effect on Customer Loyalty 2) Price and E-Service Quality have a positive and significant effect on Customer Satisfaction 3) Customer Satisfaction has a positive and significant effect on Customer Loyalty 4) Price and E-Service Quality have a positive and significant effect on Customer Loyalty through Customer Satisfaction
Peningkatan Literacy Keuangan Digital dan Strategi Pemasaran Produk Khas Nagari Kecamatan Lembah Gumanti Kabupaten Solok Sari, Astri Yuza; Putra, Hari Setia; Trinanda, Okki; Cerya, Efni; Thaib, Ilham; Fithrah, Rahmuliani; Ofanto, Ofanto; Arsita, Sari; Ahlunnazak, Ahmad Istiqlal
Jurnal Salingka Nagari Vol 4 No 1 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v4i1.228

Abstract

Business environment becoming increasingly competitive, MSMEs are required to enhance their creativity in both production and marketing processes. The MSME Forum Lembah Gumanti has made commendable progress in processing and promoting its products. However, it continues to face obstacles in financial record-keeping, food product innovation, and marketing strategies. This research aims to equip MSME participants with better knowledge in digital financial literacy, innovation of local specialty products, and effective digital marketing practices. The approach involves collaborative brainstorming through Focus Group Discussions (FGDs) that engage academics, industry practitioners, government representatives, and MSME participants, along with practical fieldwork. The outcomes of this initiative are: Improved digital financial literacy among MSME Forum Lembah Gumanti; Development of diversified, longer-lasting processed food products using the region’s top agricultural commodities; and Adoption of user-friendly digital marketing tools and promotional techniques tailored to MSME products.
Social Capital and Performance of SMEs: The Mediating Role of Risk-Taking Masdupi, Erni; Karim, Rizuwan Abu; Rasyid, Rosyeni; Thaib, Ilham
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.431

Abstract

Background: Small and Medium Enterprises (SMEs) are necessary for the Indonesian economy, including SMEs in West Sumatra. They still face various challenges, such as unstable performance and a lack of skills in analyzing risk-taking. A superior business has strategic resources. Resources that can be relied on to achieve stable performance are unique and difficult to imitate. Purpose: The study aims to assess the pertinence of the measurement model with the data and analyze the influence of risk-taking in mediating the nexus of social capital and performance.Design/methodology/approach: Data were collected from 254 managers or owners of SMEs in tourism and the creative economy in West Sumatra. This study employed SEM-AMOS to test the research hypothesis and model.Finding/Results: The results show that the hypothesized measurement model is valid and significant. Social capital is a significant determinant of SMEs' performance and risk-taking. However, risk-taking as an intervening variable of social capital and performance could not be approved in this study.Conclusion: This study concludes that related parties need to pay attention to non-physical resources such as their social capital, which indicates how they have trust, networking, and values that would contribute to the SMEs’ performance.Originality/value (state of art): Previous studies on the determinants of SMEs’ performance have only focused on financial/physical resources but have not considered intangible resources, such as social capital and risk-taking. Keywords: risk-taking, social capital, performance, SMEs, SEM-AMOS
The Influence of Electronic Word of Mouth on Purchase Intention of Compass Shoe Customers in Padang City with Brand Image as a Mediating Variable Alfajri , Salman; Thaib , Ilham
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 2 (2024): Maret-Appril
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1646

Abstract

The aim of this research is to analyze: (1) The influence of E-WOM on Purchase Intention for Compass Shoes in Padang City. (2) The influence of E-WOM on the Brand Image of Compass Shoes in Padang City. (3) Influence of Brand Image on Purchase Intention for Compass Shoes in Padang City. 4) Influence of E-WOM on Purchase Intention for Compass Shoes in Padang City with Brand Image as a mediating variable. The type of data in this research is quantitative, the data source is primary data through distributing questionnaires via Google Form, the sampling technique is purposive sampling technique, the data analysis tool is SEM analysis using the Smart PLS VERSION 4 application. Research Results: (1) There is a significant influence between E-WOM on Purchase Intention for Compass Shoes in Padang City. 2) There is a significant influence between E-WOM on the Brand Image of Compass Shoes in Padang City. 3) There is a significant influence between Brand Image on Purchase Intention for Compass Shoes in Padang City. 4) There is a significant influence between E-WOM on Purchase Intention for Compass Shoes in Padang City through brand image
Pengaruh Social Media Usage dan Electronic Word of Mouth (E-Wom) di Instagram dan Tiktok Terhadap Purchase Decision pada Konsumen Arutala Coffee and Eatery Padang dengan Trust Sebagai Variabel Mediasi Aulia, Muhammad Luthfi; Thaib, Ilham
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.8937

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh Sosial Media Usage dan Electronic Word of Mouth (E-WOM) terhadap Purchase Decision, dengan Trust sebagai variable madiasinya pada konsumen Arutala Coffee and Eatery Padang. Populasi penelitian ini adalah konsumen Arutala Coffee and Eatery Padang, terutama konsumen yang berbelanja pertama kali. Penelitian ini melibatkan 240 responden sebagai sampel, dengan data yang dikumpulkan melalui kuesioner online menggunakan Google Form. Analisis data dilakukan menggunakan perangkat lunak SmartPLS. Hasil penelitian mengungkapkan beberapa temuan penting : (1) Social Media Usage berpengaruh langsung terhadap Purchase Decision, (2) Electronic Word of Mouth berpengaruh langsung terhadap Purchase Decision, (3) Social Media Usage berpengaruh langsung terhadap Trust, (4) Electronic Word of Mouth berpengaruh langsung terhadap Trust, (5) Trust berpengaruh langsung terhadap Purchase Decision, (6) Social Media Usage berpengaruh terhadap Purchase Decision melalui Trust sebagai variabel mediasi, (7) Electronic Word of Mouth berpengaruh terhadap Purchase Decision melalui Trust sebagai variabel mediasi.
Analisis Pengaruh Personalisation, Seamless Experience, Social Communication, Security, Dan Privacy Terhadap Omnichannel Usage Dengan Perceived Value Sebagai Variabel Intervening Dan Shopping Habit Sebagai Variabel Moderasi Pada Tiktok Shop Indri Aulya, Rifka; Thaib, Ilham
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis pengaruh personalisasi, seamless experience, komunikasi sosial, keamanan, dan privasi terhadap penggunaan omnichannel di TikTok Shop, dengan perceived value sebagai variabel intervening dan shopping habit sebagai variabel moderasi. Fokus penelitian adalah Generasi Z di Kota Padang. Sampel terdiri dari 176 responden yang dipilih berdasarkan kriteria tertentu. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa hanya personalisasi yang berpengaruh terhadap penggunaan omnichannel. Seamless experience dan security and privacy berpengaruh terhadap perceived value. Namun, perceived value tidak memediasi hubungan antara variabel independen dengan penggunaan omnichannel. Shopping habit juga tidak memoderasi hubungan antara variabel independen dengan penggunaan omnichannel. Temuan lainnya menunjukkan tidak adanya pengaruh signifikan dari seamless experience, komunikasi sosial, serta keamanan dan privasi terhadap penggunaan omnichannel. Selain itu, personalisasi dan komunikasi sosial tidak berpengaruh terhadap perceived value. Penelitian ini memberikan wawasan berharga tentang faktor-faktor yang mempengaruhi penggunaan omnichannel di TikTok Shop di kalangan Generasi Z di Kota Padang, yang dapat bermanfaat bagi pengembangan strategi pemasaran dan pengalaman pengguna di platform e-commerce.
Bridging the Gap Between Business to Business (B2B) and Business to Consumer (B2C): Thought Leadership in Industrial Marketing-A Systematic Review of the Literature and Propositions. Firmanjaya Saputra, Anggi; Wardi, Yunia; Thaib, Ilham
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 1 (2024): Kolokium : Publishing April 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i1.845

Abstract

This article examines the important role of thought leadership in bridging the gap between business to business (B2B) and business to consumer (B2C) in the context of industrial marketing. By conducting a systematic literature review of 20 related articles, this research identifies key factors such as transformational leadership, knowledge-oriented leadership, ethical leadership, adaptability, collaboration, and innovation as important elements in designing effective leadership strategies. Findings from various studies highlight the need for a holistic and adaptive approach in managing differences between B2B and B2C, and formulate propositions that can form the basis for future research. This article provides important insights for practitioners and academics in understanding how thought leadership can act as an effective link between these two different business models.
Innovative Leadership In Building A Dynamic And Creative Marketing Team: A Systematic Literature Review Kartika Sari, Yona; Wardi, Yunia; Thaib, Ilham
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1384

Abstract

This journal discusses the trend of innovative leadership in the context of successful marketing strategies, with a focus on building dynamic and creative teams. Innovative leadership is identified as a key factor in facilitating effective collaboration and creativity among marketing team members. A corporate culture that supports innovation is also considered an important cornerstone of a successful marketing strategy. Innovation is understood to be a continuous process, not a one-off event, with innovative leaders ensuring that teams continue to push the boundaries of their creativity and are not satisfied with the status quo. By understanding and applying these principles, companies can build dynamic and creative teams, which is key in meeting the challenges and opportunities in a changing market.
Co-Authors Acong Dewantoro Ahlunnazak, Ahmad Istiqlal Alfajri , Salman Arief Maulana Arsita, Sari Asri Zona, Mega Astri Yuza Sari Aulia, Muhammad Luthfi Azhari Utami, Putri Chichi Andriani Chichi Andriani, Chichi Erni Masdupi Fauzi Fauzi Firmanjaya Saputra, Anggi Fithrah, Rahmuliani Gesit Thabrani Hafid Gisen Parastra Indri Aulya, Rifka Irsan, Tri Annisa Karim, Rizuwan Abu Kartika Sari, Yona Lauzia Fadhila Nareswari Mawaddah Laura, Al Niza Mefid, Khairen Ofanto, Ofanto Putri, Kartika Amalia Rosyeni Rasyid Ryswaldi, Ridho Saladin, Khairani Salman Alfajri Sianturi, Suretno Samuel Silvia Netsyah Sintya, Rani Suretno Samuel Sianturi Tri Annisa Irsan Trinanda, Okki Ulantari, Nadilla Yolandafitri Zulvia Yunia Wardi Yunia Wardi