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All Journal Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Pemerintahan dan Kebijakan (JPK) Communicator Sphere Journal of Educational and Cultural Studies Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kabar Masyarakat Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Journal of Media and Communication Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Utari, Syifa Astasia
Ilmu Komunikasi, Universitas Muhammadiyah Jakarta
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Upaya Public Relations Melalui Customers Relations Managament Mitsubishi Suryopranoto Putri Azzahra Fitriani; Syifa Astasia Utari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.953

Abstract

Maintaining good relationships with customers is a successful way for companies to retain customers, in this case it is important to pay attention to customers and know potential long-term needs so that customers remain loyal to the company. This research aims to find out how Public Relations Efforts through Mitsubishi Suryopranoto's Customer Relations Management are the focus of the research. This research uses a qualitative descriptive method. The theories used in this research are Public Relations theory, Two way symmetric model, Customer Relations Management theory. Data collection techniques through interviews and documentation. The validity technique used is source triangulation. The results of this research indicate that the Customer Relations Management activities carried out by Mitsubishi Suryopranoto were successful in retaining customers through implementing special programs, improving service quality, and handling customer complaints. These activities produce customer satisfaction so that they can retain customers.
Marketing Public Relations Sang Pisang Dalam Menambah Brand Awareness Rany Syaamila; Syifa Astasia Utari
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1885

Abstract

Sang Pisang is a food and beverage business owned by President Jokowi's son, Kaesang Pangarep, together with a businessman from Makassar, Ansari Kadir. Sang Pisang was born in 2017 by serving products made from bananas. Sang Pisang just rebranded in November 2022 by presenting the latest concept, namely changing the outlet, logo, visuals, packaging design, and presenting several new menu variations, so there is a need for activities that can increase brand awareness. Sang Pisang carries out marketing implementation using marketing public relations to provide communication to its consumers that is educational and informative using social media and several offline activities. The purpose of this research is to find out how Sang Pisang implements marketing public relations in increasing brand awareness. The theory used in this research is Marketing Public Relations (Kotler and Keller, 2012). The approach used in conducting this research is a qualitative approach with descriptive methods, and data collection techniques through observation, interviews and documentation. The results of this research show that Sang Pisang's Marketing Public Relations is carried out with various strategies such as Publication using social media, events, press conferences and podcasts, Media Identity by making changes to the logo, visuals and outlets. , Marketing Public Relations Activity (Marketing Public Relations Activities) for online using social media such as Twitter, Tiktok, and Instagram while offline, namely by holding press conferences, events, Corporate Social Responsibility (CSR), and podcasts, Public-Services Activity ( Public Activity Services) by carrying out CSR such as Samtama activities, donations, and several other humanitarian assistance have succeeded in increasing Brand Awareness
PENINGKATAN KETERAMPILAN SOCIAL MEDIA MARKETING UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM TEGAL WARU BOGOR KN, Jamiati; Hasanah, Hasanah; Utari, Syifa Astasia; Hamzali, Said
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22961

Abstract

Sentra UMKM Tegal Waru Bogor diharapkan dapat menjadi sarana bagi para pelaku UMKM untuk memamerkan produk unggulan mereka kepada para pengunjung. Program ini juga bertujuan untuk membuat UMKM mandiri secara ekonomi sehingga dapat go digital, terutama kebutuhan untuk meningkatkan keterampilan mereka dalam menggunakan media sosial dan cara membuat foto produk menggunakan smartphone. Program juga diharapjan membantu meningkatkan perekonomian masyarakat setempat, salah satunya dengan menjual produk yang dihasilkan dari usaha rumahan yang diberdayakan dengan menggunakan media sosial, sehingga semua orang di tanah air dapat membeli dan memesan produk dan menghasilkan banyak pemasukan Pelaku UMKM. Metode pelatihan dimulai dengan perencanaan, pelaksanaan dan tahap akhir mengikuti dua topik pertama pelatihan peningkatan keterampilan penggunaan social media marketing (Instagram, tiktok) dan pelatihan fotografi sederhana dengan smarphone sekaligus editing memasukkan watermak dalam foto sehingga tidak terjadi pencuarian foto produk. Hasil yang didapat dari pengabdian ini merupakan mengembangkan kompetensi dan pemahaman tentang tujuan pemasaran media sosial, yaitu manfaat penggunaan pemasaran media sosial, jenis-jenis media pemasaran media sosial, dan kecepatan penggunaannya hal ini sejalan dengan teknik tersebut, para pelaku UMKM meyakini bahwa media sosial dapat meningkatkan penjualan produk. Pelatihan pengeditan sederhana untuk menyisipkan watermac ke dalam foto dan pelatihan pembuatan foto memungkinkan peserta untuk mengunggahnya ke media sosial.
Kampanye Public Relations Bravetogether Komunitas Universitas Indonesia Sehat Mental Mengenai Perubahan Stigma Kesehatan Mental Remaja Indonesia: Studi Deskriptif Pada Komunitas Remaja Universitas Indonesia Sehat Mental Della Fitria; Syifa Astasia Utari
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.994

Abstract

Mental health is a person's mental condition, mental health disorders can be prevented through preventive movements, including the distribution of public knowledge and awareness regarding mental health through campaigns. The UISM community held a campaign in collaboration with the beauty brand Maybelline regarding mental health. This research discusses the #BraveTogether Public Relations Campaign of the Mentally Healthy University of Indonesia community regarding changes in the mental health stigma of Indonesian teenagers. The aim of holding this mental health campaign activity is to find out the campaign activities implemented by the UISM community in changing the mental health stigma of Indonesian teenagers, to find out what communication channels are used to carry out #BraveTogether Public Relations Campaign activities, to find out the results obtained in the Public Relations Campaign #BraveTogether. This research method uses a qualitative method with a descriptive research type, with interview data collection techniques. The results of the research show that the mentally healthy University of Indonesia community implemented the #BraveTogether public relations campaign, the mentally healthy University of Indonesia community in changing the mental health stigma of Indonesian teenagers, in carrying out its activities used the concept of a public relations campaign whose dimensions contained message content, message structure and audience response. Another thing used in this research is the theory of public relations campaign objectives which contains stages to make the target public think, determine attitudes and act in accordance with their wishes. The communication channels used were mass media, social media and face-to-face, the results obtained were to answer several research objectives to determine the mental health conditions of Indonesian teenagers and the enthusiasm of the people who participated in the #BraveTogether campaign activities.
Pengaruh Cyber Public Relations Terhadap Citra Teguk (Survey Pada Pengunjung Gerai Teguk di Tangerang Selatan) Rahmawati, Dewi Ika; Utari, Syifa Astasia
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 2 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TEGUK is known as a typical street-foot thai tea boba drink that was established in 2018, it can be said that TEGUK has similar competitors. But now TEGUK has succeeded in building innovation in the FnB field with all the diversity and is active in disseminating information through its digital platform in maintaining and building a positive image. TEGUK has had a community, collaborated with well-known brands, entered the Shopee award nomination to successfully expand abroad. The purpose of this study was to determine whether there is an Effect of Cyber Public Relations on Teguk's Image (Survey of Visitors to Teguk Outlets in South Tangerang). The theories used in this study are Cyber Public Theory with the dimensions of Transparency, Internet Porosity, The Internet as an Agent, Richness in Content and Reach and Image with the dimensions of Perception, Cognition, Motivation and Attitude. This study uses a quantitative approach, survey method using a questionnaire. The population in this study were 758 who were TEGUK consumers. The sampling technique used Convenience Sampling with a total of 84 samples. The data obtained through IBM SPSS software that the analysis indicates Cyber Public Relations has an impact on TEGUK's brand image, while the rest is due to factors outside the study. In the hypothesis test, resulting in tcount 19.345 ttable 1.661, then Ho is rejected and Ha is accepted which means there is a significant influence between Cyber Public Relations on TEGUK Brand Image.
Cyber Public Relations pada Kampanye Sadar Wisata 5.0 Kementerian Pariwisata dan Ekonomi Kreatif Syafina Nur Inayah; Syifa Astasia Utari
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): April : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i2.676

Abstract

The 5.0 tourism awareness campaign is a program implemented by the Ministry of Tourism and Creative Economy. The campaign can run optimally if supported by the right communication strategy, one of which is cyber public relations. Cyber public relations plays an important role in disseminating campaign messages by involving the community and providing a positive image. This research aims to find out cyber public relations in the campaign by using a descriptive qualitative approach and cyber public relations theory proposed by Philps & Young (2009). The research data was obtained through primary data, namely interviews and secondary data, literature studies, observation. The results showed that the 5.0 tourism awareness campaign managed by Kemenparekraf emphasized the importance of transparency, the use of the internet, and quality content in delivering information to the public. By utilizing digital media, this campaign succeeded in raising awareness, changing attitudes, and encouraging positive public behavior towards tourism. The management of cyber public relations plays an important role in reaching a wide audience, including in remote areas, and ensuring the long-term sustainability and success of this campaign in supporting the development of sustainable tourism in Indonesia.
PENERAPAN SOCIAL MEDIA MARKETING DALAM MEMBANGUN ONLINE REPUTATION LEMBAGA PPPA DAARUL QUR’AN jamiati KN; Said Hamzali; Syifa Astasia Utari; Oktaviana Purnamasari
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 6, No 2 (2023)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v6i2.12821

Abstract

Pesatnya perkembangan teknologi berimbas pada peralihan tren pemasaran di dunia, dari pemasaran konvensional (offline) beralih ke digital marketing (online). Online marketing merupakan strategi pemasaran yang lebih prospektif karena calon pelanggan potensial mulai mengenal produk/jasa bahkan menentukan reputasi dari sebuah perusahaan/organisasi. Keadaan ini tentu saja memerlukan kegiatan komunikasi yang baik, dan terarah untuk meningkatkan repurasi baik internal maupun eksternal. Metode dalam peneliitan ini adalah kualitatif, dengan tipe deskripsi, peneliti bertindak selaku fasilitator, Pengumpulan data dengan wawancara tatap muka antara peneliti dengan responden. Teknik Analisa data dalam penelitian ini yaitu menguji kebenaran dan kejujuran subjek penelitian dalam mengungkapkan realitas. Dengan cara menguji credibility Selanjutnya peneliti melakukan triangulasi, hasil dari wawancara kemudian dianalisis dan diinterpretasikan menggunakan kategori-kategori analisis yang telah ditentukan. Penerapan Social Media Marketing adalah strategi yang kuat untuk membangun dan mengelola reputasi online yang positif, dalam menerapkan menggunakan unsur social community, social publishing, social entertaiment dan social commerce. Konsep reputation online dimulai dari Jejak digital, perubahan konteks, dan citra profesi dapat membantu membangun serta menjaga reputasi yang kuat. komunikasi online responsif terhadap perubahan lingkungan digital dan tren industri. Social Media Marketing dapat membangun, memelihara, dan meningkatkan reputasi online, Membangun reputasi online yang kuat melibatkan pemahaman yang mendalam tentang jejak digital, perubahan konteks, dan citra profesi. faktor ini saling terkait karna berdampak pada bagaimana individu atau organisasi dilihat dalam lingkungan digital. Aktivitas di media sosial, seperti posting, komentar, memengaruhi pandangan orang terhadap reputasi sebuah lembaga atau perusahaan.
Pelatihan Personal Branding di Sosial Media bagi Komunitas Penyandang Tunanetra Matajari Tangerang Selatan: Pengabdian Syifa Astasia Utari; Winda Dwiastuti Zebua; Abdul Rahman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1336

Abstract

Penyandang tunanetra seringkali menghadapi berbagai hambatan dan stigma dalam kehidupan sehari-hari. Hal ini dapat menghambat mereka dalam mencapai potensi dan berpartisipasi aktif dalam masyarakat. Di era digital ini, media sosial memiliki potensi besar untuk membantu penyandang tunanetra dalam mengatasi hambatan tersebut dan membangun personal branding yang kuat. Personal branding merupakan proses menciptakan citra diri yang positif dan otentik. Melalui personal branding, penyandang tuna netra dapat menunjukkan kemampuan dan potensi diri kepada dunia. Personal branding di sosial media dapat menjadi sarana bagi penyandang tuna netra untuk membangun identitas diri, meningkatkan kepercayaan diri, dan mencapai tujuan-tujuan tertentu (Berger, 2016). Sayangnya, masih banyak penyandang tuna netra yang belum mengetahui pentingnya membentuk personal brand, yang bahkan dapat dilakukan dengan mudah melalui media sosial. Pengabdian Masyarakat ini bertujuan untuk membantu para penyandang tuna netra agar mampu membangun identitas dan mengekspresikan diri, serta membentuk personal branding melalui media sosial, yang dapat dimanfaatkan untuk memperluas peluang dalam berkarya secara profesional. Bentuk pengabdian ini berupa pelatihan bagi komunitas Matajari di wilayah Ciputat Timur, Tangerang Selatan yang diikuti oleh sekitar 25 orang anggota dan relawan komunitas. Materi yang disampaikan mulai dari dasar-dasar personal branding, karakteristik media sosial, hingga praktik pengelolaan media sosial yang menarik dan relevan di berbagai platform, seperti instagram, X, dan Youtube
Menciptakan Ruang Berekspresi dan Membangun Percaya Diri Anak melalui Pelatihan Menulis Cerita dan Storytelling di Panti Nur Karomah Depok Zebua, Winda Dwi Astuti; Rosiyanti, Hastri; Utari, Syifa Astasia; Puspaningtyas, Raden Roro Nadya Oktaviany
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 3 (2025): Volume 4, Issue 3 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15831839

Abstract

Children in foster care often face challenges in expressing themselves and building self-confidence due to limited means of creativity development and social interaction. This community service activity aims to create a space to express and boost the self-confidence of children in Nur Karomah Depok Orphanage through storytelling and storytelling training. The methods used included: (1) analysis of the situation and partners’ needs, (2) implementation of the training with three main stages (coloring pictures, writing short stories, and reading stories in front of the group, as well as (3) participatory evaluation. (23 of 30 participants) who were initially shy managed to read their stories in public The combination of coloring and writing activities proved to be effective as a medium of self-expression, while the small group approach and positive appreciation strengthened children’s self-confidence and encouragement of education also supported this activity. in accordance with the Convention on the Rights of the Child This training succeeds in creating a safe and supportive environment for children to develop literacy skills, communication, and confidence For sustainability, it is recommended that there be regular programs, special accompaniment for us collaboration with shy children..
Menciptakan Ruang Berekspresi dan Membangun Percaya Diri Anak melalui Pelatihan Menulis Cerita dan Storytelling di Panti Nur Karomah Depok Zebua, Winda Dwi Astuti; Rosiyanti, Hastri; Utari, Syifa Astasia; Puspaningtyas, Raden Roro Nadya Oktaviany
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 3 (2025): Volume 4, Issue 3 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15831839

Abstract

Children in foster care often face challenges in expressing themselves and building self-confidence due to limited means of creativity development and social interaction. This community service activity aims to create a space to express and boost the self-confidence of children in Nur Karomah Depok Orphanage through storytelling and storytelling training. The methods used included: (1) analysis of the situation and partners’ needs, (2) implementation of the training with three main stages (coloring pictures, writing short stories, and reading stories in front of the group, as well as (3) participatory evaluation. (23 of 30 participants) who were initially shy managed to read their stories in public The combination of coloring and writing activities proved to be effective as a medium of self-expression, while the small group approach and positive appreciation strengthened children’s self-confidence and encouragement of education also supported this activity. in accordance with the Convention on the Rights of the Child This training succeeds in creating a safe and supportive environment for children to develop literacy skills, communication, and confidence For sustainability, it is recommended that there be regular programs, special accompaniment for us collaboration with shy children..
Co-Authors Abdul Rahman Abdul Rahman Ali Izah Robbani Aqila Karliyah Aziza Arif Muzahidin Barikatul Hikmah Della Fitria Della Fitria Deni Fadillah Dessy Iriani Putri Devia Andiani Dewi Ika Rahmawati, Dewi Ika Djatimas Tandjung Djuwardie Dwinarko Evi Satispi Fitria Rosmi Hamzali, Said Hanifa Arwanti Lubis Haryanto, Lorenta In Hasanah Hasanah Hastri Rosiyanti Illiyin, Rachell Aurell Azzaria Jamiati KN KN, Jamiati Lubis, Hanifa Arwanti Luqman Hakim Neima Aulia Nyimas Aulia Zalma Oktaviana Purnamasari Prisca Nurmala Sari Puspaningtyas, Raden Roro Nadya Oktaviany Putri Azzahra Fitriani Putri Marshada Lestari Rachel, Rachel Aurell Rany Syaamila Reza Firdaus Said Hamzali Sucianty Ramadhanty Syafina Nur Inayah Velda Ardia Venni Herli Sundi Winda Dwi Astuti Zebua Winda Dwiastuti Zebua Wisnu Hasanudin Zebua, Winda Dwiastuti