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All Journal Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Pemerintahan dan Kebijakan (JPK) Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Communicator Sphere Journal of Educational and Cultural Studies Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kabar Masyarakat Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Journal of Media and Communication Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Syifa Astasia Utari
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Strategi Corporate Social Responsibility PT. Kompas Gramedia dalam Menjaga Citra Perusahaan Melalui Program Kampung Koran Illiyin, Rachell Aurell Azzaria; Utari, Syifa Astasia
Innovative: Journal Of Social Science Research Vol. 5 No. 6 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i6.21374

Abstract

Abstract Social and environmental responsibility as part of business ethics. Corporate Social Responsibility (CSR) is an important strategy in building and maintaining a company's image in the public eye. This study aims to analyze how the CSR strategy implemented by PT. Kompas Gramedia through the Kampung Koran program maintains the company's image. This study uses a descriptive qualitative approach. Data collection techniques were carried out through in-depth interviews and documentation. The theory used is the CSR strategy from Coombs and Holladay which includes five stages: scanning, conducting, creating, communicating, and evaluating. In addition, the image formation theory from John M. Tiedemann was also used to analyze the process of forming a company's image. The results show that the Kampung Koran Program of PT. Kompas Gramedia demonstrates a planned and participatory CSR strategy. Through scanning and monitoring as well as conducting formative initiatives, the company is able to map community needs and design programs based on local potential. At the create CSR stage, the focus is directed at empowering housewives with skills in processing used newspapers, then strengthened through communicate CSR with communicative narrative techniques that touch public emotions, and is periodically evaluated at the evaluation stage to maintain relevance and sustainability. This process contributes directly to the formation of the company's image. Starting with a creative idea to recycle newspapers, a positive perception emerged that the program brings tangible benefits. Keywords: Corporate Social Responsibility (CSR), Kampung Koran, Citra Company, Kompas Gramedia.
Strategi Corporate Social Responsibility PT. Kompas Gramedia dalam Menjaga Citra Perusahaan Melalui Program Kampung Koran Rachel, Rachel Aurell; Syifa Astasia Utari
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.842

Abstract

Social and environmental responsibility as part of business ethics. Corporate Social Responsibility (CSR) is an important strategy in building and maintaining a company's image in the public eye. This study aims to analyze how the CSR strategy implemented by PT. Kompas Gramedia through the Kampung Koran program maintains the company's image. This study uses a descriptive qualitative approach. Data collection techniques were carried out through in-depth interviews and documentation. The theory used is the CSR strategy from Coombs and Holladay which includes five stages: scanning, conducting, creating, communicating, and evaluating. In addition, the image formation theory from John M. Tiedemann was also used to analyze the process of forming a company's image. The results show that the Kampung Koran Program of PT. Kompas Gramedia demonstrates a planned and participatory CSR strategy. Through scanning and monitoring as well as conducting formative initiatives, the company is able to map community needs and design programs based on local potential. At the create CSR stage, the focus is directed at empowering housewives with skills in processing used newspapers, then strengthened through communicate CSR with communicative narrative techniques that touch public emotions, and is periodically evaluated at the evaluation stage to maintain relevance and sustainability. This process contributes directly to the formation of the company's image. Starting with a creative idea to recycle newspapers, a positive perception emerged that the program brings tangible benefits.
Persuasive Communication in the Covid 19 Campaign for Children Winda Dwi Astuti Zebua; Abdul Rahman; Syifa Astasia Utari; Ali Izah Robbani
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.12513

Abstract

Increasing positive cases of Covid 19 in children in Indonesia has attracted the attention of various groups, one of which is the KemenPPPA (Kementrian Pemberdayaan Perempuan dan Perlindungan Anak/ Ministry of Women's Empowerment and Child Protection. In response to this, KemenPPPA seems to be carrying out a campaign to educate children about Covid 19. Therefore, this study aims to determine the persuasif communication of the KemenPPPA in the Covid campaign in children. This study uses descriptive qualitative methods, using primary data derived from interviews and secondary data obtained from documentation and various literature studies. The data analysis techniques are; collect data, examine the data, make categorization, then test the data, and draw conclusions. The results of this study showed that KemenPPPA carried out Covid 19 campaigns and education for children in three ways, namely, making and distributing ebooks on children's stories about Covid 19, making animated videos and also creating children's forums and conducting discussions or webinars. Then the results of the study of persuasif communication indikators start from (1) audience analysis; (2) source credibility; (3) attract personal interest; (4) message clarity; (5) time and context; (6) symbols, slogans, and acronyms; (7) semantics; (8) action suggestions; and (9) content and structure, assessed to have met the criteria or elements as persuasif communication.
The Effectiveness of Social Services in Handling Beggars as Social Welfare Service Needers in South Tangerang City Rahman, Abdul; Lubis, Hanifa Arwanti; Utari, Syifa Astasia
Jurnal Pemerintahan dan Kebijakan (JPK) Vol. 4 No. 2 (2023): April
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jpk.v4i2.17405

Abstract

This study aims to analyze the effectiveness of Social Services in handling beggars as Social Welfare Service Needers (PPKS) in South Tangerang City since, until now, they still encounter many obstacles. First, handling PPKS has not become one of the government’s main agendas. Second, the problems are the rampant existence of beggars who disturb public order and cause public unrest. The third, based on a study by the Integrated Service Center Team for the Empowerment of Women and Children (P2TP2A) of South Tangerang City, is not optimal for handling beggars/PPKS in South Tangerang City. This study used a descriptive method with a qualitative approach. Meanwhile, the organizational effectiveness theory of Steers et al., which consists of 4 indicators of organizational effectiveness, such as organizational characteristics, environmental characteristics, worker characteristics, and management practices, became the main analytical knife of the study. This study concluded that the Social Services have not effectively handled beggars as Social Welfare Service Needers in South Tangerang City. Several aspects need to be improved, such as more intense training for employees of the South Tangerang City Social Service, additional human resources who have a background in social science studies, providing public complaint channels, conducting strict action against beggars who have been caught twice, gaining effectiveness counseling to rehabilitated beggars, developing social institutions, and formulating regional regulations governing sanctions for beggars.
Deadly Coal Social Campaign in Environmental Policy Advocacy for Indigenous Community of Kalimantan Winda Dwi Astuti Zebua; Abdul Rahman; Syifa Astasia Utari; Wisnu Hasanudin; Dwinarko Dwinarko
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7749

Abstract

In the midst of the high production of coal to meet the energy needs of society, JATAM strives to carry out a social campaign for environmental advocacy in the indigenous communities of Kalimantan. The purpose of this article is to describe the management of JATAM's deadly coal campaign in advocating for the environmental rights of indigenous communities in Kalimantan due to coal mining activities. A qualitative research approach was chosen to uncover data to address these objectives. The data collection techniques employed were interviews and documentation through online media monitoring. The data analysis technique utilized three stages: data reduction, data presentation, and drawing conclusions. The results obtained indicate that the campaign aims to advocate for the rights of indigenous communities in Kalimantan to have a safe and healthy environment without mining contamination. The primary target audience includes indigenous communities and the government. In its implementation, JATAM engages in discussions and provides writing training for indigenous communities. Furthermore, JATAM collaborates with Greenpeace and other international NGOs to conduct on-the-ground lobbying of government policies through various actions. The targeted communities have shown a change in attitude and behavior, demonstrating acceptance and willingness to learn about the impacts of mining and their rights to life in their indigenous land.
STRATEGI KAMPANYE CROWDFUNDING PERSUASIF LEMBAGA SOSIAL DALAM MELAKUKAN GERAKAN SOSIAL BERDERMA Winda Dwi Astuti Zebua; Syifa Astasia Utari; Abdul Rahman; Sucianty Ramadhanty
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 1 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.1.101-112

Abstract

This article aims to analyze the persuasive crowdfunding campaign strategies carried out by the social organization Ketimbang Ngemis Jakarta (KNJ) in the charitable social movement through Instagram. Grounded in Pope's (2023) theory, three key factors determine campaign success: communication strategy, credibility and transparency, and audience engagement. The research adopts a qualitative approach, utilizing in-depth interviews, online observation, and social media content analysis. Findings reveal KNJ's effective optimization of these factors. First, its communication strategy leverages visual content and emotional narratives (e.g., the story of Mr. Leo) to foster empathy and donor participation. Second, credibility and transparency are maintained through organizational legality, periodic reporting, and internal verification mechanisms for aid accuracy. Third, audience engagement is cultivated via two-way interactions, Instagram's interactive features, and public involvement in beneficiary recommendations. However, challenges such as donor fatigue and fraud risks persist. The study's outcomes offer a framework for other social organizations to optimize digital-era crowdfunding campaigns, emphasizing the synergy of emotionally compelling communication, robust credibility, and active audience participation.
Strategi Kampanye Yayasan Pejuang Tangguh Dalam Membangun Citra Organisasi Melalui Program “Dengan TPT Cegah TBC” Putri Marshada Lestari; Syifa Astasia Utari
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A campaign is a public relations activity that can be a strategy in building a positive organizational image. This is because the campaign allows the organization to convey messages according to public needs, including the issue of Tuberculosis which is currently a challenge in Indonesia due to a lack of education. Therefore, the Pejuang Tangguh Foundation (PETA) runs the "Dengan TPT Cegah TBC" program which not only encourages changes in public attitudes but also serves as a means to build the organization's image. This study aims to determine the "Dengan TPT Cegah TBC" campaign strategy by the Pejuang Tangguh Foundation and the organization's image through the campaign. The theory in this study is based on the public relations campaign theory by Anne Gregory (2018) and the image formation theory by John S. Nimpoeno (2020). The approach used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of this study indicate that PETA carries out a campaign strategy that includes ten dimensions: analysis, objectives, public, messages, strategies, tactics, timescale, resources, evaluation and review. Through the campaign strategy, the organization can build an image by shaping public perceptions, cognition, attitudes, and motivation. Thus, the program not only runs effectively, but also plays a role in building a positive image of the organization.
The Representation of Humanistic Policing in Digital Communication Winda Dwi Astuti Zebua; Syifa Astasia Utari; Jamiati KN; Nyimas Aulia Zalma; Neima Aulia
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 2 (2026): September 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22226851

Abstract

The rapid development of digital communication has encouraged police institutions to utilize social media not only as a channel for disseminating information but also as a space for constructing institutional meaning and legitimacy. This study aims to examine how humanistic policing is represented in digital communication through a video published on the Resmob Brebes Police YouTube channel. A qualitative approach with a constructivist paradigm was employed using Stuart Hall's theory of representation. The object of analysis was the YouTube video entitled “77-Year-Old Grandmother Robbed and Assaulted: Within Eight Hours, the Resmob Unit of Brebes Police Successfully Arrested the Perpetrator.” Data were analyzed by interpreting representational elements, including visual composition, institutional symbols, gestures, facial expressions, verbal narration, background music, cinematography, and framing. The findings reveal four major forms of representation: victim vulnerability as the moral foundation of police action, interpersonal communication as a practice of humanistic policing, professionalism represented through communication-based investigation, and a narrative shift from a law enforcement-centered narrative to a victim-centered narrative. These findings demonstrate that police success is represented not merely through the arrest of offenders but also through victim protection, assistance, and recovery. This study contributes to the literature on digital communication by demonstrating that audiovisual narrative structures play a significant role in constructing institutional legitimacy and the representation of humanistic policing.
Kampanye Public Relations Bravetogether Komunitas Universitas Indonesia Sehat Mental Mengenai Perubahan Stigma Kesehatan Mental Remaja Indonesia: Studi Deskriptif Pada Komunitas Remaja Universitas Indonesia Sehat Mental Della Fitria; Syifa Astasia Utari
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.994

Abstract

Mental health is a person's mental condition, mental health disorders can be prevented through preventive movements, including the distribution of public knowledge and awareness regarding mental health through campaigns. The UISM community held a campaign in collaboration with the beauty brand Maybelline regarding mental health. This research discusses the #BraveTogether Public Relations Campaign of the Mentally Healthy University of Indonesia community regarding changes in the mental health stigma of Indonesian teenagers. The aim of holding this mental health campaign activity is to find out the campaign activities implemented by the UISM community in changing the mental health stigma of Indonesian teenagers, to find out what communication channels are used to carry out #BraveTogether Public Relations Campaign activities, to find out the results obtained in the Public Relations Campaign #BraveTogether. This research method uses a qualitative method with a descriptive research type, with interview data collection techniques. The results of the research show that the mentally healthy University of Indonesia community implemented the #BraveTogether public relations campaign, the mentally healthy University of Indonesia community in changing the mental health stigma of Indonesian teenagers, in carrying out its activities used the concept of a public relations campaign whose dimensions contained message content, message structure and audience response. Another thing used in this research is the theory of public relations campaign objectives which contains stages to make the target public think, determine attitudes and act in accordance with their wishes. The communication channels used were mass media, social media and face-to-face, the results obtained were to answer several research objectives to determine the mental health conditions of Indonesian teenagers and the enthusiasm of the people who participated in the #BraveTogether campaign activities.
Penguatan Komunikasi Empatik melalui Model DIGICARE sebagai Upaya Mitigasi Cyberbullying pada Siswa SMA Winda Dwi Astuti Zebua; Syifa Astasia Utari; Fatma Sari; Jamiati KN; Muhammad Thoriq Ilyas; Oktaviana Purnamasari; Hari Eko Purwanto
Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Vol. 6 No. 2 (2026): September
Publisher : Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jippmas.v6i2.887

Abstract

Interaksi remaja di media sosial meningkatkan terjadinya cyberbullying yang berdampak terhadap kesehatan mental. Rendahnya kesadaran mengenai pentingnya komunikasi empatik menyebabkan berbagai bentuk komunikasi negatif, seperti ejekan, penghinaan, body shaming, dan ujaran kebencian, masih sering dianggap sebagai candaan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman siswa mengenai pentingnya komunikasi empatik sebagai upaya mitigasi cyberbullying di media sosial. Kegiatan dilaksanakan pada 24 Juli 2026 di SMA Muhammadiyah 25 Pamulang dengan melibatkan sekitar 700 siswa. Metode yang digunakan adalah Participatory Learning and Action (PLA) yang dipadukan dengan pendekatan experiential learning melalui penyampaian materi, diskusi interaktif, analisis kasus komentar media sosial, simulasi reflektif, dan pengenalan model DIGICARE (Consider, Acknowledge, Respect, Encourage). Hasil kegiatan menunjukkan bahwa pendekatan partisipatif mampu meningkatkan keterlibatan peserta serta mendorong pemahaman mengenai dampak psikologis komunikasi yang tidak empatik. Simulasi reflektif menggunakan media kertas yang diremas membantu peserta memaknai bahwa kata-kata yang menyakitkan dapat meninggalkan luka emosional yang tidak mudah dipulihkan. Selain itu, model DIGICARE memberikan panduan praktis yang mudah dipahami dalam membangun komunikasi digital yang lebih bertanggung jawab. Program ini berpotensi menjadi alternatif model edukasi literasi digital dan penguatan karakter sebagai strategi preventif dalam menciptakan lingkungan digital yang aman, sehat, dan bebas dari cyberbullying
Co-Authors Abdul Rahman Abdul Rahman Ali Izah Robbani Aqila Karliyah Aziza Arif Muzahidin Barikatul Hikmah Della Fitria Deni Fadillah Dessy Iriani Putri Devia Andiani Dewi Ika Rahmawati, Dewi Ika Djatimas Tandjung Djuwardie Dwinarko Eko Hari Purwanto Evi Satispi Fatma Sari Fitria Rosmi Hamzali, Said Hanifa Arwanti Lubis Haryanto, Lorenta In Hasanah Hasanah Hastri Rosiyanti Illiyin, Rachell Aurell Azzaria Jamiati KN KN, Jamiati Lubis, Hanifa Arwanti Luqman Hakim Muhammad Thoriq Ilyas Neima Aulia Nyimas Aulia Zalma Oktaviana Purnamasari Prisca Nurmala Sari Puspaningtyas, Raden Roro Nadya Oktaviany Putri Azzahra Fitriani Putri Marshada Lestari Rachel, Rachel Aurell Rany Syaamila Reza Firdaus Said Hamzali Sucianty Ramadhanty Syafina Nur Inayah Velda Ardia Venni Herli Sundi Winda Dwi Astuti Zebua Winda Dwi Astuti Zebua Winda Dwiastuti Zebua Wisnu Hasanudin Zebua, Winda Dwiastuti