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All Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah Wahana Pendidikan JAMAIKA: Jurnal Abdi Masyarakat Golden Ratio of Data in Summary LOGIC : Jurnal Ilmu Komputer dan Pendidikan Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia AMMA : Jurnal Pengabdian Masyarakat JRIIN :Jurnal Riset Informatika dan Inovasi TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JGGAG (Journal of Games, Game Art, and Gamification) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Wijoyo, Agung
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Journal : Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia

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Mengenal Metaverse Dalam Pemasaran Wijoyo, Agung; Cahya Firdaus, Indra; Mufti Prasetiyo, Sofyan
BINER : Jurnal Ilmu Komputer, Teknik dan Multimedia Vol. 2 No. 2 (2024): BINER : Jurnal Ilmu Komputer, Teknik dan Multimedia
Publisher : CV. Shofanah Media Berkah

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Abstract

The phrase “metaverse” refers to the concept of an ever-expanding virtual world that offers new opportunities and changes various aspects of daily life, including marriage. The goal of this article is to investigate how metaverses can transform traditional marketing strategies by providing consumers with more immersive, interactive, and personalized experiences. In the metaverse, users can interact with other users through avatars and digital environments, enabling more mature and nuanced communication. This study uses case studies and literature analysis to identify best practices and barriers in developing a metaverse marketing strategy. Some forward-thinking individuals have utilized technologies such as virtual reality (VR) and augmented reality (AR) to create innovative marketing campaigns. For example, using avatars to represent oneself in cyberspace, launching products in cyberspace, and holding virtual events are some strategies that have proven successful. All research shows that the metaverse offers meaningful opportunities to increase customer loyalty and engagement. Immersive virtual and augmented reality experiences allow users to experience products and services in a highly realistic setting, enhancing their sense of touch and emotional connection with the brand. Additionally, virtual environments and avatar interactions allow users to collect more detailed and accurate consumer data, which can be used to personalize broader marketing strategies. This new Metaverse technology also presents various challenges. First, developing a robust digital infrastructure is critical to driving a seamless metaverse experience in the long term. Additionally, understanding consumer behavior in virtual environments is necessary to develop effective marketing strategies. Consumers may have different expectations and experiences in the metaverse compared to the real world, so they need to adapt and gain new experiences. One of the main strategies is to use augmented reality (AR) to create a more interactive learning experience. For example, AR can be used to allow customers to “try on” products such as clothing or furniture in a virtual environment before making a purchase. This not only increases profitability but also reduces product sales rates, which is often a problem in e-commerce. Another recognizable characteristic is the broadcast of virtual events. Through the use of virtual reality, businesses can use virtual reality to create products, content or other promotional events that can be seen by consumers around the world without the need for geographic restrictions. These kinds of events not only increase consumer exposure but also create unique and valuable experiences for them. The use of avatars as human representations is also becoming more common. In the metaverse, avatars can be used as brand messengers in consumer interactions, enabling more intimate and human interactions. Avatars can be customized to reveal a person's identity and interact with customers in a variety of ways, from providing product information to offering customer service. This study shows that the metaverse has the potential to become a major communication platform in the future. However, to realize this potential, collaboration between technological advances, market research, and policy development is needed to ensure that the metaverse develops in an intuitive, safe, and ethical manner. Businesses that successfully adapt and innovate in the metaverse will have a significant competitive advantage in attracting and retaining customers in the ever-evolving digital era.
Co-Authors Abdillah, Bentar Abdul Kholik Abdul Syukur Aditia Agustiansah, Muniff Al Anshori, Muhamad Rezka Al Fariz, Muhammad Zidane Al Hafidz, Abdur Rauf Aldi Saputra, Mahendra Aldiansyah H, Muhammad Alvi Yatno, Yara Amanda Rizky Adha, Deby Amri, Masruhul Andreas Laia Andrian, Jumigih Andrianto, Mukti Annie .S , Nickya Ardiansyah, Mochamad Apri Ardiyansyah, Ferdi Arfan, Syam Tajul Ari Wijaya, Ryan Arya Pratama, M. Rio Aryaditama, Excel Putra Asrizal, Muhamad Asta, Melsa Sentia Aulia Nurkhasanah, Putri Azriel Alfahrizie, Muhammad Bambang Santoso Bayu Prasetya, Aditya Bunga, Azaria Cahya Firdaus, Indra Charly, Hieronimus Christantyo, Raditya Rezi Claura , Jeni Devadeandera, Noval Dimas Prasetyo Dodik Prasetyo erna wati Faathirangga, Muhammad Fadhillah , Muhammad Farhan A.C , Mochamad Faris Ardiansyah, Muhammad Febiansyach, Vidi Tri Febrianto, Adjie Febrianto, Farhan Firdaus, Indra Cahya Firdaus, Muhammad Riyad Fukor, Iqbal Dzul Gibran, Yudhistira Gunawan , Mistri Gunawan Wibisono Hafiz, Ahmad Farhan Hakim, Titan Halawa, Richardo Riswan Hamzah, Amri Haris Hermawan, Haris Haykal Muktabar, Muhamad Hazmi , Abdiel Heryansyah, Ryan Ihsan, Muhamad Reza Nur Ilham , Ghatfani Muhammad Immanuel Christianto, Mikael Indah Sari, Yunika Irvan Firmansyah Izzat Maharaja Dalimunthe, Muhammad Jaya, Rubi Surya Kasogi, Mohamad Adnan Khaiza, Fathan Khalbi, Fathurrahman Khoiriyah, Wafiatul Kusuma Dewo, Ramlan Lestari, Sheril Mahardhika, Fabio Eltra Mase Jami Kauta, Sefrino Maulana Siddik, Syahren Maulana, Zikri Mawardah, Denita Mufti Prasetiyo, Sofyan Muhammad Fariz Muhammad Hafiz Muhammad Rizky Ramadhan Mukhammad Taufiqi, Noor Nabilla Eka Putri Haryanti Nasution, Doni Nezar, Muhammad Gifary Nuralif, Bagas Mulya Nurhaliza, Syalwa Nurudin Nurudin NurWijaya, Muhammad Vaundra Oktavian, Muhammad Rifqi Palaka, Muhammad Mabi Pangestu, Harrys Anggara Pramana, indra Prasetiyo, Sofyan Mufti Pratama, Randika Pratama, Tegar Surya Pratiwi, Asri Sukma Putri, Diariza Dwi Qoriah, Fitri Raffi, Muhammad Rafly Alfifauzan, Muhamad Rafsanzany, Muhamad Rafly Rahayu, Diana Sri Rahman, Rici Rahmatia, Cut Rahmawati, Azri Syifa Ramadhan, Ahmad Haical Ramadhan, Fazril Ramadhan, Nabil Gilang Ramadhani, Dhemes Ichsan Rhamadhan, Armand Rio Sadewo, Fauzan Ripan, Fitrah Gisma Riski, Anggoro Rizki Adriansyah, Muhammad Rizki Rabbani, Aditya Rokhmanila, Siti Ruliyansyah, Muhamad Rusmanto, Akbar Sabita, Nadira Safitri, Juita Dwi Samsudin Saputra, Adeka Saputra, Reza Adi Saputro, Bagus Sardi, Achmad Rhalfi Yan Senjaya, Muhammad Yushar Septian Priyatna, Ray Septiana Ibrahim, Elita Sibarani, Jonatan Diven Sufarkhan, Muhamad Sukmana, Febriyo Dwi Syahputra, Devid Sya’ban, Albani Raul Tata, Emilia Dwi Taufik, Wildan Az Zikri Taufiq, Hilman Tauri, Dzaky Setiawan Tiara Febriani, Tiara Tipalahi, Ramadan Trinanda, Haris Wahyu Perdana, Anang Wahyunita, Iis Wibowo, Adil Winoto, Rafiu Ahmad Witama, Fiyado Yudha Yesi Oviyanto, Marindi Yoven, Alivio Hukama Yunita, Alya Rahma Yustifara, Shilvy Zanah, Nida Zakiyatul Zidane, Muhamad Faisal