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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Management - Small and Medium Enterprises (SME's) SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Movere Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Journal of Management and Administration Provision Innovative: Journal Of Social Science Research
B, Sofyan
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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PROSES PENYELENGGARAAN PEMILIHAN KEPALA DESA DALAM PERGANTIAN ANTAR WAKTU DI DESA TALUMAE KECAMATAN WATANG SIDENRENG K, Muh. Arif Rezki Ananda; Irwan; B, Sofyan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 4 (2024): 2024 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i4.249

Abstract

This research aims to find out how the Village Head Election Process is held during Inter-Time Changes in Talumae Village, Watang Sidenreng District. This research uses descriptive qualitative methods. Participants were selected using a purposive sampling technique with 7 informants as data sources. The data collection techniques used were observation, interviews, and documentation with data processing and analysis techniques using Nvivo 12 software. The results of the research show, This research found that the process of selecting village heads over time in Talumae Village succeeded in implementing the principles of local democracy in depth. . The results of the analysis show that the two main dimensions of democracy according to Robert Dahl, namely liberalization (through open and competitive public contestation) and inclusiveness (with broad participation from various levels of society), are implemented well. Actors such as the Chair of the Village BPD, the PAW Village Election Implementation Committee, the District Head, and the Village Government are actively involved in ensuring political freedom without discrimination and equal participation, building legitimacy and public trust in the election process. High transparency in each stage also increases public monitoring and legitimacy of election results.
Empowerment of Village Owned Enterprises through E-Commerce Information Technology in Increasing the Economy of Sipodeceng Village Communities Razak, Muhammad Rais Rahmat; Mursalat, Aksal; Sellang, Kamaruddin; Syarifuddin, Rifni Nikmat; Ramadhan, Muhammad Rohady; Irwan, Muh.; Asra, Reza; Bibin, Muhammad; Said, Sunandar; Andreani, Andi Riska; Latif, Adam; B, Sofyan; Syam, Syaiful Bahri; Aksan, Muhammad
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i2.7129

Abstract

Background: This activity aims to increase the role of Bumdes Padaidi Sipodeceng through e-commerce information technology based on the Bumdes Sipodeceng Store application in improving the economy of the people of Sipodeceng Village. Contribution: This activity improves the welfare of the people of Sipodeceng Village through e-commerce information technology. Method: The method of this activity includes Socialization of the implementation of activities, Counseling by explaining the e-commerce information technology marketing model (BUMDES Sipodeceng Store), training and mentoring the use of information technology for BUMDES partner groups, carrying out assistance, as well as monitoring and evaluation. Results: Training and mentoring activities based on pre-test and post-test data analysis have positive implications for 3 parameters: knowledge from 42.14 to 89.14%, skills from 35.9% to 90.12%, and motivation from 63.2% to 93 .2%. From these data, an analysis of the effectiveness of these 3 parameters is carried out, the values of which are knowledge at 81%, skills at 85%, and motivation at 79%. These three numbers indicate that community service activities are effective because the value is above 50%. Conclusion: From these activities, it can be concluded that e-commerce information technology at BUMDES Padaidi Sipodeceng is still very much needed to increase the role of BUMDES in community empowerment.
Analysis of Brilink Arif Cell Agent Service towards Customer Satisfaction Awandah, Nur; B, Sofyan; Yaqub, Rahman
Journal of Management and Administration Provision Vol. 4 No. 2 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i2.354

Abstract

Customer Satisfaction of BRILink Arif Cell Agents, Rappang Branch. By using a survey method with a questionnaire distributed to customers who use the BRILink Arif Cell service. The population in this study were customers of BRILink Arif Cell Agents, Rappang Branch, carried out using the Accidental Sampling technique using the Slovin formula, so that 63 consumers were obtained as respondents. The research method uses quantitative research. The data used are primary data obtained using questionnaires, observations, interviews, and documentation. The data analysis technique used is validity and reliability test analysis, using the IBM SPSS statistical application 26.6.
Penerapan Pembelian Stok Barang Spareparts Berdasarkan Daya Beli Masyarakat Pada UD. Sentral Jaya Motor Pinrang M, nur ibrahim; B, Sofyan; Abduh, Muh
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.575

Abstract

This study aims to explore the factors that influence user attitudes towardscashless technology in Indonesia. The increasing adoption of cashless payment systemsis essential to understand the elements that shape positive user attitudes. This studyuses a quantitative approach, analyzing the influence of Perceived Usefulness,Perceived Ease of Use, Trust in Technology, and Perceived Risk on cashless userattitudes. The respondents in this study were 385 from generation Z. Data werecollected by providing a series of structured questions through a survey involvingrespondents who use cashless technology, and multiple linear regression analysis totest the proposed hypothesis. The results of the study indicate that perceived benefitsand ease of use have a significant positive impact on user attitudes, while the level oftrust and risk perception also have an effect, but with different complexities. Thesefindings provide insights for technology developers and stakeholders to design moreeffective strategies in increasing the adoption of cashless technology in society. Thisresearch is expected to contribute to the development of a more inclusive and efficientpayment ecosystem
THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA Rafli, Muhammad Abi; B, Sofyan; Thahir, Inna Mutmainna Cahyani; Herman, Bahtiar
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22099

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results give us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. Nonetheless, this study is confined to a particular regional context and consumer segment, potentially limiting the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Marketing; Influencer Endorsement; Trust; Purchase Intention; Consumer Behavior
Strategi Marketing PB Macakka Terhadap Peningkatan Penjualan Beras Di Desa Sipodeceng Kabupaten Sidenreng Rappang Nurhidayah, Nurhidayah; B, Sofyan; Yakub, Rahman; Ramlan, Pratiwi; Razak, Muhammad Rais Rahmat
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10912

Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Pemasaran dalam Meningkatkan Penjualan Terhadap Penggilingan Beras “Macakka” Desa Sipodeceng Kecamatan Baranti Kabupaten Sidenreng Rappang.Adapun tipe penelitian yang digunakan yaitu deskriptif kuantitatif. Dalam penelitian ini yang menjadi populasi adalah konsumen di Penggilingan Beras Macakka Desa Sipodeceng Kecamatan Baranti Kabupaten Sidenreng Rappang yaitu 943 konsumen yang aktif dengan menggunakan rumus slovin sebagai metode sampel Jumlah dari sampel sebanyak 90 konsumen aktif. Metode pengumpulan data yang digunakan angket, dokumentasi, tinjauan pustaka, dan observasi. Analisis data yang digunakan Analisis statistik deskriptif, uji validitas, uji reliabilitas, dan analisis dasar regresi linier dengan menggunakan aplikasi SPSS versi 25. Hasil penelitian menunjukkan bahwa skor rata-rata 46% berada pada kategori kurang baik, maka diperoleh nilai thitung > ttabel, atau 37.547 > 1.662 maka Ha diterima, artinya signifikan. Jadi, Strategi Pemasaran berpengaruh/Signifikan terhadap Penjualan Pada PB.”Macakka” Desa Sipodeceng Kecamatan Baranti Kabupaten Sidenreng Rappang
PENERAPAN STRATEGI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN DI ZALFA SABLON PLASTIK RAPPANG KABUPATEN SIDENRENG RAPPANG Syukri, Muhammad Rafli; Latif, Adam; Rusdi, Muhammad; B, Sofyan
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2964

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap peningkatan penjualan pada UMKM Zalfa Sablon Plastik di Kabupaten Sidenreng Rappang. Strategi digital marketing yang ditinjau meliputi enam indikator utama: accessibility, interactivity, entertainment, credibility, irritation, dan informativeness. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui observasi, studi pustaka, dan penyebaran kuesioner kepada 51 responden, yang dipilih menggunakan rumus Slovin. Analisis data dilakukan menggunakan regresi linier sederhana dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa indikator accessibility memiliki skor tertinggi, menandakan kemudahan akses digital sudah terpenuhi. Namun, indikator seperti interactivity, credibility, dan informativeness masih tergolong rendah. Uji regresi menghasilkan nilai koefisien determinasi (R²) sebesar 0,026, yang berarti hanya 2,6% peningkatan penjualan dapat dijelaskan oleh strategi digital marketing, sementara sisanya dipengaruhi oleh faktor lain. Meskipun uji t menunjukkan adanya pengaruh signifikan secara statistik, dampak praktis strategi digital marketing masih terbatas. Penelitian ini menegaskan bahwa kehadiran di media sosial seperti Instagram belum cukup untuk mendorong peningkatan penjualan secara signifikan tanpa strategi konten yang konsisten, interaktif, dan terpercaya. Oleh karena itu, UMKM perlu melakukan optimalisasi strategi digital secara kontekstual dan adaptif agar mampu menghasilkan konversi yang lebih maksimal dalam pemasaran digital.
Co-Authors Abduh, Muh Aksal Mursalat Aksan, Muhammad Andreani, Andi Riska Asra, Reza Awandah, Nur Herman, Bahtiar Irwan Irwan, Muh. K, Muh. Arif Rezki Ananda Latif, Adam M, nur ibrahim Muhammad Bibin, Muhammad Muhammad Rohady Ramadhan Muhammad Rusdi Nurhidayah Nurhidayah Rafli, Muhammad Abi Ramlan, Pratiwi Sellang, Kamaruddin Sunandar Said Syam, Syaiful Bahri Syarifuddin, Rifni Nikmat Syukri, Muhammad Rafli Thahir, Inna Mutmainna Cahyani Yakub, Rahman Yaqub, Rahman