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Bambang Mursito
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ANALISIS KUALITAS PRODUK, DIVERSIFIKASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS DI PASAR GEDHE SOLO) Faris Ardiansyah; Bambang Mursito; Siti Maryam
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.669

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, diversifikasi produk dan kualitas pelayanan terhadap loyalitas pelanggan di pasar gedhe solo. Jenis penelitian ini menggunakan metode deskriptif kuantitatif.Populasi dari penelitian ini adalah pelanggan yang sedang berbelanja di Pasar Gedhe Solo dengan Purposiv sampling dengan convenience sampling untuk pengambilan sampelnya.Variabel dependen (Y) dalam penelitian ini adalah loyalitas pelanggan. Variabel independen (X) meliputi Kualitas Produk (X1) Diversifikasi Produk (X2)Kualitas Pelayanan (X3). Metode Analisi data menggunakan regresi linier berganda.Sedangkan untuk program data menggunakan IBM SPSS 21.0 statistik.Hasil analisis menunjukan bahwa terdapat pengaruh secara simultan dan signifikan variabel kualitas produk, diversifikasi produk dan kualitas pelayanan terhadap loyalitas pelanggan.model regresi dalam penelitian ini adalah Y= 67.130+(-0,677)+(-0,211)+(-0,364)+e. Hasil koefisien determinasi menunjukan kualitas produk, diversifikasi produk dan kualitas pelayanan memiliki pengaruh sbesar 50,5 % terhadap loyalitas pelanggan di pasar gedhe solo Keyword: loyalitas pelanggan, kualitas produk, diversifikasi produk, kualitas pelayanan
KINERJA PEGAWAI DITINJAU DARI KOMPETENSI SOSIAL, BUDAYA ORGANISASI, PENGALAMAN KERJA DAN DIVERSITAS MANAJEMEN SEBAGAI INTERVENING (Studi PT Bank Tabungan Negara Kantor Cabang Solo) Muhammad Maulana Dwi Asmoro; Bambang Mursito; Istiatin Istiatin
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.925

Abstract

Abstract : The purpose of this study was to determine social competence, organizational culture, work experience on employee performance through management diversity. This research method using quantitative quantitative descriptive method is data in the form of numbers. Sources of data in this study include primary data using questionnaires and secondary data from the source. The population of this study is primed by the sampling technique with the sampling technique in this study is convenience sampling. (2) Classic Assumption Test (Normality Test, Multicollinearity Test and Heteroscedasticity Test), (3) Hypothesis Test (Tiered Regression Analysis, T Test, F Test) and R2 test). The results of data analysis can be concluded: (1) Based on the test results can be obtained from the results of the incident that social competence, organizational culture, work experience on employee performance through management diversity. Keywords: Social Competence, Organizational Culture, Work Experience, Management Diversity and Employee Performance
Analisis Kualitas Pelayanan Terhadap Kepuasan Nasabah PT. WOM Finance Wonogiri Aris Susanto; Bambang Mursito; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.630

Abstract

Analysis of Service Quality Towards Customer Satisfaction PT. WOM Finance Wonogiri. Thesis, Management Study Program (S1). Surakarta Batik Islamic University, 2019. This study aims to determine the effect of service quality consisting of tangibles, reliability, responsiveness, assurance, empathy simultaneously and partially on customer satisfaction at PT WOM Finance Wonogiri.. This research uses quantitative research methods. Data sources used in this study were respondents or people who responded or answered the researchers' questions, namely customers of PT. WOM Finance Wonogiri. Data collection methods used observation, questionnaire, and documentation. This study uses classical assumption test techniques, multiple linear regression analysis, and hypothesis testing (t test,f test, and coefficient of determination). The results of data analysis obtained there are tangibles,reliability, responsiveness, assurance,empathy effect simultaneously and partially to customer satisfaction at PT WOM Finance Wonogiri. Keywords: tangibles, reliability, responsiveness, assurance, empathy (empathy), customer satisfaction
ANALISIS CITRA MEREK, PERIKLANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH di UNIBA SURAKARTA Furaida Nur Afifah; Bambang Mursito; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.658

Abstract

This research aim to determine the effect of brand image, advertising and word of mouth on Wardah cosmetic purchasing decisions in UNIBA surakarta. This research uses quantitative research type. Population of this research is UNIBA female students majoring in economics and taken 100 people as samples. Sampling technique using purposive sampling method. Data were obtained by giving questionnaires to student who use or ever use Wardah cosmetic at least once. Data analysis technique using multiple linier regression. The result of data analysis found that brand image, advertising and Word of mouth have effect to purchasing decision simultaneously or partially. Keywords: Brand Image, Advertising, Word Of Mouth, Purchasing Decisions
LOYALITAS PELANGGAN MELALUI PROGRAM SUBSIDI, COMPLAINT HANDLING DAN CITRA MEREK KORAN KOMPAS PADA PT. POLAMEDIA CIPTA NUSANTARA CABANG SOLO Rinta Nurcahyati; Bambang Mursito; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.886

Abstract

This study aims to determine customer loyalty through the subsidy program, complaint handling, and the image of Kompas Newspapers in PT Polamedia Cipta Nusantara. The dependent variable (Y) in this study is customer loyalty. Independent variable (X1) Subsidy program, (X2) Complaint handling, and (X3) Brand image. Methods of data analysis using multiple linear regression. This study used a sample of 100 respondents using simple random sampling techniques. Collecting data using a questionnaire that has passed the validity and reliability test Whereas for data programs using IBM SPSS 21.0 statistics. The analysis shows that there is a simultaneous and probability influence of the subsidy program variables, complaint handling and brand image on customer loyalty. Keyword: customer loyalty, subsidy programs, complaint handling, brand image
ANALISIS KINERJA PEGAWAI BADAN KEPEGAWAIAN DAERAH KABUPATEN WONOGIRI DITINJAU DARI KOMUNIKASI, KOMPETENSI DAN LINGKUNGAN KERJA Yeni Trihastuti; Bambang Mursito; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.974

Abstract

The aim of this research are to find out the influences both simultaneously and partially of communication, competence, and work environment on the employee performance of the Wonogiri Regency Regional Personnel Agency. The population in this study were all employees at the Wonogiri Regency Regional Personnel Agency, which numbered 54 employees. The samples in this study were 54 respondents. Data collection techniques in this research were using observation, documentation, questionnaires, interview and literature study. Technical data analysis in this research were using classic assumption test, multiple linier test, t test, lf test, the coefficients determined. The result of this study: There is a simultaneous and partially influence of communication, competence, land work environment on the employee performance of the Wonogiri Regency Regional Personnel Agency. Keylwords : communication, lcompetence, lworklenvironment, lemployeelperformance.
Analisis Kualitas Pelayanan, Citra Merk, Kepercayaan Terhadap Kepuasan Konsumen Jasa Go-Jek Universitas Islam Batik Surakarta Sutardi Sutardi; Bambang Mursito; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.656

Abstract

Kepuasan konsumen dimedia online di tinjau dari kualitas pelayanan, citra merk dan kepercayaan pada pengguna jasa Go-jek di Universitas Islam Batik Surakarta.Skripsi, Penelitian ini bertujuan untuk mengetahuihpengaruh baik secarahsimultan maupunhparsial kualitas pelayanan, citra merk dan kepercayaan terhadap kepuasanhkonsumen pada pengguna jasa Go-jek di Universitas Islam Batik Surakarta, Analisi diskriptif kuantitatif, populasinya sebesar 1.020, sampel yang digunakan sebesar 102 responden. Teknik purposive sampling, teknik analisis menggunakan analisis statistik. Hasil penelitian menunjukan bahwa uji F kualitas pelayanan, citra merk dan kepercayaanhsecara simultan danhsignifikan berpengaruhhterhadap kepuasan konsumen pada pengguna jasa Go-jek di Universitas Islam Batik Surakarta.Hasil uji t menunjukan bahwahkualitashpelayanan, Citra merk dan kepercayaan semuanya berpengaruh positif danhsignifikanh terhadap kepuasanhkonsumen pada pengguna jasa Go-jek di Universitas Islam Batik Surakarta.Model yang digunakan regresihlinierhberganda, Dalam persamaan penelitianhini adalah Yh=1.538+0.171+0.463+0.288+e. hasil koefisien determinasi menunjukan kualitas pelayanan, citra merk dan kepercayaan memiliki pengaruh sebesar 56.5% terhadaphkepuasan konsumenh padahpengguna jasa Go-jek di Universitas IslamhBatik Surakarta. Kata kunci : kepuasan konsumen, kualitas pelayanan, citra merk, kepercayaan
KUALITAS SUMBER DAYA MANUSIA DITINJAU DARI TINGKAT PENDIDIKAN, PELATIHAN KERJA DAN PENGALAMAN KERJA DI BALAI LATIHAN KERJA (BLK) TECHNOPARK GANESHA SUKOWATI SRAGEN Mei Anjarwati; Bambang Mursito; Sarsono Sarsono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.857

Abstract

This aims to find out the effect based on the simultaneously and partially method in the observation of education level, job training, and work experience in Balai Latihan Kerja (BLK) Technopark Ganesha Sukowati Sragen. Furthermore, this research also aims to know, are the training participants, after doing the training in Balai Latihan Kerja (BLK) Technopark Ganesha Sukowati Sragen able to get a job. The design of this research is descriptive quantitative. The entire population is used as the sample, there are 53 respondents, by using the saturation sampling technique. Retrieval of the data is using questionnaires. The analysis technique that used is multiple linear regressions. The result of this research explains that the F-test in educational level, job training, and work experiences simultaneously and significantly affect the quality of human resources of participants in Balai Latihan Kerja (BLK) Technopark Ganesha Sukowati Sragen. The T-test result explains that the level of education, job training, and work experiences partially have a positive and significant effect on the quality of human resources of participants in Balai Latihan Kerja (BLK) Technopark Ganesha Sukowati Sragen. The multiple linear regressions model in this research is Y=10,278+0,117 X1+0,216 X2+0,299 X3+e. To improve the abilities and skills of each individual, they have to attend training and have work experiences, even though they have a low level of education, it does not rule out the possibility of superior quality human resources can be achieved by them. Thus, the individual is able to compete in the working world. Keywords: The quality of human resources, education level, job training, work experience
PENGUKURAN KINERJA KEUANGAN PADA PT. BPR ARTHA SARI SENTOSA PERIODE 2013-2018 Rizky Citra Dewi; Bambang Mursito; Istiatin Istiatin
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.876

Abstract

The aim of this research are to find out and explain how financial performance using rentability ratios, activity ratios, liquidity ratios, and solvency ratios at PT BPR Artha Sari Sentosa for the period 2013 - 2018. Types of data in this study are secondary data, data in the form of finance ratios of PT. BPR Artha Sari Sentosa for the period 2013 - 2018. Data collection techniques used in this research are documentation and literature study. Stages conducted by researchers to analyze the financial performance of PT. BPR Artha Sari Sentosa for the period 2013-2018 by calculating the financial ratios with each model. The results of this research are 1) Overall the rentability ratio of PT. BPR Artha Sari Sentosa is in very good condition, 2) The activity ratio of PT BPR Artha SariSentosa for the period of 2013-2018 is in very good condition, 3) The liquidity ratio in terms of the current ratio, in general, from 2013-2018 PT BPR Artha Sari Sentosa was in a pretty good position, 4) Overall the solvency ratio of PT BPR Artha Sari Sentosa was in very good condition. Keywords : rentability ratios, activity ratios, liquidity ratios, and solvency ratios.
PENGABDIAN KEPADA MASYARAKAT (PKM) EDUKASI PENCEGAHAN PENYEBARAN COVID–19 DI DESA GAUM, TASIKMADU, KARANGANYAR Bambang Mursito; Raisa Aribatul Hamidah; Rageel Tri Pitoyo, Fajrin Mustika Hapsari
Jurnal Pengabdian Kepada Masyarakat "SIDOLUHUR" Vol 1 No 02 (2022): Jurnal Pengabdian Masyarakat SIDOLUHUR
Publisher : LP3M

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.263 KB)

Abstract

Percepatan penanganan Covid-19 melibatkan peranan dari seluruh lapisan masyarakat, dalam hal ini termasuk peranan dari perguruan tinggi. Universitas Islam Batik Surakarta menyelenggarakan program kegiatan Kuliah Kerja Nyata (KKN). Tujuan dilaksanakannya kegiatan ini untuk mengedukasi masyarakat tentang upaya pencegahan penyebaran virus Covid-19. Metode yang digunakan antara lain: melakukan survei, menganalisis dan mengidentifikasi, melakukan perijinan, pelaksanaan kegiatan dan melakukan evaluasi. Hasil dari kegiatan KKN dalam hal pencegahan penyebaran virus Covid-19 antara lain: membagikan masker dan handsanitizer, membagikan tempat dan sabun cuci tangan, menempelkan poster 5M dan sosialisasi penerapan protokol kesehatan. Seluruh kegiatan berjalan dengan baik dan lancar, serta masyarakat Desa Gaum telah menerapkan protokol kesehatan setelah dilaksanakannya kegiatan ini.
Co-Authors Annisa Nugraheni Aris Susanto Bagus Kuncoro Adi Budi Citra Permana Chumaira Amalia Fadhilah Drs Djumali Dyah Dwi Nugraheni Elfrida Ratnawati Eny Kustiyah Esi Asmaryani Faris Ardiansyah Furaida Nur Afifah Ida Aryati Istiatin Istiatin Istiatin Istiatin Istiatin Lucia Purnanita Kristianingsih Lukiyanto Lukiyanto Mei Anjarwati Mella Mardayanti Muhammad Maulana Dwi Asmoro Muhammad Rian Kisara Nikita Damayanti Purnanto Purnanto Rageel Tri Pitoyo, Fajrin Mustika Hapsari Raisa Aribatul Hamidah ridwan pamungkas Rinta Nurcahyati Rizky Citra Dewi Rochmi Widayanti Sari Kurniati Sarsono Sarsono Siti Maryam Siti Mufidah Siti Nurhayati Sri Hartono Sri Haryanti Sudarwati Sudarwati Sudarwati Suhendro Supawi Pawenang Sutardi Sutardi Taryza Carolina Yeni Trihastuti Yuli Chomsatu Samrotun Yuli Chomsatu Samrotun