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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Economics (IJEC) IRA Jurnal Pengabdian Kepada Masyarakat
Marpaung, Durahman
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Religion Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Tiktok dan Shopee Live: Solusi Transformasi Pemasaran dan Peningkatan Daya Saing UMKM Kacang Intip Marpaung, Durahman; Bakti, Surya
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 1 No 3 (2023): Desember
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v1i3.87

Abstract

In Batu Bara Regency, North Sumatra, Indonesia, significant economic transformation has occurred by developing Micro, Small, and Medium Enterprises (MSMEs) based on chili agriculture. Lubuk Cuik Village, one of the region's largest chili producers, has become the focus of economic empowerment through MSMEs. The community service program "Tiktok and Shopee Live: Solutions for Marketing Transformation and Competitiveness Enhancement of Kacang Intip MSMEs" was conducted by Muhammadiyah Kisaran College of Economics and involved interns and accompanying lecturers. This program aims to increase MSME sales, especially the Kacang Intip product, by utilizing digital marketing on platforms like TikTok and Shopee Live. Training and mentoring were combined with socialization on the importance of digital marketing management, collaboration with local influencers, and product visibility enhancement. The service results show an increase in the effectiveness of digital marketing, proving the importance of social media in expanding market reach and increasing sales. The study also identified challenges like limited time and the number of MSMEs involved. In conclusion, using digital media is critical to enhancing the competitiveness of MSMEs in Batu Bara Regency, especially in the chili industry.
Kontribusi Lazismu dalam Membangun Kemandirian Ekonomi Masyarakat Miskin Melalui Bantuan Modal bagi UMKM Marpaung, Durahman; Bakti, Surya
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 2 No 2 (2024): Agustus
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v2i2.128

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economy, contributing to economic growth, labor absorption, and poverty reduction. However, challenges such as limited access to credit and concerns about rejected credit applications often hinder the development of MSMEs. In Asahan Regency, the potential of MSMEs to improve regional economic welfare is huge thanks to abundant natural resources and local products. This article evaluates the impact of the assistance program organized by Lazismu on the economic independence of the poor through the development of culinary MSMEs in Kisaran. This study uses a comprehensive analysis method to assess how Lazismu's intervention affects aspects such as income, business capacity, and competitiveness of culinary MSMEs. The results of this study are expected to identify the key factors for the success of the program and provide recommendations for the development of economic empowerment programs in the future. The findings of this study also aim to contribute to the academic literature on the effectiveness of economic empowerment programs and provide guidance for policymakers and practitioners in the development of MSMEs.
Financial Performance Assessment Using Balanced Scorecard Methodology in Indonesian Banks Syahputra, Danil; Ningsih, Supiah; Marpaung, Durahman
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1039

Abstract

The objective of this study is to assess the financial performance of XYZ Bank through the lens of the balanced scorecard approach. The research method employed is qualitative, with data drawn from the annual reports of the banks in question for the period spanning 2020 to 2021. This period encompasses both the pre-merger and post-merger phases of Bank Syariah Indonesia. The findings of this study indicate that, from a financial perspective, the combined ROE ratio of the three Islamic banks, which has undergone a merger, is improving and includes healthy qualifications, approaching 15%. The customer perspective reveals an encouraging improvement in profitability, which is attributable to both customer migration from the predecessor bank to the merged bank and new customer growth. The merger has facilitated operating efficiency due to the synergy of the merger, leading to an increase in employee productivity, as measured by revenue. The establishment of several business unit networks represents an innovative form of internal business process, which can facilitate service delivery. The implications of this research provide a more detailed description of performance measurement using data from the company's published annual reports. Previous balance scorecard research employed survey methods in order to obtain information related to the growth and learning perspectives, as well as the customer and internal business process perspectives. In contrast, this study uses only data from the company's financial statements and annual reports.
Short Video Marketing: Strategies For Increasing Tourism In Indonesia Bakti, Surya; Marpaung, Durahman
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6266

Abstract

This research aims to determine (1) the existence and potential of short video marketing in promoting Indonesian tourism; and (2) SWOT analysis of short video marketing as a strategy to increase Indonesian tourism. This research is qualitative research with descriptive methods. The results of this research show that (1) short video marketing in Indonesian tourism promotion is managed by the Ministry of Tourism and Creative Economy to display the branding of 'Pesona Indonesia' and 'Wonderful Indonesia', short video marketing has the potential to fulfill tourists' needs for information about a tourism destination in Indonesia; and (2) short video marketing strategy to increase Indonesian tourism based on SWOT analysis consisting of SO strategy in the form of planning short video marketing content, WO strategy in the form of publishing short video marketing content, ST strategy in the form of stakeholder collaboration supporting short video marketing for sustainable tourism, and strategy WT is in the form of educating tourism service actors to create short video content as tourism marketing.
Implementation of Environmental Accounting Policies in Hospitality Business in an Effort to Improve Tourism Sustainability in the Lake Toba Region Tamba, Dang Panagaman; Marpaung, Durahman
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3474

Abstract

The Lake Toba area is an iconic tourist destination in Indonesia that faces major challenges in preserving its ecosystem. Stakeholders, especially hotel companies, need to be able to develop more effective strategies to achieve sustainable tourism in the Lake Toba area. The aim of this research is to find out the relationship between hotel companies' environmental accounting policies and driving factors, including hotel companies' corporate social responsibility (CSR) programmes, management support and community support. The research method used in this research is mixed method research (qualitative and quantitative). Analysis of qualitative data processing using Nvivo. Then, quantitative analysis using data analysis methods, namely by testing questionnaires, validity, reliability, data normality, multicollinearity, heteroscedasticity, multiple regression analysis, and testing the coefficient of determination of the best fit model. The results of the qualitative research with Nvivo based on the concept of tourism sustainability are CSR, environmental issues, public image and environmental accounting policies. The results of the quantitative research based on the partial test showed that CSR and management support had a significant effect on the accounting policy of the hotel business environment, while the community support variable had no effect on the accounting policy of the hotel business environment.
Marketing Strategy of the Samosir Lake Toba Regency Culture and Tourism Office in Increasing the Number of Tourists Marpaung, Durahman; Tamba, Dang Panagaman
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3537

Abstract

The urgency of this research is that this research is important because it can provide an in-depth look at the strategies implemented by the Samosir Regency Culture and Tourism Office, so that concrete recommendations can be made to increase the attractiveness and popularity of these tourist destinations. This research aims to provide a deeper understanding of the challenges and opportunities faced by the Samosir Regency Culture and Tourism Office in expanding the number of tourists. The research methods used in this research are data collection obtained from observations, interviews with research subjects, and documentation studies, literature studies, identifying problems, preprocessing, analyzing data using SWOT analysis, BCG analysis, SPACE analysis, and QSPM analysis, data analysis results, final evaluation, research approach with mix method. The results of SWOT analysis on the evaluation of internal factors IFE and evaluation of external factors EFE show that the internal and external positions are in quadrant I, in a growing position and must continue to be improved. The results of the BCG matrix evaluation, Samosir Lake Toba Regency tourist destinations are classified in the Stars position. The results of the SPACE matrix calculation, the tourist position of Samosir Lake Toba Regency is in an aggressive position that occurs when all dimensions are positive. Based on the results of QSPM, 3 prioritized strategies can be taken and implemented as the main steps in developing tourist destinations.
Co-Authors Bakti, Surya Ningsih, Supiah Syahputra, Danil Tamba, Dang Panagaman