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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal of Scholarly Service Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research
Lestari, Indawati
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THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY Kezia Karina Perangin Angin; Alfifto; Wan Rizca Amelia; Indawati Lestari; Fitriani Tobing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.922

Abstract

This study aims to determine the effect of experiential marketing, store atmosphere and location on repurchase interest at Sarune Coffee and Eatery in Karo Regency. This study uses a descriptive research type with a quantitative approach, which uses a multiple linear regression method with the SPSS 23 program. Data collection through the distribution of questionnaires. The population of this study is everyone who has been a consumer at Sarune Coffee and Eatery in Karo Regency with a sample of 99 respondents. The sampling technique uses Nonprobability Sampling, with a purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it shows that (1) Experiential Marketing has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (2) Store Atmosphere has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (3) Location has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, and (4) Experiential Marketing, Store Atmosphere and Location simultaneously have a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency.
THE INFLUENCE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON CONSUMERS' DECISIONS TO VISIT WARKOP AGAM SETIA BUDI, MEDAN CITY Melisa Siahaan; Indawati Lestari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.726

Abstract

This article aims to determine and analyze the quality of service towards consumer decisions to visit Warkop Agam Setia Budi. To find out and analyze Experiential Marketing on Consumer Decisions, visit Warkop Agam Setia Budi. To find out and analyze the Quality of Service and Experiential Marketing towards Consumer Decisions to visit Warkop Agam Setia Budi. The type of research used in this study is a quantitative associative research approach . In this study, the population is then drawn conclusions. In this study, the population used is customers or consumers of Warkop Agam. Warkop Agam Setia Budi was established in February 2024 , totaling 10,593 customers and determining the sample using the Slovin formula . This study rounded up the number of samples to 99 respondents. The sampling technique in this study was carried out using non-probability and accidental sampling techniques. Data collection techniques through distributing questionnaires to obtain primary data and documentation to obtain secondary data. The statistical data analysis technique used was multiple linear regression and previously a classical assumption test and validity and reliability instrument test were carried out. As well as determination testing and hypothesis testing. The results of the study indicate that 1) the results of the study indicate that partially the service quality variable (X1) has a positive and significant effect on consumer decisions (Y). 2. the results of the study indicate that partially the experiential marketing variable (X2) has a positive and significant effect on consumer decisions (Y). 3) the results of the study indicate that simultaneously there is a positive and significant effect on the service quality variable (X1) and experiential marketing (X2) on consumer decisions (Y).
Pengaruh Kualitas Pelayanan dan Brand Equity terhadap Turunnya Minat Kunjung Pasien Poliklinik Rawat Jalan pada Rumah Sakit Umum Bandung Medan Harefa, Zadarae Aurel Nadata; Lestari, Indawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2999

Abstract

Rumah sakit adalah fasilitas kesehatan yang berfungsi untuk memberikan pelayanan kesehatan secara menyeluruh dan terpadu. Pelayanan kesehatan yang diberikan rumah sakit kepada pasien dan brand equity yang terbentuk memberi dampak  pada minat berkunjung pasien ke rumah sakit.  Fakta di lokasi penelitian ada penurunan minat kunjung pasien ke rumah sakit, sehingga penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan brand equity terhadap turunnya minat kunjung pasien poliklinik rawat jalan pada Rumah Sakit Umum Bandung Medan. Jenis penelitian kuantitatif dengan desain korelasi asosiatif. Populasi adalah pasien Poliklinik Rumah Sakit Umum Bandung Medan berjumlah 2.592 orang. Jumlah sampell berjumlah 96 orang dengan teknik incidential sampling. Pengumpulan data menggunakan kuesioner berskala Likert. Data dianalisis menggunakan model statistik terdiri dari uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji F dan koefisien determinasi (R2). Hasil penelitian bahwa secara parsial terdapat pengaruh kualitas pelayanan dan brand equity terhadap turunnya minat kunjung pasien. Secara simultan kualitas pelayanan dan brand equity berpengaruh signifikan terhadap turunnya minat kunjung pasien Poliklinik Rawat Jalan pada Rumah Sakit Umum Bandung.
Co-Authors Abrar, Mhd Fiqri Ahmad Prayudi Alfifto Amanda, Tiara Dwi Anindya, Desy Astrid Aramita, Finta Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Fadillah, Fauzan Fitria Ramadhani Siregar Fitriani Tobing H. Syahriandy Harahap, Fatimah A. Rizki Harefa, Zadarae Aurel Nadata Hasbiana Dalimunthe Henry Aspan Heppi, Heppi Hermina Christyka Manullang Irma Br Siregar Isfenti Sadalia Kezia Karina Perangin Angin Marihot Manullang Martin Melisa Siahaan Mhd. Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika MM, Khairunnisak Ngaliman Ngaliman Olivia, Vina Putera B, Arsandy Sabrina, Hesti Salqaura, Siti Alhamra Saragih, Anggian Syahputra Savira, Shinta Aulia Sebayang, Devi Elsita Br Sihaloho, Rolika Sihotang, Santa Lolita Simatupang, Amrin Januarson Sonita, Dila Delvia Teddi Pribadi Tohap Parulian Wan Rizca Amelia Wan Suryani Zulia Rifda Daulay