Article Per Year (5 Year)
p-Index From 2021 - 2026
6.285
P-Index
This Author published in this journals
All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Manajemen Kesatuan Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Management Studies and Business Journal International Journal of Economics, Business and Innovation Research
Indawati Lestari
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 49 Documents
Search

 1   2   3   4   5 
The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244322

Abstract

In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study is to find out and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement in MPV product users in Medan City. The sample was drawn using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used them for more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub-1 analysis show that social media marketing and brand experience have a positive and significant effect on customer engagement. The results of sub-2 analysis show that social media marketing and brand experience have a positive and significant effect on brand loyalty through customer engagement.
Pengaruh Customer Relationship Marketing dan Customer Value terhadap Loyalitas Nasabah Bank Sumut Medan Harahap, Fatimah A. Rizki; Lestari, Indawati
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.743

Abstract

This study aims to analyze the influence of Customer Relationship Marketing (CRM) and Customer Value on customer loyalty at Bank Sumut Medan. This study used primary data obtained from questionnaire answers distributed to 99 customer respondents. The research sample was selected by purposive sampling technique, while the number of samples was determined using the Slovin method. Data collection was carried out through physical questionnaires and Google Forms which were distributed to customers of PT. Bank of North Sumatra Medan Head Office. This study uses the multiple linear regression analysis method to test the relationship between variables. The results of the partial test show that Customer Relationship Marketing has a positive and significant effect on customer loyalty. Similarly, Customer Value has proven to positively and significantly influence customer loyalty. In addition, the results of simultaneous tests show that Customer Relationship Marketing and Customer Value together have a positive and significant effect on customer loyalty. The implications of this study confirm that an effective CRM strategy and increased Customer Value can increase customer loyalty. Therefore, Bank Sumut is advised to strengthen customer relationships through loyalty programs, more personalized services, and increased service value so that customers remain loyal to banking services.
PENGARUH STORE ATMOSPHERE, STORE LOCATION, DAN CITA RASA TERHADAP KEPUASAN PELANGGAN PADA CAFÉ SHOP KOPI KUDU MEDAN Fadillah, Fauzan; Lestari, Indawati; MM, Khairunnisak; Suryani, Wan
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8286

Abstract

Pertumbuhan ekonomi global dan teknologi modern saat ini sangatlah pesat sehingga memberikan dampak kehidupan yang menjadi semakin lebih praktis dan ekonomis. Hal ini menyebabkan dalam dunia bisnis ikut berkembang dengan pesat, salah satunya yaitu industry cafe. Dari sekian banyak jenis café, coffee shop merupakan salah satu jenis café yang paling menonjol dan paling banyak jumlahnya. Kopi Kudu Medan adalah salah satu industri yang berkembang pesat dibidang coffe shop dan kuliner. Banyak faktor yang mempengaruhi perilaku konsumen dalam kepuasan pelanggan salah satunya Store atmosphere, Store Location dan cita rasa. Pengolahan data menggunakan SPSS dengan menguji analisis regresi linier berganda sebanyak 50 sampel dan penyebaran kuesioner dilakukan secara offline. Hasil penelitian menunjukkan Kepuasan Pelanggan (Y) dipengaruhi secara signifikan oleh Store Atmosphere (X1) dan Store Location (X2). Berdasarkan hasil uji F, model regresi secara keseluruhan signifikan dengan nilai F sebesar 13,188 dan signifikansi 0,000 (<0,05), yang menunjukkan bahwa model regresi ini dapat menjelaskan variasi dalam kepuasan pelanggan. Namun, Cita Rasa (X3) tidak memberikan pengaruh signifikan terhadap kepuasan pelanggan.
Pengaruh Perilaku Kewirausahaan dan Karakteristik Individu terhadap Keberhasilan UMKM di Pasar Tradisional Putera B, Arsandy; Lestari, Indawati
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.810

Abstract

The success of micro, small, and medium enterprises (MSMEs) does not only depend on profitability but also on entrepreneurial behavior and individual characteristics owned by business actors. This study aims to analyze the influence of these two factors on the success of MSMEs in the Sei Sikambing Traditional Market in Medan. The research method used was quantitative with a multiple linear regression approach, involving 55 traders as a sample. Data was collected through observations, questionnaires, and interviews, then analyzed using SPSS. The results showed that entrepreneurial behavior and individual characteristics simultaneously had a positive and significant effect on business success, with a contribution of 46.2%, while 53.8% was influenced by other factors. Individual characteristics such as tenacity, creativity, and adaptability have been proven to increase the competitiveness of MSMEs. Therefore, MSME actors need to improve their entrepreneurial skills and optimize individual characteristics to face increasing competitive market competition, especially in the era of digitalization.
Pengaruh Diskon dan Biaya Ekspedisi terhadap Keputusan Pembelian pada Platform Shopee: Studi Kasus Pada ASN Kantor Bupati Serdang Bedagai Saragih, Anggian Syahputra; Lestari, Indawati; Sabrina, Hesti
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.569

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh diskon dan biaya ekspedisi terhadap keputusan pembelian di platform Shopee pada ASN Kantor Bupati Serdang Bedagai. Penelitian ini menggunakan metode kuantitatif asosiatif kausal dengan populasi 290 responden dan sampel 74 ASN yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial, diskon berpengaruh positif dan signifikan terhadap keputusan pembelian di Shopee, begitu pula dengan biaya ekspedisi. Secara simultan, kedua variabel ini juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai koefisien determinasi (Adjusted R Square) sebesar 0,656 menunjukkan bahwa 65,6% varians keputusan pembelian dijelaskan oleh diskon dan biaya ekspedisi, sementara 34,4% dipengaruhi oleh faktor lain yang tidak diteliti. Temuan ini menegaskan pentingnya strategi harga dan biaya pengiriman dalam memengaruhi keputusan pembelian konsumen.
Pengaruh Kualitas Pelayanan dan Citra Merek terhadap Loyalitas Pelanggan Pada Mie Aceh Titi Bobrok Cabang Diski Abrar, Mhd Fiqri; Lestari, Indawati
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.604

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan citra merek terhadap loyalitas pelanggan pada Mie Aceh Titik Bobrok Cabang Diski. Jumlah sampel sebanyak 97 responden ditentukan dari populasi 2.845 pelanggan menggunakan rumus Slovin dan teknik accidental sampling. Penelitian dilakukan pada tahun 2024 dengan pendekatan kuantitatif, menggunakan data primer yang dikumpulkan langsung dari pelanggan. Analisis data dilakukan melalui regresi linear berganda menggunakan SPSS versi 24.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan citra merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan. Kualitas pelayanan menjadi faktor paling dominan dalam membentuk loyalitas. Kedua variabel ini berkontribusi sebesar 86,0% terhadap loyalitas pelanggan, yang menunjukkan adanya hubungan yang sangat kuat antara kualitas pelayanan, citra merek, dan loyalitas pelanggan.
Pengaruh Customer Experience dan E-Service Quality terhadap Loyalitas Pelanggan melalui Customer Satisfaction pada Pengguna Aplikasi Dana. Simatupang, Amrin Januarson; Lestari, Indawati
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.838

Abstract

This study analyzes the effect of customer experience and e-service quality on customer loyalty through customer satisfaction for DANA application users in Medan Selayang District. With the increasing use of digital wallets, customer satisfaction is a major factor in building loyalty. This research uses a quantitative approach with a survey method. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM). The results show that customer experience and e-service quality have a positive effect on customer satisfaction, which in turn increases customer loyalty. The findings confirm that user experience and e-service quality play an important role in retaining customers. The implications of this research can be a reference for digital wallet service providers, especially DANA, in improving user experience strategies and service optimization to increase customer loyalty.
Pengaruh Electronic Word of Mouth (E-WoM) dan Brand Image Terhadap Keputusan Pembelian Mixue di Cabang Marendal Kota Medan Sonita, Dila Delvia; Lestari, Indawati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i1.5757

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis. Pengaruh Electronic Word Of Mouth (E-Wom) Dan Brand Image Terhadap Keputusan Pembelian Mixue Di Cabang Marendal Kota Medan. Selain itu mengevaluasi seberapa besar kontribusi eWOM dan citra merek dalam memengaruhi preferensi konsumen Metode penelitian yang digunakan pada penelitian ini adalah kuantitatif. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif. Populasi dalam penelitian adalah masyarakat Kelurahan Marendal Kota Medan yang berjumlah 6.277 orang. Penetuan sampel pada penelitian ini menggunakan rumus solvin dengan Dan Teknik pengambilan Sampel menggunakan accidental sampling mendapatkan hasil 98 responden. Teknik analisis data menggunakan regresi linear berganda. Dengan hasil penelitian. (1) Electronic-Word Of Mouth berpengaruh secara signifikan terhadap Keputusan Pembelian Hal ini terlihat dari nilai signifikan (0,003) dari 0,05 dan t-hitung (3.053) dibandingkan t-tabel (1.985). (2) Brand Image berpengaruh secara signifikan terhadap Keputusan Pembelian Hal ini terlihat dari nilai signifikan (0,000) 0,05 dan t-hitung (5.615) dibandingkan t-tabel (1.985) (3) Electronic-Word Of Mouth  (x1), dan Brand Image (x2) secara serempak adalah signifikan terhadap Keputusan Pembelian
Pengaruh Brand Trust dan Electronic-Word of Mouth (E-WoM) terhadap Keputusan Pembelian Aqua di Desa Limau Manis Olivia, Vina; Lestari, Indawati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i1.5761

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Brand Trust dan Electronic-Word of Mouth (E-Wom) Terhadap Keputusan Pembelian Aqua Di Desa Limau Manis Dusun II Kecamatan Tanjung Morawa Kabupaten Deli Serdang.  Jenis penelitian yang digunakan yaitu penelitian asosiatif dengan pendekatan kuantitatif, Populasi pada penelitian ini adalah pelanggan Aqua yang ada di Desa Limau Manis Dusun II Kecamatan Tanjung Morawa Kabupaten Deli Serdang yang berjumlah 64 orang. Penetuan sampel pada penelitian ini menggunakan rumus solvin dengan mendapatkan hasil 87 responden. Teknik analisis data menggunakan regresi linear berganda. Dengan hasil penelitian. (1) Brand Trust berpengaruh secara signifikan terhadap Keputusan Pembelian Hal ini terlihat dari nilai signifikan (0,028) dari 0,05 dan t-hitung (2.239) dibandingkan t-tabel (1.988). (X2) Electronic-Word of Mouth berpengaruh secara signifikan terhadap Keputusan. Hal ini terlihat dari nilai (0,000) 0,05 dan t-hitung (3.668) dibandingkan t-tabel (1.988) (3) bahwa (tingkat signifikansi nya (0,000) 0,05 menunjukan bahwa pengaruh Brand Trust (x1), dan Electronic-Word of Mouth (x2) secara serempak adalah signifikan terhadap Keputusan Pembelian dapat di liat F-hitung F-tabel dan tingkat signifikansi nya (0,000) 0,05.
THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS ON CHATIME SETIA BUDI MEDAN Irma Br Siregar; Indawati Lestari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.790

Abstract

This article aims to determine the effect of Experiential Value on revisit intention at Waterfront City This study aims to determine the effect of product quality and service quality on purchasing decisions at Chatime Setia Budi, both partially and simultaneously. The research method used is a quantitative approach with a purposive sampling technique, aimed at Chatime Setia Budi consumers who have made purchases. The number of samples was determined as many as 96 respondents. Data analysis techniques used include classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, and hypothesis testing (t-test, F-test, and coefficient of determination R²). The results of the study indicate that partially, both product quality and service quality variables have a positive and significant effect on purchasing decisions at Chatime Setia Budi. Simultaneously, both independent variables also have a positive and significant effect on purchasing decisions. Thus, it can be concluded that improving product quality and good service can encourage an increase in consumer purchasing decisions at Chatime Setia Budi.
Co-Authors Abrar, Mhd Fiqri Ahmad Prayudi Alfifto Amanda, Tiara Dwi Ari Prabowo Arrazia, Zia Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Caroline Zane K Desy Astrid Anindya Dinda Khairunnisa, Dinda Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Fadillah, Fauzan Finta Aramita Fitria Ramadhani Siregar Fitriani Tobing Gaol, Rinaldo Lumban H. Syahriandy Harahap, Fatimah A. Rizki Harefa, Zadarae Aurel Nadata Hasbiana Dalimunthe Henry Aspan Heppi, Heppi Hermina Christyka Manullang Hesti Sabrina Irma Br Siregar Isfenti Sadalia Kezia Karina Perangin Angin Limbong, Sugara Panangi Marihot Manullang Martin Melisa Siahaan Mhd. Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika MM, Khairunnisak Nasrullah Hidayat, Nasrullah Ngaliman Ngaliman Octavia, Citra Indah Olivia, Vina Putera B, Arsandy Salqaura, Siti Alhamra Saragih, Anggian Syahputra Savira, Shinta Aulia Sebayang, Devi Elsita Br Sihaloho, Rolika Sihotang, Santa Lolita Simatupang, Amrin Januarson Sinaga, Renaldo Parningotan Sitepu, Dora Wahyuni Br Sonita, Dila Delvia Syahvira, Ayu Lia Teddi Pribadi Tohap Parulian Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Wansuryani Yanda, Gilang Azhari Zulia Rifda Daulay