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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal of Scholarly Service Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research
Lestari, Indawati
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Pengaruh Product Knowledge dan Online Customer Review terhadap Keputusan Pembelian Produk Hanasui pada Marketplace Shopee (Studi pada Pelanggan Hanasui di Kelurahan Tanjung Rejo Medan) Caroline Zane K; Indawati Lestari
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21978

Abstract

Abstract This research aims to determine "The Influence of Product Knowledge and Online Customer Reviews on Purchase Decisions for Hanasui Products at the Shopee Marketplace (Study of Hanasui Customers in Tanjung Rejo Village, Medan)". Product knowledge is consumer knowledge related to knowledge about the characteristics or even character of the product, the consequences of using the product and the value of the level of satisfaction achieved by the product. Online Customer Reviews are a form of word of mouth communication in online sales, and potential consumers can receive information about products from other consumers. Purchasing decisions are the final decisions made by individuals and households who purchase goods and services to meet personal needs. This type of research is quantitative research with an associative approach. The population used in this research was the community in Tanjung Rejo Village, Medan, with a sample size of 99 respondents. The sampling technique in this research used purposive sampling, namely a sampling technique by taking certain considerations and the data collection technique was carried out by distributing questionnaires via Google Form. Based on the results of the t test, it was found that each independent variable, Product Knowledge (X1) and Online Customer Review (X2), had a positive and significant effect on Purchasing Decisions (Y). Based on the results of the F test, it was found that Product Knowledge and Online Customer Review simultaneously had a positive and significant effect on Purchasing Decisions. In the results of the coefficient of determination test (R^2), it was found that the Adjust R Square value was 0.647 or the equivalent of a percentage of 64.7%, while the remaining 35.3% was influenced by other factors not examined in this research. Keywords: Product Knowledge, Online Customer Reviews, Purchasing Decisions
The Influence Of Online Promotion And Discounts On Impulse Buying In Consumers Of Matahari Department Stores Store Binjai Supermall Indawati Lestari; Hasbiana Dalimunthe
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of online promotion and discounts on impulse buying at Matahari Binjai Supermall consumers. Sample withdrawal using accidental technique. The number of samples taken was 150 respondents. Data processing using multiple linear regression. The results showed that online promotion has a positive and significant effect on impulse buying, discounts have a positive and significant effect on impulse buying. Simultaneously online promotion and discounts have a positive and significant effect on impulse buying.
Sosialisasi Menumbuhkan Jiwa Entreprenuership di Usia Remaja Pada Era Digital Bagi Santri Yayasan Pondok Pesantren Tahfidz Quran Lailatul Qodar Lestari, Indawati; Dalimunthe, Hasbiana
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 8 (2023): November (In Progress)
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10203992

Abstract

Community service is one of the tertiary institutions' programs for the community whose goal is to develop science and technology as an effort to support and improve people's welfare. In this program to foster an entrepreneurial spirit, the team conducted socialization regarding entrepreneurship and the application of digital marketing in the digital era in carrying out business activities, moreover the Tahfidz Quran Laitul Qodar Islamic Boarding School Foundation has a business of cultivating oyster mushrooms and goat farming, therefore through the Community Service program carried out by the Medan Area University Lecturer, it is hoped that it will be able to foster an entrepreneurial spirit not only for students of the Tahfidz Quran Laitul Qodar Islamic Boarding School but for other young entrepreneurs and be able to take advantage of technology that is increasingly developing in the current digital era in managing their business. This activity is divided into four stages including observation, outreach, training and evaluation. The results of this dedication have achieved success by increasing insight, skills and interest in entrepreneurship by fostering an entrepreneurial spirit and implementing digital marketing in the Foundation's business activities, one of which is the cultivation of oyster mushrooms.
Pengaruh Social Media Marketing dan Brand Awareness Terhadap Loyalitas Pelanggan Pada Produk Madame Gie di Binjai Sebayang, Devi Elsita Br; Lestari, Indawati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4323

Abstract

The purpose of this study was to determine the effect of social media marketing on loyality consumer, to determine the effect of brand awarness on loyality consumer, to determine the effect of social media marketing and word of mouth onloyality consumer (case study at store Yara Kosmetik Binjai). The population in this study were customers who visited store Yara Kosmetik Binjai with an unknown number of customers, where the number of samples was 191. The data collection technique used in this study was a questionnaire. The analysis technique used in this study ismultiple linear regression, classical assumptions, hypothesis testing and coefficient of determination. The results of this study indicate that social media marketing has a positive and significant effect on loyality consumer, brand awarness has a positive and significant effect on loyality consumer and simultaneously social media marketing and brand awarness have a significant effect on loyality consumer at Toko Yara Kosmetik Binjai.
Pengaruh ROE, ROA dan EPS terhadap Harga Saham pada Perusahaan Semen yang Sudah Terdaftar di Bursa Efek Indonesia Periode 2020-2022 Sihaloho, Rolika; H. Syahriandy; Lestari, Indawati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i2.22515

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Return On Equity, Return On Asset dan Earning Per Share terhadap Harga Saham Perusahaan Semen yang terdaftar di bursa efek indonesia. Jenis Penelitian yang di gunakan adalah penelitian kuantitatif yang bersifat asosiatif kasual merupakan penelitian yang bertujuan untuk mengetahui hubungan antara variabel bebas dan variabel terikat. Berdasarkan hasil uji parsial Return On Equity berpengaruh negatif dan tidak signifikan terhadap harga saham dengan nilai t-hitung < t-tabel (-0,119 < 2,13145) dan nilai tingkat signifikan 0,907 > 0,05, Return On Assets memiliki pengaruh negatif dan tidak signifikan terhadap harga saham Perusahaan semen dengan nilai thitung < t table (-0,185 < 2,13145) dan memiliki nilai tingkat signifikan 0,856> 0,05), dan Earning Per Share memiliki pengaruh positif dan signifikan terhadap harga saham Perusahaan semen dengan nilai thitung > ttabel Dimana 11,344 > 2,13145 dan memiliki nilai tingkat signifikan 0,000 < 0,05 sehingga dapat disimpulkan variabel Earning Per Share memiliki pengaruh yang signifikan terhadap harga saham Perusahaan semen. Berdasarkan hasil uji secara simultan Return On Equity, Return On Asset dan Earning Per Share memiliki pengaruh signifikan terhadap harga saham Perusahaan semen dengan nilai fhitung > ftabel 49,613 > 3.34 dengan nilai sig 0,000 < 0,05.
Pengaruh Taste dan Product Variation Terhadap Keputusan Pembelian Kopi Kenangan Pada Mahasiswa Fakultas Sosial Sains Universitas Pembangunan Panca Budi Amanda, Tiara Dwi; Lestari, Indawati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4473

Abstract

This research was carried out to explore the impact of Taste, Product Variation on the Decision to Purchase Kenangan Coffee. This type of research is an associative quantitative approach. The population in this research is the total number of active students at the Social Science Faculty of Panca Budi Development University in 2019-2023, totaling 5,200 people. The sampling technique used was purposive sampling which set criteria for respondents aged more than 17 years, active students and familiar with the Memories Coffee product so that a sample of 99 respondents was obtained. Data collection uses a questionnaire. The data analysis method uses several tests such as classic assumption tests, hypothesis testing and data analysis techniques using regression analysis. The research findings show that the Taste variable has positive and crucial implications for Purchasing Decisions and the Product Variation variable has a beneficial impact and also has an important impact on Purchasing Decisions and collectively the Taste and Product Variation variables have a beneficial and positive impact on the Purchasing Decision of Memories Coffee among Faculty students Social Science, Panca Budi Development University.
Pengaruh Price Dan Taste Terhadap Loyalitas Pelanggan Pada Konsumen Xiboba Jl Dr. Mansyur Medan Savira, Shinta Aulia; Lestari, Indawati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4664

Abstract

The purpose of this study was to determine the Effect of Price and Taste on Customer Loyalty at Xiboba Jl. Dr. Mansyur Medan. The type of research used is associative, using a quantitative approach. The sample criteria to be used in this study are: Consumers who make purchases of drinks at Xiboba more than three times or consumers who consistently buy Xiboba drinks. Determination of the number of samples in this study using the Slovin formula The population in this study was taken from the results of sales data for three months from June - August, which is 1500. The sampling technique used is purposive sampling technique with the sampling criteria method. The criteria used are consumers who make purchases of Xiboba more than three times Based on the criteria, 94 samples were obtained. The type of data used in this study is quantitative data with primary data sources, and interview data collection techniques and questionnaire distribution. The data analysis technique used is multiple linear regression analysis with the help of SPSS Version 25. The results of the study showed that partially Price has a positive and significant effect on Customer Loyalty at Xiboba Jl. Dr. Mansyur Medan, and Taste has a positive and significant effect on Customer Loyalty at Xiboba Jl. Dr. Mansyur Medan. The results of the simultaneous test show that Price and Taste have a positive and significant effect on Customer Loyalty at Xiboba Jl. Dr. Mansyur Medan.
Pengaruh Persepsi Manfaat Dan Kemudahan Terhadap Minat Konsumen Dalam Menggunakan Qris (Studi Kasus Masyarakat Kecamatan Pangkalan Kuras, Provinsi Riau) Heppi, Heppi; Lestari, Indawati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.4283

Abstract

The aim of this research is to explore the impact of perceived benefits and convenience on consumer interest in using QRIS, with a focus on the people of Pangkalan Kuras District, Riau Province. This research uses a quantitative type of approach. The population in the research is the people of Pangkalan Kuras District, Riau Province who use QRIS as a payment transaction tool as many as 64,862 people. The sampling method used was probability sampling. The sampling technique used in this population was accidental sampling technique and the number of respondents involved was 100 people. selected from Pangkalan Kuras District. Data was collected through questionnaires as a primary data source and then analyzed using multiple linear regression analysis. The results of hypothesis testing show that Perceived Benefits (X1) has a positive and significant influence on consumer interest in using QRIS. Convenience (X2) also has a positive and significant influence on consumer interest in using QRIS. Both Perceived Benefits and Convenience show a positive and significant influence on consumer interest in using QRIS.
Influence factors in increasing brand loyalty through customer engagement on MPV cars Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243281

Abstract

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement. When social media marketing and brand experience increase, customer engagement will also increase, so that brand loyalty increases.
The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244322

Abstract

In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study is to find out and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement in MPV product users in Medan City. The sample was drawn using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used them for more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub-1 analysis show that social media marketing and brand experience have a positive and significant effect on customer engagement. The results of sub-2 analysis show that social media marketing and brand experience have a positive and significant effect on brand loyalty through customer engagement.
Co-Authors Abrar, Mhd Fiqri Ahmad Prayudi Alfifto Amanda, Tiara Dwi Anindya, Desy Astrid Aramita, Finta Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Fadillah, Fauzan Fitria Ramadhani Siregar Fitriani Tobing H. Syahriandy Harahap, Fatimah A. Rizki Harefa, Zadarae Aurel Nadata Hasbiana Dalimunthe Henry Aspan Heppi, Heppi Hermina Christyka Manullang Irma Br Siregar Isfenti Sadalia Kezia Karina Perangin Angin Marihot Manullang Martin Melisa Siahaan Mhd. Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika MM, Khairunnisak Ngaliman Ngaliman Olivia, Vina Putera B, Arsandy Sabrina, Hesti Salqaura, Siti Alhamra Saragih, Anggian Syahputra Savira, Shinta Aulia Sebayang, Devi Elsita Br Sihaloho, Rolika Sihotang, Santa Lolita Simatupang, Amrin Januarson Sonita, Dila Delvia Teddi Pribadi Tohap Parulian Wan Rizca Amelia Wan Suryani Zulia Rifda Daulay