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Modal Sosial dan Humas Kultural: Menakar Strategi Pesantren dalam Mempertahankan Eksistensi dan Animo Masyarakat Rowiyanto; Laili Syarifah
NUZUM: Jurnal Manajemen & Administrasi Pendidikan Vol. 1 No. 1 (2026): NUZUM: Jurnal Manajemen & Administrasi Pendidikan
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/tf2g2218

Abstract

The institutional sustainability and enrollment rates of traditional Islamic boarding schools (pesantren) in Central Java have experienced post-pandemic anomalies due to intensifying educational competition and shifting urban demographic preferences. This study aims to analyze the management of public relations (PR) in enhancing parent enrollment interest (animo) at Pondok Pesantren Nurul Ali Sempu, Secang, Magelang. Utilizing a qualitative, descriptive-naturalistic approach, data were gathered through non-participant observation, semi-structured interviews, and documentation. Informants were selected via purposive sampling, including the head of the pesantren, 44 board members, 7 parents, and 6 alumni. Data were analyzed using the Miles and Huberman interactive model, encompassing data collection, data reduction, data display, and conclusion drawing. The findings reveal that the implementation of PR at Pondok Pesantren Nurul Ali shifts away from modern transaction-based public relations towards a cultural and socio-religious approach that strategically capitalizes on social capital (bonding and bridging social capital). This is manifested through inclusive and participatory annual PR programming, the mobilization of alumni and thariqoh networks as grassroots brand ambassadors, and a dual-track communication mix that blends the charismatic interpersonal diplomacy of the Kyai (head priest) with transparent digital publication platforms. Furthermore, the institutionalization of a continuous, two-way feedback loop with the parent council serves as a strategic mechanism to evaluate and refine educational services. This study concludes that the synthesis between adaptive public relations management and deep-rooted social capital creates a high-trust educational ecosystem, which ultimately acts as a robust catalyst to maintain institutional resilience, enhance accountability, and significantly boost parent enrollment interest in the competitive education market.
MODERASI BERAGAMA DALAM BULŪG AL-MARĀM: ANALISIS MUKHTALIF AL-ḤADĪTH DALAM HADIS-HADIS FIKIH Muhammad Abu Nadlir; Zahrotur Rochmah; Muhammad Aulia Rizal Firmansyah; Nayla Khumaida; Laili Syarifah
Wahana Islamika Jurnal Studi Keislaman Vol. 11 No. 2 (2025): Wahana Islamika: Jurnal Studi Keislaman
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/993dbt16

Abstract

Religious moderation has become a central discourse in contemporary Islamic studies, particularly in plural societies such as Indonesia. This article examines the concept of religious moderation in Bulūg al-Marām by Ibn Ḥajar al-‘Asqalānī through the perspective of mukhtalif al-ḥadīth. The study aims to analyze how seemingly contradictory hadiths in the field of Islamic jurisprudence (fiqh) contribute to a framework of moderation rather than legal rigidity. Employing qualitative library research with a hadith-based analytical approach, this study focuses on selected hadiths related to purification, worship, and social transactions. The findings demonstrate that Ibn Ḥajar’s presentation of conflicting hadiths reflects methodological moderation through reconciliation (al-jam’ wa al-tawfīq), legal plurality (tanawwu’ al-‘ibādah), and contextual reasoning. These principles not only legitimize juristic diversity but also embody ethical moderation rooted in the Prophetic tradition. This study concludes that Bulūg al-Marām provides a normative-hadith foundation for religious moderation that is highly relevant to contemporary socio-religious contexts.