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All Journal Eksistansi Al Ishlah Jurnal Pendidikan Arabiyatuna : Jurnal Bahasa Arab Journal of Economic, Bussines and Accounting (COSTING) Jurnal ACSY : Jurnal Accounting Politeknik Sekayu JMIE (Journal of Madrasah Ibtidaiyah Education) MBIA EduPsyCouns: Journal of Education, Psychology and Counseling Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Al-Muaddib : Jurnal Kajian Ilmu Kependidikan Al-Bidayah: Jurnal Pendidikan Dasar Islam Jurnal Sosial dan Teknologi Jumat Pertanian: Jurnal Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Golden Ratio of Auditing Research Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Pembelajaran PELS (Procedia of Engineering and Life Science) Jurnal Pengabdian Masyarakat As-salam Sasana: Jurnal Pendidikan Agama Islam Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Jurnal REP (Riset Ekonomi Pembangunan) Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris GENIUS: Indonesian Journal of Early Childhood Education Journal of Innovative and Creativity Al-Bidayah : jurnal pendidikan dasar Islam Jurnal Ilmu Pendidikan dan Studi Keislaman El-khidmah: Jurnal Diseminasi Pengabdian kepada Masyarakat Nahdlatul Lughah: Journal of Applied Arabic Linguistics Jurnal Pengabdian Masyarakat, Akuntansi, Bisnis & Ekonomi (JPMABE) Kerigan: Jurnal Pengabdian Masyarakat ALIF: Journal of Arabic Language and Learning in Focus
Choiruddin, Choiruddin
Sekolah Tinggi Agama Islam KH. Muhammad Ali Shodiq
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Journal : PELS (Procedia of Engineering and Life Science)

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Implementation of Digital Marketing Strategy for Improving UMKM Website Promotion (Case Study: Rumah Mesin) Choiruddin; Tikaridha Hardiani
Procedia of Engineering and Life Science Vol 1 No 2 (2021): Proceedings of the 2nd Seminar Nasional Sains 2021
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.095 KB) | DOI: 10.21070/pels.v1i2.1151

Abstract

The advancement of information technology is increasingly rapid, so search engines are the main choice as a medium for marketing products and services, and also for increasing the popularity of a website's existence. The main problem faced by the company CV. The machine house is competition in the world of machinery that is so fierce that the internet is needed to help it compete with the company's competitors. The way this is done is by promoting using SEO (Search Engine Optimization) Digital Marketing techniques. This research was carried out on a website where initially the techniques of SEO were just not optimal, then by applying the SEO on Page method such as keyword optimization in the title tag, content, meta keywords, meta description, at this stage several tests were also carried out as benchmarks for the success of implementing SEO techniques. The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of the website in search engines and successfully indexed by Google to be on the first page of page 9 in the second month.
Co-Authors Ade Nor Isnanda Agus Zainul Fitri Agus Zainul Fitri Ahmad Efendi Aisa, Aufia Aisah, Novi Aisyah Putri Agustiyan Alfadlilatul Azza, M. Walad Amanda, Fricilia Amrizal Amrizal Ananda Hendri Putri Anggraini, Reftiani Kurnia Anggun Sapitri Anis Zunaidah Anis Zunaidah Aprianti, Siska Aprilia Dwi Handayani Arief, Hanief Asga, Iin Diana Bambang Agus Sulistyono Binti Maunah Cahyaning Thias, Tesyia Agustin Chairu, Trida Desi Indriasari Desi Rahmawati Dihyatal Ahmadi Ebwantoro, Jefry Emelda Rahmadani Saputri Eva’atussalamah Eva’atussalamah Eva’atussalamah, Eva’atussalamah Fahmi Arif Faridah Faridah Fatimah Azzahrah Febriansyah, Arista Wahyu Firmansyah Firmansyah Firmansyah Fithri, Eka Jumarni Fitri, Ayu Anisah Ghea Fandella Desquita Gracika Janice Valencia Hadi Winarko Hanik Shofa Mardiyah Hartaty, Sri Hasanah, Siti Lailatull Haslinda Yasti Agustin Hidayah, Leni Muliani Hidayatul Nurohmah, Hidayatul Ikhsani, Moh Imroatus Solikah Imro’atus Sholikah Indra Satriawan Iwan Setiadi Jafril Khalil Juliyanto, Juliyanto Kamal Ramdani Karnadi, Karnadi khusnul khotimah Kojin Kuswari, Retno Intan Makruf, Asmar Mardiyah, Hanik Shofa Maria Maria Maria Maria Masayu, Denti Amina Agustina Masruroh, Siti Aisyatul Mathoriyah, Lailatul Mochamad Chobir Sirad Moh Ikhsani Moh Ikhsani Moh. Ikhsani Mohamad Jazeri2 Muchammad Arosyad Muhammad Prima Muhid, Muhammad Nur Mungawan, Samsul Hadi Muzakir, M Athar Ni'mah, Maslindatun Nur Indah Sari Nurhasanah Nurhasanah Oktarida, Anggeraini Pitri Yandri Putri Handayani Qatrunnada, Laila R. Hadiyansa, Firda Radiwan, Radiwan Refki Rusyadi Riana Mashar Rina Dian Rahmawati RIza Wahyudi Riza Wahyudi Rosada, Adelia Sandrayati Sari, Kartika Rachma Shalehah, Nur Azizatun Simangunsong, Siti Amanda Solikah, Imro’atus Sri Hartaty Sukmini Hartati Sulaiman Sulaiman Sulaiman Sulaiman Tambunan, Nurhalima Tikaridha Hardiani Wadjdi, M. Farid Wiyarti, Sekar Yevi Dwitayanti Yeyen, Yeyen Zahra Putri Yulianti