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All Journal Jurnal Pendidikan Ekonomi (JUPE) Jurnal EK dan BI Community Development Journal: Jurnal Pengabdian Masyarakat TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Jurnal Pengabdian Masyarakat Bhinneka Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Entrepreneur Bisma : Business and Management Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka International Conference on Islamic Economic Proceeding Of International Conference On Education, Society And Humanity
Pradani, Rizki Febri Eka
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EFEKTIVITAS KEBIJAKAN PENGURANGAN PENGGUNAAN KANTONG PLASTIK DI DIVA SWALAYAN KRAKSAAN BERDASARKAN PERSPEKTIF MANAJEMEN Pradani, Rizki Febri Eka; Putri, Sephia Eka Amalia
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2332

Abstract

This study discusses the implementation of green marketing at Diva Swalayan Kraksaan, particularly in response to the government regulation concerning the reduction of single-use plastic. The objective of this study is to examine how green marketing principles are applied through the green marketing mix elements: product, price, place, promotion, people, physical evidence, and process. The research uses a qualitative phenomenological approach, with data collected through interviews, observation, and documentation. The findings reveal that Diva Swalayan has implemented the paid plastic bag policy and provides reusable shopping bags as a form of environmental commitment. However, most products sold are not environmentally friendly. The initiative is mainly driven by local government regulation (Perbup No. 51 of 2023), not internal motivation. The initial phase faced resistance from consumers due to a lack of awareness, but after two months, acceptance improved. The promotion was limited and temporary, and public understanding remains a major barrier. Overall, the implementation shows initial progress, but greater efforts are needed in consumer education and consistent communication to achieve sustainable behavioral change.
Meneropong Penerapan Green Marketing Pada UMKM Kuliner Lokal Pradani, Rizki Febri Eka; Safitri, Indah Nurlaili
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.437

Abstract

Penelitian ini mengkaji penerapan green marketing pada UMKM King Geprek yang berada di Kabupaten Probolinggo sebagai bentuk dukungan terhadap praktik bisnis berkelanjutan. Penelitian menggunakan metode kualitatif dengan jenis pendekatan deskriptif untuk mengeksplorasi bagaimana elemen-elemen bauran pemasaran (7P) seperti: product, price, place, promotion, people, process, dan physical evidence tersebut dapat diterapkan dalam konteks ramah lingkungan (green marketing). Hasil penelitian menunjukkan bahwa King Geprek telah menerapkan beberapa aspek green marketing, seperti penggunaan pencahayaan alami dalam tempat makan, pengelolaan limbah produksi, dan penggunaan alat makan yang dapat didaur ulang. Namun, pemahaman dan konsistensi pelaksanaannya tersebut masih terbatas. Beberapa penghambat yang dihadapi antara lain kurangnya edukasi tentang konsep green marketing dari sumber daya manusia, keterbatasan anggaran untuk investasi ramah lingkungan, serta rendahnya kesadaran konsumen terhadap pentingnya produk berkelanjutan. Hal ini menghambat optimalisasi strategi pemasaran hijau secara menyeluruh dan berkelanjutan. Oleh karena itu, penelitian ini merekomendasikan perlunya penguatan strategi komunikasi yang menekankan nilai keberlanjutan kepada konsumen secara berkesinambungan. Selain itu, dukungan dari pemerintah daerah maupun lembaga pendamping sangat diperlukan untuk memberikan pelatihan, pendanaan, serta asistensi berkelanjutan kepada pelaku UMKM. Dengan pendekatan yang lebih terstruktur dan dukungan eksternal yang memadai penerapan green marketing pada UMKM dapat lebih efektif dan berkontribusi terhadap pembangunan ekonomi yang berwawasan lingkungan.
Green Marketing Dan Kesediaan Membayar Lebih: Studi Empiris Pada Konsumen Milenial Pradani, Rizki Febri Eka; Wati, Winda
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.440

Abstract

Peneliatan ini bertujuan untuk menggambarkan persepsi kaum milenial terhadap penerapan Green marketing Indomaret di Kecamatan Paiton. Latar belakang penelitian ini didasarkan pada meningkatnya kesadaran lingkungn di kalangan generasi milenial serta pentingnya peran pelaku ritel dalam mendukung lingkungan melalui strategi pemasaran hijau. Metode yang digunakan adalah metode kualitatif deskriptif dengan mengumpulkan data melalui wawancara mendalam terhadap informan konsumen kaum milenial yang berbelanja di indomaret kecamatan Paiton.. Hasil penelitian menejelaskan bahwa konsumen milenial memiliki kesadaran yang relatif tinggi terhadap isu-isu lingkungan serta memberikan respons positif terhadap upaya green marketing, seperti penggunaan produk berkelanjutan dan partisipasi dalam program donasi lingkungan. Meski demikian, masih ditemukan hambatan berupa kurangnya peran aktif dari karyawan serta strategi promosi yang belum mampu sepenuhnya menarik minat konsumen. Secara umum, persepsi milenial terhadap Green marketing mengarah positif, yang dapat dimanfaatkan oleh Indomaret sebagai peluang strategis untuk memperkuat pendekatan pemasaran yang lebih ramah lingkungan dan berpotensi pada keberlanjutan.
Pengaruh Green Marketing dan Kampanye Pengurangan Penggunaan Kantong Plastik Terhadap Keputusan Pembelian Konsumen di Hayimi Store Pradani, Rizki Febri Eka; Putri, Nurrifa' Purnama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1433

Abstract

Isu lingkungan akibat penggunaan plastik sekali pakai mendorong pelaku usaha menerapkan strategi pemasaran berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan kampanye pengurangan penggunaan kantong plastik terhadap keputusan pembelian konsumen di Hasyimi Store, Pondok Pesantren Nurul Jadid. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan 114 responden yang dipilih menggunakan rumus Slovin dari populasi 160 santri. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan SPSS versi 22 dengan uji validitas, reliabilitas, regresi linier berganda, uji t, dan uji F. Hasil menunjukkan bahwa green marketing dan kampanye pengurangan plastik secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (R² = 66%). Strategi ini terbukti efektif dalam membentuk perilaku konsumtif yang sadar lingkungan di lingkungan pendidikan berbasis agama. Temuan ini memberikan kontribusi dalam pengembangan pemasaran berkelanjutan yang kontekstual di sektor pendidikan pesantren.
Pengaruh Pengetahuan Lingkungan Dan Gaya Hidup Terhadap Minat Beli Produk Minuman Kemasan Berekolabel Bagi Mahasiwa Fakultas Sosial Dan Humaniora Universitas Nurul Jadid Pradani, Rizki Febri Eka; Wulandari, Siti Hanik
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1768

Abstract

Jenis ipenelitian iini meenggunakan menlitian ikuantitatif idengan ipendekatan iasosiatif, terknik pengumpulan idata iyang digunakani observasi dan kuesioner. Penelitiani inii menggunakan Teknik Analisa datai berupa uji validitas, uji reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis berupa uji t dan uji F. tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh pengetahuan lingkungan terhadap minat beli, apakah terdapat pengaruh gaya hidup terhadap minat beli dan apakah terdapat pengaruh bersamaan pengetahuan lingkungan dan gaya hidup terhadap minat beli produk minuman kemasan berekolabel bagi Mahasiswa Fakultas Sosial dan Humaniora Universitas Nurul Jadid. Hasil penelitian menunjukkan bahwa (1) terdapat pengaruh positif dan signifikan pengetahuan lingkungan terhadap minat beli produk minuman kemasan berekolabel . Hal ini berdasarkan hasil uji parsial dengan diperoleh nilai thitung (12,003) > ttabel (1,9690) dengan hasil signifikan <0,000. (2) Terdapat pengaruh positif dan signifikan gaya hidup terhadap minat beli produk minuman kmasan berekolabel . Hal ini berdasarkan hasil uji parsial degan diperoleh nilai thitung (17,466) > ttabel (1,969) dengan hasil signifikan <0,000. (3) Terdapat pengaruh positif dan signifikan pengetahuan lingkungan dan gaya hidup terhadap minat beli produk minuman kemasan berekolabel . Hal ini berdasarkan hasil uji simultan yang diproleh nilai Fhitung (330,832)> Ftabel (3,02) dengan hasil signifikan kurang daro 0.05, yang berarti membuktikan Ha3 diterima dan H03 ditolak. Hasil uji koefisien determinasi (R2) dengan nilai Adjuseted R square 0,707 atau jika dipersentasekan sama dengan 707% yang dapat disimpulkan bahwa variabel pengetahuan lingkungan dan gaya hidup berpengaruh terhadap minat beli produk minuman kemasan berekolabel.
CLASS MANAGEMENT IN IMPROVING THE QUALITY OF ISLAMIC BOARDING SCHOOL EDUCATION Yaqin, Ainul; Safitri, Sevia Diana; Pradani, Rizki Febri Eka
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the influence of inclusive education in Islamic boarding schools on the character formation of students. Inclusive education is expected to provide opportunities for all students, including those with special needs, to develop in a supportive atmosphere. The method used in this research is qualitative with a library research approach, where data is collected from various sources such as books, articles, journals and relevant official documents. The main findings show that inclusive education in Islamic boarding schools makes a positive contribution to the character development of students, especially in terms of tolerance, empathy and cooperation. Apart from that, this research also identifies the challenges faced in implementing inclusive education, including structural and cultural barriers. The significance of this research lies in its contribution to the development of inclusive education models in Islamic boarding schools and its implications for education policy in Indonesia.  
TEACHER PROFESSIONALISM DEVELOPMENT STRATEGY TO IMPROVE LEARNING QUALITY AT MADRASAH ALIYAH NURUL JADID Shulhani, Rahmat; Abdillah, Ikhwan; Pradani, Rizki Febri Eka
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Education at the Nurul Jadid Islamic Senior High School plays an role important in forming a superior generation in knowledge and religion. Teacher professionalism is the key to success in creating effective and innovative learning. Research This aims to identify development strategies for teacher professionalism and factor supporters and inhibitors. The methods used are approach qualitative descriptive, with data collection through interviews, observations, documentation, and questionnaires. Research results show that various strategies, such as training based on needs, academic supervision, and formation of community learning, have been applied to increase teacher competency. Support from madrasah leadership and culture Work cooperation among teachers becomes a factor Supporter main. However, the challenges like limitations time, facilities technology, and resistance to change Still become obstacles. Impact positive from teacher professionalism is visible in improvement involvement students and results learn more good. Technology integration in learning also becomes aspect crucial in facing challenges in education in the 21st century. Research This recommends improvement to support more facilities and training programs flexible for overcoming existing obstacles. It is hoped that efforts to develop teacher professionalism can continue so that the Nurul Jadid Islamic Senior High School can print competent and moral graduates.  
THE ROLE OF DIGITAL LEARNING IN IMPROVING STUDENTS' UNDERSTANDING OF ISLAMIC RELIGIOUS EDUCATION MATERIALS: TEACHER AND STUDENT PERSPECTIVES Barokah, Miftahul; Pradani, Rizki Febri Eka; Lama, Alma Vorfi
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital learning has become an effective alternative for improving students' understanding of Islamic Religious Education (PAI) material. This study aims to explore the role of digital learning in improving students' understanding of PAI material at SMP Negeri 9 Kota Probolinggo by looking at the perspectives of teachers and students. The approach used in this study is qualitative with a case study design. Data were collected through in-depth interviews, participatory observations, and documentation involving PAI teachers and students as respondents. Data analysis was carried out using thematic analysis techniques. The results of the study showed that digital learning positively impacts students' understanding, especially in terms of ease of accessing materials and increasing student engagement through digital applications and platforms such as Google Classroom and learning videos. Students feel more motivated and can repeat the material according to their needs. However, the challenges faced include limited direct interaction between teachers and students, technical problems such as unstable internet connections, and the difficulty some students need help accessing adequate technology. This study concludes that although digital learning can improve students' understanding of PAI material, factors such as access to technology, teacher training, and more intensive interaction must be considered so that digital learning can be more effective. Recommendations for further development include increasing internet access and teacher training in learning technology. With these steps, digital learning can be utilized optimally in improving the quality of religious education in schools.  
Meningkatkan Kualitas Pelayanan: Optimalisasi Layanan Jemput Tabungan Melalui Kolaborasi Mahasiswa PKL di BMT NU Cabang Mlandingan Fadilah, Desi Nur; Mardatillah, Fitri; Hariroh, Siti; Riayah, Husnul; Pradani, Rizki Febri Eka
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.556

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan kualitas pelayanan melalui optimalisasi layanan jemput tabungan di BMT NU Cabang Mlandingan dengan melibatkan kolaborasi mahasiswa praktik kerja lapangan (PKL). Layanan jemput tabungan dipilih sebagai strategi untuk mempermudah nasabah, khususnya masyarakat menengah ke bawah, dalam melakukan setoran tabungan tanpa harus datang langsung ke kantor. Metode pelaksanaan meliputi pembekalan, observasi, pelatihan, serta praktik langsung mahasiswa PKL dalam membantu proses penjemputan tabungan, pengisian bukti setoran, dan penyusunan administrasi. Hasil kegiatan menunjukkan bahwa layanan jemput tabungan mempermudah nasabah dalam menabung, meningkatkan minat masyarakat terhadap produk tabungan, serta memberikan pengalaman praktis bagi mahasiswa dalam bidang pelayanan keuangan syariah. Meskipun terdapat kendala berupa kurangnya sosialisasi dan motivasi sebagian masyarakat, program ini secara umum mampu mendukung peningkatan kualitas pelayanan dan memperkuat hubungan antara lembaga dengan nasabah.
Co-Authors Abdillah, Ikhwan Ainul Yaqin Arifah, Maziyah Insani Ayu Lestari, Linda Barokah, Miftahul Fadilah, Desi Nur Fitriyah, Mariyatul Hakiki, Nawal Firkah Hariroh, Siti Hasanah, Dini Washilatul Jannah, Alviyatus Zahrotul Kamalia, Nurul Lama, Alma Vorfi Mardatillah, Fitri Mufidah, Kiki Maulia Nailul Izzah Novianti, Nuraini Ike Pramita, Riska Dwi Puspita, Winda Putri, Nurrifa' Purnama Putri, Sephia Eka Amalia Riayah, Husnul Rohmawati Rohmawati Rusmawati Rusmawati, Rusmawati Sa’adah, Farihatus Safitri, Heli Safitri, Indah Nurlaili Safitri, Sevia Diana Shulhani, Rahmat Sulistiana, Erinda Ummi Kulsum Wati, Winda Widat, Shafwil Wulandari, Evi Sri Wulandari, Siti Hanik