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All Journal Jurnal Ilmu dan Teknologi Kelautan Tropis Jurnal Riset Veteriner Indonesia (Journal of The Indonesian Veterinary Research) Jurnal Samudra Ekonomi dan Bisnis Instal : Jurnal Komputer TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Journal Indonesia Law and Policy Review (JILPR) Al Rikaz : Jurnal Ekonomi Syariah International Journal of Integrated Science and Technology Management Analysis Journal Journal of Sharia Business Management Issues in Mathematics Educations (IMED) Journal of Social, Education and Religious Studies
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Pelatihan Penggunaan Media Sosial Pada UMKM Nila Banjar Indah Mailita; Idiannor Mahyudin; Emmy Sri Mahreda; Emmy Lilimantik; Tri Dekayanti; Ulfah Riani, Maria; Aswin
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 3 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i3.6231

Abstract

The Nila Banjar Indah MSME has so far relied solely on conventional marketing, such as bazaars run by relevant agencies, to market its products, even though several of its competitors have embraced digital marketing. To compete, this MSME needs to develop digital marketing efforts, particularly on social media. Digital training was conducted as an effort to increase the marketing capacity of MSMEs in Nila Banjar Indah through the utilization of digital technology. During the activity, participants were given a basic understanding of the importance of digital marketing in the modern economic era, as well as practical training on the use of social media, marketplaces, and other digital tools to market processed tilapia products effectively. The extension activities consisted of 4 sessions, namely a pre-test, provision of materials and training, discussions, and a post-test. Before the extension activities were carried out, a pre-test was conducted with a pre-test calculation result of 31% and after the activities were carried out, a post-test was carried out with a calculation result of 69% which indicated that initially some participants did not know much about digital marketing. However, after the extension activities were carried out, several digital marketing tools were created in its implementation through FB, Instagram, and Tik Tok to expand the market. It is hoped that the creation of social media as a digital marketing tool will gradually increase the profits of the Nila Banjar Indah MSME by expanding its market share, which has previously relied solely on existing customers. This digital marketing strategy will help it compete with similar MSMEs and larger companies operating in the same area as the Nila Banjar Indah MSME.
Strategi Kompetensi Profesional Kepala Madrasah  Dalam Menyukseskan  Kurikulum Merdeka  Di Mts Al Ihsaniyah Desa Sarang Burung Jambi Luar  Kota Muaro Jambi Aswin; Abu Darim
Journal of Social, Educational and Religious Studies Vol. 1 No. 2 (2025): September 2025
Publisher : Suria Academic Press

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Abstract

This study aims to analyze and describe the role of the madrasah principal as a manager in developing teachers’ professional competence at MTS Al-Ihsaniyah, Sarang Burung Village, Muaro Jambi District, from the aspects of planning, implementation, supervision, and follow-up. This research adopts a qualitative approach using a case study design. Data sources include the principal, vice principals of curriculum and facilities, vice principal of student affairs and public relations, teachers, students, and the foundation’s supervisor. Informants were selected through purposive sampling. Data collection techniques involved observation, interviews, and document study. The research used inductive qualitative data analysis techniques. The findings show that : (1) Planning is carried out by the principal through forming a madrasah development team, involving members in formulating the vision, mission, and programs, planning programs based on needs, and aligning them with policy; (2) Implementation is carried out by optimizing the principal's duties, fostering a sense of shared responsibility and family principles, setting a motto for educators, executing the program, and maintaining a strong professional image; (3) Supervision is carried out by involving the foundation in overseeing programs, directly supervising program implementation, maintaining good communication, and identifying shortcomings; (4) Follow-up is done by giving full support, involving the foundation, analyzing programs, and providing facilities for implementation
Pengaruh Promosi Dan Pengetahuan Terhadap Minat Melakukan Transaksi di Bank Syariah Nur Afif Jalaludin; Purwanto, Tinggal; Aswin
Al Rikaz: Jurnal Ekonomi Syariah Vol 4 No 1 (2025): Al Rikaz: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/rikaz.v4i1.15531

Abstract

This study aims to determine the influence of promotion and knowledge on the interest of women from recitation groups in Kelapa District to conduct transactions at Islamic Banks. The type of research used is quantitative research with a sample of 161 respondents. With the data measurement technique using the Likert scale. The data was processed through the SPSS program version 25.0 with multiple linear regression analysis techniques. The research results show that: 1) Promotion partially affects the interest in conducting transactions at Islamic Banks with a t-calculated value (7.407) < t-table (1.654) or a significance value of 0.000 < 0.01. 2) Knowledge partially affects the interest in conducting transactions at Islamic Banks with a t-calculated value (3.268) > t-table (1.654) and a significance value of 0.000 < 0.01.
Co-Authors Abdul Malik Abu Darim Ade Riastuti Adhawati, Sri Suro Afrita, Indra Al Jupri Ario Damar Cangara, Arie Syahruni Djadir Emmy Lilimantik Emmy Sri Mahreda Gatot Yulianto Idiannor Mahyudin Irnin Miladdyan Airyq Isnaini Jamilah, Nur Jumatriatikah Hadrawi Kamaruddin Kamaruddin Khairunnisa Kurniawan, Fahmi Mailita Maria Ulfah Riani, Maria Masir, Ummul Ma’arif, Syamsul Meilani Intan Pertiwi Nur Afif Jalaludin Nurdiyah Kurniati Purwanto, Tinggal Putri Armania Rusli Sitti Fakhriyyah, Sitti Suhendro Syafruddin Ritonga Tri Dekayanti Utami, Nadya Syifa Woro Anglia Banda Sutomo