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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Abdi Ilmu eCo-Buss Jurnal Akuntansi Barelang JURNAL ILMIAH KOHESI Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia eCo-Fin Jurnal Puan Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat JURSIMA Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ManBiz: Journal of Management and Business SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa International Journal of Education Management and Religion
Nora Pitri Nainggolan
UNIVERSITAS PUTERA BATAM
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Promosi, Kepercayaan, Dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Produk Iphone di kota Batam Liau Shelly; Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10417

Abstract

Customer loyalty is a crucial factor in maintaining business sustainability, especially in the highly competitive technology industry, such as iPhone products. This study aims to analyze the influence of promotion, trust, and customer satisfaction on customer loyalty to iPhone products in Batam City. The research employs a quantitative approach using a survey method, where data is collected through questionnaires distributed to iPhone users in Batam City. Multiple linear regression analysis is used to examine the relationship between the independent variables (promotion, trust, and customer satisfaction) and the dependent variable (customer loyalty). The results indicate that promotion has a positive but insignificant effect on customer loyalty, while trust and customer satisfaction have a positive and significant impact on customer loyalty. These findings suggest that the higher the level of trust and customer satisfaction, the greater the likelihood that customers will remain loyal to iPhone products. This study provides implications for companies in designing more effective marketing strategies by enhancing trust and customer satisfaction to maintain customer loyalty.
Business Model Canvas Analysis of MSME Beverage SemJoy Minn, Tong Lie; Nora Pitri Nainggolan
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1133

Abstract

This study analyzes the business model and sustainability of SemJoy, a micro, small, and medium enterprise (MSME) beverage brand based in Batam, Indonesia, using the Business Model Canvas (BMC) framework. SemJoy offers an innovative drink made from kiamboi (preserved plum), calamansi, and lychee jelly, producing a distinctive combination of sour, sweet, and salty flavors tailored to tropical consumer preferences. Employing a qualitative participatory approach, the research integrates outreach, mentoring, BMC analysis, SWOT analysis, and financial evaluation to map SemJoy’s strategic position and performance. The BMC findings show that SemJoy’s strengths lie in its unique value proposition, affordable and simple production process, use of natural ingredients without preservatives, and localized digital marketing through social media. Key partners include local raw material suppliers and small retailers, while customer segments consist mainly of students, campus communities, and the general public. SWOT analysis indicates strong product differentiation and market opportunities in the growing demand for refreshing beverages, but also highlights challenges such as short shelf life, price volatility of raw materials, and the risk of product imitation. Financial analysis reveals a total sales revenue of IDR 2,480,500 with production costs of IDR 1,412,000, resulting in a net profit of IDR 1,068,500 and a Net Profit Margin (NPM) of 43.08%. The Break-Even Point (BEP) of 29 units demonstrates high economic feasibility. Overall, the study concludes that SemJoy has a viable and competitive business model, and that future sustainability will depend on continuous innovation, improved packaging, supply chain resilience, and strategic partnerships.
Pengaruh Work-Life Balance, Job Insecurity, dan Self-Determination terhadap Preferensi Kerja Driver Gojek di Kota Tanjungpinang Pradiva Garini Ruslan; Nora Pitri Nainggolan
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3601

Abstract

Perkembangan ekonomi digital mendorong meningkatnya pekerjaan berbasis platform sebagai sumber pendapatan tambahan. Banyak individu dengan pekerjaan utama memilih menjadi driver Gojek karena fleksibilitas waktu dan kemudahan akses kerja. Kajian ini menganalisis pengaruh work-life balance, job insecurity, dan self-determination terhadap preferensi kerja driver Gojek di Kota Tanjungpinang. Pendekatan kuantitatif digunakan dengan desain kausalitas. Data dikumpulkan melalui kuesioner dari 100 responden yang dipilih dengan teknik purposive sampling. Analisis data dilakukan dengan regresi linear berganda setelah melalui uji asumsi klasik. Work-life balance dan self-determination berpengaruh positif dan signifikan pada preferensi kerja, sedangkan job insecurity tidak berpengaruh signifikan secara parsial. Uji simultan menunjukkan ketiga variabel berpengaruh signifikan terhadap preferensi kerja dengan nilai koefisien determinasi sebesar 0,689. Temuan ini menunjukkan bahwa preferensi kerja driver Gojek lebih dipengaruhi oleh kemampuan mengelola keseimbangan hidup dan motivasi intrinsik dibandingkan oleh ketidakpastian pekerjaan utama. Hasil penelitian memberikan kontribusi empiris dalam memahami dinamika preferensi kerja pada sektor gig economy di kota regional.
Pengaruh Social Media Marketing, E-WOM, dan Brand Awareness Terhadap Purchase Intention Barenbliss Pada E- Commerce Steviany Steviany; Nora Pitri Nainggolan
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3604

Abstract

Persaingan merek kecantikan yang semakin padat menuntut strategi pemasaran digital yang tepat, terutama melalui media sosial, ulasan daring, dan penguatan merek. Kajian ini bertujuan menganalisis peran social media marketing, electronic word of mouth (E-WOM), dan brand awareness dalam membentuk purchase intention konsumen. Pendekatan kuantitatif digunakan dengan desain asosiatif. Data dikumpulkan melalui kuesioner daring dari 204 responden pengguna e-commerce di Kota Batam, kemudian dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil uji parsial memperlihatkan bahwa social media marketing, E-WOM, dan brand awareness memiliki hubungan signifikan dengan purchase intention, dengan nilai signifikansi di bawah 0,05 pada seluruh variabel. Uji simultan juga mengonfirmasi bahwa ketiga variabel bekerja secara bersama dalam menjelaskan minat beli konsumen. Nilai koefisien determinasi 0,816 mengindikasikan bahwa model memiliki daya jelas yang kuat terhadap variasi purchase intention. Temuan ini menegaskan pentingnya integrasi konten media sosial, ulasan konsumen, dan penguatan merek dalam membangun intensi pembelian pada pasar e-commerce produk kecantikan.
Pengaruh Kualitas Produk, Promosi Harga, dan Citra Merek Terhadap Keputusan Pembelian Pada Happy Kitchen Batam Yongki Yongki; Nora Pitri Nainggolan
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3606

Abstract

Persaingan usaha kuliner di perkotaan menuntut pelaku bisnis untuk memahami faktor yang membentuk keputusan pembelian konsumen. Konsumen tidak hanya menilai harga, tetapi juga kualitas produk dan citra merek yang melekat pada suatu usaha. Kajian ini bertujuan menganalisis peran kualitas produk, promosi harga, dan citra merek dalam pembentukan keputusan pembelian konsumen Happy Kitchen Batam. Pendekatan kuantitatif dengan desain asosiatif menjadi dasar analisis. Data diperoleh melalui kuesioner terstruktur yang disebarkan kepada 100 responden yang pernah melakukan pembelian. Analisis data mencakup uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, dan uji F dengan bantuan perangkat lunak SPSS versi 26. Hasil uji t memperlihatkan bahwa kualitas produk dan citra merek memiliki peran nyata secara parsial, sedangkan promosi harga belum memenuhi kriteria signifikansi. Hasil uji F menghasilkan nilai signifikansi 0,000, yang menegaskan bahwa seluruh variabel secara simultan berperan dalam model keputusan pembelian. Kesimpulan kajian ini menempatkan kualitas produk dan citra merek sebagai faktor utama dalam proses evaluasi konsumen, sementara promosi harga berfungsi sebagai faktor pendukung yang memerlukan penguatan strategi komunikasi.
Pengaruh Promosi dan User Friendly Terhadap Keputusan Pembelian Pada Aplikasi ShopeeFood Batam Ichsan Dwibowo; Nora Pitri Nainggolan
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7945

Abstract

This study aimed to examine the influence of promotional strategies and user-friendliness on consumer purchasing decisions on the ShopeeFood platform in Batam City. The research used a descriptive quantitative approach, involving 100 actively transacting respondents, selected through purposive sampling based on Lemeshow's calculation guidelines to ensure sample representativeness. Data were collected through a structured questionnaire and analyzed using a series of validity and reliability tests, classical assumption checks, multiple linear regression, and hypothesis testing using t- and F-tests. The research findings indicated that promotions contributed 42.4% to purchasing decisions, while user-friendliness contributed 26.0%. The coefficient of determination (R²) of 78.9% confirmed that these two variables collectively explained most of the variation in purchasing behavior. The results of the t- and F-tests confirmed that promotions and user-friendliness had a significant influence, both partially and simultaneously, emphasizing the importance of integrating effective digital marketing strategies and an intuitive application interface to drive consumer decisions on ShopeeFood in Batam City.
The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City Atika Yusniari; Nora Pitri Nainggolan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2734

Abstract

Nowadays, appearance is the focus of everyone's attention, from make-up, clothing, to grooming. The company has introduced various quality products and brands that consumers can easily recognize. Consumers can decide whether to trust and buy the product based on its quality and brand. The aim of this research is to analyze product quality, brand image and trust in perfume purchasing decisions at In Parfume, Batam City. This research uses descriptive quantitative research methods. The population of this study is unknown and the sample in this study consisted of 100 respondents. The sampling technique uses the lemeshow formula. Primary data was obtained by distributing questionnaires to respondents using Likert scale measurements. This data processing uses SPSS version 25 analysis techniques. Based on the results of this research, product quality, brand image and trust partially and simultaneously influence consumer purchasing decisions in Batam City.
The Effect of Product Quality, Trust, and E-Wom on Purchasing Decisions for The Originote products on Tiktokshop Ruma Isyah Putri Mahing; Nora Pitri Nainggolan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3125

Abstract

In a time marked by technological advances and increasing consumer knowledge, the skin care industry is also experiencing significant changes. This research focuses specifically on customers of The Originote products in Batam City who have interacted with the brand through the TikTok Shop. This study focuses on a specific age group, namely 16-30 years and examines four important factors: product quality, trust, e-WOM (Electronic Word of Mouth), and purchasing decisions. Analysis was carried out on 100 participants who met certain research criteria, using a quantitative research approach. Questionnaires were used to collect data, which was then analyzed using SPSS version 25. The research began by conducting validity and reliability tests to verify the quality of the data. Next, a classical assumption test was carried out which included normality, multicollinearity and heteroscedasticity tests to improve the quality of the data before hypothesis testing. Hypothesis analysis uses multiple linear regression, coefficient of determination test, as well as the t test and F test. The conclusion of this research is that the purchasing decision variable (X1) has a positive influence on the decision to purchase The Originote products at the TikTok Shop. Trust as a variable has a positive influence on purchasing decisions for The Originote products at the TikTok Shop (X2). The electronic word-of-mouth (e-WOM) factor has a beneficial impact on purchasing choices made for The Originote products on the TikTok Shop. The variables product quality (X1), trust (X2), and e-WOM (X3) have quite a large influence on purchasing decisions when considered together.
The Influence Of Beauty Influencer, Brand Trust, And Brand Image On Customer Loyalty For Skincare Products On E-Commerce Shopee Novri Gefri Yanti; Nora Pitri Nainggolan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3551

Abstract

Customer loyalty is the main aspect that companies need to study and pay attention to to retain customers. In encouraging customer loyalty, it is necessary to utilize beauty influencers nowadays because beauty influencers have a large number of followers and have an influence on social media. How a company gets its brand image is what encourages consumers to remain loyal to the company. Paying attention to brand image will have the effect of increasing interest and retaining regular customers by ensuring they can remember the characteristics of the products provided. Brand trust is another aspect that influences consumer loyalty. The higher the customer's trust, the greater the consumer's decision to buy other products or brands. Thus, the aim of this research is to examine the role of beauty influencer variables, brand trust and brand image on customer loyalty. the respondents were the people of Batu Aji. By using the Lemeshow formula to measure the sample size, namely 100 respondents. The sampling method applied in this research is non-probability sampling using a simple random sampling technique. In this research, we apply scale range analysis techniques and multiple linear regression analysis using tools such as SPSS 27 data software. Based on the T test analysis, it can be concluded that beauty influencers have a significant positive influence on customer loyalty; brand trust does not have a significant positive effect on customer loyalty; Brand image has a significant positive influence on customer loyalty.
PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE AZARINE DI KOTA BATAM Ludina Giawa; Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11192

Abstract

This research to examine the influence of brand image, product quality, and product reviews on purchasing decisions for Azarine Skincare in Batam City. The study was conducted using a quantitative approach using a sample of 100 respondents, namely all Azarine consumers in Sagulung District, Batam City. The data used were primary data obtained directly from respondents, then analyzed using the SPSS version 26 application. The results showed that brand image had a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City. In addition, product quality was also proven to have a positive and significant influence on purchasing decisions. Product reviews showed a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City. Simultaneously, brand image, product quality, and product reviews had a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City
Co-Authors Alya Afifah Puteri Angelyn Angelyn Anita Wahyuni Atika Yusniari Aulia Francisca Febrianti Benny Benny Djoko Soelistya EDUARDO SINAGA elvi rahmi elvi Eric Eric Erni Yanti Natalia Fadhilla Rizqa Febi Pangain Tua Siregar Febriana Valentin Manalu Femendy, Femendy Gunartik Gunartik Gwennie Tan Hermanto Hermanto Heryenzus Heryenzus Heryenzus Heryenzus, Heryenzus Ichsan Dwibowo Intan Utna Sari Intan Utna Sari Intan Utnasari Jenifer Jontro Simanjuntak Leli Sumanti Lubis Liau Shelly Ludina Giawa MEGA SIFTI MINARTI Meta Hariska Tanjung Minn, Tong Lie Monica Putri Mortigor Afrizal Purba Muhammad Anano Novri Gefri Yanti Nur Aisyah Nur Hanna Amran Otinia Zega Pradiva Garini Ruslan Purba, Tiurniari Reny Wilija Sihite Retno Purwani Setyaningrum Ronald Wangdra Ruma Isyah Putri Mahing Steviany Steviany Suhardi Suhardi Tiurniari Purba TIURNIARI PURBA Vargo Christian L. Tobing Vargo Christian L. Tobing Veronika Veronika Yoga, Yoga Syahputra Yongki Yongki Zesvin Zesvin