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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Abdi Ilmu eCo-Buss Jurnal Akuntansi Barelang JURNAL ILMIAH KOHESI Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia eCo-Fin Jurnal Puan Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat JURSIMA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa International Journal of Education Management and Religion
Nora Pitri Nainggolan
UNIVERSITAS PUTERA BATAM
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Citra Merek, Ulasan Produk dan Digital Marketing terhadap Keputusan Pembelian Kosmetik Pixy di Kota Batam Fadhilla Rizqa; Nora Pitri Nainggolan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.3935

Abstract

This research aims to assess the influence of brand image, product reviews, and digital marketing on purchasing decisions for Pixy cosmetics in Batam City. The utilized population consists of users who have used Pixy items, although the exact number is not yet known. The Lemeshow algorithm was used to count a total of 100 respondents using a purposive sampling strategy. Multiple linear regression models were used to test the data, along with data quality checks, classical assumption tests, influence tests, and hypothesis tests. The findings of multiple linear regression analysis show that brand image influences purchasing decisions by 59.9%. Product reviews influence 24.3% of purchasing choices. Digital marketing influences 40.9% of purchasing choices. Test results using the coefficient of determination (R2) show that brand image, product reviews and digital marketing can explain up to 70.9% of the variation in purchasing choices. Furthermore, the t test and F test show that brand image, product reviews, and digital marketing both individually and together have a good and big influence on the decision to purchase Pixy cosmetics in Batam City.
Influence of brand awareness, brand image, and digital marketing on purchase interest in pt duta global Indonesia Femendy, Femendy; Nora Pitri Nainggolan
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company should strive to provide customers with products that meet countless consumer desires and are easily changed. Because not all products marketed meet consumer needs, consumers must make the right decisions in the purchasing process so that their needs are satisfied with the benefits of the products they buy. This research aims to determine the influence of brand awareness, brand image and digital marketing on purchasing interest at PT Duta Global Indonesia. This research design uses a research design and quantitative research methods. Data collection techniques by distributing questionnaires to 100 respondents. The results of this research show that Brand awareness, Brand image, and Digital marketing simultaneously have a positive and significant effect on purchasing interest at PT Duta Global Indonesia. The results of the coefficient of determination test show that the influence of Brand awareness, Brand image, and Digital marketing on purchasing interest at PT Duta Global Indonesia is 62.5 percent, while the rest is influenced by other variables not examined in this research.
Pengaruh Promosi, Kepercayaan, Dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Produk Iphone di kota Batam Liau Shelly; Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10417

Abstract

Customer loyalty is a crucial factor in maintaining business sustainability, especially in the highly competitive technology industry, such as iPhone products. This study aims to analyze the influence of promotion, trust, and customer satisfaction on customer loyalty to iPhone products in Batam City. The research employs a quantitative approach using a survey method, where data is collected through questionnaires distributed to iPhone users in Batam City. Multiple linear regression analysis is used to examine the relationship between the independent variables (promotion, trust, and customer satisfaction) and the dependent variable (customer loyalty). The results indicate that promotion has a positive but insignificant effect on customer loyalty, while trust and customer satisfaction have a positive and significant impact on customer loyalty. These findings suggest that the higher the level of trust and customer satisfaction, the greater the likelihood that customers will remain loyal to iPhone products. This study provides implications for companies in designing more effective marketing strategies by enhancing trust and customer satisfaction to maintain customer loyalty.
Business Model Canvas Analysis of MSME Beverage SemJoy Minn, Tong Lie; Nora Pitri Nainggolan
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1133

Abstract

This study analyzes the business model and sustainability of SemJoy, a micro, small, and medium enterprise (MSME) beverage brand based in Batam, Indonesia, using the Business Model Canvas (BMC) framework. SemJoy offers an innovative drink made from kiamboi (preserved plum), calamansi, and lychee jelly, producing a distinctive combination of sour, sweet, and salty flavors tailored to tropical consumer preferences. Employing a qualitative participatory approach, the research integrates outreach, mentoring, BMC analysis, SWOT analysis, and financial evaluation to map SemJoy’s strategic position and performance. The BMC findings show that SemJoy’s strengths lie in its unique value proposition, affordable and simple production process, use of natural ingredients without preservatives, and localized digital marketing through social media. Key partners include local raw material suppliers and small retailers, while customer segments consist mainly of students, campus communities, and the general public. SWOT analysis indicates strong product differentiation and market opportunities in the growing demand for refreshing beverages, but also highlights challenges such as short shelf life, price volatility of raw materials, and the risk of product imitation. Financial analysis reveals a total sales revenue of IDR 2,480,500 with production costs of IDR 1,412,000, resulting in a net profit of IDR 1,068,500 and a Net Profit Margin (NPM) of 43.08%. The Break-Even Point (BEP) of 29 units demonstrates high economic feasibility. Overall, the study concludes that SemJoy has a viable and competitive business model, and that future sustainability will depend on continuous innovation, improved packaging, supply chain resilience, and strategic partnerships.
Co-Authors Angelyn Angelyn Anita Wahyuni Atika Yusniari Aulia Francisca Febrianti Benny Benny Djoko Soelistya EDUARDO SINAGA elvi rahmi elvi Eric Eric Erni Yanti Natalia Fadhilla Rizqa Febi Pangain Tua Siregar Febriana Valentin Manalu Femendy, Femendy Gunartik Gunartik Hermanto Hermanto Heryenzus Heryenzus Heryenzus Heryenzus, Heryenzus Intan Utna Sari Intan Utna Sari Intan Utnasari Jenifer Jontro Simanjuntak Leli Sumanti Lubis Liau Shelly MEGA SIFTI MINARTI Meta Hariska Tanjung Minn, Tong Lie Monica Putri Mortigor Afrizal Purba Muhammad Anano Nur Aisyah Nur Hanna Amran Otinia Zega Purba, Tiurniari Reny Wilija Sihite Retno Purwani Setyaningrum Suhardi Suhardi Tiurniari Purba TIURNIARI PURBA Vargo Christian L. Tobing Veronika Veronika Yoga, Yoga Syahputra Zesvin Zesvin