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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Abdi Ilmu eCo-Buss Jurnal Akuntansi Barelang JURNAL ILMIAH KOHESI Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Abdimas Bina Bangsa Jurnal Ekonomi dan Manajemen Indonesia eCo-Fin Jurnal Puan Indonesia Economic Reviews Journal JUPADAI : Jurnal Pengabdian Kepada Masyarakat JURSIMA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Nora Pitri Nainggolan
UNIVERSITAS PUTERA BATAM
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Ease of Use, Brand Image, dan Word of Mouth Terhadap Loyalitas Pelanggan Layanan Jasa Transportasi Maxim Anita Wahyuni; Nora Pitri Nainggolan
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.685

Abstract

This study aims to prove the effects of each variables, namely ease of use, brand image, and Word of mouth on customer loyalty in which the decision to use services becomes an intervening variable. Based on previous research still said to be the supporting theory put forward by experts using the SPSS program as a statistical data processing tool. This type of research associative research. In this study, researched used non probability sampling techniques because researchers didn’t know the total number of members of the population studied. While the sampling technique used in this study is accidental sampling. While the population is all users of Maxim transportation in Batam City, the sample is 100 consumers of Maxim transportation users in Tiban Indah District, Batam City, with data analyses techniques used path analysis. The data processing used path analyses, its proven that ease of use, brand image and Word of mouth have no effect on customers loyalty for Maxim's online transportation services. On the results of the t test that partially Ease of use and brand image have no effects on customer loyalty, while Word of mouth has a significant effect on customer loyalty.
The Influence Of Product Quality, Brand Image, And Trust On Consumer Purchasing Decisions In Parfume Batam City Atika Yusniari; Nora Pitri Nainggolan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2734

Abstract

Nowadays, appearance is the focus of everyone's attention, from make-up, clothing, to grooming. The company has introduced various quality products and brands that consumers can easily recognize. Consumers can decide whether to trust and buy the product based on its quality and brand. The aim of this research is to analyze product quality, brand image and trust in perfume purchasing decisions at In Parfume, Batam City. This research uses descriptive quantitative research methods. The population of this study is unknown and the sample in this study consisted of 100 respondents. The sampling technique uses the lemeshow formula. Primary data was obtained by distributing questionnaires to respondents using Likert scale measurements. This data processing uses SPSS version 25 analysis techniques. Based on the results of this research, product quality, brand image and trust partially and simultaneously influence consumer purchasing decisions in Batam City.
Pengaruh Kualitas Produk dan Media Sosial Terhadap Keputusan Pembelian Intip Ping-Ping Batam Aulia Francisca Febrianti; Nora Pitri Nainggolan
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.777

Abstract

Di era globalisasi saat ini, ketika dunia lebih berkembang dalam banyak aspek, seperti persaingan yang ada antara bisnis atau pedagang yang menjual produknya, bisnis atau pedagang membuat strategi atau teknik yang ditargetkan untuk mencapai permintaan pelanggan dan keputusan pembelian. Tujuan penelitian ini adalah untuk mengetahui pengaruh simultan dan parsial kualitas produk dan media sosial terhadap keputusan pembelian Intip Ping-Ping di Kota Batam. Sebuah teknik kuantitatif diterapkan dalam penyelidikan penelitian ini. Populasi penelitian adalah 100 orang yang rutin makan Intip Ping-Ping di Kota Batam. Program SPSS versi 25 digunakan untuk menganalisis data dalam penelitian ini setelah diperoleh dengan menggunakan kuesioner. Uji yang digunakan dalam penelitian ini adalah koefisien determinasi (R2), uji t, uji f, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji regresi linier berganda. Temuan investigasi uji-t menunjukkan bahwa media sosial dan kualitas produk memiliki dampak yang substansial dan bervariasi terhadap pilihan pembelian. Temuan studi uji-F menunjukkan bahwa media sosial dan kualitas produk secara signifikan mempengaruhi pilihan pembelian Intip Ping-Ping di Kota Batam.
Pengaruh Kualitas Produk, Inovasi Produk Dan Layanan Purna Jual Terhadap Keputusan Pembelian Di Pt Sri Indah Mandiri Jenifer; Nora Pitri Nainggolan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1726

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak kualitas produk, inovasi produk, dan layanan purna jual terhadap keputusan pembelian di PT Sri Indah Mandiri. Penelitian ini mengadopsi pendekatan deskriptif dengan metode kuantitatif. Populasi dalam penelitian ini adalah 304 konsumen dari PT Sri Indah Mandiri, dengan sampel yang diambil berdasarkan rumus Slovin, menghasilkan 173 responden yang dipilih menggunakan teknik simple random sampling. Pada analisis regresi linier berganda, ditemukan bahwa kualitas produk berkontribusi sebesar 39,5% terhadap keputusan pembelian. Sementara itu, inovasi produk memiliki dampak sebesar 22,9% pada keputusan pembelian, dan layanan purna jual memberikan pengaruh sebesar 12,5%. Hasil koefisien determinasi (R²) menunjukkan bahwa 61,5% variasi dalam keputusan pembelian dapat dijelaskan oleh kualitas produk, inovasi produk, dan layanan purna jual. Temuan dari uji t dan uji F semakin memperkuat kesimpulan bahwa kualitas produk, inovasi produk, dan layanan purna jual memiliki pengaruh signifikan, baik secara terpisah maupun bersamaan, terhadap keputusan pembelian konsumen di PT Sri Indah Mandiri.
PENGARUH PELATIHAN DAN PENEMPATAN TERHADAP KINERJA KARYAWAN DI PT VASAN MANDIRI INDONESIA Yoga, Yoga Syahputra; Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 4 No 5 (2022): Volume 4 Nomor 5 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resources are also one of the biggest supporters in the running of an activity that occurs within the company, although almost all companies use machines to carry out production, but companies still need human resources to run these machines, therefore human resources are the most important aspect in company. This will be an important issue for the company in providing training and placement of employees because it will have an impact on employee performance. The purpose of this study was to determine the partial and simultaneous influence between training and placement on employee performance. The technique used in this study is to identify the partial effect (t test) and simultaneous effect (f test) between the training variables (X1) and placement (X2) on employee performance (Y) at PT Vasan Mandiri Indonesia. The method used in this research is descriptive analysis using SPSS version 25 program tools. Data collection techniques were carried out by distributing questionnaires to employees of PT Vasan Mandiri Indonesia as many as 110 respondents. The results of the coefficient of determination (R2) in the summary model seen from the R square of the training, placement, and employee performance variables worth 0.673 or 63.7%, while the t-test on the training variable with a significance of 0.000 <0.05 and the placement variable with a significance 0.001 <0.05, each variable has a significant effect on employee performance variables. The results of the F test are 98,803> 2.69 and a significance value of 0.000 <0.05 which shows that the training and placement variables simultaneously have a significant effect on employee performance.
PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT INDOKACA MITRA FORTUNA Benny, Benny; Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 4 No 6 (2022): Volume 4 Nomor 6 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is find out how the influence of brand image and servicequality on customer satisfaction at PT Indokaca Mitra Fortuna with saturated samplingtehcniques that are all existing customers so as to get a sample number of 104 respondens.The method of collecting data is by a questionaire that is distributed directly. Data qualitytest in this study using validity test and reliabilty test, classic assumption test and influencetest in this study using coefficient of determination analysis and multiple linear regressionanalysis, while hypothesis test in this study using (t test) and (F test) using SPSS softwareprogram version 26. The result of coeffiicient of determination (R2) obtained is the variablebrand image and service quality affects 78.6% of customer satisfaction. from the results oft and f tests, it could be concluded that partially the brand image and service quality has asignifiicant effect on customer satisfaction, as well as simultaneously the brand image andservice quality have a significant effect on customer satisfaction.
Pengaruh Periklanan, Word Of Mouth Dan Personal Selling Terhadap Keputusan Pembelian Produk Skincare Bening’s Di Batam Monica Putri; Nora Pitri Nainggolan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 1 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v25i1.1874

Abstract

Studi ini bertujuan untuk mengungkap pengaruh periklanan, word of mouth, dan personal selling terhadap keputusan konsumen dalam membeli produk perawatan kulit Bening’s di Batam. Penelitian ini mengadopsi metode kuantitatif dengan desain deskriptif, berfokus pada konsumen produk Bening’s di Batam pada tahun 2024 dengan jumlah populasi 650 orang. Pemilihan sampel dilakukan dengan teknik purposive sampling menggunakan rumus Slovin dengan jumlah 100 respoden, berdasarkan kriteria yang telah ditetapkan. Proses analisis melibatkan pemeriksaan kualitas data, pengujian asumsi klasik, uji pengaruh, serta uji hipotesis. Temuan penelitian menunjukkan bahwa periklanan memberikan kontribusi sebesar 44,0%, word of mouth 23,3%, dan personal selling 70,0% terhadap keputusan pembelian. Nilai koefisien determinasi (R²) menunjukkan bahwa ketiga variabel tersebut secara kolektif memengaruhi 84,7% dari keputusan pembelian, sementara sisanya dipengaruhi oleh faktor lain yang tak terjamah oleh studi ini. Pengujian statistik dengan uji t dan uji F mengonfirmasi adanya dampak positif dan signifikan dari periklanan, word of mouth dan personal selling terhadap keputusan pembelian produk
PEMBINAAN KARAKTER ENTREPRENEUR PADA SISWA SMK PERMATA HARAPAN 2 BATAM Purba, Tiurniari; Vargo Christian L. Tobing; Erni Yanti Natalia; Nora Pitri Nainggolan; Mortigor Afrizal Purba
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Volume 4 Nomor 1 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i1.166

Abstract

Entrepreneurs are individuals who run businesses or entrepreneurship with the aim of seeking profit or identifying business opportunities and taking the initiative to innovate. The easiest individuals to teach are school children, children who are undergoing formal education at school. It will be much easier to recognize and introduce entrepreneurial characters to school children because they spend their days at school. This PKM activity will combine lecture, discussion and training methods carried out at SMK Permata Harapan 2 Batam and attended by 30 participants. The results of the coaching showed that the obstacles that made the coaching participants never think of becoming an entrepreneur were not having a clear vision, not daring to take risks, having difficulty focusing on goals, not being used to having problem solving skills, and lacking an innovative spirit. After coaching, it was found that the participants had high self-confidence in their abilities and ideas, were open to change, had an innovative and creative spirit to create products, and were able to analyze problems, find solutions.
Pengaruh Kualitas Produk, Inovasi Produk Dan Layanan Purna Jual Terhadap Keputusan Pembelian Di Pt Sri Indah Mandiri Jenifer; Nora Pitri Nainggolan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1726

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak kualitas produk, inovasi produk, dan layanan purna jual terhadap keputusan pembelian di PT Sri Indah Mandiri. Penelitian ini mengadopsi pendekatan deskriptif dengan metode kuantitatif. Populasi dalam penelitian ini adalah 304 konsumen dari PT Sri Indah Mandiri, dengan sampel yang diambil berdasarkan rumus Slovin, menghasilkan 173 responden yang dipilih menggunakan teknik simple random sampling. Pada analisis regresi linier berganda, ditemukan bahwa kualitas produk berkontribusi sebesar 39,5% terhadap keputusan pembelian. Sementara itu, inovasi produk memiliki dampak sebesar 22,9% pada keputusan pembelian, dan layanan purna jual memberikan pengaruh sebesar 12,5%. Hasil koefisien determinasi (R²) menunjukkan bahwa 61,5% variasi dalam keputusan pembelian dapat dijelaskan oleh kualitas produk, inovasi produk, dan layanan purna jual. Temuan dari uji t dan uji F semakin memperkuat kesimpulan bahwa kualitas produk, inovasi produk, dan layanan purna jual memiliki pengaruh signifikan, baik secara terpisah maupun bersamaan, terhadap keputusan pembelian konsumen di PT Sri Indah Mandiri.
Pengaruh Periklanan, Word Of Mouth Dan Personal Selling Terhadap Keputusan Pembelian Produk Skincare Bening’s Di Batam Monica Putri; Nora Pitri Nainggolan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 1 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v25i1.1874

Abstract

Studi ini bertujuan untuk mengungkap pengaruh periklanan, word of mouth, dan personal selling terhadap keputusan konsumen dalam membeli produk perawatan kulit Bening’s di Batam. Penelitian ini mengadopsi metode kuantitatif dengan desain deskriptif, berfokus pada konsumen produk Bening’s di Batam pada tahun 2024 dengan jumlah populasi 650 orang. Pemilihan sampel dilakukan dengan teknik purposive sampling menggunakan rumus Slovin dengan jumlah 100 respoden, berdasarkan kriteria yang telah ditetapkan. Proses analisis melibatkan pemeriksaan kualitas data, pengujian asumsi klasik, uji pengaruh, serta uji hipotesis. Temuan penelitian menunjukkan bahwa periklanan memberikan kontribusi sebesar 44,0%, word of mouth 23,3%, dan personal selling 70,0% terhadap keputusan pembelian. Nilai koefisien determinasi (R²) menunjukkan bahwa ketiga variabel tersebut secara kolektif memengaruhi 84,7% dari keputusan pembelian, sementara sisanya dipengaruhi oleh faktor lain yang tak terjamah oleh studi ini. Pengujian statistik dengan uji t dan uji F mengonfirmasi adanya dampak positif dan signifikan dari periklanan, word of mouth dan personal selling terhadap keputusan pembelian produk
Co-Authors Angelyn Angelyn Anita Wahyuni Atika Yusniari Aulia Francisca Febrianti Benny Benny Djoko Soelistya EDUARDO SINAGA elvi rahmi elvi Eric Eric Erni Yanti Natalia Fadhilla Rizqa Febi Pangain Tua Siregar Febriana Valentin Manalu Gunartik Gunartik Hermanto Hermanto Heryenzus Heryenzus Heryenzus Heryenzus, Heryenzus Intan Utna Sari Intan Utna Sari Intan Utnasari Jenifer Jontro Simanjuntak Leli Sumanti Lubis MEGA SIFTI MINARTI Meta Hariska Tanjung Monica Putri Mortigor Afrizal Purba Muhammad Anano Nur Aisyah Nur Hanna Amran Otinia Zega Purba, Tiurniari Reny Wilija Sihite Retno Purwani Setyaningrum Rosa Lestari Suhardi Suhardi Tiurniari Purba TIURNIARI PURBA Vargo Christian L. Tobing Veronika Veronika Yoga, Yoga Syahputra Zesvin Zesvin